1. Whitby Tech Team2. Tech Academy Mission3. Tech Academy Syllabus4. Food for thought5. Tim: Parental Controls

1. What are they?2. Why should I care?3. What is the risk?4. What can I do?5. Where do I start?6. Where do I go for help?

6. Tim: Web Surfing and Browsing Tricks to Lookout For7. Nely: ????????8. Questions

I. Whitby Tech Team

Tim SchwartzTim SchwartzTechnology CoordinatorTechnology Coordinator

Nelyda MiguelNelyda MiguelAcademic Technology DirectorAcademic Technology Director

Jason MendezJason MendezTechnology Support SpecialistTechnology Support Specialist Anne Van LeerAnne Van Leer

LibrarianLibrarian

II. Tech Academy Mission

Tech Academy’s mission is to provide parents with practical and balanced information on media and

technology and its use by school age children. The WTC will also facilitate consensus among the Whitby

community as to what media is appropriate at various age-levels, and provide a protocol for Whitby families to discuss their expectations with regards to

their children's use of media.

Chat rooms

WPA

Internet Filters

Avatars

Private Browsing

P2P

Second Life

III. Tech Academy Syllabus

Date* Topic

11/5/09 Administrative vs. Standard Accounts, General overview of Whitby website, Common Sense Media

12/04/09 Wireless Network Security, How your children are communicating beyond the computer

01/08/10 Parental Controls, Web surfing and browser tips, Kids, Media and Health

02/05/10 General Q&A, Review, Guided Discussions on Technology, Open Forum

03/05/10 P2P: What is it and why you should care, Fair Use and Copyright issues.

04/01/10 The Risks of Social Networking; Identity Theft, Cyber bullying, stalking on Twitter, MySpace, Facebook

05/07/10 TBA

06/04/10 General Q&A, Review, Guided Discussions on Technology, Open Forum

*All dates are tentative.

IV. Food for Thought

What do you think this is?

V. Parental Controls

What are they?

Why should I care?

Parental Controls can exist on many kinds of electronic devices.Parental controls on a computer refers to utilities or applications built-in or installed that help protect children by setting restrictions on the computer’s functionality or services. These controls may include controlling applications and internet content as well as limiting the amount of time they can use their computers.

Parental controls fall into roughly four categories*:1. Content Filters which limit access to age-appropriate content. 2. Usage Controls which constrain the usage of computers such as placing time-limits or forbidding certain types of usage. 3. Computer Usage Management Tools which allow parents to enforce learning time into a child’s computing time.4. Monitoring Tools which can track location and activity when using the devices.

Parental controls can help you control your what your child sees and does on their computer.

*Wikipedia - http://en.wikipedia.org/wiki/Parental_controls

Why is there a risk?

The risk in unfettered access to the internet is similar to the risk of unsupervised access to a metropolitan city like New York. You don’t know what your child will see, who they will meet, whatactivities they may engage in or what information they may unintentionally share with strangers.

Would you let your child walk around NYC alone?

Home Alone 2: Lost in NYTaken from http://www.sundaybrunchdress.com/2009/11/

What can I do? Prerequisites:•Version 10.5 or 10.6 of the Mac OS•Separate user accounts for your children•An administrative account

Enable the built-in Parental Controls on your computer or purchase third-party software for Parental Controls.

Configure each control that you want to utilize. You may want to be more restrictiveat first rather than less restrictive. Depending on what platform and what version ofthe OS you are using, you may be able to set restrictions on the desktop environment,available applications, website content, email, chatting software and time your childuse the computer.

Monitor their usage with the tools provided and be prepared to talk with your child. Adjust settings accordingly.

Where do I start?

*About.com: Wireless/Networking

Mac 10.5Windows XP

Where do I go for help?

http://windows.microsoft.com/en-US/windows-vista/Set-up-Parental-Controls (Vista)

http://www.windows-help-central.com/parental-controls-in-windows-xp.html (XP)

http://www.microsoft.com/Windows/windows-7/videos-tours.aspx (Windows 7 Video Tutorial)

http://www.wellresearchedreviews.com/computer-monitoring/?id=15&s=google&gclid=CN6Ci9OWkZ8CFY915QodwUp7lA

http://www.apple.com/findouthow/mac/#parentalcontrols (Mac 10.5 Video Tutorial)

http://macs.about.com/od/switchersnewusers/ss/parentalcontrol.htm (Mac 10.5)

VI. Web Surfing Tricks to Look Out For

Private browsing

Deleting a browser’s history

Resetting a browser

Using a hidden browser

Using web proxy sites or pay to surf sites

VI. General Home Computing Best Practices

Use a standard account for everyday work

Turn off automatic login

Always install security updates

Use safe passwords and don’t keep all your passwords in a Word document on your desktop

Enable the built-in firewall especially if you take your computer on the road

Don’t click on links in unsolicited emails

Don’t click on attachment in unsolicited emails

Backup your data

Install and maintain antivirus software

Install and maintain anti-spyware software

Nely

Searching the Internet• Google is not the only tool for school

research

• www.whitbyschool.org

Vetting a Website

• Web site evaluation questionnaire 1

• Web site evaluation questionnaire 2

• Web site evaluation web format

http://www.commonsensemedia.org/cell-phones-tips

Media and Children’s HealthSource of Data: Pediatrics: Official Journal of the American Academy of Pediatrics.

PEDIATRICS Vol. 118 No. 6 December 2006, pp. 2563-2569. Online http://pediatrics.aappublications.org/cgi/content/full/118/6/2563, November 4, 2008

Advertising in TV

• Children and adolescents view 40,000 ads per year on TV alone.

• Much of children's viewing occurs during prime time, which features nearly 16 minutes/hour of advertising.

• A 30-second ad during the Super Bowl now costs $2.3 million but reaches 80 million people.

Superbowl Add

In the News - Boston Subway Bans GTA Ads

By Chris Kohler EmailDecember 13, 2006 | 3:37:43 PM

Massachusetts Bay Transport Authority has banned

advertisements for M-rated video games from appearing in

Boston's subway system

A Sobering Plan to End Subway Alcohol Advertising Posted by Michael Clancy at 11:19 AM, November 12, 2007

Alcohol advertising might pump much-needed revenue into the Metropolitan Transportation Authority’s offers, but Brooklyn Assemblyman Felix Ortiz is moving to stop such spirituous solicitations, all in the name of public health and, of course, the children.

Print Media

• According to the Consumer's Union, more than 160 magazines are now targeted at children.

• Young people see 45% more beer ads and 27% more ads for hard liquor in teen magazines than adults do in their magazines.

• Despite the Master Settlement Agreement with the tobacco industry in 1998, tobacco advertising expenditures in 38 youth-oriented magazines amounted to $217 million in 2000.

Tobacco Advertising

• Tobacco manufacturers spend $30 million/day ($11.2 billion/year) on advertising and promotion.

• Two unique and large longitudinal studies have found that approximately one third of all adolescent smoking can be attributed to tobacco advertising and promotions.

• More than 20 studies have found that children exposed to cigarette ads or promotions are more likely to become smokers themselves.

• Evidence has emerged that tobacco companies have specifically targeted teenagers as young as 13 years of age.

Rep. Larry Crow, R-Palm Harbor, holds up a "Joe Camel" ad from a teen magazine on the House floor showing the cigarette mascot.

Associated Press / December 5, 2007

HARRISBURG, Pa. - An illustrated section packaged with Camel ads in Rolling Stone magazine violates the tobacco industry's nine-year-old promise not to use cartoons to sell cigarettes, prosecutors in various states said yesterday.

In 2000, tobacco companies spent $59.6 million in advertising for the most popular youth brands in youth magazines. That year, magazine ads for the three most popular youth brands (Marlboro, Newport, and Camel) reached more than 80% of young people in the U.S. This is a Chinese ad. Due to Chinese government regulations on cigarette advertising, the promotional ashtrays cannot carry the Malboro logo, but they can suggest the brand identity through their colors.

Alcohol Advertising

• Alcohol manufacturers spend $5.7 billion/year on advertising and promotion.

• Young people typically view 2,000 beer and wine commercials annually, with most of the ads concentrated in sports programming.

• During prime time, only 1 alcohol ad appears every 4 hours; yet, in sports programming, the frequency increases to 2.4 ads per hour.

"Youth see more TV commercials for beer than for sneakers, gum or jeans.

The industry's own guidelines are so permissive that, in practice, they amount to no limits at all. It is like a promise not to drive faster than 125 miles per hour – that doesn't slow you down much. These industry codes do little to protect youth from ads that promote alcohol consumption.”

One quarter of alcohol advertising on television in 2001 was more likely to be seen by youth than adults. Of the 208,909 alcohol commercials on television in 2001, underage youth, ages 12 to 20, were more likely than adults of legal drinking age to have seen 51,084 of them or 24.5%.

Dr A. KesslerDean of the Yale University School of Medicine and former U.S Food and Drug Administration Commissioner

Alcohol Ads

This ad for Heineken beer was in the October issue of ESPN Magazine. The ad is from a joint advertising campaign for Heineken and Nintendo called "Football Action at Your Fingertip." Winners receive a Nintendo Video Game Cube.

This ad for St. Pauli Girl beer appeared in Sports Illustrated,, Maxim, Aug 2004, and other publications regularly read by youths.

Teen clothing marketer, Abercrombie & Fitch ads for t-shirts, sweat shirts, and jeans sometimes feature messages that encourage or trivialize heavy – and potentially dangerous – drinking. The products, such as the shirts below, target high school and college-age youth. This one was found the A&F website and in the company's fall "Back to School" catalog.

Marketing Techniques• Advertisers may use techniques to which

children and adolescents are more susceptible:– Product placements in movies and TV shows– Tie-ins between movies and fast food restaurants– Tie-ins between TV shows and toy action figures

or other products– Kids' clubs that are linked to popular shows– Celebrity endorsements.

Food Advertising and Obesity

• Advertisers spend more than $2.5 billion/year to promote restaurants and another $2 billion to promote food products.

• On TV, of the estimated 40 000 ads per year that young people see, half are for food, especially sugared cereals and high-calorie snacks.

• Healthy foods are advertised less than 3% of the time; children rarely see a food advertisement for broccoli.

Food Advertising and Obesity

• Nearly 20% of fast food ads now mention a toy premium in their commercials.

• Several studies document that young children request more junk food (defined as foods with high-caloric density but very low nutrient density) after viewing commercials.

• In 1 study, the amount of TV viewed per week correlated with requests for specific foods and with caloric intake.

• At the same time, advertising healthy foods has been shown to increase wholesome eating in children as young as 3 to 6 years of age.

The Fast Food Dude: Burger King Cooks Up an Indy Tie-In

PDT on Tuesday, May 27, 2008

'Bite into adventure!" That's was the slogan for Burger King's Indy

Double Whopper Sandwich ($4.99, $6.99 with medium fries and beverage).

This was a tie-in to a new Indiana Jones movie.

Making that burger look GOOOD!! http://www.youtube.com/watch?v=fUjz_eiIX8k&NR=1

Pixar Toys at Brazilian McDonalds 3.11.2006

www.hotrocket.ca/.../2006_03_01_archive.html

Fast food tie-in benefits Simpsons Movie ticket sales -

by Jacquie Bowser, Brand Republic 24-Aug-07, 09:10

LONDON - Consumers are more likely to go see a movie when it is advertised within a food commercial, rather than if it is advertised alone, according to new research.

People who saw a Burger King television ad featuring 'The Simpsons Movie' were 40% more likely to go and see the film than those who were only exposed to the television, radio and in-theatre

trailers promoting only the movie.

Its Batman vs. Indy for Summer Movie Candy Tie-ins

June 11, 2008

“Let no summer blockbuster be without a candy partner. "Indiana Jones and the Kingdom of the Crystal Skull" has M&M/Mars. Now, the Hershey Company has the Batman sequel, "The Dark Knight." Later this month, Hershey will be offering special editions of its Reese's peanut butter cups, Reese's Pieces and Kit Kat candy bars to tie in with the movie.”

Thursday, 18 October, 2001, 12:07 GMT 13:07

UK Coke attacked for Harry Potter links

Drinks maker Coca-Cola has come under fire from Harry Potter fans for using images of the popular character in its latest advertising campaign.

• Coca-Cola reportedly paid Warner Bros. Studios $150 million for the global marketing rights to the movie "Harry Potter and the Sorcerer's Stone.”

Drug Advertising

• Nearly $4 billion/year is spent on prescription drug advertising.

• Is such advertising effective? A recent survey of physicians found that 92% of patients had requested an advertised drug.

• In addition, children and teenagers may get the message that there is a drug available to cure all ills and heal all pain, a drug for every occasion.

Body Images in Advertising

• Sexy images are used in commercials to sell everything from beer to shampoo to cars.

• New research is showing that teenagers' exposure to explicit content in the media may be responsible for earlier onset of sexual behavior.

• American advertising also frequently uses female models who are anorectic in appearance and, thus, may contribute to the development of a distorted body self-image and abnormal eating behaviors in young girls.

Model's Death from Anorexia Spurs Warnings

By Stephen M. SilvermanOriginally posted Friday November 17, 2006 10:40 AM EST

The death Tuesday of anorexic model Ana Carolina Reston has those close to her hoping the fashion industry will finally wake up to the dangers of the eating disorder.

Reston, 21, a Brazilian model who weighed only 88 pounds at the time of her death, succumbed to a generalized infection caused by anorexia nervosa, officials at Sao Paulo's Servior Publico

Hospital said.

Parent Tips • Limit total non-educational screen time to

no more than 2 hours/day, which will limit exposure to advertising of all kinds.

• Read the articles in Common Sense Media. http://www.commonsensemedia.org/physical-health

• Use the suggestions in CSM to have critical viewing discussions with your children. www.commonsensemedia.org/movie-reviews/avatar

Action Ideas

• Write letters to advertisers if you see inappropriate ads (letters can be addressed to the Children's Advertising Review Unit, Council of Better Business Bureaus, 845 Third Ave, New York, NY 10022).

• Implement media education programs in schools that teach about the effects of advertising on children and adolescents. The federal government should help underwrite the cost of establishing and disseminating such programs.

Meeting of Minds

• From Global Kids, Common Sense Media and The GoodPlay Project at Harvard University’s Project Zero

• Focus dialogues provided the first cross-generational online conversations on digital media and ethics.

• The organizations brought over 250 parents, teachers, and teens together for a three-week online conversation.

• Every day, participants responded to scenarios and questions presented, and shared thoughts and situations from their own lives

Meeting of Minds

• Posting over 2,500 messages over the course of the Dialogues, participants shared a wealth of perspectives.

• Media scholar Henry Jenkins is known to say, “Kids don’t need us watching over their shoulders; they need us to have their backs.”

Meeting of Minds

• Teens are most likely to engage in individualistic and consequence thinking (concern for the self, and for consequences to the self of different courses of action online) across a range of topics (e.g., sharing information online, illegal downloading, cyberbullying, etc.).

• Teens are somewhat likely to engage in moral thinking (concern for others one knows offline or with whom one interacts online).

• Teens are least likely to engage in ethical thinking (thinking in abstract, disinterested terms about the effects of one’s actions on the online community at large), though the dialogues did see some incredibly nuanced thinking in this area.

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