8/17/2019 16thoughtsfor2016-160205013212

1/16

1

THE INTERNET OF THINGS (IOT) IS HERE. FROM SHOWERHEADS THAT TRACK

WATER USE, TOOTHBRUSHES THAT POST CAVITIES, TO FOOD ORDERING

REFRIGERATORS THE NETWORK OF PHYSICAL OBJECTS THAT ARE

EMBEDDED WITH SOFTWARE, SENSORS, AND NETWORK CONNECTIVITY IS

GROWING BY THE DAY.

(IoT)

Percentage ofthings that coulbe connected to

the Internet - thacurrently are

 0.06

8/17/2019 16thoughtsfor2016-160205013212

2/16

2

VIDEO IS DRIVING THE AMOUNT OF DATA FLOWING THROUGH THE

INTERNET AND CAN NOW BE MEASURED IN ZETTABYTES (1 ZETTABYTE= 8000000000000000 MEGABITS).

EVERY SECOND A MILLION MINUTES OF VIDEO IS SHARED. VIDEO ISN’T

JUST AN PART OF THE ONLINE EXPERIENCE; INCREASINGLY, VIDEO IS

THE INTERNET, WITH THE LIKES OF FACEBOOK GENERATING 8 BILLION

VIDEO VIEWS PER DAY!

ZETTABYTES OF VIDEO

According to Cis2019 around 2 ze

of video traEquivalent to abo

billion DVD

2ZETTABYT

8/17/2019 16thoughtsfor2016-160205013212

3/16

3

3D PRINTING AT SCALE IS GOING COMMERCIAL. AT

20 FEET LONG, 8 FEET WIDE AND 6 FEET TALL THEBAAM PRINTER IS LARGE ENOUGH TO PRINT ALMOST

AN ENTIRE STRATI CAR USING ABS PLASTIC INFUSED

WITH CHOPPED CARBON FIBER FOR STRENGTH.

3D PRINTING GOES XXXL

Percentage of thStrati car that i

3d printed

75%

8/17/2019 16thoughtsfor2016-160205013212

4/16

4

THE 5 MOST FREQUENCY USED APPS ARE ALL MESSAGING APPS, AND THEY

ARE USED MORE THAN BOTH FACEBOOK OR INSTAGRAM AND THEY WILL BEKEY IN HELPING YOU REACH A MUCH WIDER, AND MORE SHARPLY TARGETED

AUDIENCE.

QUASI SOCIAL NETWORKS

Number ofmessages sent vWhatsApp dail

30BILLION

8/17/2019 16thoughtsfor2016-160205013212

5/16

5

PRE-TAIL IS WHERE CONSUMERS PLACE ORDERS FOR PRODUCTS AND SERVICES

AT THE CONCEPT STAGE, AND IT’S GOING MAINSTREAM. AMAZON ANNOUNCINGAMAZON LAUNCHPAD A NE W STOREFRONT THAT AGGREGATES AND SELLS

PRODUCTS FROM STARTUPS AND SUCCESSFUL CROWDFUNDING PROJECTS TO

MILLIONS OF AMAZON CUSTOMERS AROUND THE GLOBE.

PRE-TAIL SCALES

The number of vencapital rms, crowdfu

platforms and staraccelerators Ama

worked with to curastorefront’s select

 25PRE-TAIL eTAIL RETAIL

THEN THEN

8/17/2019 16thoughtsfor2016-160205013212

6/16

6

THE IDEA OF A BIG DISTRICTS LIKE SOHO OR CHELSEA HAVE LOST THEIR

DISTINCTION. EXISTING NEIGHBORHOODS ARE BEING SLICE INTO SMALLERFRAGMENTS THAT ARE ZONES OF HIPNESS RANGE FROM A COUPLE OF BLOCKS

TO MAYBE ONLY A SINGLE BLOCK.

MICRONEIGHBORHOODS

The number ofyears Bleecker

St took to evolv(Soho took

een)

3YEARS

8/17/2019 16thoughtsfor2016-160205013212

7/16

7

THE NEW RULES ARE SPEED, CONVENIENCE, AND PERSONALISATION.

FROM BANKING TO VIDEO PRODUCTION INDUSTRIES ARE BEING ‘UBERED’AS CUSTOMER JOURNEYS BECOME CENTRAL TO BRAND EXPERIENCE.

‘UBERING’ OF THINGS

Value ofLending Clubloans in 2015

$11.1BILLION

8/17/2019 16thoughtsfor2016-160205013212

8/16

8

STOP LIKING AND START BUYING. FACEBOOK, TWITTER PINTEREST, AND

INSTAGRAM ARE ALL ADDING BUY BUTTONS ALLOW PEOPLE TO PURCHASEFROM WHEREVER THEY HAPPEN TO SPEND THEIR TIME.

PUSH, CLICK, PAY

Predicted valumobile payme

transactions in 2

$721.BILLION

8/17/2019 16thoughtsfor2016-160205013212

9/16

9

VIRTUAL REALITY IS ENTERING THE MAINSTREAM AND IS CHANGING

EVERYTHING. AGAIN. PROJECTED DISPLAYS ADD A MULTI-SENSORY,INTERACTIVE ELEMENT THAT NOT ONLY CAPTURES ATTENTION BUT

CREATES MORE OPPORTUNITY FOR BRAND INTERACTION.

BETTER THAN LIFE

Facebook hasbet on a virtualreality headse

Oculus Ri

$2BILLION

8/17/2019 16thoughtsfor2016-160205013212

10/16

10

MICROPLASTICS ARE THE INVISIBLE NIGHTMARE. 8 MILLION TONNES OF

PLASTIC IS WASHED INTO THE OCEAN EVERY YEAR. MICRON-SCALE SYNTHETICFIBERS, MOSTLY POLYESTER, AND ACRYLIC, HAVE BEEN DISCOVERED IN

SEDIMENTS ALONG BEACHES THE WORLD OVER

INVISIBLE NIGHTMARE

Percent of watsamples from t

worlds oceansthat contain

microplastics

94%

8/17/2019 16thoughtsfor2016-160205013212

11/16

11

GOOGLE’S PAID SEARCH BUSINESS WAS BUILT ON A DESKTOP BROWSER

MODEL. THIS MODEL (THAT GENERATES CLOSE TO 90% OF THEIR REVENUES) ISUNDER SIEGE AS MOBILE BECOMES THE WAY FOR PEOPLE CHOOSE TO ACCESS

THE INTERNET. PEOPLE DON’T SEARCH ON SMARTPHONES THE SAME WAY

THEY DO ON DESKTOPS; THEY TEND TO SEARCH FROM WITHIN AN APPS.

GOOGLE GURGLES

Percentage of timspent on mobile

device that peoplare using Apps

86%

8/17/2019 16thoughtsfor2016-160205013212

12/16

12

HUMANS ARE THE WEAKEST LINK IN YOUR COMPANY’S

SECURITY. AND HACKERS ARE NOW TAKING ADVANTAGE OFVULNERABILITIES IN CONNECTED CONSUMER DEVICES.

#WEAKESTLINK

Amount spenton informationsecurity in 201

$27.4BILLION

8/17/2019 16thoughtsfor2016-160205013212

13/16

13

HAVING A SOCIAL MISSION, DOING MORE GOOD, AND NOT JUST

“LESS BAD” IS NOW A CORE EXPECTATION AMONG CONSUMERS.THIS IS WHY KERING GROUP HAS TURNED ITS ATTENTION TO

CLIMATE CHANGE WITH A FEATURE-LENGTH FILM CELEBRATING

THE LIFE AND WORK OF FRENCH GLACIOLOGIST CLAUDE LORIUS.

WHILE LEGO IS INVESTING $150 MILLION INTO RESEARCH ON

SUSTAINABLE MATERIALS.

LEAVE A LEGACY

Ikea’s Investmeinto renewable

energy.

$1BILLION

8/17/2019 16thoughtsfor2016-160205013212

14/16

14

GRASS-FED HAS TRANSITIONED FROM MEAT TO MILK, EGGS, YOGURT, BUTTER, CHEESE, AND EVEN

PROTEIN POWDERS. GRASS-FED BEEF IS HIGHER IN ANTIOXIDANTS, OMEGA-3 FATTY ACIDS, ANDOTHER HEALTHY FATS WHEN COMPARED TO GRAIN-FED BEEF.

GRASS-FED EVERYTHING

Average amounGrass fed beef

sales have groweach year over

the past 10 year

 25+%

8/17/2019 16thoughtsfor2016-160205013212

15/16

8/17/2019 16thoughtsfor2016-160205013212

16/16

PERFECT MOMENTSTAILORED MOMENTS OF LUXURY & CAREFULLY

CURATED LIFESTYLES ARE IN. BE IT UBER BLACKMOVING PEOPLE FROM A TO POINT B IN LUXURY

SEDANS, OR PROMILLENNIALS CREATING THE

PERFECT PEACEOFMIND ENVIRONMENTS

FOR THEIR OFFSPRING BASED AROUND FOOD,

CLOTHING OR LIVING SPACES. PERSONALIZATION

IS LEVERAGING BIG DATA TO TAYLOR HOW PEOPLE

LIVE , CONNECT AND CREATE ‘INSTAGRAMABLE’

WORDOFMOUSE MOMENTS.

16

Percent of USfashion brands

that use Instagra

96%