Date post: | 04-Jun-2018 |
Category: |
Documents |
Upload: | usha-rama-krishnan |
View: | 220 times |
Download: | 0 times |
of 36
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
1/36
Why Bother?
Why Bother?SurvivalBeliefClimate: - Challenge,Freedom, Idea time,Idea support, Conflicts,Debates, Risk-taking
Passion
Grow or Improve
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
2/36
Where are We?
New Life and Business Challenges. We Lives in a Globalization world!!
How does it Implicate us?What prompted us to be Creative &Innovative ???
More Expectations, Demanding , Trend,Competitions/leadership, Quality, Cost ,Efficiency..etc..
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
3/36
Creativity & Innovation inTodays Environment
Human creativity and knowledge is theultimate advantage sought by all globalbusinesses & Creativity & Innovation arethe Key in support of these valuesprepositions
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
4/36
What is creativity
Idea to be classified as creative, animprovement must:
1.Be new or unique2.Have utility or value
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
5/36
Creativity Derives
A "new" idea is acombination of oldelements.
' It is your ability to combineideas in a unique way or tomake useful associationsamong ideas.
"There is virtually noproblem you cannot solve,no goal you cannot achieve,if you know how to apply thecreative powers of yourmind, like a laser beam, tocut through every difficultyin your life and your work."
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
6/36
What is creativityTo be creative, a solution must satisfy one or more of thefollowing conditions:1. The product of the thinking has novelty or value (eitherfor the thinker of for his culture)
2. The thinking is unconventional in the sense that itrequires modification of rejection of previouslyaccepted ideas3. The thinking requires high motivation and persistence,taking place either over a considerable span of time
(continuously or intermittently) or at high intensity4. The problem as initially posed was vague and ill defined,so that part of the task was to formulate the problem itself.(Newell, Simon and Shaw)
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
7/36
Creativity Essential
Freedom is the greatest when the ground rules areclear. Chalk out theplaying field and say,Within those lines, makeany decision you need.
Dick Brown, chairman
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
8/36
Characteristic of a CreativePerson
Creative people can be said tohave:A particular Style of imagineryOriginality
CompetenceExperienceDeterminationFlexibilityPositive outlook
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
9/36
Meta-theory of creativity
Core of creativity: Conscious;
Unconscious and Cognitive attributes
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
10/36
a eas o youassociate with creativity?
Produce something Original idea Ingenuity
Imagination Thinking out -of-the-box Craziness Extraordinary
Innovation Eureka
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
11/36
Visual Exercises
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=wwoyDikCB5bekM&tbnid=m2Nv633of0P3IM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.inspirefirst.com%2F2012%2F06%2F12%2Fcreative-animal-hair-style%2F&ei=LVATUe_2Gu-ciAfduYDwDQ&bvm=bv.42080656,d.bmk&psig=AFQjCNG_tjZZtxlY_RjSF5QHN5rxfAAwDw&ust=1360306460113475http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=RaNzl5Q5QYrihM&tbnid=6R-OgwTTH6R96M:&ved=0CAUQjRw&url=http%3A%2F%2Ffunees.com%2Fawesome-hair-styles-animals.html&ei=7k8TUaPABMmriAf4tYHgCw&bvm=bv.42080656,d.bmk&psig=AFQjCNG_tjZZtxlY_RjSF5QHN5rxfAAwDw&ust=1360306460113475http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=nmROiQHVPCPsGM&tbnid=y7YCAy-p5IYDmM:&ved=0CAUQjRw&url=http%3A%2F%2Fcoolanimalspics.blogspot.com%2F2011%2F04%2F10-creative-animal-photomanipulation.html&ei=Zk8TUbG1OeieiAfF_4FQ&bvm=bv.42080656,d.bmk&psig=AFQjCNH0jF2V3Lu70vIRylsYjTBSnqIPPw&ust=1360306379808465http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Xw98ydiPjC92ZM&tbnid=hdQuxWTfevi0NM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.funnyanimalworld.net%2FFunny-and-creative-animal-ads%2FFunny-and-creative-animal-ads-26&ei=M08TUYjVMOW0iQeBqIAo&bvm=bv.42080656,d.bmk&psig=AFQjCNGnZ6n9YBa-aO92gUlAVUIqJjpeDw&ust=1360306336199479http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Hp-e7WoHJeXOkM&tbnid=B-769QC_Hkri7M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.incrediblesnaps.com%2Fcreative-and-funny-ads&ei=9E4TUanGCu6ZiQfnwICIAQ&bvm=bv.42080656,d.bmk&psig=AFQjCNGNLzGncKevw8t-ebp7941_-0Jtpw&ust=13603062586199908/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
12/36
What can you see asidefrom a mans face?
Exercise:Visualization/Imagery/Imagineering
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
13/36
What can you see asidefrom?
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
14/36
What can you see asidefrom?
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
15/36
Creativity Visual
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
16/36
Creativity Visual
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
17/36
Principals of Innovation
Ideas are fragile.
Ideas are organic.
All ideas have value and should be givena hearing.
The originator of an idea needsassistance in idea enhancement and inpromoting the idea internally.
The originator is the initial advocate ofan idea and should be actively involvedin its development.
Only ideas which have been enhanced to
demonstrate potential value will be brought tomanagement
From Creativity To Innovation
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
18/36
What isINNOVATION???
Innovation is aprocess of taking newideas to satisfiedcustomers. It is theconversion of newknowledge into newproducts andservices.
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
19/36
InnovationInnovation is a process of taking new ideasto satisfied customers. It is the conversion ofnew knowledge into new products andservices
Innovation is about creatingvalue and increasingefficiency , and therefore growingyour business.
"Without innovation, new products,new services, andnew ways of doing business wouldnever emerge, andmost organizations would beforever stuck doing thesame old things the same old way."
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
20/36
Forms of Innovation
Radical
Innovation
Incremental
Innovation
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=EQ3QnKBbA9VjHM&tbnid=CnWkTuiy9uqxYM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.iamaslucker.com%2Fdirectory-mobile-phones%2Fmonaco-mobile-phones%2F44&ei=i0oTUf3kG9CyiQem5IDQDw&bvm=bv.42080656,d.bmk&psig=AFQjCNHrkROdEePqIm_PjB_SPd85sYINDQ&ust=1360305149244802http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=g10VYleEIxPjqM&tbnid=5nfD3gl6xufrNM:&ved=0CAUQjRw&url=http://www.cnet.com/iphone-5/&ei=LEoTUZKFGPGTiAfZ04GgAg&bvm=bv.42080656,d.bmk&psig=AFQjCNHgiUuvEzXN2LEs7-TmsqUHMniA9g&ust=13603049538036858/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
21/36
Innovation Processes
The Innovation process can bedepicted as a series of funnelseach getting progressivelysmaller.
Typically sixty ideas into the topfunnel only produces just one
innovation.
The funnels are labeled as thefour phases in the process - ideageneration, idea screening,feasibility and implementation
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
22/36
Creativity & InnovationOrganizational Practices
An originator comesup with a creative ideasAt each level ofmanagement ,Idea getPruned and Refine
Thus till the time theinitial idea getsimplemented, it wouldhave gone through anumber of hurdles.
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
23/36
Creativity & innovationOrganizational vs Individual
Organizations based oncontinuous development,on systematic Research ofEfficiency
Successful OrganizationHigh Degree of Innovation
Few Innovation, mainlyImmitations
Low rate of InnovationsSometimes radical based onEntrepreneurial Spirit ofIndividual degree ofInnovations based on radical O
r g a n
i z a
t i o n a
l c r e a
t i v
i t y
Individual level creativity
L o w
H i g h
Low
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
24/36
Organizational practice ofInnovation
Financial backing toinnovationGive opportunities toemployeesSkillful recruitment policyInformation from outside
the organizationTarget being set forinnovationEmployees should berewarded
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
25/36
Effectiveness Criteria for anInnovation process
Implement a few ideas at regular intervalsEnsure feedback takes place - there must
be communication channels to originators.Screening system should be simple,understood by everyoneEnsure the system is promotedTransform ideas into reality at a reasonablespeed - if the system is too slow we may betoo slow to react to the market pace andturn off idea originators.
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
26/36
Innovative ResourceImplications
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
27/36
Innovative Life cycle
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
28/36
REACTION
NEW MGMT STYLE
OLD MGMT STYLE
REACTION
ANTICIPATION
PROBLEM
SOLVINGOPPORTUNITY
IDENTIFICATION
PROBLEM AVOIDANCE
ANTICIPATION
NEW MEASURE OF MGMT STYLE
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
29/36
Lateral Thinking:Four Step Process
Edward de Bonos Creative Thinking Process
Results: New Ideas
Introduction
Select & Define
FocusCapture & Workwith Output
GenerateIdeas
GET STARTED
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
30/36
PERCEPTION AND JUDGEMENT
FIRST-STAGE THINKING ISCONCERNED WITH PERCEPTION.
IN SECOND-STAGE THINKING, WEMAKE JUDGEMENTS
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
31/36
PERCEPTION AND JUDGEMENT
PERCEPTION DETERMINESWHAT WE KNOW,
JUDGEMENT DECIDES WHATWE KNOW ABOUT WHAT WEKNOW
(Philip Goldberg)
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
32/36
THE RISKS OF LEAPING TO JUDGEMENT NEW PRODUCT DEVELOPMENT - EMPHASIS ON
ENGI NEERI NG TH E PRODUCT RATHER THAN SEEKINGALTERNATIVE WAYS OF ACHIEVING THE SAMEEFFECT.
INTRODUCING NEW IT AUTOMATING SYSTEMS -
EXISTING PROCESSES RATHER THANREORGANIZING THE PROCESSES TO TAKEADVANTAGE OF IT BASED OPPORTUNITIES.
CONTRACTUAL NEGOTIATIONS - ADDRESSING PRE-
CONCEIVED ISSUES RATHER THAN QUESTIONINGTHE ASSUMPTIONS ON BOTH SIDES OF WHAT THEISSUES MIGHT BE
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
33/36
THE RISKS OF LEAPING TO JUDGEMENT
REDUCING QUALITY FAILURES -WORKING TOO HARD TO WEED OUTDEFECTIVE PRODUCTS RATHER THANTRACING ERRORS BACK TO THEIR SOURCE
AND BUILDING QUALITY IN CORPORATE STRATEGY RE -ENGINEERING
- ORGANIZATIONAL STRUCTURES RATHERTHAN SPENDING TIME ASKING :WHAT BUSINESS ARE WE IN ?
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
34/36
THE TWO STAGES OF CREATIVETHINKING
FIRST STAGE SECOND STAGE
SOFT HARD
DIVERGENT CONVERGENT
WHAT IF WILL IT WORK
WHY NOT CAN WE DO IT
WHAT ASSOCIATIONS CAN WE FIND HAS IT BEEN TRIED BEFORE
WHAT RULES CAN WE BREAK DOES IT FIT IN
WHAT ASSUMPTIONS ARE AT WORK HAVE WE GOT THE
RESOURCES
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
35/36
20 IDEA KILLERS ITLL NEVER WORK ITS A BIT TOO RADICAL FOR THIS COMPANY WE TRIED IT BEFORE AND IT FAILED. HM. NOW SUPPOSING WE JUST CHANGES THIS LITTLE
BIT, AND THAT PIECE..
WHATS THE POINT? ITS NOT RELEVANT TO OUR CURRENT STRATEGIC
PLAN ITLL COST TOO MUCH.
WE DONT HAVE THERESOURCES/STAFF/MONEY/TIME/EXPERTISE/ROOM/SYSTEMS . . . YOU HAVENT THOUGHT IT THROUGH. THAT REMINDS ME
8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644
36/36
20 IDEA KILLERS NOT PRACTICAL.
TOO COMPLICATED. ITLL NEVER CATCH ON. OF COURSE, THATS JUST THE SORT OF IDEA WE
MIGHT EXPECT FROM YOU. LETS WAIT A BIT. I LIKE THE IDEA, BUT MY MANAGER . . . YOULL NEVER GET PEOPLE TO CHANGE. THATS NOT THE WAY WE DO THINGS ROUND HERE. WHAT ABOUT THE INTANGIBLES? GOOD IDEA. WELL APPOINT A COMMITTEE TO
LOOK INTO IT