197556678-5412aa5917-Tvs-Motors-Project

8/12/2019 197556678-5412aa5917-Tvs-Motors-Project

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DECLARATION

I the undersigned hereby solemnly declare that this, project entitled

Comparative study of customers buying behaviors of bike

with specia reference to T!" #. Work done by me under the

auspicious of my project guide and other concerned to the best

of knowledge.

All the information collected is authentic and the company and

relevant information handouts bear testimony to the

genuineness of work done.

Signature

A%"% 2#&!r

B.B.A. Vth sem

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CERTIFICATE

This is to certify that ASHISH KUMAR of B.B.A. VIth sem, has

completed his project report. He has done a project on

COMPARATIVE STUDY OF CUSTOMER BUYING

BEHAVIOUR OF BIKE WITH SPECIAL REFERENCE

TO TVS . This project is a partial fulfillment of B.B.A. (G!."

programme from SWAMI SWAROOPANAND INSTITUTE

OF EDUCATION, affiliated to PANDIT RAVISHANKAR

SHUKLA UNIVERSITY, under my guidance.

Hereby, it is declared that this project is an original piece of #or$ and

has not been influenced to the e%tent of copying by any other

such similar study.

&ate '

Ms. A!t" #$%t!

(H&, )anagement &epartment"

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PREFACE

*omeone has rightly said that practical $no#ledge is far better than

classroom teaching. &uring this project I fully reali+ed this and I

came to $no# about ho# a consumer chooses among a aried range

of products aailable to him.

The subject of my study is mar$et surey of comparison study of

customers buying behaior #ith special reference to T-*, #hich has

slo#ly but steadily eoled, from a beginner to a corporate giant

earning laurels and $udos throughout.

The report contains first of all brief introduction about the company.

inally there comes data presentation and analysis in the end of my

report. I also put for#ard some of my suggestion hoping that they

help T-* )otor /ompany moe a step for#ard to being the ery

best.

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ACKNOWLEDGEMENT

I Aail the opportunity to coney my sincere than$s to our lecture

Ms. A!t" G$%t! for her aluable guidance encouragement and

*uggestion through out the completion of the project. Generously

*hared her $no#ledge #ith me.

At last but not the least I #ould li$e to than$s our 0rinciple madam

for proiding such a studies enironment in #hich I #as able to

complete this project.

Ashish $umar

B.B.A. 1th*em

$


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CONTENTS

Ch!%te & ' 06()*

C+m%!,- P+"/e 01

I,t+2$3t"+, + the P+4e3t )*

S3+%e + St$2- )*

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Ch!%te ) ' Rese!3h Meth+2+/+#- 36-40

S!m%/e S"9e ):

S!m%/e L+3!t"+, )1

Ch!%te *' D!t! !,!/-s"s !,2 ",te%et!t"+, );(*0

Ch!%te 8 ' F",2",# !,2 D"s3$ss"+,s 41-64

Ch!%te : ' L"m"t!t"+, 65-66

Ch!%te 1 ' S$##es"+, 67-68

Ch!%te ; ' s$mm!- !,2 3+,3/$s"+, 69-72

Reee,3es < B"6/"+#!%h- ' 73

A,,e=$e >$est"+,,!"es ' 74-77

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CHAPTER(&

COMPANY PROFILE

INTRODUCTION

SCOPE OF STUDY

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INTRODUCTION

The T-* Group is one of India2s largest industrial conglomerates. T- *undram Iyengar and

*ons 3imited, established in 4544, is the parent and holding company of the T-* Group.

T-* )otor /ompany is the third largest t#o6#heeler manufacturer in India and one among

the top ten in the #orld, #ith annual turnoer of more than 7*& 4 billion in 899:68995, and

is the flagship company of the 7*& ; billion T-* Group. 99 thousand

units a year.

T-* and *ons also distribute Heay &uty /ommercial -ehicles, ?eeps and /ars. It represents

premier automotie companies li$e Asho$ 3eyland, )ahindra and )ahindra 3td., iat and

Honda. It also distributes automotie spare parts for seeral leading manufacturers.

T-* @ *ons has gro#n into a leading logistics solution proider and has set up state6of6the6

art #arehouses all oer the country. It has also diersified into distributing Garage euipment

that ranges from paint booths to engine analy+ers and industrial euipment products.

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GROUP COMPANIES


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COMPANY AT PRESENT IN FUTURE

*uccessfully launched the -ictor and iero6 8 models after parting #ays #ith

*u+u$i.

T#o #heeler mar$ets sho# sign of reial after a lac$luster first half.

The company is suffering a decline in olumes due to poor response of its t#o stro$es

)a% motorcycles.

Cecently launched the T-* /entra and 48= cc T-* -ictor G3D and four stro$e )a%

in the pipeline, #hich #ould be launched later this year.

0lans major foray into three6#heeler and uadricycles mar$et through fresh

inestments of Cs =99 crore.

Actiely loo$ing to set up manufacturing unit in Indonesia or -ietnam.

*trong focus on C@& and product deelopment.

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A%!3he the S!7"+

T-* launched Apache CTC 419 cc model in *eptember 899:, #ith its ultra modern

technology for Indian bi$es has proed to be a big success. The success of T-* Apache is

especially significant because it #as deeloped #ith indigenous technology.

T+ st+?e M!= R!,#e O, the !- +$t

The company is currently loo$ing for#ard to phase out its t#o stro$e )a% range, #hich is

perceied to be less fuel efficient #ith a ne# four stro$e range. The changeoer is e%pected to

ta$e place by the end of ?une 8995.

T+ ,e /!$,3hes 3+$/2 +$t TVS +, ! h"#h #+th

t!4e3t+-

TVS Ce,t!

T-* /entra a ne# 499 cc model has recently been launched and the company has set

ambitions targets of achieing monthly sales in the range of 4=999689999 bi$es per month.

Also, a ne# upgraded 48= cc T-* -ictor has been launched #hich #ill improe the

trajectory of the company.

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Thee hee/e %+4e3t( e,te",# ! ,e m!?et

T-* )otor has set the stage for entry into the three6#heeler mar$ets #ith the setting up of a

ne# plant at !anjangud, near )ysore in arnata$a. 9F

mar$et share #ith around 499,999 unit sales by the end of 9:.

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Thee(hee/e m!?et s3e,!"+

These are t#o main segments in the Indian passenger three 6#heeler mar$ets are'

!umber of seats, including drier, not e%ceeding ; and ma%imum mass not e%ceeding 4

tonne.

!umber of seats including drier e%cluding ; but not e%ceeding E ma% mass not e%ceeding

4.= tonnes.The three6#heeler goods carrier segments are'

)a%imum mass not e%ceeding 4 tonne

thers.

Around 5=F of the three6#heeler sold in India belongs to the smaller ehicles category in

#hich Bajaj Auto is the major player and has around 59F mar$et share. The other players in

the segment are Atul Auto and 0iaggio group, Italy.

*imilarly, in the three6#heeler segment, domestic sales of the goods carrying ariety gre# a

#hopping ;1.5=F. This gro#th in 899869> could hae possibly come from t#o factors.

4" The increasing number of cities #hose corporations hae legislated that larger goods

carrier, li$e truc$s be $ept out for logistics purpose.

8" The increase in the number of offerings in this category, especially from companies

such as )ahindra @ )ahindra and 0iaggio ehicles pt. 3td.

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>$!2"3-3/e(A ,e ",t+2$3t"+, ", the I,2"!, m!?et

There is a ne# challenger emerging in the uardricycle segment. These ne# ehicles could

impact on the entry leel sales. These ne# ehicle could impact on the entry leel sales.

uardricycles are three #heelers conerted into four #heelers by using, a column a%le. All

the major three6#heeler units hae prepared uardricycles prototypes

Me#e + e,#",e 3+m%+,e,ts D"7"s"+, + L!?shm" A$t+

3+m%+,e,ts "th TVS M+t+'

T-* motor #ould merge engine component diision of 3a$shmi Auto /omponent 3td.

(3A/" and inestments and other assets #ith itself and the d#ap ratio has been fi%ed at once

phase of T-* motor for eery seen share held as consideration for the merger. 0resently

T-* motor holds 11.=F of euity capital of 3A/, #hich #ould be cancelled. Around 11F of

3A/s sales come from the engine components diision, mode of #hich is currently being

sold to T-* motor. 3A/s total net sales in HI 9; #ere Cs. 15 crore and made a net profit

of Cs. 49.= crore..

The 0lastics and Cubber components diision of 3A/ #ill be transferred to the #holly

o#ned subsidiary company, *undaram Auto /omponents 3td. The total consideration on

slump J sale based is Cs. 48.8= crore.

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St+,# +3$s +, RD

The company has put in place a strong C @ & team consisting ;99 engineers @ is spending

about >F of its turnoer on C @ & eery year and has in the process setup a strong #orld

class facility for product design and deelopment. &uring 899869>, the company applied for

41 patents @ published fie technical research papers in international conference. )odified

research projects are carried in association #ith leading international research labs and Indian

institutes. C @ & as percentage of sales in e%pected to increase from 4.=F in o8 to >.8F

in 9;.

V!/$!t"+,

The companys aluations are dependent on fie eents'

/urrent four businesses gro# at the normal industry gro#th rates.

!e# product launches achiee their targets and are #ell accepted by the mar$et.

Three #heeler forays achiee targeted olume in the desired rates of return on capital

employed.

uadricycle foray achiee the desired rate of return on the capital employed.

erall inestment returns

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TVS MOTOR COMPANY

T-* )otor /ompany 3imited, part of the T-* Group, is one of India2s leading t#o6#heeler

manufacturers. F and is also the undisputed leader in the scooterette segment #ith >;.>F

share. It also holds 4:.>F mar$et share in motorcycles. Graph

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W"2e Net+?


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VISION

TVS M+t+6 &rien by the customer

T-* )otor #ill be responsie to customer reuirements consonant #ith its core competence

and profitability. T-* )otor #ill proide total customer satisfaction by giing the customer

the right product, at the right price, at the right time.

TVS M+t+6 The Industry 3eader

T-* )otor #ill be one among the top t#o t#o6#heeler manufacturers in India and one

among the top fie t#o6#heeler manufacturers in Asia.

TVS M+t+ 6 Global oerie#

T-* )otor #ill hae profitable operations oerseas especially in Asian mar$ets, capitali+ing

on the e%pertise deeloped in the areas of manufacturing, technology and mar$eting. The

thrust #ill be to achiee a significant share for international business in the total turnoer.

TVS M+t+ ( At the cutting edge

T-* )otor #ill hone and sustain its cutting edge of technology by constant benchmar$ing

against international leaders.

TVS M+t+6 /ommitted to Total uality

T-* )otor is committed to achieing a self6reie#ing organi+ation in perpetuity by adopting

T) as a #ay of life. T-* )otor beliees in the importance of the process. 0eople and

projects #ill be ealuated both by their end results and the process adopted.

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TVS M+t+6 The Human actor

T-* )otor beliees that people ma$e an organi+ation and that its #ell6being is dependent on

the commitment and gro#th of its people. There #ill be a sustained effort through systematic

training and planning career gro#th to deelop employees2 talents and enhance job

satisfaction. T-* )otor #ill create an enabling ambience #here the ma%imum self6

actuali+ation of eery employee is achieed. T-* )otor #ill support and encourage the

process of self6rene#al in all its employees and nurture their sense of self #orth.

TVS M+t+6 Cesponsible /orporate /iti+en

T-* )otor firmly beliees in the integration of *afety, Health and nironmental aspects

#ith all business actiities and ensures protection of employees and enironment including

deelopment of surrounding communities. T-* )otor stries for long6term relationships of

mutual trust and inter6 dependence #ith its customers, employees, dealers and suppliers.

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MILESTONES

Launched Centra in January 2004, a TECHNOLOGY Uncompromisin !ua"ity,

TECHNOLOGY

T-* )otor /ompany2s C@& diision has an imposing pool of talent and one of the most

contemporary labs, capable of deeloping innoatie designs. /ommitted to achieing total

customer satisfaction through Total uality /ontrol (T/", the /ompany continuously

stries to gie the customer, the best alue for money.

ECO(FRIENDLY

T-* is committed to protecting the enironment. The company2s manufacturing facilities at

)ysore @ Hosur hae state6of6the6art facilities @ air pollution control measures. en the

suppliers are encouraged to ensure that their products meet eco6friendly norms.

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ALWAYS FIRST

6 3aunched T-* =9, India2s first 86seater, =9cc moped in Aug 45:9.

6 irst Indian /ompany to introduce 499cc Indo6?apanese motorcycles in *ept 45:;.

3aunched India2s first indienous #cooterette, T-* *cooty in ?une 455;.

6 Introduced India2s first catalytic conerter enabled motorcycle, the 449cc *hogun in &ec

4551.

6 3aunched India2s first =6speed motorcycle, the *haolin in ct 455E.

6 3aunched India2s first high performance moped 6 the D3 *uper, #ith a E9 cc engine in !o

455E.

6 3aunched -ictor in August 8994, a #orld6class ;6stro$e 449 cc motorcycle.


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AWARDS$emin %&ard

T-* )otor is the third Indian company to #in the &eming 0ri+e. nly t#o other T-*

companies hae managed this before.

It2s been a long time since the 7nion of ?apanese *cientists and ngineers instituted the

&eming 0ri+e. But ery, ery fe# organi+ations outside ?apan hae had the honor of

receiing it. In fact, the TVS M+t+ C+m%!,- "s the +/2s "st m+t+3-3/e 3+m%!,- t+

6e !!2e2 the %"9e.

As for the T-* Group, it2s a third. S$,2!!m(C/!-t+, Lt2.(Bra$es &iision" and

S$,2!!m B!?e L",",#s Lt2.hae already #on it. The &eming 0ri+e is the ultimate

confirmation of our commitment to uality control. A confirmation $no#n to eery T-* rider

across the country.

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Added to its technological edge are features that include attractie price, fuel efficiency, lo#

maintenance, contemporary style, ride comfort and bac$ed by T-* )otor /ompany2s

reliability, ma$ing it truly the preferred t#o6#heeler in its class.

/hennai, ?anuary =, 899;' India2s leading t#o #heeler major, T-* )otor /ompany2s

commitment to produce the best technology in its products for its customers has led to the

launch of T-* /entra #ith -ariable Timing intelligent engines

(-T6i", a 499 // ; *tro$e motorcycle targeted at the 0opular *egment.

This reolutionary ne# -T6i engine technology, deeloped indigenously by T-* )otor

/ompany, inbuilt into T-* /entra #ill ma$e it the most fuel6efficient motorcycle in the

/ountry. It #ill be rightfully called as the 2ill it nce a )onth Bi$e2 #here a full tan$ of

petrol #ill last for a month based on the aerage use of motorcycle customers.

The -T6i ngines by T-* )otor /ompany #ill go do#n in the history of the Automobile

Industry in India as one of the most innoatie technology

deeloped indigenously. The -T6i engines are designed to delier superb performance on fuel

efficiency and torue deliery based on three fundamental actions namely ariable ignition

timing and superior combustion of fuel, friction reduction and fuel #astage reduction. This

action facilitates deceleration fuel cut off, faster #arm up of the ngine and has four cure

ignition mapping

3i$e all T-* )otor /ompany products, T-* /entra too has been engineered and designed

$eeping in mind e%tensie customer feedbac$ and changing customer needs. T-* /entra #ill

be the first motorcycle in India that #ill bundle price, mileage, maintenance, style, reliability,

po#er, ruggedness and ride comfort ma$ing it truly a alue for money personal transportation

t#o6#heeler. Those #ho #ant all these performance attributes in a commuter motorcycle at a

great priceM nothing #ill beat the T-* /entra for all the adantages it offers.

T-* /entra is built around to gie a mileage that #ill offer atleast 49 per cent more than any

other motorcycle in the country, today. It #ill be po#ered by E.= Bra$e Horse 0o#er (Bhp" at

E8=9 C0) ma$ing it the most po#erful motorcycle in its class. T-* /entra #ill also be

$no#n for its nimble handling and riding comfort enabling easy maneuering een in busy

city traffic. Its contemporary style #ith big muscular tan$ and #ell6rounded loo$s #ith a

hori+ontal engine and superior ergonomics #ill mar$ a ne# standard in the popular segment

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of t#o #heelers. It #ill come #ith conometer to $eep a chec$ on the mileage L po#er ratio,

#ide and s$id free seat and 7tility space.

.

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TVS M+t+ C+m%!,- %+sts &&50; t+ hee/e s!/es ", A%"/

50&& E=%+ts $% 6- ))

Hosur April 4, 8944 ' T-* )otor /ompany has registered total t#o #heeler sales of

454,89: units in April 8944 against 4;5,45; units in the corresponding period of the

preious year.

This year, both the important festials of &ussera and &eepaali #ere celebrated in

ctober and conseuently, placement of stoc$s #ith the dealers for the festial season #as

effected in *eptember. Cestricted aailability of retail finance, high liuidity and general

inflationary trends #itnessed by the mar$et also affected sales. Ho#eer, the cumulatie

sales of *eptember 8949 and ctober 8949, sho# a gro#th of ;F #hen compared to the

same period of the preious year.

The company2s motorcycle sales stood at =5,84E units in comparison #ith 1E,E=8 units

recorded in ctober 899E. *cooters recorded 8>,;:E units as against 8:,445 units during

the same period of the preious year

.

&uring the month, the company #on t#o prestigious IT A#ards, namely the *A0 A/

899: a#ard and the 899: *ymantec *outh Asia -isionary A#ard.


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TVS M+t+ e7e,$es #+ !t 8&.& ", >) e=%+ts $% 85

/hennai, ?anuary 4, 8944' T-* )otor /ompany today reported a =4.4 F increase in

reenues, registering Cs. 41;E crores for the uarter ended &ecember 8949 of the financial

year 8995649, #hen compared to Cs. 49:5 crores in the corresponding uarter of the

preious year. &espite the challenging enironment caused by increasing input material

costs, general inflationary trends and lac$ of aailability of retail finance, the company has

posted 0rofit before Ta% of Cs. 4>.5 crores and 0rofit after Ta% of Cs. 49.; crores #hen

compared to Cs. 41.5 crores and Cs. 44.5 crores in the corresponding period of the preious

year. The last year2s &ecember uarter had the benefit of Cs. 49.8 crore (net" on account of

e%ceptional items. 0rofit before e%ceptional items for the uarter is higher at Cs. 4>.5 crorein comparison #ith Cs. 1.E crores of the corresponding uarter of last year.

The company has recorded gro#th in sales despite aderse retail financing. )otorcycles

#itnessed higher sales at 4.:4 la$h during the uarter compared to 4.;; la$h units oer the

preious period. *cooters cloc$ed sales of 9.EE la$h in comparison to 9.E1 la$h units during

the corresponding uarter of the preious year.

&uring the uarter, the company crossed yet another milestone #hen it reached t#o million

units of T-* *cooty in ?uly 899:. Indian Tennis star, *ania )ir+a became the ne# Brand

Ambassador for the *cooty brand. The company chose to associate #ith *ania as brand

ambassador since she emanates the brand ualities of independence, progress and

accomplishment.

&uring the uarter, the company further broadened the hori+ons of its T-* *cooty brand

#ith the launch of Balancing


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E=%+ts

%ports continued the up#ard gro#th path registering a total number of 9.:1 la$h units

during the uarter ended *eptember 8949, recording a gro#th of =8F oer the same period

last year. The company has e%panded its footprint to more than =; countries across the

globe.

F$t$e O$t/++?

The global financial crisis, the conseuent serious liuidity issues and higher financing costs

are li$ely to impact the gro#th prospects of the t#o6#heeler industry. Cetail finance has

become een more difficult. The tight liuidity #ill affect the ability of dealers to stoc$ t#o6

#heelers. The drop in the commodity prices, ho#eer, is a #elcome brea$.

The company #ill continue the igorous implementation of its improed alue6engineering

program to reduce costs. The company continues to maintain the highest uality standards of

all its products.

SUB DIVISION OF SHARES

In order to improe the shareholder alue and to facilitate greater liuidity in its euity

shares, T-* )otor /ompany recently subdiided the face alue of its shares to Ce. 4L6 each.

arlier the face alue of the shares #as Cs. 49L6

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MERGER OF LAKSHMI AUTO COMPONENTS WITH TVS

MOTOR COMPANY

The *hareholders of T-* )otor /ompany and 3a$shmi Auto /omponents (3A/" hae on

45th ?anuary 899; approed the merger of ngine &iision of 3A/ #ith T-* )otor

/ompany and transfer of Cubber and 0lastics diision of 3A/ to *undaram Auto

/omponents 3imited, a #holly o#ned subsidiary of T-* )otor /ompany. The company

e%pects to obtain the approal of High /ourt of Tamil !adu and complete other statutory

formalities in the ne%t fe# months. This merger is e%pected to improe the oerall

profitability of T-* )otor /ompany.

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PRODUCT PROFILE

TVS APACHE @RTR

The recently launched T-* Apache CTC I 419 has added an another stunner on the roads.

*tylish alloys, uniue grab rails, classy silencer, larger @ sharp lined fuel tan$, all these

elements combine perfectly to gie T-* Apache CTC 419 a sporty eye6catching loo$s.

The Apache CTC 419 has been upgraded #ith electronic fuel injection (I" and becomes

Apache CTC 419 i. The I technology has enabled T-* to boost pea$ po#er of this bi$e.

T-* has priced the ne# model at Cs. 1=999.

TVS SCOOTY PEP First Love

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A slee$ duo6tone body. Body colored coordinated mirrors. A smiley headlamp.


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INTRODUCTION OF THE PROJECT

*omeone has rightly said that practical $no#ledge is far better than classroom teaching.

&uring this project I fully reali+ed this and I came to $no# about ho# a consumer chooses

among a aried range of products aailable to him.

The subject of my study is mar$et surey of customer buying behaior in bi$es ta$ing T-*

for comparison, #hich has slo#ly but steadily eoled, from a beginner to a corporate giant

earning laurels and $udos throughout.

The report contains first of all brief introduction about the company. inally there comes data

presentation and analysis in the end of my report. I also put for#ard some of my suggestion

hoping that they help T-* )otor /ompany moe a step for#ard to being the ery best.

SCOPE OF THE STUDY

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The scope of the study is to study the customer buying behaior of the respondents in !e#

&elhi and attain the a#areness leel of the customers. The scope is that the serices of the

dealer, adertising media as #ell as celebrity has made an effect on the customer or not and

ho# much.

This study also allo#s $no#ing the future prospects of the company and #here it is at present

in the mar$et.

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CHAPTER(5

OBJECTIVES OF THE STUDY

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OBJECTIVE OF THE STUDY

The objectie of the study is to analy+e the customer buying behaior of the respondents

in motorbi$es of different brands .

To study the future prospects of T-* motorbi$es.

To proide a fair picture of technology used by T-* motors.

To study the sales trends of ts motors.

To analy+e the uality of after sales serices being proided by ts motors.

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CHAPTER()

RESEARCH METHODOLOGY

SAMPLE SIE

SAMPLE LOCATION

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SAMPLE SIE AND LOCATION

The data has been e%tracted mainly from uestionnaires filled up by respondents from Bhilai

and Caipur.

Cest of the information has been collected through internet sureys and social net#or$ing

communities on #ebsites.

The uestionnaire #as filled up by =9 respondents scattered at different places and many

more respondents proided aluable information through the internet.

The aforementioned uestionnaire has been attached at the end of the project.

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CHAPTER( *

DATA ANALYSIS AND

INTERPRETATION

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RESEARCH AND DATA TYPES

The purpose of methodology section in the report ma$ing is to describe the research process

that is follo#ed #hile doing the main part. The research design plays a piotal role in the

uality and content of the data in ma$ing of any project report. The type of research design

chosen is seen to hae a bearing on all the aspects of report #riting.

Cesearch &esign' &escriptie Cesearch design

The research design underta$en for the study #as &escriptie one. The reason for using a

descriptie research method #as to obtain ualitatie data and also since the nature of study

is as such that it reuired the e%ploration of arious aspects #ithin and outside the company.

In order to carry out a #ell researched analysis efforts #ere ta$en to collect enough

information from the respondents. or this purpose arious primary and secondary sources

#ere used. This #ould ho#eer include the research design, the sampling procedure, and the

data collection method. This section is perhaps difficult to #rite as it #ould also inole

some technical terms and may be much of the audience #ill not be able to understand the

terminology used. The methodology follo#ed by the researcher, during the preparation of the

report #as'

*ource of &ata /ollection

a #ECON$/Y $%T%

) -/*1%/Y $%T%

SECONDRY DATA 6


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and many more. The researcher of the report also isited arious libraries for collection of the

introduction part.

PRIMARY DATA 6 0rimary data is that $ind of data that is collected by the inestigator

himself for the purpose of the specific study. The data such collected is original in character.

The adantage of this method of collection is the authentic. A *et f uestions


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CHAPTER(8

FINDING DISCUSSIONS

#1


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ANALYSIS OF CUSTOMER BUYING BEHAVIOURBHILAI

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768

INTERPRETATION

The aboe bar6graph sho#s the brand a#areness of bi$es among the respondents. In the

aboe bar6graph it is clear that HC H!&A is the most popular brand in Bhilai #hereas

BA?A? and A)AHA follo# 8nd and >rdplace. T-* comes at ;thplace ta$ing lead from

3)3, I!TI/ and !I3& B733T.

##


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76>

INTERPRETATION

The aboe Bar6Graph sho#s that in Bhilai area HC H!&A has scored the ma%imum

number of points #ith BA?A? and T-* on 8ndand >rdspot. T-* has scored 5 points out of the

sample si+e of hundred and has ta$en lead from 3)3, I!TI/ and !I3& B733T.

#$


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76;


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48/77

SPARE PARTS

1 1.) 1.) 1.)

" ".) ".) #.)

$ $.) $.) (.)

$ $.) $.) 1#.)

' '.) '.) !!.)

!' !'.) !'.) $).)

"$ "$.) "$.) '$.)

1$ 1$.) 1$.) 1)).)

1)) 1)).) 1)).)

1.))

!.))

".))

#.))

$.))

%.))

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Valid 6re7uency ercent Valid ercent

4umulative

ercent

AFTER SALE SERVICE

1 1.) 1.) 1.)

1 1.) 1.) !.)

" ".) ".) $.)

# #.) #.) (.)

!) !).) !).) !(.)

") ").) ").) $(.)1' 1'.) 1'.) &&.)

!" !".) !".) 1)).)

1)) 1)).) 1)).)

1.))

!.))

".))

#.))

$.))

%.))&.))

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Valid

6re7uency ercent Valid ercent

4umulative

ercent

FINANCING

1 1.) 1.) 1.)

! !.) !.) ".)

1) 1).) 1).) 1".)

") ").) ").) #".)

$& $&.) $&.) 1)).)

1)) 1)).) 1)).)

".))

#.))

%.))

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Valid

6re7uency ercent Valid ercent4umulative

ercent

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G!%h"3!/ Re%ese,t!t"+,

*,-A-

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4ount

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S/0,-

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34-

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SA3- A3/S

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6+A+4+

'.))&.))%.))#.))".))

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$)

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1)

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INTERPRETATION

rom the aboe mentioned tables and graphs #e can see that parameters li$e mileage, po#er

and style holds an upper edge oer the other parameters #hich affect the purchase decision of

bi$e. Thus customers are more li$ely to see the mileage aspect before actually buying a

product.

$"


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55/77

761

INTERPRETATION

As sho#n in the aboe 0I /HACT, the percentage of respondents #ho hae isited the T-*

*H


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57/77

76:

INTERPRETATION

As sho#n in the aboe 0I6/HACT :5F of the respondents are not interested in T-*

products and 44F of them are not satisfied #ith T-* bi$es. This #as an open ended uestion

therefore most of the ans#ers #ere in account to the satisfaction leel and interest in the T-*

BI*.

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765A

INTERPRETATION

As gien in the 0I /HACT aboe 54F of the respondents $no# about T-* motorbi$e and

only 5F of the respondents are una#are about the T-* motorbi$e. This uestion is based on

the a#areness as #ell as past usage of the T-* motorbi$e.

$'


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765B

INTERPRETATION

As sho#n in the aboe BAC GCA0H it is clear that T-*6-I/TC is the most popular bi$e

in Bhilai as 499 respondents are a#are of T-*6-I/TC. *econd most popular bi$e is T-*6

IC 68, #hich is $no#n by >=F of the respondents and has ta$en lead from T-*6

/!TCA B :F #hich is on the > rdspot. T-*6)AD6C is on the ;thplace #ith 81F share

and has ta$en lead from T-*6IC6D by 4EF.

$(


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.

765/

INTERPRETATION

In the 0I /HACT gien aboe it is clear that out of 499 respondents 1:F of them hae

isited the T-* &A3C*HI0 and only >:F hae not isited the T-* &A3C*HI0. By

the chart gien aboe it ma$es clear that the T-* &A3C*HI0 has attracted more number

of respondents

%)


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7649

INTERPRETATION

As sho#n in the BAC6GCA0H it is clear that 84F of the respondents are not satisfied #ith

the serice facilities and 89F are satisfied #ith the serice facilities #hich comes to eual

ratio.49F of the respondents li$ed the staff and ;F are not satisfied #ith the staff. Interesting

part is that EF of the respondents #anted more space at the T-*6&A3C*HI0.

%1


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7644

INTERPRETATION

In the gien 0I /HACT 11F of the respondents hae no affect #ith the celebrity

endorsement during the purchase of the bi$e. ;F of the respondents agreed that

celebrity endorsement do ma$e an effect on the purchase decision of the bi$e.

%!


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764>

INTERPRETATION

In the BAC6/HACT it is clear that #ith no price consideration HC Honda #ill be the first

choice follo#ing #ith BA?A? and !I3& B733T as 8 ndand >rdchoice.


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CHAPTER(:

LIMITATION

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LIMITATIONS

This report incorporates sincere efforts to submit the best possible dossier on the topic

assigned because no study can be perfect. There are bound to be limitations that I faced

and #ithin #hich I had to #or$.

The data used in most part of the report is secondary data, it has inherent discrepancy.

As T-* is still not a household brand name, some of the respondents #ere not completely

a#are of its products and trac$ record.

%%


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CHAPTER :

SUGGESTION

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SUGGESTION

In the analysis the respondents hae sho#n that they consider T-* motor company after

HC H!&A and BA?A? and this is a major concern for the company. T-* motor

company has to ma$e some arrangements to increase the a#areness leel among the

prospects through media.

The company should also emphasi+e on other bi$es e%cluding T-* -I/TC and T-*

/!TCA because some of the bi$es in T-* li$e Apache CTC are more popular than these

bi$es in the sureyed area.

In Bhilai the respondents #ho hae isited the dealership are not satisfied #ith the serice

facilities #hich can be improed by regular isit of the serice managers as #ell as proiding

regular training to the staff as #ell as the o#ner.

The dealership in Bhilai also lac$s in space, #hich is a major concern because the first

impression on the mind of the customer is about the #indo# display, #hich can be improed

#ith the help of the professionals.

The buying behaior of the customers in Bhilai is not focused on the celebrity endorsement

but they #ant a product #hich should contain all the factors and at an affordable price.

The customers in Bhilai #ant more number of dealers in their area so as to hae more options

in isiting the dealership. ery dealership should hae the same serices and e%cellent

#indo# display so as to attract more customers.

As in the demographic phase of the respondents the younger generation #ants to hae a bi$e

#ith lot of po#er and style #hich T-* should come #ithin future .As T-* has launched its

ne# bi$e -I/TC G3D in the mar$et.

T-* should improe its channel management and should inest in the brand image in the

mar$et.

%'


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CHAPTER 1

SUMMARY AND CONCLUSIONS

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SUMMARY

er since man eoled into social animal he felt the need for Transportation.As he

formed a ciili+ation he felt the need for BetterTransportation. Today on the threshold

of e%ploring the unierse he feels the need of Best Transportation.

Truly the modern #orld relies on transportation #hich can be air#ays, road#ays,

rail#ays and on #ater. Bicycle #as the most important part of road transportation in early

days and as the scenario changed bicycle #as transformed into a fast, stylish and trendymode of transport $no#n asMotorcc!eno#adays $no#n asMotor"i#e.

ach human being that is liing in this social #orld $no#s the importance of bi$es

because it seres the purpose in any $ind of situation and in any part of this #orld.

The topic of the project is $%sto&er B%in' Be(avior ta#in' T)* +orco&parison.T-*

motor company is one of the leading bi$e manufacturers in India. The analysis of the

project #as based on customers point of ie#. or the study, both pri&ar ,ata and

secon,ar ,ata#ere reuired. The primary data #as collected

based on a surey research, using a structured uestionnaire #ith both open ended and

closed6ended uestions.

The sampling procedure used #as random sampling for the 4 stobjectie i.e. to understand

consumer needs on motorbi$es. or the 8ndobjectie i.e. to understand the a#areness

leels of T-* I #ent to the prospects and met the respondents to fill the uestionnaire.

The mode of surey #as of personal interie#, #here the respondents filled up the

uestionnaires. The secondary data #as collected from business ne#spapers, maga+ines,

/ompany brochures, journals and the Internet. The major conclusion from this study #as

that T-* has to improe itself to gain the 4stposition in the mar$et as it is doing #ell to

maintain its >rdposition in the mar$et.

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In terms of competition T-* has nec$6to6nec$ competition #ith Hero Honda and Bajaj.

T-* has a lot of #or$ to do if it has to ta$e lead and remain the leading manufacturer in

India.

CONCLUSION

The facts and figures sho#n in the analysis is correct and the surey has been done in

a good faith and responsibility

As HC H!&A, BA?A? and A)AHA hae ta$en the 4st, 8nd and >rdposition.

Thus T-* motor co. has to ma$e some more efforts to increase the a#areness among

the people in the conte%t of bi$es.

The respondents hae been as$ed about the most effectie slogan in different brands

of bi$es in #hich again H!&A and BA?A? hae ta$en the lead. T-* motor co. has

emphasi+ed only on -I/TC and not on other bi$es, thus people only $no# about

-I/TC and not other bi$es. 0rint media and different types of media should be used

to ma$e people $no# about the slogan.

The respondents in the factors, #hich they consider #hile purchasing a bi$e, hae

done the ran$ing. )I3AG is the first factor follo#ing #ith 0


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TVS MOTOR COMPANY

CUSTOMER BUYING BEHAVIOUR @HOWRAH

>UESTIONNAIRE '

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75/77

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THANKS A LOT FOR PARTICIPATINGNAME ..

AGE

SE.

OCCUPATION.

INCOME

ADDRESS.

SIGNATURE'

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