Maruti Suzuki India Ltd

Presented by-Dhiraj Sadhwani

Presented to –Prof. Gaurav Gupta

INTRODUCTION Maruti Udyog limited was established in 1981. First production commenced in 1983 Gurgaon,

India, Competed to Hindustan motors by launching

Maruti 800 in 1984. On 17th September,2001 Maruti Udyog was

renamed to Maruti Suzuki India Limited. It is subsidiary of Suzuki Motor Corporation of

Japan. Maruti has more than 5 million satisfied

customers in India

ABOUT…

Maruti has a network of 391 sales outlets across 230 cities all over India.

The service network covers 1,113 towns and cities, bolstered by 2,142 authorized service outlets

Chairman : Mr. R. C Bhargava

CEO : Shinzo Nakanishi

BRANDS OF MARUTI SUZUKI PVT. LTD. Historious car is Maruti 800 Maruti 800 - Launched 1983 - Largest selling

car in India, until 2004-cheapest car in India.“Change ur life”

Omni – 1984, 2 Face-Lifts “Fits all” Gypsy – 1985 “King” Wagon-R – 1999, 2 Face-Lifts.”For the smtr

race” Alto – 2000, Currently the largest selling car in

India.“Lets go” Versa - 2003- “The joy for travelling together” Zen Estilo – 2005 -“ Shape ur world” Swift-2005 - “you’re the fuel”

BRANDS…

Maruti Suzuki SX4 May 2007- “Men are back” Suzuki Grand Vitara Sports Utility Vehicle - July

2007.Imported - “Play it your way”

Maruti DZiRE Sedan Version of swift - March 2008 “The heart car”

Maruti A-Star - 2008 December. “Stop @ nothing”

Ritz “Live the Moment”  

CAR MODELS

M 800 1984

OMNI GYPSY

CONT…

BALENO

CONT…..

VERSAZEN ESTILO

CONT…..

DIZIRE

THEIR PRIDE The sales figure in 1993 reached up to

1,96,820 vehicles. The company produced one million vehicles

in March 1994.-“The first Indian Company to cross

this milestone”. Maruti Suzuki, has sold 7,64,842 vehicles in

2007-08, an increase of 13.3% compared to 6,74,924 vehicles sold in 2006-07.

Their sales in the domestic market during march 2008 is 64,421 units.

Wagon R and Zen were ranked first and third in the premium compact segment.

WHY DO CUSTOMER LIKES MARUTI?

Maruti ranked highest in customer satisfaction with after-sales service.

True value Driving school Authorized service

station Insurance (2OO2) Genuine accessories

STRENGTHS

Distributor network brand loyalty, Japan technology and Service distribution

After sales service Cost-effective Low maintenance Indian middle-class Low price, High fuel efficiency,

WEAKNESSES

Low Resale value

Low engine capacity.

OPPORTUNITY

High end car segment

Overseas market

Improve handling

Add extra features to small segment cars

Attracting youth

Export small cars

Threats Fuel price Foreign brands Price high of raw material Small car competition

Key competitors Tata Motors Hyundai Ford FIAT General Motors Honda

SUCCESS FACTORS The Quality Advantage A Buying Experience Like No Other Quality Service Across 1036 Cities &

towns One Stop Shop The Low Cost Maintenance Advantage Lowest Cost of Ownership Technological Advantage

FACILITIES

Gurgaon Facility: 300 acres capacity 850,000 cars/ annum Assembly plants 1,2,3 Engine plants F, G and new K series

Manesar Facility: 500 acres capacity 350,000 cars/ annum Assembly plant 4 Diesel Engine Joint venture – SPIL capacity

200,000 units/annum Supplier’s Park: 100 acres

Total Capacity 1.2 Million Cars

FACILITY CAPACITY PLANNING - Current production capacity:

• Annual Capacity at Maruti Suzuki Gurgaon is: 850,000 units• Annual Capacity at Maruti Suzuki Manesar is: 350,000 units

Total capacity : 12,00,000 units (1.2 million units)

Expanding Capacity: Maruti Suzuki to establish 2 plants at Manesar. Plant B - capacity of 250,000 units per annum (Jan 2012)

Plant C -capacity of 250,000 units/annum (2012-2013)

Total Capacity: 17,00,000 units per annum by end of fiscal 2012-13

QUALITY MANAGEMENT – Awards & certifications – 1999:-Certified as per ISO 14001:1996 for

maintaining EMS.(environment management system)

Certified for changing its EMS from ISO 14001:1996 to ISO 14001:2004.

Golden peacock award by world environment foundation in 2007.

1st prize for excellence in energy conservation by Haryana govt.

1st company in world in automobile industry to get an ISO 9001-2000 certification.

EN ISO 9001-2000 Quality management system certificate for Gurgaon & Manesar plant.

FUTURE PLAN

New assembly plant will be scaled up to produce 5,00,000 cars a year by 2012.

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THANK YOU