18 pages about Industrial design in Lund

Industrial design has been described as shaping utilitarian items intended for series manufacture. These items are to be used by people and must therefore use people as their point of departure. Work on the product is called a design process, rep-resenting the path from idea to finished product and encompassing all necessary parameters – the user’s needs, principal design,ergonomics,aesthetics,material choice, production technique, environ-mental impact, economy, marketing and corporate identity. At the hub of this whole process stands the industrial designer uniting all the demands made on the new products by consumers, producers and society. An industrial designer must own a holistic view; s/he must command a broad knowledge base and the ability to use words, pictures, models and prototypes to communicate with all who are involved in the development effort. Assignments for industrial design can include products, packaging, graphics and services for both private and public customers.

CONTENTS

02 Welcome Industrial design in Lund 03-04 Student Thoughts about design 05 Professor of industrial design Claus-Christian Eckhardt 06 IKEA project From sketch to reality 07 Workshop Where everything is possible 08 Workshop Embroidery by Anna Hansson 09-10 Industrial design in Lund 11 Internship IDEO San Fransisco 12 Collaboration Joshua Murray, Sony Ericsson 13-14 Milano Third year in a row 15-16 Graduation exhibition Design Orienteering 17 Alumni After graduation 18 Contact

01

WELCOME

We work in a building created for design training:Ingvar Kamprad Design Centre, IKDC.

The Division of Industrial Design is part of the Lund Institute of Technology at Lund University. Founded in 1666, the University is the largest centre for education and research in Scandinavia.

Each year thirty places are available and are filled via an entrance examination comprising a judged home assignment followed by two testing days in Lund. The five-year curriculum (200 credits) leads to a Master of Industrial Design degree. While the focus of the program is general design, the student can choose his or her own profile in projects, practicum and degree work.

The first year concentrates on learning the basic skills of industrial design, including sketching techniques, workshop, model building and computer know-how, as well as basic material and mechanics skills.

Year two focuses on the human element and includes cognition ergonomics, load ergonomics, universal design and environment psychology. This is also the year when the vital design methodology is introduced.

During the third year time is spent expanding the material and computer know-how. Design Management courses add financial aspects as the students run increasingly advanced design projects. The spring term ends with a ten-week project.

The fourth year prepares the students for their practicum term. Their material and production technique skills are reinforced and the industrial design project focuses both on sustainable development and packaging technology. The practicum term is usually spent abroad at some design com-pany.

Finally, the fifth year holds a 13-week project designed to prepare the students for their upcoming degree work. This preparatory project can be done in extreme environments such as for NASA or in Kenya, though other advanced projects are also accepted. The theme for the degree project during the spring can chosen freely or from among the earlier subjects studied.

Throughout the entire training programme the student will work with applied aesthetics and learn to use the computer as a tool.

02 Industrial design in Lund

STUDENT

“The lamps were designed for a waiting room in a health care centre. They were intended to lend life to the room while working in a setting where each day is serious for both young and old. My aim was to retain the white light picture of the low-energy lamp. The inspiration for the design was born in the events and feelings at a hospital, a place where flowers are brought to speed recovery, where people meet and where the need for privacy is great. Clean, white cotton, freedom within the light and the sense of standing in a meadow among the flowers. The lamp size is meant to impart security and their drooping necks to show empathy.”

Matilda Nordgård

03Thoughts about design

“I loved the atmosphere at the Design Centre in Lund. It really was a close community of friends hanging out together, working together and partying together. It was such a creative environment to be in and the people: Swed-ish students, exchange students, instructors, and staff were all so friendly and helpful. My time in Sweden allowed me to be more creative than I had ever been while studying in university. It just really rejuvenated my love for design. I know my time in Sweden will stay with me forever, because it has become an integral part of my being.”

I love Sweden!

Jacob von Matern Emelie Hedén Gustav Landberg

“The training encourages the development of your own style”

“A design can be lovely simply because it helps us under-stand why it exists”

Mia DengExchange student

04

“Good ideas need design to commu-nicate”

Thoughts about design

PROFESSOR OF INDUSTRIAL DESIGN

Claus-Christian Eckhardt, Professor of Industrial Design LTH.

Working in design is about steering through a constantly changing landscape of needs and demands in a rapidly changing world. Unexpected and fast advances in culture and technology can trigger new products, services or lifestyles yet unknown. Design is the one particular field in which cultural shifts and technological developments are translated into tangible solutions. This is why the interac-tive aspect of design cannot be underestimated; you as a designer will be a creative transformer and communicator alike, networking and thinking beyond the ordinary.

Industrial design education in a university environment at LTH is developed continuously and collaboratively, focusing on all ongoing changes in society, business and research. Rooted in a large campus that encourages a cross-disciplinary approach and professional interaction, you will profit from our strong position in Scandinavia and our international focus alike. You will be able to touch on remote fields of study, benefiting from our large range of other faculties and facilities. We teach you the skills that help you to orientate yourself in the limitless field of design and enable you make the right decisions – communicating your solutions and standing for your results and actions. In projects, workshops, competitions and exhibitions, you will train your hard and soft skills alike. Our partnership with companies, institutions and other universities allows you to develop your creativity and personality – independently and in co-operation with others.

05Claus-Christian Eckhardt

IKEA PROJECT

Anna Larsson, Enköping Drop-leaf table

Autumn 2003 saw a joint project with IKEA designing products intended for the 2005 PS collection. IKEA liked my idea and the project moved from being a school effort to a real assignment, namely the Enköping drop-leaf table.

The original idea grew from knowing how unpleasant it was to eat alone – so why not make a table with a built-in frame where you could put a picture of the person you want share the meal with? As I thought more globally about the project I remembered the altars used in various cultures to hold a picture of some holy person: I saw similarities to my table. It suddenly became much more interesting. Now it would be a personality messenger since what you put in your frame revealed part of you. Regardless of whether it was a god, your grandmother, Britney Spears or your new car, the picture in the frame told something about you.

Another aspect I studied was how people eat in different countries. One important difference is the height you sit at and my table can be positioned at heights from floor to bar-disk. And since the table’s target audience was small homes where space is often at a premium, I added a drop-leaf. The table is sold with four pictures I have designed.

It’s fun for designers to work with companies as large as IKEA. They have both competence and experts in different areas, enabling you to concentrate on the design aspect. While price consciousness requires compromises, it is also a challenge to develop an interesting product to a low price.

06 From sketch to reality

WORKSHOP

Sketches and drawings become 3D-prototypes in the school workshops. In the first segment of the first year the students attend an introduction to the model workshops with practical applications leading to a “workshop licence” granting machine access. During the day there are instruc-tors available and much of the work is done in collaboration with them.

Other workshops focus on work with plaster of Paris, clay and painting, while the textile workshop opens possibilities for screen printing and all types of sewing.

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Bengt Malm

Jan-Åke Larsson

Where everything is possible

WORKSHOP

Graphic design is vital when communicating. The computer controlled embroidery machine has simplified the transfer of digital pictures created in a picture processing program to embroidery.

Anna Hansson’s unconventional manner of expressing herself through embroidery has inspired us to invite her to present a workshop to the first-year students within the framework of a textile project.

We created two, limited, single colour pictures based on a chosen theme, one in an embroidery machine and the other using traditional cross-stitches. Both had the same format. The purpose was to express an idea in stitches and while doing that, discover the differences and possibilities inher-ent in the two techniques.

Why?To study the possibilities for expressing oneself using em-broidery.

Themes:A historic event that affected me. A message about our times for posterity.

Result:Pictures that communicate.

08 Embroidery by Anna Hansson

INDUSTRIAL DESIGN

Balloon Buoy Milan 2005 Blue Bird Digital camera prototype Slip not Industrial design project II Poster to Enköping IKEA project Le Massage Tile Milan 2003 Mood Aid Milan 2005 Power Flower Sustainable City Project Paper Clip Steel wire project in collaboration with Muji Bread and Butter Table Furniture fair in Stockholm Mutter Degree project for IKEA 2005 Pockit Steel wire project in collabo-ration with Muji Morning Express Packaging project with TetraPak Workshop Bag in Bag Milan 2005 Auto Design 3G- concept telephone Collaboration with Sony Ericsson Wear a plant Milan 2005

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IN LUND

NASA Project Houston 2004 Quick Noodle Packaging project Kubic Packaging projectX-concept Degree project 2004 Soil Fridge Milan 2004 Nature Aid Milan 2005 Volvo Sport Degree project 2003 Stress Less Island Degree project 2004 Tactile Light Milan 2003 Cepofan Packaging project with Astra Zeneca Allergy Park Degree project 2004 Bathroom project in Thailand Frames for Meals Degree project 2004 Snow scooter Degree project 2004 Kurbits Swing Degree project 2004 Low Tech Kitchen Milan 2004 Le Rocking Carpet Milan 2003

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INTERNSHIP

During the fourth year the students get on-the-job practice: Anna Persson worked at IDEO San Fransisco.

“I don’t think I’ve fully understood that I’m really here. Around three years ago IDEO Munich came here to lecture to and do a workshop with the last year students. I thought – WOW! They exist! There IS a company that actually works like I want to. Then when I was supposed to find a practicum placement, all I had to do was put together my project portfolio … all it took was three months of total agony … and apply. That the company happened to be in San Francisco wasn’t important – that detail was more like a side effect. It wasn’t until I was notified that they’d accepted me that it dawned on me: I’ll have to move there in six months! But looking back, it’s probably been a good change of environment for me.”

11IDEO San Fransisco

COLLABORATION

IKDC exists in a creative setting surrounded by several research companies. The programme has a number of collaborators, including Sony Ericsson.

“My name is Joshua Murray, senior industrial designer at the Sony Ericsson Creative Design Center in Lund. Not only do I have colleagues from around the world, but even alumni of Industrial Design LTH whose initial contact with Sony Ericsson was during a project in co-operation with our company. Here we develop the industrial design, colour & materials and human interface of Sony Ericsson’s mobile phones and accessories for the global market. As a senior guest lecturer at ID-LTH I have been involved in several courses and workshops during the past few years. This contact allows the students to have a realistic setting for their projects and broadens the knowledge base they have access to, while giving them a window into one of the world’s leading high tech companies.”

“This year I have been involved in a course that looks at the basics of form in 3-D space, a multi disciplinary studio project that investigated communication on a very broad level and even an intensive workshop on packaging. All of these resulted in interesting and exciting solutions, many of which were even presented by the students directly to Sony Ericsson’s design team.”

12 Joshua Murray, Sony Ericsson

MILAN

The HOMEWEAR, HOMEWARE, HOMEWHERE? exhibition was a collaboration between the Facoltà del Design at the Politecnico di Milano, the School of Architec-ture and Design at the University of Brighton and Division of Industrial Design at Lund University. This year was the third year in a row that Lund University students partici-pated in the Milano furniture fair. Students from different programme years worked on the theme with the fashion companies CP Company and Stone Island.

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13The third year in a row

01 Filter Scarf Scarf that doubles as protection against pollution 02 Showroom CP Company’s Showroom on Via Savona in Milano 03 Urban Picnic Blanket Blanket for city living that can be folded to become a bag 04 Helium Balloons Distributed in Milano as exhibition marketing 05 Gate Skate Cabin bag with skate func-tion 06 Crime Travel Bag with a padlock and a picture of a pistol to prevent theft 07 Shower Belt Belt that turns into a shower – connect to a tap and use the buckle as a shower head

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14 The third year in a row

GRADUATION EXHIBITION

Once a year we mount an exhibition in Lund to show the degree projects to the public, together with some other efforts from the past year. In the autumn 2004 we decided to hold it in IKDC and the first-year students were respon-sible for the organisation and implementation. The theme was DESIGN ORIENTEERING. Each visitor was handed an orienteering map and were told they had to get a stamp at each control; a simulation of a regular orienteering con-test. The intent was to help the visitors to experience the new building while providing everyone a chance to find all the projects spread all over the design centre.

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15Design Orienteering

01 IKDC dressed in cloth 02 Vernissage mingling among pillows and cement on the stairs 03 Giant rolls were served at the goal line on the vernissage day 04 Exhibition preparations: The Deutsche Industrie Norm, DIN Mittelschrift font framed the exhibition. Miles of bright red cloth were used for tents, tablecloths, pillows, aprons and sofas 05 Degree projects 06 Dinner consisted of sushi

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16 Design Orienteering

ALUMNI

01 Eva Wängelin – Doctoral student“ ‘Is it indeed worth our while to take but a moment to wonder why human beings have never thought to abandon a task that increases the necessary effort for gaining food for the day and a roof over their heads, but still satisfies their need for some form of intellectual activity?’ The words come form William Morris in 1889 speaking about decorations. While industrial design has a strongly technical flavour, it is also necessary to be able to communicate with the inner experiences and private associations of the individual. Decoration is one way to formulate the emo-tional value of the objects. If we can understand and integrate such qualities in the product design, I believe we will become better designers.”

02 Daniel Mauritzson – employed at Tetra Pak“The third-year practicum created a job opportunity right after graduation. Today I work in the R&D Department at Tetra Pak in Lund. My daily work comprises visualisations, both manually and in CAD: creating multi-media presenta-tions, film editing, design of new packaging concepts and some graphics work.”

03 Annika Forsberg and Jenny Nordberg – started their own design agency in 2005 “Starting a new agency is a common alternative for indus-trial designers and we both felt it was right for us. The name is BergBerg and our assignments include product and furniture design, interior decoration and corporate design. In addition, we work with idea generation and more conceptual, experimental projects.”

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17After graduation

Contact Executive Director Lynn Lindegren Telephone +46-(0)46-222 71 88 Telefax +46-(0)46-222 04 11 E-mail industridesign@kansli.lth.se Address Industridesignutbildningen LTH Box 118 S - 221 00 Lund Sweden Street address Ingvar Kamprad Designcentrum Sölvegatan 26 S - 223 62 Lund Sweden Links www.id.lth.se www.industridesign.lth.se www.lth.se www.lu.se

CONTACT

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