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11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum
Working Together:A View From The Private Sector
Network Consulting Engineer, Cisco Systems – Tactical [email protected]: @densaer (team: @CiscoTACOPS)www.cisco.com/go/tacops
11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum
“What’s In It For Us?”(one of our most common questions)
11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum
It’s Part Of Our Customer Support Cisco Culture: aggressive customer support (from Sandy Lerner)
“Customer Advocacy”
Recognition that tech is integral to any humanitarian response.
Imagine if hospitals, EMS, law enforcement, communications etc. were unavailable due to technology outages!
Customer Advocacy is a key differentiator in the market for ourcustomers.
TacOps grew out of this attitude
When every other vendor is running away from your crisis, we’re there for you.
(Yes, we work with our PR, Legal, etc…we’re covered)
11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum
Can We Justify Our Involvement? YES! Brand Recognition and Loyalty
Every time TacOps supports a disaster customer, whether they are a Cisco shop or not – you can guarantee they will not forget it
Few of our competitors do this
Transforming Public Safety Communications
Our agenda: demonstrate the value of IP communicationsfor public safety, disaster response, humanitarian operations
Grow the market through leadership andthe “art of the possible”
Consulting operations (after the crisis)
11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum
Giving Back As a Core Value Corporate Social Responsibility
Supporting the community creates goodwill.
We don’t just give money, but go into the field with atrained team to provide augmentation of resources
Threefold approach: cash, product, people.
Attract the best new employees: they care about what their employer does, not just getting a paycheck
We are accountable: Cisco annual Corporate Social Responsibility Reports http://csr.cisco.com
It’s not just good for the community – it’s good for Cisco
11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum
Benefits of Public/Private Partnerships Real-world understanding of customers needs, Better products
Customer loyalty, Brand recognition
Growing your market
Sales improvements
Employee satisfaction and retention
Partnering with and learning from other best-in-classorganizations
“maximize our limited funding and leverage the capabilities of our partners”
It’s the right thing to do
11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum
Our relationships are global…and local.
11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum
Connect With Us: Web. Email. Social Media.
On Cisco.com: http://www.cisco.com/go/tacops/
Email: [email protected]
Facebook:http://www.facebook.com/cisco.tacops
Twitter: @CiscoTACOPS
11-12 April 2013 - Kista, SwedenWGET ICT Humanitarian Forum
Thank You.
