Date post: | 23-Jan-2018 |
Category: |
Marketing |
Upload: | one-north-interactive |
View: | 213 times |
Download: | 1 times |
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- Most robust targeting
capabilities
- Typically lowest cost (of social
mediums)
- Difficult to track/identify
quality of users
- Custom audience targeting
- Unique targeting capabilities using
keywords, hashtags, user
handles and more
- Cost-effective option but
generally more expensive than
- Custom audience targeting
- Granular targeting to a high quality audience
- Highly competitive bids
leads to expensive ad buy
- Limited geo-targeting
capabilities—only target major
markets
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