Media Kit and Advertising CapabilitiesO C T O B E R 2 0 1 5

1World Online Introduces our Platform for Publishers

Deploy engaging polls, quizzes, surveys, and debates

1World powers them with ads

Create new revenue for your site

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What is 1World?

1World’s Platform for Publishers consists of highly engaging applications (polls, quizzes, surveys and debates), content, and powerful analytics.

Comprehensive Benefits for Publishers — Editorial and Business

INCREASE ENGAGEMENT VIA:

Interactive media

Content discovery

Social sharing

INCREASE REVENUE VIA:

More effective advertising

Sponsored, native content

Audience insights

Advertising Options

Increase user engagement while creating new revenue opportunities, all at no cost to you. Here’s how it works:

“Set it and forget it”: 1World can manage all the content and fill the ad inventory through our partnerships with the leading online ad exchanges and ad networks.

Plug in your own preferred ad network or programmatic partner and fill the ad inventory in 1World’s tools*.

Sell custom, sponsored native content to your premium advertisers for high CPMs*.

* 1World retains a small, flat fee to cover hosting and ad serving costs.

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Proven Engagement Tools

Whether it’s a poll, quiz, survey, or debate, 1World’s interactive media is proven to drive new revenue and increase reader engagement.

Engagement stats for poll respondents:

2.7% 60% 4x 2xCLICK-THROUGH

RATEINCREASE IN

READER LOYALTY

INCREASE IN TIME ON SITE

INCREASE IN PAGES PER VISIT

(Results were obtained from a representative sample of publisher clients)

Platform Capabilities

Publishers know that increasing reader engagement and loyalty drives revenue. With 1World’s Platform for Publishers, you can:

Amplify content discovery and recommendations on your site

Create a social boost with fun, shareable content

Collect valuable reader data to understand your audience and increase content relevancy

Syndicate content from other publishers or create all your own — it’s up to you

1World’s SAAS platform is flexible, customizable, and white-labeled for your specific needs

Deployment Options

Deploying 1World’s tools is fast and easy. Just add one line of JavaScript to your site template on all pages.

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1World Poll

1World Quiz

Deployment in the right rail

Deploymentin the article

Monetize New Ad Inventory

Ads or sponsorships can be deployed in different adjacent locations: on top, bottom, either side, as an interstitial, or combination.

Support all IAB ad sizesRecommended ad sizes:• 300x250• 300x50• 160x600

Top

RightLeft

Bottom

Support for responsive ad formats

Poll dimensions A range of options is available:• Height: 300-600• Width: responsive design to match your site

Monetize New Ad Inventory

Ads or sponsorships

can be deployed in

different adjacent

locations: on top,

bottom, either side,

as an interstitial, or

combination.

Ad on top of application Ads on top and within application

Advertising Specifications

Media Types:

• Banner

• Interstitial

• Text

• Expandable

• Skin

Maximize revenue while providing a superb user experience

• High Impact

• Native

• Video

• Static Image (jpeg or gif)

• Animated gif

Viewability with 1World

Viewability is a critical concern for all publishers and brands.

You can ensure nearly 100% viewability when you offer ads that are only displayed when a reader votes on a poll, quiz, survey, or debate.

Before voting After voting

Sponsorships

Enhance your native advertising offerings with 1World’s tools. Sponsoring a quiz, poll, or debate creates brand lift, new social activity, and deeper understanding of target customers.

Data Collection for Advertisers

In addition to sponsorships, display, and video ads, offer your advertisers the ability to ask targeted questions to your audience.

Companies can collect valuable data on brand awareness, purchase intent, media habits, and much more.