1st national bank branding guidelines
Produced byORANGE MEDIA GROUP INC St. Lucia Limited
1st national bank
the new logo is an embodiment of the history, values and vision of the rebranded institution. From the beginning the bank’s focus was about allowing low income earners to save with a view to building their homes. therefore the blue “arch” which is the main feature of the logo illustrates this social/human component which is such a foundation even today for building not just homes but families. the white vertical impression in the arch represents an “open door”. this has and continues to be the policy of the bank – openness, warmth, family and familiarity. it is one of the unique features of the company that continues to differentiate it in the banking industry. the shadow cast by the open door form the figure “1”. this holds great significance as 1st national bank is in fact the country’s first indigenous bank. also, the number 1 sets up the commitment that the bank continues to put its stakeholders first while at the same time echoes the reciprocated sentiment – that to all its stakeholders 1st national bank continues to be their number 1. the colours used in the logo and
name are drawn from the previous logo and our national colours.
the tagline or signature slogan for any institution is a statement of commitment to all stakeholders (customers, shareholders, staff and community). this is also true for 1st national bank. Here For You speaks of timeless presence and personal relevance. it
reassures its people that it is whenever and wherever they need their bank.
1st National Bank Branding Guidelines
(01)
tHe logospace
= n
= p
n
2n
3p 14p
n/2
23
p
6p
34
n6
12
n1
12
p
Logo Symbol
Logo Type
The Arc
The Light
The Door
1st National Bank Branding Guidelines
(02)
1st National Bank Branding Guidelines
(03)
tHe logo tagline
Logo Symbol
= n
= p
n
2n
3p
14p8p
n/2
23
p
6p
34
n6
12
n1
12
p
12
n34
n
Logo Type
Tagline
1st National Bank Branding Guidelines
(03)1st National Bank Branding Guidelines
(04)
tHe logo Clear space and Minimum size
1st National Bank Logo clearspace
1st National Bank Logo minimum size
14mm
23mm
1st National Bank Branding Guidelines
(05)
tHe logo don’ts
Never disform the shape
of the logo symbol from
the approved artwork.
Never skew the logo symbol
/logotype/tagline from
the approved artwork.
Never alter the colors of the
logo symbol or logotype from the approved
artwork.
Always avoid placing the logo on complicated
backgrounds.
Never resize the logo symbol to be larger or smaller fromthe approved artwork.
Never outline the logo symbol or logotype from the approved artwork.
When using the 1 color reverse logo, the door and the light should go black or the color of the background.
Never fill the logo outlinewith a pattern. from the approved
tHe logo use of Horizontal logo
The landscape logo is only
applicable to artwork that
has a extreme horizontal
layout.
Use approved digital artwork that maintains
the correct relationship
between logo elements.
Minimum clearspace for
horizontal logo needs to be at
least 1 “a” of it’s height and
width.
The height of the horizontal
logo should never be
reproduced smaller than
8mm.
> 8mm
= n
= p
n
2n
3p
p
14p8p
23p
12
n1
12p
12n
34n
2n
12
p4
12
p17
5n
1st National Bank Branding Guidelines
(06)
tHe logo Primary Colors
Primary Color Platte
Greyscale Color Platte
Spot:PANTONE 2995
Process:c83, m11, y2, k0
RGB web:r0, g174, b239
Web hex:#0099FF
Spot:PANTONE 131
Process:c17, m46, y100, k2
RGB web:r213, g160, b15
Web hex:#CC9900
Spot:Pantone Black
Process:c100, m100, y100, k100
RGB web:r0, g0, b0Web hex:#000000
Spot:PANTONE Cool Gray 10
Process:c0, m0, y0, k75
RGB web:r99, g100, b103
Web hex:#666666
Spot:PANTONE Cool Gray 7
Process:c0, m0, y0, k25
RGB web:r198, g200, b202
Web hex:#CCCCCC
Spot:Pantone Black
Process:c100, m100, y100, k100
RGB web:r0, g0, b0Web hex:#000000
1st National Bank Branding Guidelines
(07)
1st National Bank Branding Guidelines
(07)
Secondary Color Platte
Spot:PANTONE 732
Process:c40, m74, y95, k51
RGB web:r95, g51, b22
Web hex:#472612
Spot:PANTONE 581
Process:c23, m20, y100, k83
RGB web:r60, g57, b0Web hex:#333300
Spot:PANTONE 188
Process:c0, m90, y100, k74
RGB web:r96, g8, b0Web hex:#590000
Spot:PANTONE 7541
Process:c14, m0, y16, k0
RGB web:r218, g237, b219
Web hex:#daeddb
Spot:PANTONE 7485
Process:c20, m0, y69, k12
RGB web:r187, g201, b105
Web hex:#bcc969
Spot:PANTONE 7499
Process:c0, m6, y50, k0
RGB web:r255, g234, b149
Web hex:#ffeb95
1st National Bank Branding Guidelines
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tHe logo secondary Colors
tHe logo Colors Variations
Full Coloured Logo symbol and
logotype on a white or light coloured
background.
Grey ScaleLogo symbol and
logotype on a white or light coloured
background.
Special Treatments
Special situations, such as hot-
stamping allows for reproduction
of the First National Bank
logo to be in Gold /Silver.
Full Coloured Logo symbol and white logotype on a black or dark coloured background.
Reversed WhiteLogo symbol and white logotype on a black or dark coloured background.
1 ColorSingle color black logo on white or light colored background.
1 ColorSingle color
corporate blue logo
on white or light colored background.
1st National Bank Branding Guidelines
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1st National Bank Branding Guidelines
(09)
tHe logo background Control
Full color logo on 1st National
Bank light green background.
Whenver possible, use
full color logo on a white
background.
Full color logo on 1st National Bank light blue
background.
Full color logo on 1st National
Bank light yellow background.
Use the full color logo on a light photographic
background as long as there is
enough contrast for the logo to
be legible.
Full color logo symbol with reverse white logotype on 1st National Bank dark brown background.
Full color logo symbol with reverse white logotype on 1st National Bank dark green background.
Full color logo symbol with reverse white logotype on 1st National Bank maroon background.
Full color logo symbol with reverse white logotype on a dark photographic background when there is not enough contrast for the black logotype to be legible.
1st National Bank Branding Guidelines
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tHe logo background Misuse
Full color logo is not suitable for
reproduction on a primary color
background. Use lighter
shades from the secondary color
platte.
Do not use a tint,or lighter shade of the
primary colors for a background.
Use the reverse white logo.
Do not use full color logo symbol with reverse white
logotype on a light photographic
background. Use the full color logo symbol with back
logotype.
Reverse light logo does not
provide sufficient contrast on some
photgraphic backgrounds.
Instead, use the full color logo
symbol with black logotype.
Full color logo symbol with reverse white logotype is not suitable for reproduction on light colored background. Use full color logo with black logo type.
Do not use dark color backgrounds when full color logo with black logotype is used.
Do not use full color logo symbol with black logotype on a dark photographic background. Use the full color logo symbol with reverse white logotype.
Never place the logo that gets lost on complicated photographic backgrounds.
1st National Bank Branding Guidelines
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tHe logoProduct logos
1st National Bank Branding Guidelines
(12)
tHe tYPeFaCes
Futura Book BTabcdefghi jk lmnopqrstuvwxyz
aBcdeFghijklmnopqrsTuvwxyzabcdefghi jklmnopqrstuvwxyz
0123456789 !@#$%&*() , . :”
Futura Book BT(Italic)abcdefghi jk lmnopqrstuvwxyz
aBcdeFghIjklmnopqrsTuvwxyzabcdefghi jk lmnopqrstuvwxyz
0123456789 !@#$%&*() , . :”
Futura light bt(light)abcdefghi jk lmnopqrs tuvwxyz
abCdeFgHijklMnoPqrstuVwxYzabcdefgh i jk lmnopqrstuvwxyz
0123456789 !@#$%&*() , . :”
Futura Light BT(Light Italic)abcdefghi jk lmnopqrs tuvwxyz
aBcdeFghIjkLmnopqrsTuvwxyza b c d e f g h i j k l m n o p q r s t u v w x y z
0123456789 !@#$%&*() , . :”
Futura Light Condensed BT (Italic)a b c de f gh i j k lmnopq r s t u vwxyz
ABCDEFGH I J K LMNOPQRSTUVWXYZA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0123456789 !@#$%&*() , . : ”
Futura Medium BTabcdefghi jklmnopqrstuvwxyz
aBcdeFghijklMnopqrsTuvwxyzabcdefghi jklmnopqrstuvwxyz
0123456789 !@#$%&*(), . :”
Futura Medium BT (Bold)abcdefghijklmnopqrstuvwxyz
ABCDEFGhIjklMNOPqRsTUvwxyzabcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*(),.:”
Futura Medium Condensed BT (Italic)ab cde fgh i j k lmnopq r s t uvwxyz
ABCDEFGH I JKLMNOPQRSTUVWXYZA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0123456789 !@#$%&*( ) , . : ”
1st National Bank Branding Guidelines
(13)
tHe PHotograPHYThe photography that 1st national Bank uses for various communications - from advertising to web sites - should convey the personalise, approachable and friendly engery that shows in the tagline “here...for you!”, yet maintaining the professional and reliable image. There are three different different styles that may be used, depending on the communication. people photography, single product photography and product photography within
an environment.
People photography can show people with positive engery,enjoying life everywhere, every moments, satisfying them.
Product photography should always ensure that the featured product is being showed clearly and not lost within the environment.
Product photography should show the product at an
engaging angle and on a white background with shadows.
1st National Bank Branding Guidelines
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tHe PHotograPHYPeople Photography
People are always smiling having this positive engery that spreads across the entire photography. they are happy, satisfied and confident in life. the photography
can be focused on an individual or a group shot.
1st National Bank Branding Guidelines
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People photography can show people with positive engery,enjoying life everywhere, every moments, satisfying them.
tHe PHotograPHYsingle Product Photographyimages of products should appear at an engaging angle, show the dimensions of the products, and be shot against a white background with slight shadowing. the shoot of the product should be clear and with no hidden parts of the product
in shadows unless unavoidable.
1st National Bank Branding Guidelines
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Product photography should show the product at an engaging angle and on a white background with shadows.
tHe PHotograPHYProduct Photography (environment)
showing the product in a real environment - a resturant, shopping mall, office, etc. allows for a sense of real life experience. the products shoot should be clear
and not camouflage within the environment.
Product photography should always ensure that the featured product is being showed clearly and not lost within the environment.
1st National Bank Branding Guidelines
(17)
tHe laYoutbasic Form elements
the information in the following section describes the elements that should be used in all marketing communications materials. there are six basic elements that, along with colours, typography and the use of visuals, will help to build a consistent 1st national bank visual identity across the markets.
the application of these 6 elements (the use of a visual area, a corporate blue horizontal bar, a gold vertical bar, an arch, a white text field and a logo white space bar) are described here. there are also examples of their use in the specific material sections, with templates, at the end of each material section.
6 basic elements should be used in all materials to build consistency of the 1st National Bank visual identity. All elements should be formed in straight lines.
Corporate blue horizontal bar
white text field
the arch
visual area
Logo white space bar
Corporate gold vertical bar
1st National Bank Branding Guidelines
(18)
tHe CoMMuniCationssingle Page ad
x
2% x
5% x
50% x
5% x 5% x
1.5% x
8.5% x
1.5% x
sed solliCitudin diCtuM MetusNulla Nisl Magna vehicula quis Auctor Nues.lorem ipsum dolor sit amet, consectetuer adipiscing elit. maecenas quis eros. integer eu quam. sed ultrices.
nulla velit. sed imperdiet, purus ut interdum auctor, leo libero adipiscing leo, in porttitor eros lorem hendrerit
nibh. aenean sed orci in ante sodales dignissim. nullam suscipit ultrices mauris. pellentesque habitant morbi
tristique senectus et netus et malesuada fames ac turpis egestas.
donec congue dui at libero. sed sollicitudin dictum metus. nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. duis venenatis mi id lacinia lacus sapien consectetuer ante.
Corporate blue horizontal bar
Height of logo should be no less than 4 times the height of the blue bar, and width should be no less than 7 times the height of the blue bar.
The featured cards must always be in line with the logotype. The height of the card is always half the height of the logo.
Headline :Futura Book typo
Sub-Headline :Futura Bold typo
Body Copy:Futura Book typo
Fine Print:Futura Book typo
Main Visual Creative
Corporate gold vertical bar
Height of the archis always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
2.5% xThe space on the left and right must always be of equal width, and it is always half the
width of the gold vertical bar.
1st National Bank Branding Guidelines
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tHe CoMMuniCationsdoublespread ad
sed solliCitudin diCtuM Metus doneC dui auroNulla Nisl Magna vehicula quis Auctor Nues Nam Gravida Purus Eu Purus.
lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas quis eros. Integer eu quam. sed ultrices. Nulla velit.
sed imperdiet, purus ut interdum auctor, leo libero adipiscing leo,
in porttitor eros lorem hendrerit nibh. aenean sed orci in ante
sodales dignissim. nullam suscipit ultrices mauris. pellentesque
habitant morbi tristique senectus et netus et malesuada fames ac
turpis egestas.
nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer,
sem. pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. suspendisse nibh. donec in
quam. etiam nulla lectus, vehicula sit amet, tempor a, commodo
vitae, nibh. nulla facilisi. etiam metus. duis sodales pellentesque
felis. morbi ut urna a dolor ultrices laoreet. vivamus fringilla, dolor
sed tempor suscipit, felis lorem imperdiet augue, eu scelerisque
felis tortor non lectus.
nunc adipiscing, risus sed hendrerit tempus, ligula libero varius
magna, quis aliquam lorem ipsum tristique pede. donec id purus
vel justo posuere malesuada. vivamus sed dolor in dolor hendrerit
dapibus. ut dapibus sapien non sem. phasellus at mi eu tellus
tempor aliquam. aliquam suscipit nisi non tellus. cum sociis
natoque penatibus et magnis dis parturient montes, nascetur
ridiculus mus. aenean ultrices faucibus turpis. Fusce lobortis lectus
eget sem. duis gravida justo.
Donec congue dui at libero. sed sollicitudin dictum metus. Nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula.
5% x5% x 5% x
2% x
5% x
4% x
2% x
2% x
Corporate goldvertical bar
Corporate blue horizontal bar
Main Visual Creative
Headline :Futura Book typo
Sub-Headline :Futura Bold typo
Body Copy:Futura Book typo
Body Copy:Futura Book typo
The featured product’s logo must always be in line with the logo. The height of the product’s logo is always half the height of the logo.
Height of logo should be no less than 5 times the height of the blue bar.
x
11% x
2.5% xThe space allowance
is always half the width of the gold
vertical bar.
1st National Bank Branding Guidelines
(20)
Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
tHe CoMMuniCationsPoster (Portrait layout)
x
2% x
5% x
70% x
5% x 5% x
1.5% x
8.5% x
1.5% x
2.5% x
sed solliCitudin diCtuM MetusNulla Nisl Magna vehicula quis Auctor Nues.
Corporate blue horizontal bar
Height of logo should be no less than 4 times the height of the blue bar, and width should be no less than 7 times the height of the blue bar.
The featured product’s logo must always be in line with the logo. The height of the product’s logo is always half the height of the logo.
Headline :Futura Book typo
Sub-Headline :Futura Bold typo
The space on the left and right must always be of equal width, and it is always
half the width of the gold vertical bar.
Main Visual Creative
Vertical Gold bar
10.4% x
1st National Bank Branding Guidelines
(21)
Height of the archis always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
tHe CoMMuniCationsPoster (landscape layout)
sed solliCitudin diCtuM MetusNulla Nisl Magna vehicula quis Auctor Nues.
x
2% x
5% x
70% x
5% x5% x
2% x
2% x
11% x
2.5% xThe space on the left and right must
always be of equal width, and it is always half the width of the gold vertical bar.
Corporate blue horizontal bar
Main Visual Creative
Corporate goldvertical bar
Headline :Futura Book typo
Sub-Headline :Futura Bold typo
The featured product’s logo must always be in line with the logo. The height of the product’s logo is always half the height of the logo.
Height of logo should be no less than 5 times the height of the blue bar.
1st National Bank Branding Guidelines
(22)
Height of the archis always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
tHe CoMMuniCationsdon’ts for ads/Posters
Never use other typefaces other than the approved corporate fonts
Never have the copies overflowing onto the main creative visual.
Never change the layout or disformed
the corporate grid from approved
artworks.
1st National Bank Branding Guidelines
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tHe CoMMuniCationsbrochure Cover
1st National Bank Branding Guidelines
(24)
sed solliCitudind seMPeriCtuM VestibuluMNulla Nisl Magna vehicula quis Auctor
5% x
2% x
5% x
5% x
70% x
1.5% x
1.5% x
7% x
2.5% xThe space on the left and right must always be of equal width,
and it is always half the width of the gold vertical bar.
x
Corporate blue horizontal bar
Height of logo should be no less than 3 times the height of the blue bar, and width should be no less than 5 times the height of the blue bar.
The featured product’s logo must always be in line with the logo. The height of the product’s logo is always half the height of the logo.
Headline :Futura Book typo
Sub-Headline :Futura Bold typo
Main Visual Creative
Vertical Gold bar
Height of the archis always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
1st National Bank Branding Guidelines
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tHe CoMMuniCationsbrochure back Cover
5% x
2% x
5% x
2% x
10% x
5% x
x
1st National BankP.o. box 578Fort Collins, Co 805211-800-883-8773www.1stnationalbank.com
Futura BlackFont size, 8ptsLeading, 11pts
1st National Bank Branding Guidelines
(25)1st National Bank Branding Guidelines
(26)
tHe CoMMuniCationsbrochure inside spread
4% x2% x
4% x
4% x 4% x 4% x 4% x
4% x 4% x
sed solliCitudind seMPeriCtuM VestibuluMNulla Nisl Magna vehicula quis Auctor
lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas quis eros. in-
teger eu quam. sed ultrices. nulla velit. sed imperdiet, purus ut interdum auctor,
leo libero adipiscing leo, in porttitor eros lorem hendrerit nibh. aenean sed orci
in ante sodales dignissim. nullam suscipit ultrices mauris. Pellentesque habitant
morbi tristique senectus et netus et malesuada fames ac turpis egestas. sed im-
perdiet consectetuer felis. etiam fermentum ipsum at velit. Morbi dolor. ut odio
magna, gravida non, viverra eu, consectetuer blandit, odio. nulla ultricies varius
elit. Mauris tellus sem, pretium pulvinar, scelerisque eu, mattis id, nibh. quisque
vestibulum mi ut justo. Proin magna arcu, interdum a, condimentum a, cursus
vel, est. sed hendrerit neque.
Donec congue dui at liberoed sollicitnulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. duis venenatis
mi id ante. Cras vel purus. in consectetuer venenatis purus. Morbi eleifend urna
facilisis orci. ut non arcu. Pellentesque tristique pede eu enim. Fusce porttitor
sem non lacus. donec mi felis, laoreet eu, aliquet quis, tempor vitae, mi. Proin
eleifend.
nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer, sem. Pel-
lentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis
egestas. suspendisse nibh. donec in quam. etiam nulla lectus, vehicula sit amet,
tempor a, commodo vitae, nibh. nulla facilisi. etiam metus. duis sodales pel-
lentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor
sed tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non
lectus.
nunc adipiscing, risus sed hendrerit tempus, ligula libero varius magna, quis ali-
quam lorem ipsum tristique pede. donec id purus vel justo posuere malesuada.
Donec congue dui at libero. sed sollicitudin dictum metus. Nulla nisl magna, vehicula quis, auctor nec.
duis venenatis mi id ante. Cras vel purus. in consectetuer venenatis purus. Morbi
eleifend urna facilisis orci. ut non arcu. Pellentesque tristique pede eu enim.
Fusce porttitor sem non lacus. donec mi felis, laoreet eu, aliquet quis, tempor
vitae, mi. Proin eleifend.
nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer, sem. Pel-
lentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis
egestas. suspendisse nibh. donec in quam. etiam nulla lectus, vehicula sit amet,
tempor a, commodo vitae, nibh. nulla facilisi. etiam metus. duis sodales pel-
lentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor sed
tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non lectus.
nunc adipiscing, risus sed hendrerit tempus, ligula libero varius magna, quis ali-
quam lorem ipsum tristique pede. donec id purus vel justo posuere malesuada.
nam gravida purus eu purus. in lacus sapien, viverra ut, interdum nec, hendrerit
imperdiet, ligula. nulla tempor consectetuer nisi. aenean placerat cursus dui.
Mauris sollicitudin sollicitudin felis. suspendisse potenti. sed ornare est eu tellus.
Morbi non nulla. Cras porta libero sit amet mi. duis cursus. Vivamus commodo
fermentum pede.
Vivamus sed dolor in dolor hendrerit dapibus. ut dapibus sapien non sem.
Phasellus at mi eu tellus tempor aliquam. aliquam suscipit nisi non tellus. Cum
sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
aenean ultrices faucibus turpis. Fusce lobortis lectus eget sem. duis gravida justo.
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia
Curae; in sit amet magna vel felis lacinia auctor. Praesent facilisis adipiscing
pede. Vivamus sollicitudin, velit eu ornare pharetra, elit magna euismod turpis,
eu condimentum diam massa id ipsum. donec commodo felis at diam.
donec congue dui at libero. sed sollicitudin dictum metus. nulla nisl magna,
vehicula quis, auctor nec, auctor id, ligula. duis venenatis mi id ante. Cras vel
purus. in consectetuer venenatis purus. Morbi eleifend urna facilisis orci. ut non
arcu. Pellentesque tristique pede eu enim. Fusce porttitor sem non lacus. donec
mi felis, laoreet eu, aliquet quis, tempor vitae, mi. Proin eleifend.
nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer, sem. Pel-
lentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis
egestas. suspendisse nibh. donec in quam. etiam nulla lectus, vehicula sit amet,
tempor a, commodo vitae, nibh. nulla facilisi. etiam metus. duis sodales pel-
lentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor sed
tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non lectus.
nunc adipiscing, risus sed hendrerit tempus, ligula libero varius magna, quis ali-
quam lorem ipsum tristique pede. donec id purus vel justo posuere malesuada.
nam gravida purus eu purus. in lacus sapien, viverra ut, interdum nec, hendrerit
imperdiet, ligula. nulla tempor consectetuer nisi. aenean placerat cursus dui.
Mauris sollicitudin sollicitudin felis. suspendisse potenti.
donec congue dui at
libero. sed sollicitudin
dictum metus. nulla nisl
magna, vehicula quis,
auctor nec, auctor id,
ligula. duis venenatis mi
id ante. Cras vel purus.
in consectetuer venenatis
purus. Morbi eleifend urna
facilisis orci. ut non arcu.
x
Corporate blue horizontal bar
Headline :Futura Book typo
Sub-Headline :Futura Bold typo
Body Copy:Futura Book typo.Size of body copy should never go below 8pt. Layout of copy should never exceed the text boundary.
Space allowance between the header/image/copy should never go smaller than the height of the blue corporate bar.
Subject title:Futura Bold typo
tHe CoMMuniCationsCredit Card
1st National Bank Branding Guidelines
(27)
85mm
55mm
2mm1mmHeight of the
arch is always 2 times of the height of the
gold bar
Height of the gold bar is
always 2 times of the height of
the blue bar
The spacing on the left and right must always be equal
Height of logo must be at least 15mm
1st National Bank Branding Guidelines
(28)
tHe CoMMuniCationsHorizontal billboards
below are examples of billboards that range in proportion from square (1:1) to extremely long (7:1). Follow the standard rules of use of the boards on billboards up to a 3:1 proportion. always observe clear
space requirements for the 1st national bank logo.
1:1
3:1
7:1
Logo only
Logo only Logo only
Logo, headline and image Logo, headline, products’s logo and image
Logo, headline and image
Logo, headline, product’s logo and image
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tHe CoMMuniCationsbillboards with logo only
1:1
3:1
7% x 7% x
10% x
7% x 7% x7% x 7% x
x
x
x
7% x
10% x
15% x 15% x
1st National Bank Branding Guidelines
(29)
tHe CoMMuniCations3:1 billboards
Logo, headline and image
Logo, headline, products’s logo and image
x
x
7% x
7% x
10% x
10% x
120% x
120% x
10% x
10% x
10% x
10% x
30% x
25% x
15% x
15% x
15% x
15% x
1st National Bank Branding Guidelines
(30)
Height of the archis always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
Height of the archis always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
tHe CoMMuniCations7:1 billboards
x
x
7% x
7% x
10% x
10% x
10% x
10% x
30% x
40% x
10% x 480% x 15% x
10% x 300% x
15% x
15% x 15% x
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Logo, headline and image
Logo, headline, products’s logo and image
1st National Bank Branding Guidelines
(31)
Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
Ration over 3:1, takes the basic frame of 3:1.
Preferred ratio
1st National Bank Branding Guidelines
(32)
tHe CoMMuniCationssignages (Horizontal)
1:1
3:1
7:1
7% x
10% x
7% x
3:1
7% x
x
x
7% x
10% x
15% x 15% x
Preferred ratio
tHe CoMMuniCationssignages (Vertical)
1:1
2:1 3:1
7% x
21% x
10% x
30% x
7% x
7% x
7% x
7% x
x
x
2:1
Ration over 2:1, takes the basic frame of 2:1.
1st National Bank Branding Guidelines
(33)
tHe CoMMuniCationsCommerical endframe
if approved by the 1st national bank Management team, the logo may be animated, so long the animation ends as the full complete logo on one of the following approved backgrounds: white, black,
light yellow and light blue.
Full color logo on a white background.
Full color logo on 1st National Bank light yellow background.
Full Coloured Logo symbol and
white logotype on a black background.
Full color logo on 1st National Bank light
blue background.
1st National Bank Branding Guidelines
(34)
tHe CoMMuniCationswebsite
The logo should be in the same size and position in every page.
The navigation bar should appear at the top and in the same position on each page. Links should work as drop-down menus.
Text should always be in html verdana
Content/product banners
xx
x
x
x
x
x
x
x
x
x
x
x
x x/2 x/2x
1st National Bank Branding Guidelines
(35)1st National Bank Branding Guidelines
(36)
tHe CorPorateletterhead
1st National Bank Branding Guidelines
(36)
See Next Page for actual size of letterhead
8pt, Futura Bold
8pt, Futura Book
1st National BankP.o. box 578
Fort Collins, Co 80521
1-800-883-8773
www.1stnationalbank.com
tHe CorPoratebusinesscard
william P. alexandarGENERAl MANAGERMarketing department
1st National BankP.o. box 578Fort Collins, Co 80521
tel: 5685-5565-125 Fax: 5685-5565-125Mobile: 5685-5565-125email: [email protected]
william P. alexandarGENERAl MANAGERMarketing department
1st National BankP.o. box 578Fort Collins, Co 80521
tel: 5685-5565-125 Fax: 5685-5565-125Mobile: 5685-5565-125email: [email protected]
2mm
5mm
5mm5mm5mm7mm
19.5mm
5mm
8mm
Name, Futura Bk Book, 11ptsTitle, Futura Bk Bold, 7ptsDepartment, Futura Bk Book, 7pts
Address/Contact detailsFutura Bk Book, 6pts
Bank NameFutura Bk Bold, 6pts
Logo
1st National Bank Branding Guidelines
(38)
tHe sPeCialtY iteMsMugs
1st National Bank Branding Guidelines
(39)
tHe sPeCialtY iteMsuniform (white Polo tee)
Front
Back
1st National Bank Branding Guidelines
(40)
tHe sPeCialtY iteMsuniform (black Polo tee)
Front
Back
1st National Bank Branding Guidelines
(41)
tHe sPeCialtY iteMswatch
1st National Bank Branding Guidelines
(42)
tHe sPeCialtY iteMsCar decal
1st National Bank Branding Guidelines
(43)