MALAYSIA

LANGUAGE

EXCHANGE PROGRAM United By Language Exchanged

EXECUTIVE SUMMARY

PROJECT DETAILS

Project Title : 1 Malaysia Language Exchange (1MLE)

Target Group : All Malaysians

(Malay, Indian, Chinese, other ethnic groups such as Sarawak

and Sabah)

Logistics Venue : N/A

Date : On-going movement

Problem Statement :

Some of Malaysians do not know how to converse in National language

which is Bahasa Malaysia.

Our Bumiputera (Malay & etc.) are not exposed to other main Malaysian

Languages (Tamil& Mandarin) because of current education system in

Malaysia.

Our government school system is divided into three main races which are

Sekolah Kebangsaan, Sekolah Jenis Kebangsaan Cina and Sekolah Jenis

Kebangsaan Tamil, this kind of school (name) separation by different races

can make our citizen feel separated by name or types of school and this

phenomena can cause a directing racist thinking .

This kind of school system can make to the racist mentality and it can course

a lack of communication between citizens and will block the

communication between each other and at the same time causing least

nationalism.

A lack of communication will create a lack of a sense of responsibility to

each other even living in one country.

Objectives : Motto “United by Language Exchange”

To encourage Malaysians to learn the four main language in Malaysia which

is Bahasa Melayu, Mandarin, Tamil and English.

To encourage Malaysians to interact more with each other and will improve

relationship through language exchange and create more unity.

To encourage Malaysians to share more knowledge with each other for

example knowledge of medicine, food, education system etc.

Vision & Mission :

Malaysians embracing each other culture and languages,

Ministry of Education Malaysia to implement the teaching of these four main

languages in all school as compulsory subject.

TEAM DETAILS

TEAM ROLE :

1) PROJECT LEADER

Conduct and chair meetings, prepare agenda and meeting minutes.

Prepare project proposal and execute project plan.

Assign tasks and follow-up progress.

Approach working adults about language exchange,record and upload

videos.

Promote the movement on Social Media, to ask netizens supports for 1

Malaysia Language Exchange.

Research and data collection.

To approach university students about language exchange, record and

upload videos.

HERMADIANA BINTI MAT PROJECT LEADER

AINAYASMIN MOHD ABDAN

SECRETARY

STEPHENIE LEE

MARKETING

NURUL HIDAYAH HAMZAH

FINANCIAL REPORT

LIM BEE LING

DOCUMENTING

ORGANISATION TEAM CHART

2) PROJECT SECRETARY

Prepare proposal

Design logo.

Design brochure about 1 Malaysia Language Exchange Program.

Record and upload videos.

Approach publics about 1 Malaysia Language Exchange Program.

3) PROJECT MARKETING

Manage Instagram and upload language videos in regular basis.

Review videos posted by public and repost in 1MLEP Instagram with hastag.

Generate creative ideas of Instagram marketing and monitor the response

time to time.

Approach teenagers and popular instagramers about language exchange,

record and upload videos.

4) PROJECT FINANCIAL REPORT

Calculate all expenses until presentation day

Suggest any material or to be use during opening booth and presentation

day

5) PROJECT DOCUMENTATION

Collect photos, evidence, and beneficiary testimonial of project such as

meetings.

To approach social leaders about language exchange, record and upload

videos.

PROJECT LOGO

The color uses to present Malaysia Flag

The dialog bubble is symbolizes of people talking with Malaysian Multi

Languages

Introduction

The Language exchange program is a resource for everyone involved in a multi

Malaysian language. A language exchange is an informal way for people to use

or improve their language skills, be they newly or less recently acquired. In addition

to encouraging interrelation between people of different cultures, races and

nationalities, such exchanges contribute to broadening participants’ perception of

Malaysians and even world. This proposal is to explain and to provide those taking

part in a language exchange program with a range of ideas, guidelines and

suggestions, so that we can conduct together program and conversation sessions

and get the greatest possible linguistic, cultural and personal also to country

benefit. The proposal explains what a 1Malaysian Language Exchange Program is,

covering matters such as activities, future planing, target participants, benefits,

meet up session structure, milestone, venue and propose to Malaysia Goverment

as one of compulsory program to every school, IPTA, IPTS and publics. This proposal

also offering for thought on the similarities and contrasts between ways of life and

approaches to organisation in different cultures and races.

What Is A Language Exchange?

Description

• A language exchange is a medium for practical language use. It involves two

people who speak different languages getting together for a pre-established

number of sessions so that each of them can practise using the other’s language.

• Language exchange sessions can be face-to-face or virtual, or a combination of

both.

• Language exchanges complement formal language learning. They mainly serve

for putting oral language skills into practice.

• Additionally, language exchanges constitute a good opportunity to experience

and gain an insight into aspects of other cultures.

• Language exchanges are currently available in Malaysia through various

practical, linguistic reception and cultural exchange programmes (tandems,

language volunteer initiatives, language partnership systems, conversation groups,

etc.).

Project Impact on Malaysia Society

Living in a society of multilingual and multicultural which comprises many ethnic

groups, as a Malaysian, we have chances to learn different languages. With this

program, public will be exposed to advantages become a multilingual. We get to

learn different languages and understand culture among multiple ethnic groups in

Malaysia.

Values added to the society:

Unity: Fostering national unity and ethnic harmony among various ethnic

communities in the society through language exchange.

New Skills: We learn new language which is practical to be used for our

daily activities in our community.

Cultural Exchange: Learning language is an effective way to learn other’s

culture, thus we understand different culture while interacts with native

speakers.

Networking: That is not only fun, but enhance personal growth &

development by connected to one another.

Relationship: Form friendships and improve race relations.

Individual/Personal Impact

1. Speak with new friends in their mother tongue to bring me closer to them by

understand their culture, background and traditions

2. Explore own city's ethnic neighbourhood's

3. Encourages and a doorway to respect other new cultures and its world

4. It’s easy way to make new friends and to better understand my neighbours

and colleagues

5. Learn how and why to be more sensitive with business contacts who will

appreciate our effort

6. Can communicate easily and quickly in the daily routine for making business

transactions with different races in Malaysia

What We Have Done So Far

We have created Instagram page “MalaysiaLanguageExchange”. This instagram

page is to conduct a simple way of language learning & exchange program. It’s

an initiative to spread the movement and awareness towards public, to engage

with the crowd, in order to create buzz before we go for the other stage such as

public meet up session of language exchange.

We start small by getting friends and families around us to support this movement

and monitor the responses. Videos of maximum 15 seconds to be posted with

subtitle in Instagram, mainly to teach languages in Bahasa Malaysia, Chinese

Mandarin and Tamil, then posted with hastag of #1MLE

#1MalaysiaLanguageExchange. After that, we encourage public to challenge

other friends to do the same.

The team will post language videos in regular basis in order to teach a word (or a

phrase) a day, of any Malaysian language (Malay, English, Mandarin, Tamil).

We approach people in different categories such as students, youths, working

adults and social leaders to share about our ideas of language exchange and

encourage them to participate by taking videos and teaching their language.

Future Planning

Conduct Malaysian Language Exchange’s public meetup. People will learn

language from each other in an informal way for uses in daily occasions. For

example, a Malay native speaker who is learning Mandarin will do a

language exchange with a Chinese native speaker who is learning Bahasa

Malaysia.

Approach MINISTRY OF EDUCATION MALAYSIA to implement the teaching of

these four languages in all school as compulsory subject.

Provide Guide Line (Language exchange Support Guide) to make sure this

programe is beneficial to every Malaysian.

Provide a 1 Malaysian Language Exchange TOOLKIT (apps from playstore in

gadget-handphone/tablet/pc/laptop) as a medium to set meet up session

whether virtual or face to face session or learn by chats group. The toolkit

provide Malaysia Language dictionary, grammar correction and virtual

teachers as a general guide to the conversation in every Malaysia

Languages.

Conduct a public course or class every week by hiring multilanguages

speakers or teachers for every main Malaysia Languages.

5 SIMPLE STEP TO PARTICIPATE IN THIS PROGRAM

Project Success Measures / KPIs

By measuring our Instagram marketing success:

Amount of Instagram followers.

Number of Likes a post at our official FB and FB pages to know the

response of people about the contents.

Number of Repost and hastags from who share our post.

Number of people response to our programme by posting videos about

language.

Evaluate our programme by people’s comments and improve

accordingly.

Collect data by calculate registration/sign up through our official website

as a members of 1 Malaysian Language Exchange Program (1MLEP).

Collect data by calculate the users that use 1MLEP Toolkit to setting their

meetup (virtual/face2face)session.

Collect data by prepare the Registration form to participants that come

for 1MLEP courses or who willing to attend our 1MLE tuition classes.

Evaluate any request/suggestion/opinion through Social Media

comments, Oficial Email and Blogs .

Prepare feedback/questionnaire form in every activities.

LANGUAGE

EXCHANGE

PUBLIC

MEET UP

Future Planning – Meet Up Session

LANGUAGE

EXCHANGE MEET UP SESSION

Estimated Start – Up Budget

Food and Transportation (team meeting) Rm 950.00

Marketing Materials Printing Rm 570.00

1 MLEP Official Website Rm 850.00

Camera (Digital) Rm 1800.00

Social Media Marketing (FB Pages/Insta/Twitter) Rm 500.00

Gift/Prizes/Doll Gift Rm 350.00

Booth Set up (Table and Chair) Rm 580.00

Laptops/Tablet & Software Rm 2500.00

Icon charges/expenses Rm 1500.00

Advertisement on TV/Radio/Paper -

Other expenses Rm 250.00

TOTAL RM 9600.00

Estimated Operation Budget (6 Month)

Still in calculation

Source Of Funding

In the process of searching for

- GRANTS

- Goverment Sponsership

- Private Sponsership

- Individual Sponsership

Promotion Plans

Approach popular Instagramers to record videos about language exchange,

to increase chances of 1MLE getting notice in social media platform.

Conduct contests to encourage people to create language videos in creative

way, for people who can perform the most creative idea walks away with

prizes.

Distribute brochures or flyers which is appropriately informative and catchy.

Publish 1 MLEP ideas on other social media platform such as Official Facebook

Pages, Twitter, Official Website, Blogs and Instagram.

Project Milestone (Cluster 4 Presentation)

Stage 1: Initiating (1st to 2nd week)

Ideas brainstorming. Identify project. Define project’s objective, goal, target

group and etc.

Meet project advisor for guidance.

Stage 2: Planning (3rd to 4th week)

Develop detailed plans and resources required.

Identify project timeframe. Tasks and scope of works are assigned to team

members accordingly.

Suggest for more ideas and prepare plan accordingly. Discuss deadline of

different tasks.

Stage 3: Executing (3rd to 9th week)

Carry out actions: approach people to take videos to be uploaded onto

Instagram. Share and spread the movement on social media. Encourage

people to support the ideas of 1 Malaysia Language Exchange.

Weekly meeting: to address issues, problem solving, progress discussion and seek

for constantly improvement.

Takes videos as a group to promote the ideas of social project - 1 Malaysia

Language Exchange.

Final presentation and story board.

Stage 4: Future Plan

Conduct Language Exchange’s public meetup. People will learn language from

each other in an informal way for uses in daily occasions. For example, a Malay

native speaker who is learning Chinese will do a language exchange with a

Chinese native speaker who is learning Bahasa Malaysia.

Create an ongoing movement in our community.

Project Milestone 2016

No. TASK DEC

2015

JAN

2016

FEB

2016

MAR

2016

APRIL

2016

MAY

2016

JUNE

2016

JULY

2016

AUG

2016

SEPT

2016

OCT

2016

NOV

2016

DEC

2016

1. Intagram

collecting video

lesson

2. Preparing

complete

proposal

3. Funding/

Investment

4. Official Website

Design

5. Ministry

Education IPTA,

IPTS and School

6. Booth

Showcase

7. Toolkit Idea

Implement

8. Create guide

book

9. Organize Public

Meetup Session

10. Conduct Public

Course

11. Tuition

Class

12. Mass Media

publicity

Advertising Materials

1. Flyers

PAGE 1

PAGE 2

2. Bunting (4 Design)

3. Banner

4) Story Board

Will be prepared.

4. Social Media Channel

Official Facebook Pages : MalaysiaLanguageExchange

https://www.facebook.com/MalaysiaLanguageExchange-

896171910436700/

Twitter :

1MLE_PROGRAM

https://twitter.com/1MLE_PROGRAM

Instagram : malaysianlanguageexchange

https://www.instagram.com/malaysianlanguageexchange/

YouTube

On Progress

5. Mass Media

Television

Paper

Radio

On Progress

Future Planning Activities

1. BOOTH SHOWCASE:

Find program/events especially at School/IPTA/IPTS or any other related

program or event that suitable with our objective and targeted

audience/participants to promote our program. Do a few activities during the

show case such as:

Games to match languages using flash card

Interview people about their interest to learn other language. Can refer 3

question:

a) What Language do you want to learn?

b) What stop you to learn that language?

c) What if we offer a platform for you to learn new language? It’s free. You

don’t have to attend courses. You can learn anytime.

Language Video Lesson

Ask them to teach their languages, we help to take videos in front of

banner. For whom upload their videos on the spot, will be given prize such as

tag, candies and chocolates.

Prepare doll gift bags(pen, tags, brochure, pamphlet, guideline book,

candies) to whom that participated in games and teach their native

language (language video lesson)

Show our team language videos on laptop to encourage people to join our

booths activities.

Give out brochures, pamphlets or Public Meet up session Guide Books

Selfie or Wefie with our various languages lesson cards and then post to their

social media with hash tag: #1MalaysiaLanguageExchangeMemories

2. CREATIVE VIDEO CONTEST

Conduct contests to encourage people to create people to create

language videos for people who can perform the most creative idea

walks away with prizes.

It’s a step to increase chances of 1 Malaysia Language Exchange

Program (1MLEP) get noticed at social media platform.

3. ORGANIZE MEET UP SESSION

Language Exchange meet – up session, preferable organized outdoor as

picnic gathering.

Public get opportunity to have face-to-face language exchange. They will

be matched with native speakers, according to the language they wish to

learn from each other. Learning can be fun! It’s an informal way to learn

new language.

We provide assistant and guideline brochure (rules) to every public

partners/participants which can help and guide them to do language

learning meet up session. By this way, we get to empower them and

encourage personal development.

4. CULTURAL DIVERSITY FROM OUR SOCIAL MEDIA PLATFORM

The culture of Malaysia draws on the varied cultures of different people in

Malaysia, in term of cuisine, clothing, architecture, music festival and etc.

People can learn language while exploring different culture. This can be done

by making videos to show different cultural practice and then share it on our

social media platform (FB pages, Twitter, Instagram and You Tube).

5. SET UP/ ORGANIZE PUBLIC COURSE

Provide four main Malaysian languages training course (Malay, English, Tamil

and Mandarin). Provide Languages Educational Speakers and Teachers

Syllabus:

Oral

Listening

Writing

6. TUITION CLASS

We provide job opportunities for people who have passion to offer language

lessons. By this way, we get to empower them and encourage personal

development.

Hiring university students or underprivileged group such as single mother who

can teach their native language.

7. ONLINE LEARNING PORTAL

Website designed for Malaysian Local Language Exchange via online. People

can exchange language without meeting with each other.

Quiz

Tutorial

8. 1MLEP TOOL KIT (Mobile Application)

Mobile application of Malaysian local languages which people can learn it

effectively at anywhere, anytime. Check and register meet-up session via

apps. Set up the facilities in 1MLEP TOOL KIT mobile application.

Dictionary

Grammar Correction

Virtual Teachers as general guide

9. Promotion through interviews to any famous political person, professionals &

experts or famous artist.

CLUSTER FOUR RESULT

OUR GROUP TEAM MEMBERS DURING BOOTH SHOWCASE FOR

PEAK TO LEAD FOURTH CLUSTER

Languages Facts

Language

How many speakers does your language have?

What characteristic sounds does it have?

Which language family does it belong to?

What does it represent for the people of your country?

Are any other languages spoken there?

Writing

Writing, the use of symbols to represent a language, is such an incredible

achievement for humankind that its emergence marks the boundary between

prehistory and history. At present, over 200 writing systems are known worldwide.

The most commonly used, by some distance, is the Latin script, followed by the

Cyrillic and Arabic scripts. Some are genuinely complex, as is the case of the

Japanese writing system, which is based on ideograms (it is necessary to know at

least 2,000 of them to be able to read the press properly, for example). Systems

that have emerged more recently include one that is based on abbreviation and

has been referred to as teenagers’ Esperanto. It is the SMS writing system, or

chatspeak, which has become one of youngsters’ main hallmarks over the last

decade, as well as a real acid test for language scholars.

Language Learning

What foreign languages are you taught at school?

Are films shown in their original language?

Which languages is it most common to learn in your country?

Do people spend time in your country for language learning purposes?

Are there language schools or academies for learning languages? Curious

language facts

Can you think of a curious fact about or a very typical expression in your

language?

Do you have many idioms?

Is there a particular word that people often pronounce, use or spell

incorrectly?

Are there any false friends between your language and Catalan?

What words of your language do y

Summary

The first rationale for including 1MLEP is generally the provision of an authentic

speaking model, and the opportunity to create a “need-to-speak” context for

spoken interaction.A real-life natural conversation is a one-to-one exchange of

ideas to relate experiences, information, needs, and express opinions. Publics are

keen to include in conversation genuine details from their own lives, words or

phrases outside the standard vocabulary. Language learning with the 1MLEP

allows an authentic conversation to take place with an individual, with relevant

content and idiom, as a genuine exchange of personal information. 1MLEP is a

valuable program to all Malaysians, of accurate pronunciation, grammar, idiom,

and contemporary context usage. Culture includes the language, customs,

values, relationships and behaviours of a society. Malaysian today, as part of their

linguistic competence, need a deeper understanding of life in the target country.

They need to be able to explain the invisible cultural values and etiquette which lie

hidden in its language. 1MLEP is a first program of the cultural life of the target

language, which is able to bring that knowledge to the publics through personal

narrative and anecdote in a vivid and personally engaging way. The sharing of

their perceptions of life in their own country provides numerous opportunities for

intercultural enquiry learning in Malaysia.