Executive Summary

This Whitepaper was written and produced in English. Prospective purchasers of Lydian tokens should rely only on the final,

English language Whitepaper in making purchase decisions. Any translation of this Whitepaper into any language other than

English is solely for informational purposes and does not constitute an o�er to buy or sell or a solicitation of an o�er to buy

or sell Lydian tokens. No assurance can or will be made as to the accuracy and completeness of any translation of this

Whitepaper into any language other than English. In the event of a discrepancy, conflict or other ambiguity with respect to

the Whitepaper and any translation thereof, the English language version of the Whitepaper shall govern.

Executive Summary

Executive Summary - LydianCoin | 2

LydianCoinLydianCoin is the first utility token to provide advanced

digital marketing services custom tailored to the current

and future marketing needs of the blockchain space. We

expect LydianCoin to be the first utility token that

provides advertising companies with the ability to

market token sales and later, to market their products for

customer adoption versus that current status quo of

using fiat channels with archaic methods of targeting.

LydianCoin BlockchainIn addition to the industry leading marketing services available today,

Lydian users will have early access to two additional projects under

development by Gravity4 Labs: Mona Chain and MonaBrowse. MonaChain

is the blockchain based system that, in concert with MonaLisa, will provide

optimized ad placement services designed to avoid common forms of ad

fraud, which is expected to cost brands $16.4 billion globally this year.

MonaChain will later be opened to allow non-Lydian users to utilize the

power of Mona Chain for an additional cost.

Unlike most token sales, Lydian tokens may be used immediately upon their issuance to obtain existing market tested

products and services. Using the Gravity4 Marketing Cloud, the crypto-community can leverage market expertise,

industry relationships, aggregated audience data, and Gravity4’s advanced technology stack to maximize the utility of

their marketing campaigns.

Worldwide expenditures on digital marketing are

expected to exceed more than $232 billion in 2017,

eclipsing the global marketing spend on television

advertising worldwide.

Lydian token holders will also be given advance access to an ad-free browsing experience using their Lydian

tokens through MonaBrowse, which is under development by Gravity4 Labs. Using MonaBrowse, a user may

purchase an ad-free browsing experience across multiple platforms and devices without the need to download

new browsers, or adjust their existing behaviors.

Overview of this O�ering

Executive Summary - LydianCoin | 3

Token Issuer

Total Tokens

Tokens to Be Sold via Token Sale

Tokens to Be Provided to Advisors

Short Name

Currency Accepted

Price per LDN

Type

Private Pre-Sale

Token Sale Start

Sale Length

Fundraising Goal

LydianCoin Pte. Ltd., a Singaporean entity

40,000,000

20,000,000

Up to 800,000 at LydianCoin Pte.’s sole discretion

LDN

Bitcoin (BTC) and Ethereum (ETH)

$5 USD (or its equivalent in BTC or ETH) per LDN

Ethereum ERC20-based

Live Now

Nov 20th, 2017

4 weeks

Approximately $100,000,000.00 USD

Executive Summary

Executive Summary - LydianCoin | 4

Subsidiary of Gravity4 IncLydianCoin Pte. Ltd, is a subsidiary

of Gravity4 Inc.

Founded in 2014Gravity4 Inc., founded in 2014, is

a privately held company

400 EmployeesEmploys 400 employees

19 CountriesLocated in 19 countries across

the globe

Multiple AcquisitionsMade multiple acquisitions to fuel

global growth and leverage global

footprint

A.I. driven solutionsFocused on A.I. driven solutions

to disrupt the digital marketing

ecosystem

Experienced Executive Team:

Kamal KaurCEO, Co-Founder and Chairwoman

Co-Founder BlueLithium, acquired by

Yahoo! for $300mm.

Co-Founder of Gravity4, focused to

disrupt the software and advertising

industries together, by automating a

$200 billion market through artificial

intelligence

She holds Masters from Stanford

University, School of Business

Held executive role in various tech

companies and has more than twenty

years of experience in the advertising

ecosystem.

Currently pursuing her Doctorate with a

dissertation focused on the disruptive

technologies in the Science of Machine

Learning

Belinda MontesCFO, Asia

Belinda is the CFO for Gravity4’s Asia operations

and responsible for all finance and administration

functions of the Asia business.

Belinda is a co-founder of Pixels, acquired by

Gravity4 Inc to form the core of its Asia business.

Belinda was the Regional Finance Director of

DoubleClick Media Hong Kong, and before this she

managed the finance department for Time Life

Asia.

Kevin HuangManaging Director – Asia

Kevin Huang manages Gravity4’s activities in Asia

and is responsible for the company’s expansion

and growth initiatives in the region.

Prior to Gravity4, Kevin was CEO of Pixels, one of

the largest independent multi-screen advertising

technology companies in Asia, acquired by

Gravity4 in November 2015. Mr. Huang has over 18

years of experience in digital Asia.

Prior to co-founding Pixels, Mr. Huang held

positions at 247 Media Asia and DoubleClick Media

Asia.

The information contained herein (the “Information”) in this summary (this “Summary”) is preliminary and subject to change. The

Information does not include all of the information relating to the Lydian tokens. Any o�ering will be made only by means of a final

whitepaper and that will contain detailed information; until the final whitepaper is made available to prospective purchasers, no sales will be

made, and no commitments to purchase securities will be accepted, and no money is being solicited or will be accepted; and any

indications of interest from prospective purchasers in response to the Information involves no obligation or commitment of any kind.

Prospective purchasers are recommended to review the applicable whitepaper. The Information has been prepared solely for informational

purposes and is not an o�er to buy or sell or a solicitation of an o�er to buy or sell Lydian tokens. No representation or warranty can be

given with respect to the accuracy or completeness of the Information, or that any future o�er of securities, instruments or transactions will

conform to the terms hereof. All terms and statements are subject to change.

ALL PROSPECTIVE PURCHASERS OF LYDIAN TOKENS MUST READ IN ITS ENTIRETY THE WHITEPAPER, AVAILABLE AT www.Lydian.io

or www.tr.im/whitepaper (THE “WHITEPAPER”). PROSPECTIVE PURCHASERS MAY RELY ONLY UPON THE INFORMATION CONTAINED

IN THE MOST RECENT DATED WHITEPAPER IN EVALUATING THE SALE OF LYDIAN TOKENS AND ANY PURCHASE DECISIONS SHOULD

BE BASED SOLELY UPON SUCH INFORMATION. AND NOT IN RELIANCE UPON THIS SUMMARY OR ANY OTHER COMMUNICATION,

WRITING OR OTHER MEDIA.

Lydian tokens have not been and will not be registered under the United States Securities Act of 1933, as amended (the “Securities Act”), or

any other United States federal or state securities laws or the securities laws and regulations of any foreign jurisdiction (including the

Securities and Futures Act (Chapter 289) of Singapore) (“SFA”). LydianCoin Pte. believes that the Lydian tokens should not be considered

to be “securities” under the Securities Act. Nevertheless, to the extent o�ered within the United States, the Lydian tokens will be o�ered

and sold (i)(a) to “accredited investors” in a manner substantially similar to the exemption provided by Section 4(a)(2) of the Securities Act

and Regulation D promulgated thereunder, or (b) to non-U.S. Persons in transactions outside the United States who are not purchasing for

the account or benefit of a U.S. Person as defined under Regulation S under the Securities Act, and (ii) other exemptions of similar import in

the laws of the states and other jurisdictions where the proposed sale will be made. In addition, LydianCoin Pte. will not be registered as an

investment company under the United States Investment Company Act of 1940, as amended (the “Investment Company Act”), or the

investment company laws and regulations of any foreign jurisdiction. Consequently, purchasers will not be a�orded the protections of the

Securities Act, the Investment Company Act or any similar laws, rules and regulations of any other jurisdiction in which the Lydian tokens

are o�ered or sold.

THE OFFER AND SALE OF TOKENS IS SUBJECT TO REVIEW AND REGULATION BY GOVERNMENTAL AUTHORITIES IN VARIOUS

JURISDICTIONS, INCLUDING WITHOUT LIMITATION THE UNITED STATES, HONG KONG, CHINA, SINGAPORE AND CANADA.

PURCHASERS OF TOKENS MUST BE AWARE THAT LYDIANCOIN PTE. HAS NOT FILED OR SUBMITTED THE WHITEPAPER TO, AND THE

TERMS AND CONDITIONS OF THE SALE OF THE TOKENS HAVE NOT BEEN APPROVED BY, ANY SUCH GOVERNMENTAL AUTHORITIES.

BECAUSE OF INCREASING SCRUTINY BY SUCH GOVERNMENTAL AUTHORITIES AND THE POTENTIAL FOR ENFORCEMENT

PROCEEDINGS AGAINST SELLERS OF TOKENS OR COINS IN “INITIAL COIN OFFERINGS,” TOKENS PURCHASERS NEED TO

UNDERSTAND THAT THEY MAY LOSE THEIR TOKENS AS A RESULT OF SUCH ENFORCEMENT ACTIONS. SEE “RISK FACTORS”,

SECTION 6 OF THE WHITEPAPER, FOR FURTHER INFORMATION ABOUT RISKS RELATED TO PURCHASING LYDIAN TOKENS.

THE TOKENS DESCRIBED IN THE WHITEPAPER INVOLVE RISKS AND ARE OFFERED ONLY TO PURCHASERS WHO FIT THE DEFINITION

OF AN ACCREDITED INVESTOR UNDER SECTION 501 OF REGULATION D UNDER THE SECURITIES ACT OF 1933, WHO AGREE TO

ASSUME SUCH RISK FOR AN INDEFINITE PERIOD OF TIME AND WHO AGREE TO PURCHASE THE TOKENS ONLY WITH A VIEW

TOWARDS EXCHANGING THE TOKENS FOR DIGITAL MARKETING AND ADVERTISING SERVICES AS SET FORTH HEREIN AND NOT FOR

THE TRANSFER, RESALE, EXCHANGE OR FURTHER DISTRIBUTION THEREOF.

Legal Notices

This document is a summary of the terms that will be outlined

in greater detail in the Whitepaper by which this document is

qualified in its entirety, and any purchase decision should only

be made following a review of the Whitepaper.

Information contained in this preliminary Summary is subject to

completion or amendment. The tokens described in this Summary

may not be sold prior to delivery of a final Whitepaper. This

Summary shall not constitute an o�er to sell or the solicitation of any

o�er to buy the tokens nor shall there be any sale of such tokens in

any jurisdiction in which such o�er, solicitation or sale would be

unlawful. This Summary supersedes in its entirety any other prior

marketing materials concerning any tokens heretofore delivered to

prospective purchasers.