1930’s

1930 - 1939

Introduction

1931 – Empire State Building completed 1932 – Amelia Earnhardt flies solo across

the Atlantic – 1937 - Vanishes 1932 – Lindbergh’s baby kidnapped 1933 – Hitler becomes chancellor of

Germany 1933 – Prohibition Ends 1934 – Dust Bowl 1939 – World War II Begins

Influences

1939 – Knitted hosiery – Nylon Synthetic fibers – widely used Hollywood Movie Stars – Fred Astaire,

Joan Crawford Gone with the Wind – Wedding – full

skirts with crinolines (1939)

Designers

Coco Chanel Elsa Schiaparelli – Outline from soft to hard

- short fitted jackets –suits

- Intro. to turquoise, shocking pink, bold blue

- Shoulder pads

- 1933 – promoted zipper = universally used

* Vionnet – bias cut of fabric – gowns fit body

Fabrics

Satin Silk Crepe Chiffon

Silhouette

Rounded bust – waistline curves – natural

Evening gowns Inverted Triangle

- attention at shoulder – exaggerated shoulder pads, butterfly & banjo sleeves

Women’s Styles

Return to genteel – ladylike appearances Softer hair Rounded bust – waistline curves Sweet by day – glamour at night – lame, glitter, beads Suntans – popular – backs of evening dresses

- halter neck emerged - cowl neck line- vacationing – Mediterranean, Bahamas, Florida

Swimwear- briefer with scoop backs- navy, cream, gray, black, buff with red accents

Skirts – longer – below knee – mid calf Waistline returns to normal position Leg of Mutton Sleeve Handkerchief Hemline – longer back – sides

– panels, insets, pleats, gathers

Bolero jackets, capelets, dress with fitted midriffs – accentuates breadth of shoulders

Evening dresses with matching jackets Ensembles – matching dresses, skirts &

coats Bras – 1930 – Separate the breasts –

Sweater popular – 1st official youth fashion

Hats/Hair/Accessories

Cloche – popular until 33 Short hair until late 30’s – then moved

to longer curls Hats worn tipped over one eye Gloves – evening gowns Ensembles – hat, gloves scarves

Men

Pants became tapered White jackets Fedora – hat Wide Neckties