1) Select your communities2) Register your communities

with the office manager3) Describe your

prospecting / farming plan4) Indicate the intended

frequency for mailings5) You’re on your way!

Our “Business Model” has all of our agents offering the same services at the same rates, thus there is no need for 2 agents to waste their time and energy in a

popularity and personality contest.

It is counter-productive when Real Estate America has already been selected to make a presentation.

It’s more productive to expand into other

neighborhoods where we are not present to secure our presence!

The Other Brokers are the ones that want you to Farm and Prospect the same communities.

Other Brokers don’t care who list the properties…

Other Brokers only care that one of their Agent gets the listing at whatever cost!

The more Agents they have from their company, the happier they are since you are

giving them more exposure

YOU ARE PROMOTING THE BROKER

THE BOTTOM LINE

If you farm and prospect the same community against another agent of your

company…

You have less than a 50% opportunity to get a listing if the customer has already decided on the company that they wish

to work with…

If the customer wants Real Estate America, they’ll get Real Estate America; if not, it’s better that only 1 Agent loose

the listing rather than 2, 3 or more Agents.

What if someone is already

farming my current area? Just let it go…

It’s better to have a 100% chance if the customer wants Real Estate America

Real Estate America will get you in the door with our marketing efforts

and seller programs.

You only need to explain the programs and help them decide which program will better suit them…

THIS SYSTEM GIVES NEW MEANING TO

BUSINESS EFFICIENCY

YOU ONLY COMPETE AGAINST OTHER BROKER

AGENTS