The Law of Failureand

Zoonish SaeedMuhammad AliTehzeeb Khan MarwatMudassar (MOODI)

The Law of Failure•The Law of Failure says that "failure is to be expected and accepted".

The Law of Failure is three time bigger than the Law of Success. By that standard alone,

it stands to reason that you have a three times greater chance of obeying it through

ignorance. It says...

"Do the right things for the wrong reasons.""Do the wrong things for the right reasons.""Do the wrong things for the wrong reasons.“

Can you see the problems here?Doing the wrong things for the right reasons is the Win-Lose* Doing the right things for the wrong reasons is the Lose-Win* the wrong things for the wrong reasons is just plain suicidal. It's Lose-Lose*

Example:It’s been noted in many places that Thomas Edison [caricatured above] may have failed as many as 1,000 times at inventing an electric-powered light bulb, and when asked about his string of failures, he turned the tables by saying (and I’m paraphrasing,) “I didn’t fail 1,000 times. I succeeded at inventing a light bulb, and it took 1,000 steps to arrive at it.”

John C. Maxwell, a well-known motivational author, says “you must fail forward to success”

The Japanese are probably the best with this strategy

because they leave their ego at

the door and admit early on

when a mistake is made and make the appropriate changes to solve the problem. As a

result the Japanese are

fierce marketers. We can stand to learn from them.

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Conclusion: The biggest lesson to take from the law of failure is to know when you’ve made a mistake and cut your losses I’ll say it again, leave the ego at the door, know when to cut your losses, and practice self-sacrifice. Do not be afraid to fail forward; to fail forward means to reach success!

The Law of

HypeThe situation is often the opposite of the way it appears in the press.

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Law of hype means a new concept or situation that was successful in the press often times turns out to be a marketing failure.

When things are going well, a company does not need the hype. When you need the hype, it usually means you are in trouble.

Example: When IBM was successful, the company said very little. Now it throws a lot of press conferences. Young and inexperienced reporters and editors tend to be more impressed by what they read in other publications than by what they gather themselves. Once the hype starts, it often continues on and on.

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The Truth About Marketing Hype

The truth about marketing hype is that it works.That’s why you see so much of it. A “boring” sales presentation won’t get very many takers. There has to be excitement. There has to be some promise to the listeners.

Example:Coca-Cola’s New Coke launched in 1985, received so much hype ($1 billion of free publicity) plus hundreds of millions of dollars launching it.60 days after being released Coca-Cola had to revert back to their original classic coke because All that hype and the product flopped.

"history is filled with marketing failures that were successful in the

press"