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Welcome!
@JessLivMo#1udigital!
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Getting Buy-In:
@JessLivMo
How Your OrganizationJoins the Digital Conversation
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Presenter:
JessLivMo!Senior Digital Strategist,
Digital StrategiesAFL-CIO
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Understand what digital organizing is,the basics of how it works, and how to
being to integrate it into your work.
OBJECTIVE
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What is digital?
Why should I care about it?
How do I integrate it into my work?
How can I measure my impact?
AGENDA
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What is Digital?
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Digital
Media are the tools we use to communicate.
Digital is anything to do with computers.
Ergo, digital media is communicating withcomputers.
But you need interaction and community
formation.
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Digital Tools
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Why Should I Care?
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Why Invest in Digital?
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What about you?
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Source: Facebook
12M 158M
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People want to connect
Source: Pew Internet: Civic Engagment in the Digital Age
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Building to scale
=
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Building to scale
~2M Impressions(Nov 3-6, 2012) 131, 345 found gas 94, 416 mold info
36, 096 on
unemployment 28, 352 GOTV reminder
321, 432 views throughcross posts from other
blogs
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Building to scale
500,000 views of graphic
6,000 shares on FB
4000 faxes to state reps
600 calls to Congress
150 new SMS #s
1400 new emails
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Your turn!
&
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Your turn!
A.Say nothing
B.Write a press release and push it around
C.Post a tweet on your Twitter account/ post onyour Facebook page
D.Respond to as many as posts as possible withthe facts
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We tell our story
By sending out a press release that lands in a pile of press releases
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We tell our story
Online storytelling
GrassrootsNarrative
driven In the
momentWorker-ledShareable
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Organizing, not messaging
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Not a replacement
replacement for
any traditionalorganizing it
supplements and
amplifies all the
already doing on
the ground.
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Worksite flyers
Meeting turnout Attend rallies
Recruit
volunteers
Plug digital into your work
Add an SMS
shortcode Invite people on
Livetweet a rally
Add them to anemail list (and
actually email
Things you already do +Digital
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Time is needed
This worktakes long
terminvestment. It
in an hour.
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How to talk about Digital
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Take me to your leader
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Take me to your leader
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Okay, but does it work?
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Measure your impact
How many actions are being taken? How much growth are you
experiencing? How much time are people spendingon your site?
Did your target respond? How many people are starting
conversations with you?
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QUESTIONS?
Find me on Twitter:@jesslivmo