17 statistics from industry analysts that will help you make the case for using Marketing Automation software. If you need some facts to support the adoption of marketing automation software these should do the job.
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A T I O N 17 REASONS WHY COMPANIES SHOULD USE MARKETING AUTOMATION
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2. - AcquireB2B +58% MQL: Sales teams process over 58% of
marketing- qualied leads with a close rate of more than 23%
3. - MarketingSherpa 138% ROI: Lead Scoring provides an ROI of
138% versus companies that dont score leads (78%)
4. - Focus Research 75% of companies using Marketing Automation
see ROI within 12 months, 44% within 6 months
5. - Nucleus Research +14.5%: Marketing Automation drives a
14.5% increase in sales productivity and a 12.2% reduction in
marketing overhead
6. - Chief Marketer 28% of marketers saw an increase in revenue
per sale attributable to marketing automation
7. - Acteva 350% ROI and 100% annual revenue growth while
saving $400K and generating $2M in incremental gross revenue
8. - Focus 70% companies declare that Marketing Automation met
or exceeded ROI expectations
9. - Annuitas Group +451% MQL: Companies using Marketing
Automation for nurturing experience a 451% increase in qualied
leads
10. - ShipServ 225%: Marketing Automation provides 225%
increase in prospect volume that convert to sales
opportunities
11. - Bulldog Solutions 60% decrease: Marketing Automation
reduces ignored leads from 80% to 25%
12. - Gartner Research +10% revenue: Companies that automate
lead management see over 10% increase in revenue in 6-9 months
13. - Annuitas Group 47% of Marketing Automation nurtured leads
make larger purchases than non-nurtured leads
14. - Gartner Research 15% savings: Companies achieve a 15%
savings on creative productions with Marketing Automation
15. - Forrester Research +50% SQLs: Companies that deploy lead
nurturing through Marketing Automation generate 50% more SQLs at
33% lower cost
16. - The Aberdeen Group +14% CTR: Marketing
Automation-generated personalized emails improve click- through
rates by 14% and conversion rates over 10%
17. - Gartner Research 80% savings: Event-triggered messaging
saves approximately 80% of direct mail budget
18. - Jupiter Research 18x revenue: Marketing
Automation-generated emails with high relevancy drive 18x more
revenue than traditional email blasts
19. - Gartner Research -5% waste: Companies using Marketing
Automation achieve 5% less marketing waste than non-MA
companies