Ecommerce DisplayAdvertising

Remarketing MobileAdvertising

SocialAdvertising

Lead Gen

Pay-Per-Click Solutions

Our Awards & Accomplishments

Scott Cohen, CEO and Co-Founder of 180Fusion fostered partnerships with groups like Google, Georgetown University and USC. He knew that their brand recognition and status as thought leaders and industry scions would allow his startup to grow much quicker and more effectively. In under 5 years, Cohen took a basement startup and turned it into one of the fastest growing marketing firms in America.

Forbes.com

SOLARIES

The Right Strategy. One of the most important aspects of PPC Success is to align with your business objectives and understand your Key Performance Indicators. We are a metric driven agency with a core focus of your objectives and will not rest until they are achieved. 1

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The Right Focus. Several agencies do an okay job at setting up an account with “best practices.” However Google is a traffic tool and we provide the execution layer to get the most qualified traffic to your site in the most profitable way. Professional marketing is laser focused and layered with exclusions, tiered bids, negative keywords and split test winners.

The Right Team. 180fusion has been established as Thought Leaders on sites such as PPC Hero, Search Engine Journal, SEM Rush and Tech Crunch regarding our ahead of the curve management tactics. We leverage our analysts and do not simply use a software to manage your Adwords but REAL Human People who understand human intent and are incredibly SMART. We leverage the right tools, training and technology to monitor and optimize your account for profitability and the right return on your investment for paid search.

Core ValuesWhat Make Us Different?

On-boarding (Strat-egy)

Im-ple-

menta-tion

Results

Award winning agency Integrated strategy with other marketing

campaigns Dedicated account managers 100% transparency – you own

everything ROI focused – Metric driven results Month-to-Month agreements – No long

term contract

SOLARIES

Bid ManagementTechnology: With an enterprise software background, we have developed algorithms and proprietary bid and budget tools to be used for forecasting purposes.

Tools: We use these tools for both projecting as well as monitoring purposes. If leading indicators are off course our team will be able to make necessary adjustments within the account.

Team: There is no element like the human element and as excited as we’ve been for every Adwords Management Software, we have found our analysts outperform 3 to 1 as human intent and search behavior simply cannot be duplicated with software (yet).

Display networks can be one of the most profitable campaign types and get the largest reach possible.

The caveat here is that the wrong budgets, bids or targeting options can results in wasted money in mere minutes. We utilize “display layering” in professional honed in marketing tactics ensuring qualified traffic!

Remarketing / Retargeting tactics are implemented as being one of the most profitable campaign types

Management

According to recent industry estimates, global advertisers will lose $6.3 billion in 2015 to ad fraud.

The 2 Major Types of Ad Fraud being perpetuated are:

1. Competitors finding your Ad on Google Search and repeatedly clicking over a period of minutes, days or weeks.

2. Malware Bot Networks that mimic human behavior clicks on Display Network Ads (including remarketing) draining your budget

Click Fraud Software

*180fusion adds additional levels of proprietary technology to Google’s tracking in order to catch fraud activity that Google does not and can automatically block offending IP addresses and Google Display Placements to prevent continuous stealing from your ad budgets.

* As applicable, on approved accounts by analyst

Mobile StrategyOver 50% of digital advertising will be mobile in 2015. As ad budgets shift across devices, there are new data-driven strategies around attribution and optimization that will drive more clicks that lead to increased revenue and ROI from your campaigns.

SOLARIES

Once we have enough data to make decisions to remove losers, double down on winners and continue to see how far we can push the needle for profitability

Ongoing Optimizations

We will review your landing pages and their individual performance in flagging your weak and strong performers.

Landing Page Review

Our team will follow best practices at ensuring professional ad copy that speaks to your brand with the right calls to action.

Ad Copy Refresh

Our qualified technicians review competitors across your industry to uncover the most profitable keywords making ongoing decisions based on performance.

Keyword Audit

Your dedicated account manager is Google Certified and will be aligned with your growth objectives and KPIs.

Account ManagerWe will identify sites that make sense to advertise on for more profitable click types. We will also implement Google Beta Opportunities and Remarketing as applicable.

Display Network Audit

Snapshot: What you get

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SOLARIES

Monthly reporting Outlining the things you care about: Rankings and Traffic!Monthly Reporting

PPC Reporting is input into your client center portal every week.

These reports will outline high level down to granular metrics and leading performance indicators will be flagged by our team.

SOLARIES

Lead Account ManagerEnterprise PPC Analyst

(Creative)Keyword Research & Expansion

A/B Conversion Team

Enterprise PPC Analyst(Analytics)

Bid Strategy, Monitoring and Reporting

Developmental TeamLanding Page Team

Conversion Code & Tracking

Team Breakdown180fusion’s team breakdown is done by a fully compartmentalized fulfillment team – Enterprise Accounts

“180fusion has been vetted by Google, and this is a company that has very good, strong, and clear

business practices and has demonstrated increased account performance, and increased

customer satisfaction.” Says Bo Pulito, Strategic Partner Manager at Google

Bo PulitoStrategic Partner Manager at

Google

Contact UsLos Angeles Office1-877-321-4180

Contact Page

Mail Contactsales@180fusion.com

Web Sitewww.180fusion.com