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Lesson ObjectiveC: What is denotation?
B: What is connotation?
A: Can I analyse therepresentation of images
by using PDCC?
Media studiesKey terms
Denotation and Connotation
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Seeing and meaning
Denotation(signifed and connotation(signifes are media !ords"
#hey are used !hen analysing images"
#hese images can be still images or mo$ing images"
Producers use denotation and connotation is used totarget a speci%c audience"
A picture is worth 1000 words
Denotationis !hat you SEEin a image
Connotationis !hat does that image mean" Whatis being represented"
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What do you see?What does it mean? Images
White boards
What do you see?Denotation
What is beingrepresented?
Connotation
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&epresenting
&epresentation is !hen you!ant to re'create an image
$ery representation isdi)erent
People are di)erent
Personal li$es
*periences
#houghts
ach representation is asuni+ue as the person thatcreates it
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&epresent
&epresent the follo!ing !ords
,ou are not allo!ed to use !ords
,ou can-t dra! the ob.ect
,ou ha$e /0 seconds per !ord
&eady
Set
1o2
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3o$e
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4ate
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Child
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5ni$erse
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PDCC
P6I7#
DD76#8#I67CC6776#8#I67
CC6MP8&
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&epresentation
,ou !ill besho!n album
co$ersCan you see!hat is being
represented?
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!mage Denotation Connotation "arget
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!mage Denotation Connotation "argetaudience
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,our turn
Choose a music genre you are interested in
Create a music album co$er
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Katie
Chloe
&ob
9amie
4arry
Ma*
3ia
Media e*tra pm today
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Silent reading