17 Digital Trends for 2017

17 Digital trends

For Two Thousand Seventeen

• 17 Digital Trends for Two Thousand Seventeen

#17TRENDSshaping exceptional experiences

Finding the sweet spot when considering trends.

Inspiring

Out thereDoing it

already

Boring as..

Trends across a large variety of disciplines.

Behavior

Strategy

User experience

Design

Technology

• 17 Digital Trends for Two Thousand Seventeen

Julie, Mark, Neil, Luke,

Michael, Ben, Ruby,

Celine, Beau, Teguh,

Alan and Gail.

12 speakers

17 Digital Trends for Two Thousand Seventeen

Security: Did your fridge take down Census

TREND ONE

Information Security Issues

The capture of information and data, and how

we protect it, is critical for any digital asset.

Information security issues can be caused by:

• Human error

• Poor security design

• Malicious acts

Technology Advances

A number of technologies have transformed

our lives over the past 25 years:

• Email

• Internet

• Wi-Fi

• Smartphones

All technology has security vulnerabilities.

DDOS AttackTrends

Internet of Things

IoT is the growing network of connected

objects, with an increasing number of real-

world scenarios for home, business,

community, health.

IoT will become ubiquitous, but the rush to

market is already leading to security challenges

in the form of:

• Unnecessary data collection.

• Safety risks.

• Expose sensitive information

Security By Design

Attackers aren’t looking for vulnerable systems

in a specific location. They are scanning the

entire internet.

IoT devices sold without the capability to be

patched or managed.

Security by design should be a foundational

principle of IoT.


ASK YOURSELF

Are your assets secure?


Telling a bigger story

TREND TWO


ASK YOURSELF

What’s an important story

you’re not taking the time

to tell.


The simple complexity of WeChat

TREND THREE

How can we learn from the fastest growing digital

platform in China

Lets look at how WeChat grew in China

Introduced a simple voice messenger

Connect to friends in a simple app platform

Shake to fling find

WeChat payment

WeChat combines all these services

into one app

That even a grandmother can use

Simple

messaging

Simple

social media

Simple

follows

Simple

payment

method

WeChat continues to grow due to

it’s innovation and simplicity


ASK YOURSELF

How well can you

manage complexity

and simplicity?


Girls in tech

TREND FOUR


ASK YOURSELF

What are you doing to

influence the perception of

gender role in next

generation.


Contextual SEO

TREND FIVE

Everybody wants to win!

Change of Rules

The SEO rules and

algorithm keep

changing over the

years.

Google “Possum” (September 1st 2016)

Drop in local search prevalence and the

local SEO community noted a major

shake up in the local search result.

Change of Rules

Google Penguin 4.0

(September 23rd

2016)

Penalised web page with

poor link building.

It’s now real time and part of the core

algorithm.

Initial impact is relatively small.

Level 1

Mobile Approach

Mobile continues to grow

Mobile Approach

Optimising mobile is more important than desktop

Google AMP (Accelerated Mobile Pages)

Up to 4x faster & 8x less data

Speed will become more important factor

Level 2

Voice search

A growing trend and shows

no sign of slowing down.

A recent statistic has found

that 55 percent of teenagers

use voice search on a daily

basis

Why? Tech-savvy and easier

to use while on the move

What does this mean for

SEO?

Level 3

Machine Learning

Google RankBrain was

released late last year

It’s not an algorithm

3rd most important ranking

factor

Machine Learning Will

Change the Way the

Algorithm Works

Machine Learning

Analyse search result and

match long and complicated

query with the shorter one

People want answer that

solve problem not just search

result - Google is focussing

on this


ASK YOURSELF

Are you ready to

take your SEO to

the next level


Drones become useful

TREND SIX

The drones are coming


ASK YOURSELF

How can you use drones to

change the way you deliver

products and services to

your clients


Next Social

TREND SEVEN


Are Facebook’s days

numbered?

We go somewhere else


ASK YOURSELF


Atomic Design

TREND EIGHT

68

A methodology for crafting design

systems to promote consistency

and scalability while simultaneously

showing things in their final context.

The World Today

Let’s get Atomic!

Like the word Atomic, it brings us back to our Chemistry lessons,

but for the Web.

How does it work?

Atoms

Atoms are user interface elements of the

smallest entity without further breaking

down to become the elemental building

blocks of the intended interface.

Molecules

Molecules are atoms collected to become

relatively simple user interface components.

Organisms

Organisms are quite complex

components forming the discrete

sections of the interface.

Templates

Templates are used to position

components on the page layout

with a demonstration of the

underlying content structure of

the design.

Pages

Pages are manipulated to apply

real content to the preferred

templates in demonstrating the

final user interface while testing

the design system resiliency.

• A better workflow

• By assembling rather than deconstructing, we’re crafting a system right out of the gate instead of cherry picking patterns after the

fact.

Why should I use it?

1. Not focused on pixel perfect

designs

2. Easy to understand layout

3. Quicker to prototype

4. Easier to update and remove parts

of the design

5. Reusability

6. Saves time


ASK YOURSELF

How can you use Atomic

Design to fast track your

next web project.


Bespoke Managed Services

TREND NINE

Historical View of Support

Support was often not considered until

implementation of a website or asset:

• Project timelines were elongated.

• The project funding was all CapEx.

• No consideration was given to ongoing

operational management of an asset.

• Support was generally ‘lights on’.

Plan

Design

Develop

Test

Deploy

Current Scenarios

Many organisations have multi-vendor support.

There are often gaps in supporting specific

technologies.

Continuing movement to the cloud.

Licensing models are changing.

Horizons are being built into project funding.

Managed Services is a standard market service

offering.

Where is support going?

DevOps practises are becoming more common.

Continuous improvement is built into support

cycle.

Continued rise of XaaS.

Support will be outsourced more frequently.

Companies are choosing to procure Managed

Services as opposed to multi-vendor

arrangements.

Custom managed services is on the rise.

Custom Managed Services

25/11/2016 90

Onboarding Support Infrastructure

Licensing Management QA/Testing

CI/

EnhancementsUpgrades Training


ASK YOURSELF

Is your support

managed effectively?


Microinteractions

TREND TEN

Microinteractions …

designed to accomplish a

single task in a delightful

and simple way.

MICROINTERACTION

Performance

Dan Saffer

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Structure

Love | Tolerate

The difference between a product you love and a product you

tolerate is often the microinteractions you have with it.

THE RIGHT MOMENT

Microinteractions are not wanted at the wrong moment.


ASK YOURSELF

How can you bring your

brand to life with

microinteractions?


Bringing offline retail experiences online

TREND ELEVEN

Conversational Ecommerce

Chat is already a popular

channel for customers to

engage with a business in

private

73% customer satisfaction

rate, email (61%) and phone

(44%).

Transforming the messenger.

Bring back the business-to-

customer dialogue


Facebook M

Personal digital assistant

inside of Messenger that

completes tasks and finds

information on your behalf.

Powered by AI that's trained

and supervised by people.


Companies like Hyatt and

Walmart are already testing

out the upcoming Facebook

Messenger for Business and

fielding more inquiries than

ever through the platform.

End-to-end virtual reality shopping experience

Alibaba is the world's biggest

e-commerce platform.

Over 420 million people

scooped up $485 billion worth

of stuff last year on Alibaba's

sites.

End-to-end virtual reality shopping experience

March 2016, Alibaba set up its

Gnome Magic Lab to develop

software to enable merchants

to build virtual stores.

May 2016, Myer and eBay

launched the world’s first

“virtual reality (VR)

department store.”

October 2016, Alibaba Group

introduced VR Pay.

November 2016?


ASK YOURSELF

Are you ready to

join the change?


Noto fontsgo global

TREND TWELVE

Tofu BAD

Unicode is an industry standard for the

handling of text.

What is Tofu?

Tofu is not a problem with translation.

Tofu shows up when you hit the limits of

the Unicode standard on a system that

doesn’t have a certain font / script

installed

Noto – “no more tofu”

5 years in development

Launched in late October 2016

“All knowledge is

universally

accessible and

useful to people”

Covers 800 languages

100,000+ Unique characters

3.3k / weight in the Latin

Unicode alone

A font for everyone

The font must be

“acceptable and

pleasing” to it’s

native reader.

It’s completely free

You can use it now

Noto Serif is coming


ASK YOURSELF

What could your

organisation support to

extend human knowledge.


AI everything

TREND THIRTEEN

Artificial intelligence (AI)

is intelligence exhibited

by machines.

In computer science, an ideal "intelligent"

machine is a flexible rational agent that

perceives its environment and takes actions

that maximize its chance of success at some

goal.

Turing’s Test If a machine could carry on a conversation

(over a teleprinter) that was indistinguishable

from a conversation with a human being, then

it was reasonable to say that the machine was

"thinking".

AI yesterday

Garry Kasperov vs Deep Blue

AI today

Google self drive car

AI today

Tesla self drive car

AI today and tomorrow

Chatbots

AI today and tomorrow

Chatbots / Siri

“By far the greatest danger of Artificial

Intelligence is that people conclude

too early that they understand it.”

Eliezer Yudkowsky

“Whether we are based on carbon or on

silicon makes no fundamental

difference; we should each be treated

with appropriate respect.”

Arthur C. Clarke

The unknown future

rolls toward us. I face it,

for the first time, with a

sense of hope. Because

if a machine can learn

the value of human life,

maybe we can too.

Sarah Connor, Resistance Fighter.


ASK YOURSELF

How will AI effect your

business?


Bumpy Pixels

TREND FOURTEEN

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ASK YOURSELF

How can we use haptic

technology to increase

user experience?


HTML5.1 is Picture perfect

TREND FIFTEEN

HTML is the

standard markup

language for

creating the web

What is the <picture> element?

Without <picture> element With <picture> element

The power of mobile

19.10%

17.60%16.80%

16.30%

14% 14.10% 14.40%15.20%

12.90%12.40% 12.60%

12.10%

10.60%

10.80% 10.60% 10.60% 10.60% 10.70% 11% 11.20% 11.30% 11.50% 11.50% 11.90% 11.80%11.30%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Desktop Only Mobile Only

In the US,

mobile-only

internet users

have overtaken

desktop-only

internet users

since March

2015

Number of mobile-only internet users vs desktop-only (%)

The total size of images on websites is

increasing 36.3% yoy

Images

account for

~60% of

webpage size

1310 KB

1206 KB

1120 KB

1001 KB

881 KB

766 KB

672 KB

577 KB

0 500 1000 1500 2000 2500

May 2015

November 2014

May 2014

November 2013

May 2013

November 2012

May 2012

November 2011

Images Scripts HTML Stylesheets Other Video

What are business outcomes associated

with <picture>?

Improved Google

ranking

Reduced

bounce rate

Increased

conversion rate

Who has adopted <picture>?


ASK YOURSELF

Are you providing an

optimised mobile

experience for your

users?


Blockchainredefines the economy

TREND SIXTEEN

Copies of informationInternet

Can’t send a copy of

money, bonds,

shares, artwork,

identity, IP, votes.

Value

Intermediaries:

Clearing, settling, record keeping, security.

Banks, lawyers, Venture Capitalists, Apple, UBER, Facebook, Governments.

Issues of security, costs, taxes, exclude some people, slow (30 to 40 years old)

Distributed ledger everyone can see.

Contains anything of value.

Moved, stored and managed, peer to peer, open source

Private and secure.

Trust – “Trust protocol” - by mass collaboration and cryptography (not by intermediary)

Public block chains – Venture capitalists investing $1.8BN, 24 countries

Private block chains – 80% banks

Australia Post is looking at

blockchain technology to store

digital identities in the hope

that it will transform its service

provision.

Financial Review March 16,

2016

Commonwealth Bank of Australia

has successfully used "smart

contracts" to execute invoice

financing documents and letters

of credit with 14 other

global banks financing

international trade, in another

indication that blockchain

technology is set to be deployed

in the coming years by global

banks to reduce costs.

Financial Review August 11,

2016

“Second era of the internet.

Likely to have the biggest

impact on the world in the

next 20 years.

The technology behind

crypto-currencies.”

Alex Tapscott


ASK YOURSELF

How can I use

blockchain to transfer

value, and remove the

middle man.


Augmented Reality goes mainstream

TREND SEVENTEEN

Augmented reality“A glimpse of the future”

Virtual reality“Be there together”

Alt VR | YouTube | sir Tkillaahh san Meta | TedTalks | Meron Gribetz

The time has come for

devices that keep us in the

moment rather

than obscuring it.

Natural machines

Meron Gribetz

Full engagement

The way we currently use technology isn’t natural.

We use a keyboard, mouse or a trackball to manipulate data and

content on a screen

Augmented reality enables people to interact with content and

each other in ways that is totally natural. You see something, grab

it, manipulate it, and hand it to someone else.

Natural machines“Neuroscience-based design”

Traditional computers“User Interface based design”

Microsoft | HoloLens

Over

100 million downloadsUntil Pokemon Go became a viral phenomenon by amassing

more than 100 million downloads in a few weeks, augmented

reality was confined to tech types and sci-fi fiends.

Pokemon GO | REMKO DE WAAL/AFP/Getty Images

From city sized monsters

to palm size friend

Enriching users’ experiences & interactions

Many major consumer-driven companies are now successfully

using augmented reality technology and AR apps to enrich their

customers’ experiences and interactions with their brand, to

ultimately boost sales.

Retail application

25/11/2016 188Digital trends | Nick Jaynes

25/11/2016 190


ASK YOURSELF

How will you apply this

technology to your

business?


Jump in and experiment

Got a burning digital

challenge or opportunity?

Email

[email protected]

to book it in.

1.We’re giving away

17 x 90 minute

ideation workshops

Take a business

challenge and apply 4

trends to solve it.

2. Workshop it.

17 Digital trends

For Two Thousand Seventeen

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