Date post: | 28-Jan-2018 |
Category: |
Design |
Upload: | gobysavvy-ux-reviews |
View: | 371 times |
Download: | 0 times |
17 Stats that Make the Case for Smarter Website & UX
Design
Brought to you by:
Table of Contents
Section 1: Usability & UX Design Stats
Section 2: Website Optimization Stats
Section 3: General Web Design Stats
Section 1
Usability & UX Design Stats
47% of Website visitors check out a company’s products/services page
before looking at any other sections of the site.
- KoMarketing
After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to
orient themselves.- KoMarketing
Once on a company’s homepage, 64% of visitors want to see the company’s contact information.
- KoMarketing
Once on a company’s homepage, 52% of visitors want to see “about
us” information.- KoMarketing
After reaching a company’s website via a referral site, 36% of visitors
will click on the company’s logo to reach the homepage.
- KoMarketing
Section 2
Website Optimization
Statistics
40% of smartphone and tablet owners search for B2B products on those
devices.- KoMarketing
Between December 2013 and December 2015, desktop internet
consumption dropped by 1%.- comScore
Mobile devices now account for nearly 2 of every 3 minutes spent
online.- comScore
13% of adults access the internet via mobile only. 11% access the
internet via desktop only.- comScore
Between December 2013 and December 2015, tablet internet
consumption grew by 30%.- comScore
Section 3
General Web Design Stats
Given 15 minutes to consume content, two-thirds of people would rather read something
beautifully designed than something plain.
- Adobe
51% of people think “thorough contact information” is the most important element missing from
many company websites.- KoMarketing
44% of website visitors will leave a company’s website if there’s no contact information or phone
number.- KoMarketing
39% of people will stop engaging with a
website if images won’t load or take too long to
load.- Adobe
38% of people will stop engaging with a website if the content/layout
is unattractive.- Adobe
GobySavvy.com
Benefits of a good User Experience (UX)
Return on investment (ROI)• Increase key conversions• Improve usability, ease of use & simplicity• Reduce customer supports costs• Doing UX design early is doing design right the first
time• Reduce re-development costs
100x ROIThat’s up to $100 returned for every
$1 invested in UX (forrester).
GobySavvy.com
Benefits of a good User Experience (UX)
GobySavvy.com
Benefits of a good User Experience (UX)
Brand engagement• Improve brand perception• Provide the right content – at the right time• Generate word-of-mouth marketing• Ensure positive first time experience• Give your business a competitive edge
94%of first-impressions are design related.
GobySavvy.com
Benefits of a good User Experience (UX)
GobySavvy.com
CHECK OUT OUR WORK
GobySavvy.com
Follow us for more updates!