182939 242980959 Assessment Simulated Business - BBQ (1) (1)

8/18/2019 182939 242980959 Assessment Simulated Business - BBQ (1) (1)

1/46

Assessment Materials BBQfun (simulated business)

BBQfun (simulated business)

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n#1$ "01" Inn vati n and Business Industry Skills % un&il 'td age 1 f *


2/46


+able f & ntents

Chapter 1 – Business plan (excerpt)........................................................2

Chapter 2 – Organisational chart and management profles....................3

Chapter 3 – Management responsibilities................................................

Chapter – Budget summar!.................................................................."

Chapter " – Operational plan................................................................... #

Chapter # – $escription o% operations......................................................&

Chapter ' – Organisational ris register.................................................1

Chapter *– Mar eting plan..................................................................... 12

Chapter & – +ales and mar eting polic!.................................................2

Chapter 1 – BB,%un -ri ac! -olic!.......................................................2#

Chapter 11 – /nti0discrimination polic!.................................................3

Chapter 12 – -rocurement polic! and procedures..................................31

Chapter 13 – ist o% preappro ed suppliers............................................3#

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n#1$ "01" Inn vati n and Business Industry Skills % un&il 'td age " f *


3/46


%,a!ter 1 - Business !lan (e.&er!t)

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n#1$ "01" Inn vati n and Business Industry Skills % un&il 'td age f *


4/46


/r m BBQfun business !lan / "01" 1

Ab ut BBQfun

BB,%un as established in 2 & b! current C O4 -at Mi%sud. BB,%uno5ers an extensi e product range4 incorporating both local andimported goods.

+ince 2 1 4 the increasingl! competiti e retail en ironment4technological change4 changes in consumer bu!ing patterns andconsumer confdence has led to disappointing sales. 6o e er4 BB,%unintends to return to health! sales o% 711 million in 2 12 through buildingon its organisational strengths4 through targeted mar eting strategiesaimed at e! segments and through exploiting mar eting opportunities.

Currentl!4 BB,%un operates t o stores4 one in Brisbane (8enmore)4 andone on the 9old Coast.

BB,%un is see ing business and mar eting opportunities that could leadto interstate or national expansion i% iable and scalable.

Missi n

: ;o pro ide our customers ith great alue outdoor li%est!leproducts and second0to0none customer ser ice.

2isi n

3 ;o be4 ithin f e !ears4 south east ,ueenslandualit! products and >ualit! customerser ice

: supporting people to per%orm ia training and per%ormancemanagement



5/46

B ard f 5ire&t rsand

%67 -at Mi%sud

%,ief/inan&ial

78&er?i@ Mehra

7!erati nsGeneral

Manager8im Chen

9: Manager1es 9oodale

ManagerMarketing

+am 1ee

ManagerBrisbane

-at +2eene!

ManagerG ld % ast/lex Mitchell


%,a!ter " - 7rganisati nal &,art and management !r ;les

BBQfun rganisati nal &,art

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n# 1$ "01" Inn vati n and Business Industry Skills % un&il 'td age 5 f *


6/46


BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n# 1$ "01" Inn vati n and Business Industry Skills % un&il 'td age * f *


7/46


%,a!ter - Management res! nsibilities

at Mifsud< %67-at is responsible %or or ing ith the Board o% $irectors to o ersee thebusiness4 set o erall strategic directions4 manage ris 4 and authorise largefnancial transactions.

:i= Me,ra< %,ief /inan&ial 78&er?i@ is responsible %or preparing >uarterl! fnancial statements and o erallbudgeting. ?i@ is also responsible %or o erseeing budgets %or cost centresand indi idual proAects. /t completion o% fnancial >uarters and at the endo% proAects4 ?i@ is responsible %or ie ing budget ariation reports andincorporating in%ormation into fnancial statements and fnancialproAections.

Kim %,en< 7!erati ns General Manager8im is responsible %or the da!0to0da! running o% the compan!. 8imo ersees the coordination o% all operations. 8im is responsible %orsponsoring proAects hich a5ect operations o% the organisation as a hole.8im or s ith the 6? manager to coordinate s!stems and proAects toachie e compan!0 ide s!nerg!.

'es G dale< 9uman :es ur&es (9:) Manageres is responsible %or the producti e capacit! and el%are o% people at

BB,%un. ith the Operations 9eneral Manager4 es or s to co0ordinateproAects and management s!stems such as per%ormance management4recruitment4 and induction.

Sam 'ee< Marketing Manager+am is responsible %or the management o% all aspects o% mar eting. +ammanages the acti ities o% the mar eting team.

at S>eeney< Manager# Brisbane (Kenm re)-at is responsible %or the management o% all aspects o% the Brisbane store.

Ale. Mit&,ell< Manager# G ld % ast/lex is responsible %or the management o% all aspects o% the 9old Coaststore.

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n#1$ "01" Inn vati n and Business Industry Skills % un&il 'td age ? f *


8/46


%,a!ter 4 - Budget summary

BBQfun "01" 1 A!!r ved budget by a&tivities t beundertaken

In& me#

+ales 7114 4 Barbecues and related e>uipment.

n estment income 714"#'4 ?eal estate in estment income andrental o% oDce space.

Cost o% goods sold(CO9+)

7"4*& 4 Cost o% pro ision o% goods4 purchase o%stoc 4 distribution.

Gr ss !r ;t 7#4#''4 9ross proft.

6.!enses#

ages4 salaries and oncosts

724"#'4*& ages4 salaries4 superannuation4 orco er insurance4 pa!roll tax.

Consultanc! %ees 7" 4 -roAect management= 6+management s!stemE changemanagement.

Communicationexpenses

7 24 ;elephone4 +- costs4 ; support.

Mar eting 7* 4 Cost o% sta5 tra el and associated costs%or sales4 etc.

-remises expenses 714 4 ?ent4 electricit!4 maintenance4 cleaning.

Capital expenditure 712 4 -urchase o% ne oDce e>uipment(& F)4 ehicles.

$epreciation andamortisation

71''4"#& Computers and capital e>uipment thatis depreciated.

ODce supplies 7#"4 #* -rinting and stationer!4 postage4amenities.

;raining 7#241*' +ales training= leadership4 6+4 ethicalGlegal training.

+ tal 6.!enses @4< 4


9/46


%,a!ter 5 - 7!erati nal !lan

BBQfun 7!erati nal !lan (summary) / "01" "01

7bDe&tives# erf rman&e measures +asks#

1 ngaging ith

customers throughpromotion andmar et research.

: Completion o%

mar etGmar etingresearch.

: Completion o% customersur e!s.

: Completion o% reports toidenti%! mar etingopportunities.

: Conduct o% >uarterl! sur e!s on customer

satis%action.: aluation o% mar et and mar eting data to

determine mar eting opportunities.

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n# 1$ "01" Inn vati n and Business Industry Skills % un&il 'td age C f *


10/46




2 Building reputation%or >ualit! productsand >ualit! customerser ice.

: ?aiseorganisationalprofle b! 2 F.

: mpro e clientsatis%actionper%ormance b!2"F.

: -ercentage o% brandrecognition in sought0a%tercategories in periodiccustomer sur e!s.

: -ercentage o% customersith positi e ie o%

organisationalresponsi eness4inno ation4 >ualit!4 ethics4sa%et!.

: Humber o% customercomplaints.

: $eli er! times.

: Humber o% returned items.

: /udit o% supplier >ualit!.

: ?egular contact ith suppliers.

: n estigate resourcing needs= people4 products.

: Iulfl resourcing and distribution needs in

accordance ith policies and procedures.

: Maintenance o% enterprise resource management( ?M)4 point o% sale (-O+) and customerrelationship management (C?M) s!stems.



11/46




3 +upporting people toper%orm ia trainingand per%ormancemanagement.

: Humbers o% inAuries (;argetJ ).

: Humbers o% absentees(;arget J K3F o% total hours).

: /nti0discriminationcomplaints (;argetJ ).

: -ercentage completion o%per%ormance plans andper%ormance managementprocess.

: Humbers o% coachingsessions completed.

: Humbers o% operational –related training programscompleted.

: ?esearch e5ecti eness o% possible incenti es %or=sa%e or achie ementE health! li%est!le.

: ngage or ers ith strategic goals o% businessand support pro%essional de elopment in line ithstrategic goals. (;argets to be set b! indi idualmanagers).

: Management engagement ith emplo!ees toachie e greater bu! in o% organisational goals.

: nclude explanation o% ho acti ities or ithorganisational strategic goals in all communications tointernal personnel.

: ?egular coaching.

: ;raining needs anal!sis and training (leadership46+4 ethicalGlegal training).

: +trategic goals included in induction program.

: mplo!ee incenti es %or per%ormance in all areasrele ant to operational and strategic goals.



12/46




?educe direct andindirect costs o%operations

: 9eneral ledger accountsEfnancial statements=

L ages

L cost o% agent ser ices

L consultanc! %ees

L astage andassociated expenses.

: xpense target J7 4** 4'1

: CO9+ target J 7"4*& 4

: ?enegotiate ith suppliers.

: ?esearch potential ne suppliers.

: ?esearch ne distribution possibilities such as e0commerceGdeli er!.

: Management engagement ith emplo!ees toachie e greater emplo!ee support o% organisationalgoals.

: 9reater use b! managers o% budgets toencourage restraint.

: 9reater %ocus on budget restraint in managemento% proAectsGacti ities.

: n entor! management through ?M to reduceo erstoc ing and ris associated ith storage.

: ncenti es (as part o% managerGemplo!eeper%ormance management and bonus s!stem).

" ncreasing salesre enue

9eneral ledger accountsEfnancial statements=

?e enue target J 711 million

-roft target J 714'&242*#

: Mar eting campaigns.

: +ales training %or oor sta5.

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n# 1$ "01" Inn vati n and Business Industry Skills % un&il 'td age 1" f *


13/46


%,a!ter * - es&ri!ti n f !erati nsBrisbane# 9ead 8&e

: ocation= 8enmore.

: +i@e= 1"4 s>uare metres (" F arehouse4 " F displa! area).arehouse area used at "F o% capacit!4 but poorl! confgured to

accommodate hea ! increase in distribution traDc.

: mplo!ees=

L 3 %ull time and casual sales and customer ser ice people4 chec 0out sta5 trained in use o% -O+ (integrated ith ?M and C?Mso%t are s!stem)

L senior management team (") N 1 store managerL sales team leaders

L 1 deli er! truc dri er

L 1 arehouse or er.

: arge me@@anine oDce space (used to be occupied b! online retailer4currentl! subdi ided and occupied b! management team).

: oading ba! ith large capacit! (most o% area incorporated intocustomer displa! area4 could be easil! and cheapl! reconfgured to

accommodate extra distribution).

G ld % ast !erati n

: ocation= ?obina.

: +i@e= 124 s>uare metres (" F arehouse4 " F displa! area).arehouse area used at " F o% capacit!4 but poorl! confgured to

accommodate hea ! increase in distribution traDc.

: mplo!ees=L 3 %ull0time and casual sales and customer ser ice people4 chec 0

out sta5 trained in use o% -O+ (integrated ith ?M and C?Mso%t are s!stem)

L 1 store manager

L 3 sales team leaders

L 1 deli er! truc dri er

L 1 arehouse or er.

: arge me@@anine open0plan oDce space ith separate access(currentl! rented out to telemar eting compan!).



14/46


: ots o% spare oDce space.

: oading ba! ith large capacit!.



15/46


%,a!ter ? - 7rganisati nal risk register

BBQfun :isk register / "01" "01

Identi;ed risk r bability

Im!a&t %urrent & ntr ls /uture a&ti ns

Iailure to identi%! changes in mar etGexternalen ironment and de elop appropriatestrategies.

Medium 6igh : /ppropriateinsurances heldand co eragere ie ed annuall!.

: Managersencouraged andincenti ised to%ollo per%ormancemanagementpolic!.

: mplo!eeper%ormance plansalign ith businessplan and six0monthl! re ieprocess in place.

: -roAect to raisea areness o% anti0discrimination4

6+ and otherlegislationG codes

: ndustr!benchmar ing inall areas o%organisationalper%ormance.

: ?e ie o%mar etingGoperationalplanning.

: ?e ie o% onlinepresence4 possibleecommerceopportunities.

: /lthough storesha e capacit! %ort ice current stocle els4 a bigincrease in olume

ill re>uirereconfguration o%space.

Iailure to ade>uatel! train emplo!ees in lineith mar eting strategies.

Medium 6igh

Iailure to re ise operations and resourcing inaccordance ith mar eting strategies.

Medium 6igh

Iailure to ensure productGcustomer ser ice>ualit! in e ent o% re ised operations throughtraining4 retraining4 etc.

Medium 6igh

Iailure to recruit >ualifed salesGcustomer

ser ice sta5 due to increased competition insouth east ,ueensland.

Medium 6igh

Iailure to realise re enue gains due to poorconsumer confdence.

6igh 6igh

Iailure to meet creditor obligations %rom poorcash o (due to popularit! o% fnancing).

Medium 6igh



16/46





o% conduct amongsta5.

: /lthough storesha e oDce space4%or online salessta54 space

currentl! beingrented to thirdpart!.




Competition (both bric s and mortar andonline) a5ecting proft margins and mar etshare.

Medium 6igh : /ppropriate 6?policies andprocedures inplace. ncluded inemplo!eeinduction its.

• 6+ managements!stem in place.

: C?M and ?-so%t are ma! needto be reconfguredto accommodateincreaseddistribution.

: ?e ie pri ac!polic!.

nade>uate insurance co er= freE the%t. o 6igh

Hon0compliance on anti0discrimination. Medium 6igh

-oor organisational cultureE lo le el o% sta5engagement and morale.

Medium Medium

oss o% no ledge and capabilit! throughdeparting sta5.

o 6igh

Iailure to meet or health and sa%et! ( 6+) o – 6igh

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n# 1$ "01" Inn vati n and Business Industry Skills % un&il 'td age 1* f *


17/46


re>uirementsGother legal re>uirements %ormar eting o% products and ser ices.

medium

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n# 1$ "01" Inn vati n and Business Industry Skills % un&il 'td age 1? f *


18/46


%,a!ter - Marketing !lan

1E06.e&utive Summary#BB,%un as established in 2 & b! its current C O4 -at Mi%sud. BB,%uno5ers an extensi e product range4 incorporating both local and importedgoods.

BB,%un steadil! increased mar et share and proftabilit! to 2 1 hensales pea ed at 71 million. +ince 2 1 4 the increasingl! competiti e retailen ironment4 technological change4 changes in consumer bu!ing patternsand confdence has led to disappointing sales. 6o e er4 BB,%un intends toreturn to health! sales o% 711 million in 2 12 through building on itsorganisational strengths. Organisational strengths ill be built throughtargeted mar eting strategies aimed at e! segments and throughexploiting mar eting opportunities.

"E0Situati n Analysis#BB,%un sees its moderate pricing4 extensi e and high0>ualit! productrange4 great customer ser ice4 and product guarantees as e! o5erings togain traction ith a mar et dominated b! lo 0>ualit! pro iders.

;he basic mar et need is %or >ualit!4 %ashionable and uni>ue outdoorli%est!le items that %ulfl the house0proud needs o% our target mar et.

"E1 Market summary

BB,%un uses mar et data %rom arious sources4 including pri ate sourcesand /B+ statistical data to better understand potential customers4 theirspecifc needs4 and ho BB,%un can better communicate ith them.

Market &,ara&teristi&s

;he profle %or the potential BB,%un mar et consists o% the %ollo inggeographic and demographic characteristics.

: O er ie +outheast ,ueensland area=

L high population gro th o% "F per !ear

L ne homes and reno ated homes gro ing %rom a base o%" 4 per !ear

L lo unemplo!ment o% .'F.

: 9eographic=



19/46


L our immediate geographic target is the area o% Brisbane ith apopulation o% 24 4

L a 3 m geographic area is the a erage store mar et %ootprint

L the total targeted population is estimated at " 4 .

: $emographics=

L male and %emale

L ages 2 –"

L high percentage o% !oung pro%essionals ho or in the centralbusiness district

L high percentage ha e completed undergraduateGpostgraduatestud!

L an a erage household income o% o er 7' 4 .

Market needs

: +election – a ide choice o% options.

: /ccessibilit! – the customer needs eas! access to the store ithminimal incon enience.

: Customer ser ice – the customer needs expert customer ser ice tohelp sort through choices.

: Competiti e pricing – the customer needs all productsGser ices to becompetiti el! priced relati e to comparable high0end outdoor li%est!leoptions o5ered b! competitors.

: Ilexible pa!ment – the customer needs easil! managed pa!mentplan.

: ,ualit! guarantees – the customer re>uires three !ear productguarantees (as o5ered b! most competitors).

Market trends

;he mar et trend %or outdoor li%est!le stores is headed to ard a moresophisticated and in%ormed customer. Outdoor li%est!les customers arebecoming more sophisticated in a number o% di5erent a!s=

: tem >ualit! – the pre%erence %or high >ualit! items is increasing ascustomers are learning to appreciate the >ualit! di5erences.

: ni>ue – our patrons appreciate the opportunit! to include outdoorli%est!les in their home that stand out %rom the mass0produced andlo 0>ualit! items.

: +election – people are demanding a larger selection o% choicesE the!

are no longer accepting a limited o5er in outdoor li%est!les.

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n#1$ "01" Inn vati n and Business Industry Skills % un&il 'td age 1C f *


20/46


Market gr >t,

n 2 &4 the national outdoor li%est!le mar et reached 73 million.Outdoor li%est!le sales ere estimated to gro b! at least #F %or the next

%e !ears. ;his gro th can be attributed to se eral di5erent %actors=: the greater disposable household income %rom t o income %amilies

: the greater a ailabilit! o% a5ordable and interesting >ualit! importsith the high alue o% the /ustralian dollar

: the mar eting b! popular ;P li%est!le programmes.

6& n my

/t present4 the real estate mar et in south east ,ueensland continues torise in price4 and ith it the disposable income o% the population.

Based on economic %orecasts4 BB,%un assumes that interest rates illremain stead! and ill ha e little to no a5ect on disposable income. ;hesame assumption is made about emplo!ment le els4 here BB,%unassumes that unemplo!ment le els remain the same at approximatel! F.

liti&al

Irom research carried out4 BB,%un identifed that the present 9o ernment%ocus and emphasis in %uture legislati e direction ill be about gro th andproducti it!4 hich BB,%un sees as a positi e %or their business model.

;here is also a strong push %or en ironmentall! sound business practicesand harmonised 6+ legislation. BB,%un4 as a business operating in/ustralia4 ill abide b! the la in all its dealings and compl! ith alllegislation that impact on its business acti ities.

"E" SF7+ analysis

;he %ollo ing + O; (strengths4 ea nesses4 opportunities and threats)

anal!sis captures the e! strengths and ea nesses ithin the compan!4and describes the opportunities and threats %acing BB,%un.

Strengt,s

: xcellent customer ser ice emplo!ees ho are highl! s illed andno ledgeable about outdoor li%est!les.

: ?etail space that is bright4 %unctional and engaging to customers.

: 6igh customer lo!alt! among repeat customers.

: /ssortment o% products that exceed competitor o5erings in >ualit!4range and accessibilit!.

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n#1$ "01" Inn vati n and Business Industry Skills % un&il 'td age "0 f *


21/46


Feaknesses

: / limited mar eting budget to de elop brand a areness.

: Ho online profle.

: ;he struggle to continuall! manage cash o and proftabilit! due to=

L high marginal costs and expenses

L repa!ment plans ta en out b! our customers.

7!! rtunities

: / gro ing mar et in a high gro th area ith a signifcant percentageo% the target mar et still not a are o% BB,%un alue proposition.

: ncreasing sales opportunities outside o% our store locations – south

east ,ueensland.: 9ro ing opportunit! %or online sales.

+,reats

• o 0cost competition.• Competition %rom national chains mo ing into the Brisbane mar et4

potentiall! through online sales.• / possible slump in the econom! reducing customerQs disposable

income spent on outdoor li%est!les.

"E % m!etiti n

ati nal & m!etiti n

: ;he Rard= has a limited selection but signifcant depth. /ll /ustralianmade. Ho signifcant mar eting or promotion. ;he price point is high4but the >ualit! o% products is >uite good. Hot in south east,ueensland. Considering e0commerce options. Considered potentialtreat %or entering mar et through e0commerce because o% largedistribution net or

: BB,ualit!. +trong in thereplacement segment rather than ne and re%urbished d ellings.



22/46


9aining strength in Brisbane mar et. Considering e0commerceoptions.

' &al & m!etiti n

: /ll independents. ;hese stores are o ned b! indi idual o neroperators. ?anges ar! according to o ner pre%erences. ;here are

er! %e imports. Mostl! retailing /ustralian manu%actured goods.Collecti el! their a erage item sale price is 72" 4 the! ha e a mar etshare o% *F4 and are gro ing at about *F per !ear.

One important source o% mar et research is competiti e anal!sis. BB,%unmanagement continuall! isit local outdoor li%est!le stores %or competiti eanal!sis4 pro iding BB,%un ith timel! in%ormation regarding other storeuare metres.

: mplo!ees= 2 to 3 %ull0time emplo!ees plus casuals

: ;!pes o% transactions= # F cash4 F on long0term repa!ment plan.

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n#1$ "01" Inn vati n and Business Industry Skills % un&il 'td age "" f *


23/46


"E5 Keys t su&&ess

BB,%unuiring eas! access

: customer car par ing a ailabilit!.

"E* %riti&al issues

BB,%un is still in the speculati e stage as a possible %ranchise concept or Aoint enture. ts critical issues are=

: Committed to sales gro th hich allo s %or greater options in importassortments and in reduced price ith olume bu!s. ;his ill promote

our uni>ueness and contribute to impro ed proft margins.: Continue to fnance the eas! manage long0term repa!ment plan %or

customers.

: ocate in eas! access sites close to the gro ing mar ets in ned elling de elopment.

E0%ust mer Survey ata

Marketing !referen&es "011 (survey f 500 &ust mers)#

e> builds :en vat rs :e!la&ements

6a e isited BB,%un inpre ious month

' F ' F " F

6a e bought a BB,%unproduct in pre ious month

' F #"F " F

Customer ser ice isessential

& F &"F # F

-rice is most important 1 F 2 F &"F

/ustralian made isimportant

* F #"F ""F

ill bu! online 1 F 1 F 1 F

ill pa! %or online deli er!i% chosen

1 F 1 F 1 F

o!alt! customer 3 F 2 F 1 F



24/46


+arget segments (estimated H &ust mers)#

/inan&ialyear (/ )

e>builds

:en vat rs

:e!la&ements

+ tals

IR 2 12G13 22"4 12"4 1 4 " 4

IR 2 11G12 2 "4 11 4 11 4 2"4

IR 2 1 G11 2 4 1 4 11 4 1 4

IR 2 &G1 1&"4 &"4 11 4 4

IR 2 *G& 1& 4 & 4 11 4 3& 4

4E0Marketing Strategy#

BB,%un


25/46


4E4 +arget marketing

;he target mar et comprises three segments=

: e> builds =

L er! proud o% laid0bac Brisbane li%est!le

L moderate to highl! educated

L mixture o% trade and pro%essional

L aspire to li e in richer suburbs

L health conscious

L lo!al to Bri@@! maga@ine print and online

L lo e to bu! /ustralian madeL ser ice and >ualit! is as important as price.

: :en vati ns =

L man! ha e homes in other parts o% countr!

L see themsel es as cosmopolitan

L moderate to highl! educated

L mainl! pro%essional

L health conscious

L ant to see more fne dining and exotic cuisine associated iththe Shumble< barbecue

L lo!al to print and online ersion o% Outdoor /spire maga@ine

L ser ice and >ualit! are much more important than price.

: :e!la&ements

L lo e to support Aobs in /ustralia

L er! proud o% laid0bac Brisbane appeal

L donualit! is as important as price

L good ser ice is nice but price is more important.



26/46


4E5 siti ning

BB,%un ill position itsel% as a broad assortment4 >ualit!4 and uni>ueoutdoor li%est!le retailer. +outh east ,ueensland consumers ho

appreciate high0>ualit! and uni>ueness ill recognise the alue anduni>ue o5erings pro ided b! BB,%un.

BB,%unualit! and uni>ue. to5ers the Shouse proud< customer a di5erent option %rom the cheapmass produced products pre alent in the mar et.

• +er ice – BB,%un o5er the onl! three0!ear guarantee in the mar et.Our eas! pa! pa!ment scheme is Aust hat our mortgage pa!ingcustomers elcome. Our experienced sta5 can assist ith product

no ledge second to none in the industr!.

B! o5ering a superior ser ice in range and uni>ueness4 BB,%un ill excelrelati e to the competition and achie e our mar eting obAecti es.

4E* Strategy !yramids

Iinancial obAecti es %or the 2 12 fnancial !ear are=

: / double digit gro th rate %or each %uture !ear.

: ?educe the o erhead per store through disciplined management o%expenses.

: Continue increase our gross proft margins.

Our mar eting obAecti es complement and support fnancial obAecti es=

: ncrease our lo!alt! customers list %rom 1 4 to 1#4 .

: stablish brand recognition in south east ,ueensland so that at leastt o in three people recognise our brand in a random sur e! ta en in1* months time.

;he o erriding strateg! is to position BB,%un as the premier outdoorli%est!les store in the south0east ,ueensland area4 to command a maAorit!o% the mar et share ithin f e !ears. ;he mar eting strateg! ill see tofrst create customer a areness regarding their ser ices o5ered4 de elopthat customer base4 and or to ard building customer lo!alt! andre%errals.

;he strateg! ill be re ected in our promotional materials aimed at targetsegments. ;he message that BB,%un ill see to communicate is that

BB,%un o5ers the idest4 most exotic4 eas! access outdoor li%est!leproducts in Brisbane. ;his message ill be communicated through a

ariet! o% methods. ;he frst ill be direct mail. ;he direct mail campaign

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n#1$ "01" Inn vati n and Business Industry Skills % un&il 'td age "* f *


27/46


ill be a a! to communicate directl! ith the consumer. BB,%un ill alsouse ads and inserts in Bri@@! maga@ine. BB,%un also belie e that the localpatrons %ar pre%er to recei e in%ormation %rom the store ia !ers in theletterbox.

4E? Marketing mi.

BB,%unualit!4 it ill not be cheap. e emphasise alue o er price and bacthis up ith a three !ear guarantee.

: $istribution – BB,%un products ill be distributed through t o retailstores hich customers can access easil! ia the large car par ingarrangements.

: /d ertising and promotion – the most success%ul ad ertising ill beads and inserts in the Bri@@! as ell as a -? campaign o%in%ormational articles and re ie s also ithin the Bri@@!. -romotions

ill ta e the %orm o% in0store entertainment and competitions ithpri@es to exotic o erseas destinations. +ocial media is considered not

iable or practical considering lo participation among targetedsegments.

: Customer +er ice – BB,%un


28/46


5E0 /inan&ials< Budgets< and / re&asts# ;his section ill o5er a fnancial o er ie o% BB,%un as it relates to itsmar eting acti ities. BB,%un ill address brea 0e en and proft anal!sis4sales %orecasts4 and expense %orecasts4 lin ed to the mar eting strateg!.

5E1 Break even !r ;t analysis

+ee appro ed budget %or current proAections=

: direct costs (CO9+)

: indirect costs (expenses)

: proAected re enue.

"011 sales

Item Average!ri&e

Average%7GS

Average& ntributi

n

Jnits

:evenue Gr ss!r ;t nsales

BB, 7# 73 73 *433 7 4&&*4 724 &&4

OutdoorIurniture

7*" 7 2 7 3 34" 724&'"4 714" "4

BB,accessories

7" 73 72 4 724 4 7* 4

+ tal @C


29/46


6.!enses "01" "01 "014

$irect mail 7 4 7" 4 7# 4

Maga@ine ad 711 4 71 4 7* 4

?adio-romotions

73 4 7" 4 7' 4

;otal 71* 4 72 4 721 4

*E0 % ntr ls ;he purpose o% BB,%un mar eting plan is to ser e as a guide %or theorganisation as it implements the mar eting strateg!.

*E1 Im!lementati n milest nes "01"

;he %ollo ing milestones identi%! the e! mar eting programs %or the 2 11fnancial !ear.

Milest nes (/ "011)

r De&tStartdate

6nddate Manager

e!artment

:adi Tul! 2 11 Tune2 12

Mar etingManager Mar eting

Maga=ine : Tul! 2 11 Tune2 12

Mar etingManager Mar eting

ire&tmarketing Tul! 2 11 Tune2 12 Mar etingManager Mar eting

*E" Marketing rganisati n

BB,%un


30/46


*E % ntingen&y !lanning

;he %ollo ing ris s ha e been identifed ith respect to implementation o%the mar eting plan=

: %ailure to identi%! changes in mar etGexternal en ironment andde elop appropriate strategies

: %ailure to ade>uatel! train emplo!ees in line ith mar etingstrategies

: %ailure to re ise operations and resourcing in accordance ithmar eting strategies

: %ailure to ensure productGcustomer ser ice >ualit! in e ent o% re ised

operations: %ailure to recruit >ualifed salesGcustomer ser ice sta5 due to

increased competition in south east ,ueensland

: %ailure to realise re enue gains due to poor consumer confdence

: competition (both bric s and mortar and online) a5ecting proftmargins and mar et share

: non0compliance on anti0discrimination

: loss o% no ledge and capabilit! through departing sta5

: %ailure to meet occupational health and sa%et! re>uirementsGotherlegal re>uirements %or mar eting o% products and ser ices.

BB,%un management ill ta e the %ollo ing measures to reduce ris =

: industr! benchmar ing in all areas o% organisational per%ormance

: re ie o% mar etingGoperational planning

: re ie o% online presence4 possible ecommerce opportunities

: re ie pri ac! polic!.



31/46


%,a!ter C - Sales and marketing ! li&y

BBQfun sales and marketing ! li&y

ur! se ;he purpose o% this polic! is to ensure BB,%un sales4mar eting and ad ertising is accurate and ethical. talso aims to ensure that acti ities adhere to legislation4standards and codes o% conduct.

;his polic! and procedure on the use o% mar etingmaterials is re>uired to enable BB,%un to adhere to alllegislation rele ant to mar eting practices and meetstandards and codes such as /d ertising +tandardsBureau (/+B) codes o% conduct E

S& !e ;he scope o% this polic! co ers all emplo!ees andcontractors o% BB,%un.

:es ur&es +pecifc guidelinesGprocedures %or the implementationo% this polic! are a ailable belo and on the compan!intranet.

:es! nsibility

?esponsibilit! %or the implementation o% this polic! restsith all emplo!ees4 contractors and management o%

BB,%un.

:elevantlegislati n<et&E

● Privacy Act 1988 (Cwlth)

● Anti-Discrimination Act 1991 (Queensland)

● Competition and Consumer Act !1! (Cwlth)

● "pam Act !!# (Cwlth)

: /ustralian $irect Mar eting /ssociation (/$M/)$irect Mar eting Code o% -ractice

: Iree ;P /ustralia Commercial ;ele ision ndustr!Code o% -ractice

: /ustralian eMar eting Code o% practice

: /ustralian e0commerce best practice model.

J!datedaut, rised

#G2 12 – ?i@ Mehra4 CIO



32/46


General guidelines !r &edures f r sales andmarketing a&tivities

: Iollo all BB,%un procedures. $etailed ritten procedures area ailable to all sales and customer ser ice emplo!ees at BB,%un

premises and are included in emplo!ee induction pac s.: mplo!ees should4 here re>uired in procedures4 use templates

pro ided %or documenting mar eting acti ities.

: mplo!ees should4 here re>uired in procedures or templates4 seeappro al %rom designated authorities %or mar eting acti ities.

: /ll mar eting material and sales acti it! must=

L adhere to the Privacy Act = must not use personal images4in%ormation %or mar eting purposes ithout express ritten consent

L adhere to $o Hot Call ?egister legislation= potential customerson the $o Hot Call ?egister must not be called %or mar etingpurposes

L adhere to anti0discrimination polic!= images or ritten materialmust not portra! an! group or indi idual in a negati e4 o5ensi e orstereot!pical a! on the basis o% sex4 gender4 marital status4 etc.

: Be conducted in a sa%e and responsible manner to minimise ris tohealth and sa%et! o% BB,%un emplo!ees and the general public.

: Hot include spam campaigns.

: /dhere to the Competition and Consumer Act !1! ( %ormerl! the ; rade Practices Act ). mplo!ees must not=

L attempt to induce indi iduals to place their personal interestsabo e those o% BB,%un

L attempt to restrict competition b!=

– inducing a competitor or customer to breach a contractith a third part!

– obtaining unauthorised access to classifed or proprietar!

in%ormation or documents– securing an un%air competiti e ad antage.

L iolate an! la or regulation

L engage in an! acti it! that could damage the reputation o%BB,%un

L gi e %alse or misleading in%ormation or ad ice in relation to=

– claims o% products or ser ices= price4 benefts4 etc.

– the en ironment and sustainabilit! o% BB,%un

– the ethical conduct o% BB,%un

– an! other claims.



33/46


: here rele ant4 adhere to standards and codes o% practiceregarding specifc t!pes o% media such as radio4 tele ision or theinternet.



34/46


%,a!ter 10 - BBQfun riva&y li&y

BBQfun riva&y ! li&y

ur! se BB,%un is committed to protecting !our pri ac!. t isbound b! the national pri ac! principles contained inthe Privacy Act 1988 and all other applicable legislationgo erning pri ac!.

here appropriate4 BB,%un ill handle personalin%ormation in accordance ith rele ant legislation. Ourrespect %or our customers< pri ac! is paramount. eha e policies and procedures to ensure that all personalin%ormation is handled in accordance ith nationalpri ac! principles.

;his pri ac! polic! sets out our policies on themanagement o% personal in%ormation – that is4 ho ecollect personal in%ormation4 the purposes %or hich euse this in%ormation4 and to hom this in%ormation isdisclosed.


:es ur&es +pecifc guidance %or the implementation o% this polic!is a ailable belo in the %orm o% I/,s.

:es! nsibility


BB,%un.




● Competition and Consumer Act !1! (Cwlth)● "pam Act !!# (Cwlth)

: /ustralian $irect Mar eting /ssociation (/$M/)$irect Mar eting Code o% -ractice

: Iree ;P /ustralia Commercial ;ele ision ndustr!Code o% -ractice

: /ustralian eMar eting Code o% practice

: /ustralian e0commerce best practice model.

J!datedaut, rised




35/46


General guidelines /AQs#

1E F,at is !ers nal inf rmati nL

-ersonal in%ormation is in%ormation or opinions that could identi%! !ou.xamples o% personal in%ormation include !our name4 address4 telephone

number and email address4 or documents that include this in%ormation4 li ea resume or customer sur e! data e collect.

"E 9 > d es BBQfun & lle&t and use y ur !ers nalinf rmati nLBB,%un collects personal in%ormation hen !ou send a Aob application tous or hen !ou email us or hen e conduct mar eting acti ities.

E F,at ,a!!ens if y u d n t !r vide !ers nal inf rmati nL

9enerall!4 !ou ha e no obligation to pro ide an! personal in%ormation tous. 6o e er4 i% !ou choose to ithhold personal in%ormation4 e areunli el! to be able to respond to !our application or >uer!.

4E + >, m d >e dis&l se !ers nal inf rmati nL

e engage third part! ser ice pro iders (including related companies o%BB,%un hich ma! be located outside /ustralia) to per%orm %unctions %orBB,%un. +uch %unctions include mailing4 deli er! o% purchases4 credit cardpa!ment authorisation4 trend anal!sis4 external audits4 mar et research4promotions and the pro ision o% statistical sales in%ormation to industr!

bodies.Ior our ser ice pro iders to per%orm these %unctions4 in somecircumstances it ma! be necessar! %or us to disclose !our personalin%ormation to those pro iders. here disclosures ta e place4 e or iththese third parties to ensure that all personal in%ormation e pro ide tothem is ept secure4 is onl! used to per%orm the tas %or hich e ha eengaged them and is handled b! them in accordance ith the nationalpri ac! principles.

5E 9 > d >e !r te&t !ers nal inf rmati nL

/t all times4 e ta e great care to ensure !our personal in%ormation isprotected %rom unauthorised access4 use4 disclosure or alteration. eendea our to ensure that our emplo!ees are a are o%4 and compl! ith4their obligations in relation to the handling o% personal in%ormation. Onl!properl! authorised emplo!ees are permitted to see or use personalin%ormation held b! nno ati e idgets and4 e en then4 onl! to the extentthat is rele ant to their roles and responsibilities.

Rour personal in%ormation ill not be sold to an! other organisation %or thatorganisations< unrelated independent use. Iurther4 e ill not share !ourpersonal in%ormation ith an! organisations4 other than those engaged b!us to assist us in the pro ision o% our products and ser ices (as describedabo e).



36/46


*E F,at ab ut inf rmati n y u !r vide in D b a!!li&ati nsL% !ou submit a Aob application to BB,%un4 e ill use the in%ormation

pro ided b! !ou to assess !our application. n certain circumstances4BB,%un ma! disclose the in%ormation contained in !our application tocontracted ser ice pro iders %or purposes such as screening4 aptitudetesting4 medical testing and human resources management acti ities.

/s part o% the application process4 in certain circumstances4 !ou ma! bere>uired to complete a pre0emplo!ment health >uestionnaire. Rou ma!also be as ed to undergo a pre0emplo!ment medical assessment.

% !ou re%use to pro ide an! o% the in%ormation re>uested b! BB,%un4 or toconsent to the disclosure o% the results o% !our medical assessment toBB,%un4 e ma! be unable to consider !our application.

?E Is t,e !ers nal inf rmati n >e , ld a&&urateL

e endea our to maintain !our personal in%ormation as accuratel! asreasonabl! possible. 6o e er4 e rel! on the accurac! o% personalin%ormation as pro ided to us both directl! and indirectl!. e encourage!ou to noti%! us i% !ou become a are the personal in%ormation e holdabout !ou is incorrect or to noti%! us o% a change in !our personalin%ormation.

E 9 > &an y u a&&ess r & rre&t t,e !ers nal inf rmati n>e , ld ab ut y uL

here er possible and appropriate4 e ill allo !ou access to thepersonal in%ormation e hold about !ou and correct i% it is rong. % e donot allo !ou access to an! part o% the personal in%ormation e hold about!ou4 e ill gi e !ou reasons4 consistent ith the -ri ac! /ct4 as to h!

e cannot allo access.

CE BBQfun internet ! li&y

BB,%un generall! onl! collects personal in%ormation %rom its ebsite henit is pro ided oluntaril! b! !ou. Ior example4 hen !ou send us anelectronic message ith a >uer! about BB,%un or its ser ices4 e illgenerall! use !our in%ormation to respond to !our >uer!4 to pro ide andmar et our ser ices to !ou or as other ise allo ed or re>uired b! la .

Ior the same purposes4 BB,%un ma! share !our in%ormation ith othermembers o% the BB,%un strategic partners (including companies ho arelocated outside /ustralia) and their respecti e ser ice pro iders4 agentsand contractors. % e do this4 e re>uire these parties to protect !ourin%ormation in the same a! e do.

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n#1$ "01" Inn vati n and Business Industry Skills % un&il 'td age * f *


37/46


hen !ou isit this ebsite or do nload in%ormation %rom it4 our internetser ice pro ider ( +-) ma es a record o% !our isit and records the%ollo ing in%ormation=

: !our internet address

: !our domain name4 i% applicable: date and time o% !our isit to the ebsite.

Our +- also collects in%ormation such as the pages our users access4 thedocuments the! do nload4 lin s %rom other sites the! %ollo to reach our

ebsite4 and the t!pe o% bro ser the! use. 6o e er4 this in%ormation isanon!mous and is onl! used to statistical and ebsite de elopmentpurposes.

e use a ariet! o% ph!sical and electronic securit! measures4 includingrestricting ph!sical access to our oDces4 fre alls and secure databases to

eep personal in%ormation secure %rom unauthorised use4 loss ordisclosure. 6o e er4 !ou should eep in mind that the internet is not asecure en ironment. % !ou use the internet to send us an! in%ormation4including !our email address4 it is sent at !our o n ris .

Rou ha e a right o% access to personal in%ormation e hold about !ou incertain circumstances. % e den! !our re>uest %or access e ill tell !ou

h!.

10E Jse f & kies

/ coo ie is a small message gi en to !our eb bro ser b! our eb ser er. ;he bro ser stores the message in a text fle4 and the message is thensent bac to the ser er each time the bro ser re>uests a page %rom theser er.

BB,%un ma es limited use o% coo ies on their ebsite. Coo ies are used tomeasure usage sessions accuratel!4 to gain a clear picture o% hich areaso% the ebsite attract traDc and to impro e the %unctionalit! o% our

ebsite.

hen coo ies are used on this ebsite4 the! are used to store in%ormation

relating to !our isit such as a uni>ue identifer4 or a alue to indicatehether !ou ha e seen a eb page. e use session (not permanent)coo ies. ;he! are used to distinguish !our internet bro ser %rom thethousands o% other bro sers. ;his ebsite ill not store personalin%ormation such as email addresses or other details in a coo ie.

Most internet bro sers are set up to accept coo ies. % !ou do not ish torecei e coo ies4 !ou ma! be able to change the settings o% !our bro ser tore%use all coo ies or to noti%! !ou each time a coo ie is sent to !ourcomputer4 gi ing !ou the choice hether to accept it or not.

11E %ust mer servi&e satisfa&ti n datan accordance ith compan! polic! all olunteered customer ser ice dataill be treated in the strictest o% confdence. Ho data ill be gi en to third

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n#1$ "01" Inn vati n and Business Industry Skills % un&il 'td age ? f *


38/46


parties except to ad ance the cause o% impro ed customer ser ice. Hoin%ormation ill be used to mar et additional products or ser ices or begi en to third parties %or this purpose. /ll customer data ill be storedsecurel! as per compan! record0 eeping polic!.



39/46


%,a!ter 11 - Anti dis&riminati n ! li&y

BBQfun anti dis&riminati n ! li&y

ur! se ;he purpose o% this polic! is to ensure transactions ithclients4 tenants and other emplo!ees is handled %airl!and transparentl! and in accordance ithorganisational and legal re>uirements. 9enerall! it isunla %ul to discriminate on the basis o% the %ollo ing 1#characteristics=

: sex

: relationship status

: pregnanc!

: parental status

: breast%eeding

: age

: race

: impairment

: religious belie% orreligious acti it!

: political belie% oracti it!

: trade union acti it!: la %ul sexual acti it!

: gender identit!

: sexualit!

: %amil! responsibilities

: association ith4 orrelation to4 a personidentifed on the basis

o% the abo e.


:es ur&es +pecifc procedures %or the implementation o% thispolic! are pro ided in emplo!ee induction its.

:es! nsibility


BB,%un.




● A$e Discrimination Act !!% (Cwlth)

● Australian &uman 'i$hts Commission Act 198(Cwlth)

● Disa ility Discrimination Act 199 (Cwlth)

● 'acial Discrimination Act 19*+ (Cwlth)

: "e, Discrimination Act 198% (Cwlth)

J!dated #G2 12 – ?i@ Mehra4 CIO

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n#1$ "01" Inn vati n and Business Industry Skills % un&il 'td age C f *


40/46


aut, rised



41/46


%,a!ter 1" - r &urement ! li&y and!r &edures

BBQfun !r &urement ! li&y

ur! se ;he purpose o% this polic! is to ensure the ac>uisition o%resources is carried out consistentl!4 %airl! andtransparentl! and in accordance ith organisationalre>uirements.

S& !e ;he scope o% this polic! co ers the purchasing andac>uisition o% resources b! emplo!ees and contractors o%BB,%un.

:es ur&es +pecifc principles %or the implementation o% this polic!are a ailable belo .

:es! nsibility

?esponsibilit! %or the implementation o% this polic! restsith emplo!ees and management o% BB,%un ith

responsibilit! %or purchasing resources.

:elevantlegislati n

et&E



● Australian "ecurities and .nvestments Commission Act !!1 (Cwlth)

● Corporations Act !!1 (Cwlth)

● A /ew 0a, "ystem ( oods and "ervices 0a, Administration) Act 1999 (Cwlth)

● A /ew 0a, "ystem ( oods and "ervices 0a,) Act1999 (Cwlth)

● .ncome 0a, Assessment Act 199* (Cwlth)

: 2air 3or4 Act !!9 (Cwlth)

J!datedaut, rised


rin&i!les g verning !r &urement !r &ess

1E r bity and et,i&al be,avi ur ;he principle o% probit! and ethical beha iour go erns the conduct o% all

procurement acti ities. mplo!ees ho ha e authorit! to procure goodsand ser ices must compl! ith the standards o% integrit!4 probit!4pro%essional conduct and ethical beha iour. mplo!ees or directors must



42/46


not see to beneft %rom supplier practices that ma! be dishonest orunethical.

"E 2alue f r m neyPalue %or mone! is the core principle underpinning procurement.Contracted organisations must be cost e5ecti e and eDcient in the use o%resources hilst upholding the highest standards o% probit! and integrit!.

n general4 a competiti e process carried out in an open4 obAecti e andtransparent manner can achie e best alue %or mone! in procurement.

E n dis&riminati n

;his procurement polic! is non0discriminator!. /ll potential contractedsuppliers should ha e the same opportunities to compete %or business andmust be treated e>uitabl! based on their suitabilit! %or the intendedpurpose.

4E :isk management

?is management in ol es the s!stematic identifcation4 anal!sis4treatment and4 here possible4 the implementation o% appropriate rismitigation strategies. t is integral to eDcienc! and e5ecti eness toproacti el! identi%!4 e aluate4 and manage ris s arising out o% procurementrelated acti ities. ;he ris s associated ith procurement acti it! must bemanaged in accordance ith the organisationuirements

BSBMKG501B Identify and evaluate marketing !! rtunities " nd editi n versi n#1$ "01" Inn vati n and Business Industry Skills % un&il 'td age 4" f *


43/46


: secures and maintains contractual and related documentation %or theprocurement hich best protects the organisation

: complies ith the organisationualit! o% locall! made products

: the record o% per%ormance and deli er! o% local suppliers

: the exibilit!4 con enience and capacit! o% local suppliers %or %olloon orders

: the scope %or impro ements to the goods and Sadd0ons< %rom localindustr!.

E re registered list f !referred su!!liers

BB,%un shall maintain a pre0registered list o% pre%erred suppliers4 %ollo inga re>uest %or expressions o% interest and an e aluation o% the submissions.+uppliers can re>uest to be e aluated %or inclusion on the existing pre0register list at an! time.

/ll purchases under 7"4 ma! be made %rom pre%erred suppliers ithoutunderta ing a competiti e process. -urchases abo e 7"4 here apre%erred supplier exists should include a competiti e process i%practicable.

;his list is re ie ed at regular inter als ith admission o% interestedparties on a rolling basis. Care should be ta en to ensure that such lists areused in an open and non0discriminator! manner. BB,%un encourages ne

contractors to pro ide in%ormation on their experience4 expertise4capabilities4 pricing4 %ees4 and current a ailabilit!. t is in the interest o% theorganisation that the pool o% potential suppliers is acti el! maintained andupdated. mplo!ees should be encouraged to pro ide reports o% theirexperiences in or ing ith each contractorGconsultant to assist %uturedecisions concerning commissioning suitable contractors and consultants.

CE Av id & nNi&t f interest

mplo!ees and directors are re>uired to be %ree o% interests orrelationships in all aspects o% the procurement process.

mplo!ees and directors are not permitted to personall! gain %rom an!aspect o% a procurement process.



44/46


mplo!ees and directors shall ensure that to the best o% their no ledge4in%ormation and belie%4 that at the date o% engaging a contractor no con icto% interest exists or is li el! to arise in the per%ormance o% the contractorualifed %or aparticular product or ser ice (this ma! be appropriate %or specialisedre>uirements in mar ets here there is a limited number o% suppliersor ser ice pro iders)

: an in itation to tender to organisations on BB,%unard

Ior proAects being a arded4 consideration ill be gi en not onl! to themost economicall! ad antageous tender4 but also to the trac record o%the tender respondent and the degree o% confdence that the panel has inthe >ualit! i% the bid. t ill be the normal practice to ha e the e aluationo% tenders carried out b! a team ith the re>uisite competenc!.

14E :esults f tendering !r &ess

/ll tender respondents should be in%ormed in riting o% the result o% atendering process immediatel! a%ter a contract has been a arded.



45/46


Summary f !r &urement ! li&y delegati ns

ur&,aseam unt

:eOuirednumber fOu tes

% mment

%67 and nedire&t r

/uthorit! to signcontracts %orproducts andser ices o er7'"4 .

; o or morecompetiti e>uotes %orcontracts o er7'"4 .

$etailed ser icescontract re>uired.

%67 /uthorit! to signcontracts %orproducts andser ices up to7'"4 .

; o or morecompetiti e>uotes.

$etailed ser icescontract re>uired%or contracts o er72 4 .

Generalmanagers

elegatedaut, rity nlyt,r ug, %67

/uthorit! to signcontracts %orproducts andser ices under73 4 .

One or morecompetiti e>uotespre%erred.

-ro ided the! areithin the

appro ed budgetand consistent

ithbusinessGoperational and strategic

planning.

Managers /uthorit! to signcontracts %orproducts andser ices under71 4 .

One or morecompetiti e>uotespre%erred.

Iollo BB,%unpurchasingprocedures.

% ntra&t rsand e.ternal& nsultants

Ho authorit! One or morecompetiti e>uotespre%erred.

Must usepre%erredsuppliers list.

Contractors andexternalconsultants must%ollo BB,%unpurchasingprocedures andmust seeappro al %orpurchases %romperson holdingrele antauthorit!.



46/46


%,a!ter 1 - 'ist f !rea!!r vedsu!!liers

BBQfun list f !referred su!!liers and & ntra&t rs

: /ce consultants= -roAect managers4 ; technicians4 technicalriters4 mar eters4 subAect matter experts %or short or long term

human resourcing needs.

: /pex sales training

: /ustralian BB, Manu%acturers

: Brisbane Car orld= Ileet sales and ser ice

: Co5ee ille (Brisbane)= Business %unctionGtraining catering cateringmenu= K http566simulations i sa or$ au6co7eeville6menu php U

: nno ati e ;ra el= Business tra el boo ings

: Outdoor Iine Iurniture Ma ers

: ?ead! oDce supplies= Computers4 photocopiers4 etc.

Date post:	06-Jul-2018
Category:	Documents
Upload:	qwerty
View:	215 times
Download:	0 times

182939 242980959 Assessment Simulated Business - BBQ (1) (1)

Documents