1914 - 1929“THE ROARING ERA”

WORLD WAR I

The 4 years of the “Great War” saw unprecedented levels of carnage and destruction.

INFLUENCE OF THE WAR ON FASHION

Flapper Girl Both the sexes started dancing in close proximity

Women started smoking and drinking.

CHANGES IN THE SOCIAL LIFEOF WOMEN IN THE 20’S.

Women voted for the first time post the war

After the war, people started to believe started wanting to

live a luxurious life

Two inventions that helped cause the social changes: automobile and radio.

The Black Bottom

The CharlestonThe Cakewalk

“You can blame the flappers mother everytime.. while mother is flapping around at the afternoon tea.. or bridge game, daughter goes out flapping in an auto. it’s only natural, let the mothers stay at home, then they would find that their daughters would come flapping home, flap into an apron and spend their out of school cars in a thoroughly wholesome way.”

The Flappers

The psychology of flappers

ART DECO

Influence of Art Deco on fashion

ARTISTS OF THE 20’S

Edward Alexander Wadsworth, 1889 - 1949.

facade 1914 -1915

Margarete Burger Hamerschlag 1902 - 1952

self portait, 1948raskolnikoff in a dialouge with

the judge, 1919

Paul Nash, 1889 - 1946

Genesis, the void 1924

ICONIC DESIGNERS

Madeleine Vionnet

Madeleine Vionnet developed all her designs on a wooden doll.

Vionnet's designs were photographed against the mirror, which helped her view all the 3 directions of her designs

Jeanne Lanvin

Jeanne Lanvin's ankle length dresses

Lavin's design :a 1924 dinner dress made of ivory silk satin with red silk applique

Jean Patou

French tennis champion, Suzanne Lenglen , in Patou’s design

Two light creations of organza with lace and velvet ribbons, by Jean Patou. On right, by contrast, is a severe design with pleated insests and matching shoes by Jacques Doucet. All three have a low waist, as was fashionable in 1924. This illustration by Cristopher Demiston was for the lifestyle magazine Art, Gout Beaute.

Coco Chanel

A line designed by Gabriella Chanel, the lines are loose and not supported by a corset, and the ankles are shown, which were said to be scandalous that time.

Gabriella Chanel in her youth. Where she already wears her hair short , and wears a relatively short skirt as well as two tone shoes, which somewhat became a trademark.

A classic. The plain shape of Chanel’s first perfume bottle has an almost masculine feel. The fragrance itself stood out against the sweet, flowery scents of the time. Not least because of the convincingly modern yet timeless design of the bottle, Chanel N 5 Became the most famous perfume in the world.

A group of women wearing Chanel on the streets of Paris,1925

COSTUMES FOR WOMEN

During the war, a more practical look was adopted. Clothes were simply made “functional”

Womens’ dress patterns, (wrap over coat and the shift dress)

A more sleek and sophisticated look was adopted. The silhouette became straighter; inspiration was drawn from a “tube or cylinder”

Every day casuals

Evening Wear

Women’s lingerie.

Little Black Dress or LBD was a black evening cocktail dress, cut simply and often short.

“A sort of uniform for all women of taste.”

Trousers for Women; in late 1910’s women wore pants for the first time and were ridiculed upon by the same sex

HAIR & MAKEUP

The ideal hair and makeup of 1920’s

Advertisement in magazine “Photoplay”, 1926

FOOTWEAR

Designers such as Ferragamo were immensely

popular in the 1920s

The latest trends of 1920s

The Cloche Hat was the most popular

headwear amongst women at that time

Smaller looking and tight fitted hats.

Designs by Jeanne Lanvin & Paul Poiret

MEN’S FASHION

Types of Men’s wear

Oxford Pants

Men’s tie’s were no longer plain, they included polka dots, stripes and plaid.

Black patent shoes were popular in this ear Popular Hats

IDOLS

Josphine BakerLouise Brooks

Kiki de Montparnasse Nancy Cunard