“ExpandingCircles”

StrategicCommunications

ApostolatMilitaireInternational

2018–2021

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Index

Preface 1

Objectives 2

Audiences 3

Toolsandactivities 4

Budget 5

Recommendations 5

Preface

IncontinuitywithallpreviousAMIhistoryandperspectives,theExecutiveCommitteeofAMI

developedanewvisionfor2018–2021,called“ExpandingCircles”.

ThebasicgoalofthisvisionistohelpandsupportCatholicmilitarymenandwomenandtheir

familiestolivetheirfaithwellwithinthemilitarycontextandbyusingthenewmethodsof

communicationavailabletodaytoallandapplicableespeciallytoouryoungerdelegates.

Anotherimportantgoalisalsotoadviceatastrategiclevelontopicsdealingwithpeaceandjustice,

fromaprofessionalandCatholicmilitaryinformed,pointofview.

StrategiccommunicationshelpsAMItoshareaclearlydefinedmessagewitheveryoneinvolvedwith

AMI--internallyandexternally.Itisanintentionalprocessthatlooksatwhateachaudiencewithin

thegroupneedstohearfromus.Notonlyshouldouraudiencestayinformed,butalsostayengaged

aswell.

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Objectives

Todefineourmessage

ThereneedstobeaclearlydefinedmessagethatwewanttosendasAMI.OurfocusisinformationexchangeandencouragementinthefaithoftheindividualCatholicsoldier.Thisexpandsalsotothesoldier’sfamily,tomilitaryassociations,totheMilitarychaplains,toMilitaryOrdinariates,governmentalorganizations,internationalorganizationsandVaticanoffices,asneededandrequested.

Butwhateverourmessageis,wemustkeepitsimple.

Firstofall,whoarewe?

Catholicmilitarypersonnelof10countriesfoundedAMIin1965inSantiagodeCompostela,Spain.

TheyfelttheneedforameansofdisseminatingandputtingintopracticetheidealsofCatholic

militarypersonnelbothinthearmedforcesandinpubliclife,encouragingallthosedevotedto

servingtheirhomelandanddoingtheirdutyinamannerthatwilltrulyhelptobringpeace.AMIis

officiallyrecognisedbytheHolySeeasaCatholicInternationalLayOrganisation.AMIisofficially

registeredasaNonGovernmentalOrganization(NGO)andisamemberoftheForumofCatholic

InspiredNGO’s.

AMIpurposesare:

a. TopromoteatnationalandinternationalleveltheaffirmationofaChristianvisionofmilitary

lifeandofthevaluesthatcharacterizethisvision.

b. Topromoteandsupportinternationalunderstandingandcooperation,asacontributionto

strengtheningpeaceintheworld.

c. Tostudytogether,inthelightoftheGospelandtheteachingsoftheChurch,thespiritual,

moralandsocialproblemspeculiartothemilitarysphere.

d. Tokeepanopenmindtowardsecumenicalwork.

e. TomakeknowntheactivitiesofAMIincountriesortoassociationsandorganizationswhoare

notyetmembers.

Inthepursuanceoftheseobjectives,AMIshallmakeuseof:

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- Internationalmeetingsandevents

- Continuousexchangeofideasandexperiences

- Representationoninternationalbodies.

TargetGroups

Communicationneedstobeshapedtoeachtargetgroupinordertocommunicateclearlyand

effectively.

AMIInternalaudience:

• ExecutiveCouncil

• Militarybishops

• Militaryordinariatesworldwide

• Militarychaplainsandchiefchaplains

• Headofdelegations

• AMIDelegates

• IndividualCatholic/Christiansoldier

• FamilyoftheCatholic/Christiansoldier

AMIExternalaudience:

• Vatican

o SecretaryofState,CardinalPietroParolino Dicasteryforpromotingintegralhumandevelopment.

o PontificalCouncilforJusticeandPeace

o PontificalCouncilforCulture

o Dicastery for Laity, Family and Life

o InternationalofficeforMilitaryOrdinariates,Fr.GiulioCerchietti

• MinistriesofDefenseworldwide

• Otherinternationalbody’s

o ForumofCatholicinspiredNGOs,JohanKetelers,

o AMIForumGeneva,StefanoNobile

• Othernationalbody’s

o GKS(GemeinschaftKatholischeSoldaten,Germany)

o AKS(ArbeitsgemeinschaftKatholischeSoldaten,Austria)

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o NKT(NationaalKatholiekThuisfront,Netherlands)

o ACOM(BondvanDefensiepersoneel,Netherlands)

o PASFA,(l'Associazioneperl'AssistenzaSpiritualealleForzeArmate,Rome)

o MilitaryCouncilofCatholicWomen,USAandEurope

• Generalpublic

Toolsandactivities InternalCommunicationsMix

q Face-to-facemeetings(AnnualConference,militarypilgrimagetoLourdes)q SharedDropbox(ExecutiveCommittee)q WhatsAppExecutiveCommitteeandPresidiumq Co-creation,abusinessstrategyfocusingonexperienceandinteractiverelationships.Co-creation

allowsandencouragesamoreactiveinvolvementfromthedifferenttargetgroupstocreateavaluerichexperience.

ExternalCommunicationsMixq Press

− Pressrelease

q Online− Website− Facebook− Twitter− Instagram− AMITeamApp(NeilGalloway)− ConferenceDVD’s− Multimedia:video,slideshows(todevelop)− E-mailnewsletter(todevelop)− TweetingwithGodAMIapp(todevelop)− InitiatingFacetimeorskypesessionsbetweendelegates(todevelop)− UsingYouTube

q Print

− Letters− Leaflet(needsanupdate)− ScientificreportsavailableonDVDandinprint− ConferenceBooklet(2015,2016,2017)− AMIBanners− AMIFlag− Pocketcard(smallplastic)withbulletsofDeclarationofBerlin− Pocketcard(smallplastic)withbulletsofnewvisiondocument

q PublicRelations

− Conferences

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− GeneralAssembly− MeetingsattheVatican− PilgrimagetoLourdes− Prayingcollectivelyforothergroupsandsendthemanote(ProjectAnnieWalschartsona

nationallevel)− AnnualChristmascardorletter− OrganizingMediaeventstosupportAMI’sgoals

q IdentifywaystogetfeedbackFeedbackisimportantthroughouttheentirestrategiccommunicationprocess.Youwanttomakesureyourmessageisgettingacrossclearlyandthattherearenomisunderstandings.Youalsowanttoseeifyourmessageiseffective.

Howarewegoingtoensurethatourcommunications(externalandinternal)willbeonbrand?PresentingAMIcorrectlyiscrucial.Thismeansbeingconsistentwithourlogo,typefaces,slogan,colors,and"on-brand"withourkeymessagesandthewayweusewordsandimagesonallapplications.Allthiswillcombinetocommunicatethesortoforganizationweare.WeareactiveandpassionatetohelpCatholicsoldierstolivetheirfaithwellwithinthemilitarycontext.Whencommunicatingwithouraudiencewemustfollowthissimplechecklist:

q Isourmessagepassionate?Doesitreallyshowourenthusiasm?q Isitoptimistic?Isitpositiveandforwardlooking?q Isitinspirational?Willitmovesomeonetotakeaction?q Doesitchallenge?Doesitconfronttheissues?q Isitcredible?Willpeoplebelieveme?q Isitaccountable?Doesitdemonstrateourhonestyandtrustworthiness?q Isitpersevering?Doesitproveourcommitment?

Budget

q Theamountofmoneyavailablenow[money=peopleresources]q Theamountofmoneyavailableinthefuture[money=peopleresources]q Somethingtotalkabouttodefineandtoprioritize

Recommendation q WeshouldfollowafewoftherecommendationsfromtheworkinggroupsduringtheAmi

Conference2016:- Createawide-rangingdirectoryofpeopleandexpertisewherebyAMIcanshareinformation, engageexpertadvice,researchkeyissuesandcarryforwardresolutions.Suchaprocess would,ofcourse,beopenupanddownthecommunicationchannels.- IncreasethegeneralvisibilityofAMIatalllevels.- Makingawiderangeofinformationavailablefornationalorganizationstochooseand acton-the'supermarket'concept,includingdisseminationofconferenceandother information.

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q Staffing:Allthisworkistoomuchforthesecretarygeneral,thepresidentoronevolunteer.

- CreateanAMIWorkingGroupCommunicationswithdelegatesfromseveralcountries/AMI membersandassociatedmembersandfriends.

- Approachingthe“worldwidenetwork”ofretiredmilitarywhoaredevoutlyCatholicandaskingthemtocontributetothethingsAMIisdoing.MaybetherearesomeretiredAmidelegateswhocanhelpusout