CAS Communication Crew 1

st Regional Meeting

15thFebruary 2011

OUTPUT Logistics

Day: 15th

February, 2011

Time: 10:00 to 11:30 hrs. (CR) Location: WIZIQ Material: AGENDA/ PPT Session Responsible: Kamil Nogowski

Attendance: Alexandre, Felix, Ingrid, Cesar, Priscila

Objectives:

Maintain update from each LCs.

Main update from Region (RST+MC)

Refreshing main regional strategies

The meeting as a communication channel for the team

Agenda:

3. LC Update : 4. Regional update (RST+MC

Cesar: 1. Supporting ICX area in terms of promotion of Costa

Rica & Available form 2. New IM Director - Gustavo Vinocour –

Congratulations, 3. Working on the planning of the Comm and redefining

news structure base on the Advertising agency.

Ingrid: 1. Planning process of the Comm and IM area in LC

UTP. 2. Working with current media contacts, 3. Structuring the Comm area in the LC (support from

Kamil) 4. Internal Promotion of the opportunities

LC update after MCVP Comm-LCVP Comm from USMA meeting (Peter) 1. Creating promotion materials for the LCs (Banners,

business cards) 2. Workign on the planning & structuring the Comm

Area. 3. Team Building with the Comm Team .

1. Redesigning and managing CAS Newsletter. 2. Working on MyAIESEC.net Campaign &

supporting the implementation of the new Internal Communication Model.

3. Website Development

1. RST Promotion Campaign 2. Regional Recruitment Campaign – designing

the new marketing materials for AIESEC in CAS and AIESEC International for the recruitment – focused on the dual XP

3. Internal promotion of the Regional Opportunities – Jump, DLD

1. Recruitment Promotion Virtual Classes 2. CAS Communication Crew Management –

Individual Meetings, Team Meetings. 3. Supporting the RST regarding to MyAIESEC.Net

Campaign & Recruitment Classes. 4. CAS Newsletter Content management. 5. MyAIESEC.net education

KPI 1. % of active members on the right stage on myaiesec.net 2. Overall satisfaction of members with information available to perform

the job 3. Did you run the brand audit this semester? 4. Number of media appearances .

In the Communication Book you have section of KPIs and HI. You will have possibility to update them during your quarter and finally for the cluster&ranking at the end of the quarter. All the deadlines will be established on the next CCC Meeting.

http://bit.ly/g5GPD6

Communication Book of AIESEC in CAS is the most important tool for our CAS Communication team that we will capitalize on this year. I believe that synergy, innovation, passion and excellence we can live by using this Comm Book. You can find there everything that is needed to be excellent in your role. Contacts, GCPs, resources, media appearance tool, social media addresses, myAIESEC.net Resources, software’s, priorities , team calendar etc. To understand better the Comm Book together with Cesár – LCVP Comm from UCReee we will prepare for you the document with print screens and comments how to use the tool in the most effective way. After you will update your Team contacts we as Leaders of Comm&M will have editing access to the tool and rest of the LC team members will have viewing rights. Your Team members will see and they will be updated of the information from the whole region.

6. Unleashing “Your” Virtual Playground

– new Campaign to unleash in members of CAS the skills and knowledge of MyAIESEC.net.

1. Part of the Campaign – Trainings around MyAIESEc.net usage – 23rd & 24th of February – 1st for LR roles & 2nd for TR roles.

2. “Don’t Game Over – Play on Right Virtual Stage” – part of the campaign in order to making sure all of the members are on the right virtual stage in CAS

Together With Felix – RST Marketing & Design Manager we are working on implementation new Recruitment Campaign fort he Regional & AIESEC International in order to promote AIESEC in the most effective way. Marketing materials will be available in upcomming week on the X+L Movement wiki. After meeting with LC UCR Comm Team, Felix will receive support from one oft he best Designers of AIESEC in CAS – Viviana Fernandez & Estaban Mora. Stay tunned for more information Last week we had as well possibility to attend the Recruitment Training classes. Check the X+L Movement wiki and CAS newsletter to see the output and class recordings

Important to keep in mind:

TO DO´s

1. Comm Book Explanation – Cesar & Kamil

2. Fill the GSS of your Team contacts & your Time availability - http://bit.ly/dUsDUb DDL – 20

th of February

3. Switching to official communication on the cas_comm@aiesec.net group

4. Marketing materials fort he Recruitment Campaign

5. Update of the Communication &IM Wiki (Kamil)