Date post: | 17-May-2015 |
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Marketing |
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TRUMPS TRUMPS
19CHANNELS FOR GROWTH
EVERYTHINGEVERYTHING
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A startup is a company designed to grow fast...The only essential thing is growth. Everything else we associate with startups follows from growth.– Paul Graham
Traction Trumps Everything‘‘
‘‘Traction is growth. The pursuit of traction is what defines a startup.– Traction Book
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Almost every failed startup has a product.
What failed startups don’t have are enough customers.– Traction Book
Most Startups End in Failure‘‘
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The #1 reason that we pass on entrepreneurs we’d otherwise like to back, is their focusing on product to the exclusion of everything else.– Marc Andreessen
You Need a Traction Strategy‘‘
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If you can get even a single distribution channel to work, you have a great business.
If you try for several but don’t nail one, you’re finished. So it’s worth thinking really hard about finding the single best distribution channel.– Peter Thiel
Find Your Traction Channel‘‘
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The biggest mistake startups make when trying to get traction is failing to pursue traction in parallel with product development.
Traction and product development are of equal importance and should each get about half your attention. This is what we call the 50% RULE:
You Need To Give Traction Attention
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Spend 50% of your time on product and 50% on traction.– Traction Book
‘‘
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We interviewed more than forty successful founders to educate you on these channels.
Startups Get Traction Through 19 Different Channels
40+ Interviews
Companies that have used this channel successfully:
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Viral MarketingGet your users to market for you.
CHANNEL 01
Companies that have used this channel successfully:
Get
Get your name out there via traditional media.
Public Relations (PR)
CHANNEL 02
Companies that have used this channel successfully:
Get
Do stunts and treat your customers outrageously well, and word will spread.
Unconventional PR
CHANNEL 03
Companies that have used this channel successfully:
Get
Reach hundreds of millions of people by advertising on search engines.
Search Engine Marketing
CHANNEL 04
Companies that have used this channel successfully:
Get
Advertise on social media and websites to reach millions of potential customers.
Social and Display Ads
CHANNEL 05
Companies that have used this channel successfully:
Get
Reach customers offline via TV, Radio and Print advertising.
Offline Ads
CHANNEL 06
Companies that have used this channel successfully:
Get
Get to the top of search engines.
CHANNEL 07
Search Engine Optimization (SEO)
Companies that have used this channel successfully:
Get
Use your blog to educate and reach customers.
Content Marketing
CHANNEL 08
Companies that have used this channel successfully:
Get
Reach and convert your prospects with targeted emails.
Email Marketing
CHANNEL 09
Companies that have used this channel successfully:
Get
Use engineering resources to build tools that acquire customers.
Engineering as Marketing
CHANNEL 10
Companies that have used this channel successfully:
Get
Target popular blogs to reach new audiences.
Targeting Blogs
CHANNEL 11
Companies that have used this channel successfully:
Get
Use partnerships to acquire millions of customers.
Business Development
CHANNEL 12
Companies that have used this channel successfully:
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Sell your product to enterprises and other customers.
Sales
CHANNEL 13
Companies that have used this channel successfully:
Get
Get affiliates to sell your product for you.
Affiliate Programs
CHANNEL 14
Companies that have used this channel successfully:
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Tie your growth to a larger platform like Facebook, Pinterest or the App Store.
Existing Platforms
CHANNEL 15
Companies that have used this channel successfully:
Get
Get customers and partners by participating in industry trade shows.
Trade Shows
CHANNEL 16
Companies that have used this channel successfully:
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Create an event to bring customers to you.
Offline Events
CHANNEL 17
Companies that have used this channel successfully:
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Give speeches to groups of potential customers.
Speaking Engagements
CHANNEL 18
Companies that have used this channel successfully:
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Build a community around your company or product.
Community Building
CHANNEL 19
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19 Traction Channels:
Viral Marketing
Public Relations (PR)
Unconventional PR
Search Engine Marketing (SEM)
Social and Display Ads
Offline Ads
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Engineering as Marketing
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Target Market Blogs
Business Development (BD)
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Speaking Engagements
Community Building
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Traction Book provides startup founders and employees with the framework successful companies have used to find their distribution channels and get traction.
We developed this framework with the help of the founders behind several of the biggest companies and organizations in the world:
Jimmy Wales Alexis Ohanian Paul English Alex Pachikov
A STARTUP GUIDE TOGETTING CUSTOMERS
Get the Book!
GET THE BOOK
Learn The Actionable Framework You Can Use to Get Traction