Experience Lab 2017 | 11.08 – 11.10 2017

BY DESIGN

8 FOR EI%HT

Finishing Strong

Experience Lab 2017 | 11.08 – 11.10 2017

NATE DENTON

Experience Lab 2017 | 11.08 – 11.10 2017

FOR EI%HTF I N I S H I N G S T R O N G

Experience Lab 2017 | 11.08 – 11.10 2017

S.C.I.E.N.C.E.Some Client Involved Experiences Nathan Can Explain

CONTENT CREEP

Experience Lab 2017 | 11.08 – 11.10 2017

D

When do you start addressing content?

Experience Lab 2017 | 11.08 – 11.10 2017

DWhen do you start addressing content?

Beginning Middle EndIt varies from

project toproject

LAUNCHPREP

DESIGN BUILDRESEARCH & DISCOVERY

Addressing Content Addressing Content Addressing Content

* Source – S.C.I.E.N.C.E

CONTENT CREEP

“Excuse me…”

“Excuse us…” “Excuse us”

CONTENT CREEP

CONTENT CREEP

CONTENT CREEP Broken DateUnfortunate Photo

Exhausting Headlines &

Abstracts

CONTENT CREEP

PRIORITRYZE

Experience Lab 2017 | 11.08 – 11.10 2017

How do you prioritize tasks?

Experience Lab 2017 | 11.08 – 11.10 2017

How do you prioritize tasks?

By difficulty By cost By user needs By businessgoals

Experience Lab 2017 | 11.08 – 11.10 2017

MUST HAVE

NICE TO

HAVEIT CAN WAIT

PRIORITRYZE

Experience Lab 2017 | 11.08 – 11.10 2017

Implicit PersonalizationCustom Photography

New Practice StructureSearch Type-ahead

New LogoData Visualization

New HeadshotsNew Practice Descriptions

CRM IntegrationVideos

Explicit Personalization

Before Launch

After Launch

PRIORITRYZE

PRIORITRYZING!FAILURE

PRIORITRYZE

Experience Lab 2017 | 11.08 – 11.10 2017

Doing Less Can Lead To “More”

! More time to do things the right way

! More budget to execute with impact

! More confidence in your approach

! More sleep and sanity for you

! More energy at work

! More kudos from your boss

! More promotion money to purchase valuable things

PEOPLE WILL FORGET

PRIORITRYZE

FONDNESS FATIGUE

Experience Lab 2017 | 11.08 – 11.10 2017

D

What do you do most after a design is approved?

Experience Lab 2017 | 11.08 – 11.10 2017

DWhat do you do most after a

design is approved?

I revisit them with relative

frequency until it’s live.

I shop them around for continued

thoughts and buy-in.

I look at what other companies

are doing in comparison.

Once approved,I step away from

the designs.

REMEMBER YOUR FIRST IMPRESSION

FONDNESS FATIGUE

SAYTURKEY100TIMES

FONDNESS FATIGUE

AVOID GAWKING AT OTHERS

FONDNESS FATIGUE

DEVILISH DETAILS

Experience Lab 2017 | 11.08 – 11.10 2017

D

What do you consider the most important design detail on a website?

Experience Lab 2017 | 11.08 – 11.10 2017

DWhat do you consider the most

important design detail on a website?

Imagery Typography Color Palette

Movements&

Interactions

DEVILISH DETAILSSETTING UP THE SYSTEM IN ADVANCE

DEVILISH DETAILS

MAKES THE DESIGN HARDER TO BREAK

DEVILISH DETAILS

MOTIONMOTIONMOTION

DEVILISH DETAILS

PROTOTYPES CAN HELP

DEVILISH DETAILS

INSPECTYOURSELF BEFORE YOU WRECK YOURSELF

DEVILISH DETAILS

TESTY, TESTY

Experience Lab 2017 | 11.08 – 11.10 2017

D

Which of the following testing approaches did you leverage on your last website redesign?

Experience Lab 2017 | 11.08 – 11.10 2017

DWhich of the following testing approaches did you leverage on your last website redesign?

None ofthese

We testedon clients

We tested on internalemployees

Our agency conducted

testing

We used a third party

Experience Lab 2017 | 11.08 – 11.10 2017

DFunctionality testing

Usability testing

Interface testing

Compatibility testing

Performance testing

Security testing

CAN’T HARDLY WAIT

TESTY, TESTY

INSIGHTSVSANSWERS

TESTY, TESTY

Experience Lab 2017 | 11.08 – 11.10 2017

D

Have you ever had to adjust a design that has already been approved?

Experience Lab 2017 | 11.08 – 11.10 2017

DHave you ever had to adjust a design

that has already been approved?

Yes –Frequently

Yes -Occasionally

No – Once approved it’s

final

No – We try not to let others get involved

Experience Lab 2017 | 11.08 – 11.10 2017

Choose Your A-Team Early

KEEP ITTIGHT

TRICKY TRUDY

BEAUTY

STAKEHOLDERS1 A Lot

* Source – S.C.I.E.N.C.E

SAYING NOWITHOUT SAYING NO

TRICKY TRUDY

Experience Lab 2017 | 11.08 – 11.10 2017

CASE STUDY

Hi Trudy!

Carl

Are you excited about the new website direction?

Well…

Thanks for the input Trudy. We are actively researching methods that allow the user to get to important information quicker. During our research process, we found that the large majority of customers are most interested in our experience. A lot of our competitors have similarly impressive awards, so we definitely want to showcase those; but it’s our experience section that really drives business development.

I don’t like that you have to scroll to see the award logos on my service page.

GIVE EM’ THE BIZ

REMEMBER YOUR RESEARCH

Experience Lab 2017 | 11.08 – 11.10 2017

D

Which of the following research methods did you engage in on your last website?

Experience Lab 2017 | 11.08 – 11.10 2017

D

Market research

Competitiveset analysis

User research

Brand research

None ofthese

Which of the following research methods did you engage in on your last website?

Experience Lab 2017 | 11.08 – 11.10 2017

vs

REMEMBER YOUR RESEARCH

REMEMBERYOURAUDIENCE

REMEMBER YOUR RESEARCH

LIMITYOUROPTIONS

REMEMBER YOUR RESEARCH

Experience Lab 2017 | 11.08 – 11.10 2017

REMEMBER YOUR RESEARCH

Experience Lab 2017 | 11.08 – 11.10 2017

REMEMBER YOUR RESEARCH

FEAR FACTOR

Experience Lab 2017 | 11.08 – 11.10 2017

How often do you second-guess a design decision?

Experience Lab 2017 | 11.08 – 11.10 2017

Never Rarely Frequently All of the time

How often do you second-guess a design decision?

Experience Lab 2017 | 11.08 – 11.10 2017

“Some people die at 25and aren’t buried until 75.”

Bifocals

Electricity

Experience Lab 2017 | 11.08 – 11.10 2017

“Let’s Make a Deal”

YOUR WEBSITE CONSTANTLY EVOLVES

YOUR

Experience Lab 2017 | 11.08 – 11.10 2017

In Conclusion

CONTENT CREEPPRIORITRYZEFONDNESS FATIGUEDEVILISH DETAILSTESTY, TESTY

TRICKY TRUDY

REMEMBER YOUR RESEARCH

FEAR FACTOR

Experience Lab 2017 | 11.08 – 11.10 2017

BY DESIGN

8 FOR EI%HT

Finishing Strong