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RATE CARD 2 015
Rate CaRd
2 015
One News Place • St. Augustine, FL 32086Phone: (904) 819-3420 • Fax: (904) 819-3557
Email: [email protected]
Advertising Policy ................................................ page 1
St. Johns County Demographics ............... page 2
St. Augustine.com/Web Services .........pages 3-5
Classified Rates ................................................pages 6-7
Retail Rates .............................................................. page 8
Community Publications .......................pages 9-13
Insert Distribution ............................................ page 14
Insert Rates ........................................................... page 15
Print and Deliver Inserts ............................... page 16
Sticky Notes .......................................................... page 17
2015 Calendar of Publications .........pages 18-19
Mechanical Specs & Deadlines .......pages 20-21
Table of ConTenTS
2015
Rate CaRd
2 015
Main 904-819-3420Display & Digital Advertising 904-819-3475Classified Line Advertising 904-819-3434National Advertising 904-359-4350
PublisherDelinda Fogel
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1. All rates are net cash with order unless credit has been approved by the publisher. Where credit has been extended, invoices are payable on terms stipulated on the invoice statement. 2. MasterCard, American Express, Discover, Visa and check by phone accepted. 3. All invoices are due net thirty days. 4. Publisher will invoice advertiser on a monthly or cash basis.
adverTiSing PoliCyA. All rates are net as shown. Agency commissions or further
discounts are not allowed unless otherwise noted. Rates are for locally owned and operated businesses in our market area.
B. Every effort will be made to comply with the advertiser’s po-sition request; however, position is not sold or guaranteed.
Advertising orders are not accepted on a “position or omit” basis.
C. A contract, signed in advance, is required to earn other than the open rate and to qualify for discounts.
D. Publisher reserves the right to revise advertising rates upon 30 days notice and all contracts are accepted subject to this
condition.
E. The Publisher reserves the right to reject any advertisement.
F. Advertiser represents and warrants that all statements con-tained in copy submitted by Advertiser are true, and Adver-
tiser agrees that it will indemnify and hold harmless Publisher from liability, including reasonable attorney’s fees and other costs of defense, arising from any actions or claims for libel, slander, dis-paragement, trade libel, invasion of privacy, or other causes of ac-tion resulting from the publication of Advertiser’s copy.
G. The St. Augustine Record and StAugustine.com will not be liable for any error in advertisements to a greater extent
than the cost of the space occupied by the error. The Publisher will not incur any liability for errors after the first day the ad ap-pears. Any errors should be reported immediately to the advertis-ing department for correction as soon as possible. Publisher is not responsible for errors on copy received after deadline.
H. All advertising space used will be credited once as advertising inches toward contract fulfillment, except
as otherwise noted.
I. Advertising set to resemble news matter must carry the word “Advertisement” at the top of the advertisement.
J. Some advertisers may be temporarily extended a $500 cour-tesy credit limit pending the final credit extension decision,
providing a completed credit application has been submitted for review.
K. The software used to schedule and track digital impressions is set to deliver impressions within a standard margin of error.
Completed campaigns which have delivered within a seven percent margin (i.e.,+or -) will be considered to have been delivered in full.
In addition, when advertisers run multiple online impression-based campaigns during a month, the combined total number of im-pressions delivered for a given ad type will be compared to the to-tal number of online impressions ordered to determine if ordered impressions have been fulfilled.
TermS of PaymenT
L. The St. Augustine Record Preprint Insert PolicyFull Run, Part-Run and Zoned Preprint Advertisers
We appreciate your business and strive to deliver the best service possible. Free standing inserts (“FSI”) rates are not based solely on circulation or distribution. We cannot guarantee the amount of daily or Sunday newspapers sold or distributed. The following policies are applicable to the inclusion of free-standing inserts (“FSI”) in our newspaper and related publications:• FSIs are billed for quantities ordered and inserted. Distribution quantities are forecasted based upon available information. Ac-tual deliveries are subject to change due to fluctuations in sub-scribers and single copy sales. o For all insertion orders, the advertiser must indicate in the insertion order how excess inserts or shortages are to be addressed. •Excess •Ifnoinstructionsareprovidedforexcessinserts,atour discretion, we will: (i) insert the excess in adjacent zoned ar-eas, (ii) insert the excess in other products to completely fulfill the order. Any excess after this will be destroyed. •Shortages •Ifnoinstructionsareprovidedforshortages,wewillinsert what is available without regard for zoned areas covered. If instructed, we will endeavor to cover specific zones first. • Out of Spec Inserts o FSIs not meeting the specifications set forth in our pre-print specifications and requirements policy may pose problems for machine insertion. If accepted every attempt will be made to fulfill the order and the advertiser will be billed for ordered and inserted amount. Certain types of out of spec inserts may be ac-cepted and hand inserted for an additional cost. Please check with your sales representative before placing the order. • In no event shall we be liable for printing, delivery or other pre-print production costs incurred by the advertiser. Further, we are not liable for any consequential damages, such as lost revenue, lost profits or similar damages.
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2015
Average Circulation of The St. Augustine Record*
PRINT EDITION MON-FRI 11,752 SATURDAY 12,451 SUNDAY 15,131DIGITAL EDITION MON-FRI 3,000 SATURDAY 2,743 SUNDAY 3,024TOTAL AVERAGE CIRC. MON-FRI 14,752 SATURDAY 15,194 SUNDAY 18,155
HouSeHold inCome$25,000 to $34,999 ...................................8.7%$35,000 to $49,999 ................................13.3%$50,000 to $74,999 ................................18.6%$75,000 to $99,999 ................................13.2%$100,000 to $149,000 ..........................14.7%$150,000 or more ..................................14.7%
age in yearSUnder 5 ...........................................................5.4%5-9 ......................................................................6.5%10-14 .................................................................6.9%15-19 .................................................................6.9%20-24 .................................................................5.2%25-34 .................................................................9.8%35-44 ..............................................................13.5%45-54 ..............................................................16.2%55-59 .................................................................7.2%60-64 .................................................................6.9%65-74 .................................................................5.8%75-84 .................................................................5.0%85+.....................................................................1.9%
reSidenTS 25 yearS & older wiTH College eduCaTionSome College ...........................................22.5%Associates Degree ....................................8.2%Bachelor’s Degree..................................26.3%Graduate/Professional Degree ......13.0%Total ................................................................70.0%
ST. JoHnS CounTy demograPHiCS
St. Augustine: The First & The Best • Celebrating 450 Years America’s oldest continually occupied city, St. Augustine, is anything but stodgy. With a history dating back to 1565, St. Augustine is an ideal destination for vacationers and transplants alike. Its 43 miles of magnificent beaches, excel-lent fishing and water sports opportunities, laid-back atmosphere and rich history make it the best place to be on Florida’s eastern coast.
61.2% of households have an income over $50,000 with 14.7% over $150,000
PoPulaTion190,039
genderMale 48.6%Female 51.4%
Median Age....................................42.2 yearsMedian Household Income...............$69,724
raCeWhite ...............................................89.3%Black or African American .... 5.6%Asian .................................................. 2.1%Other ................................................. 3.0%
Source: Decision Data, U.S. Dept. of Commerce, Bureau of Economic Analysis. *Publishers statement ending Sept. 30, 2014 as reported to Audit Bureau of Circulation
Reach The Affluent St. Johns County Market
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2015
web ServiCeS
webSiTeSWith a website we’ll create your new online business presence. Choose from three types of websites designed to fit your needs, and we will ensure your website has the rich content, pictures and video to build your credibility and awareness of your brand online.
mobile webSiTeSCreate a mobile website that is “thumb-friendly” and perfect for users on-the-go. Larger navigation buttons and a pared down site give smart phone users the information they need when they need it so they can click to call and click for directions; driv-ing traffic right to your store (not your competitor’s). We offer standard, advanced, and custom mobile websites that fit our customers’ needs.
SearCH engine markeTing (Sem)
Search Engine Marketing places you in front of consumers who are looking for your products or services. Sponsored results make up 40% of a given search engine results page and you only pay for the clicks that you receive. SEM strategies involve analysis of keywords, click-through rates, and potential revenue to help you find the best markets.
SearCH engine oPTimizaTion (Seo)
SEO is the process of improving the volume and quality of traffic to your website (or landing page) from the natural organic search engine results by consistently fine-tuning your business presence online including the website content, linked content, keywords and more.
videoEnhance your web presence, engage customers, and optimize your website by placing video on your landing page, website or Face-book page. Select from a montage, turnkey, or custom video cre-ated just for you and your business.
landing PageS wiTH Preferred PlaCemenT
Think of a landing page as a concentrated sales pitch, where your customers are given all the information regarding the goods and services offered, boiled down to the core and artfully presented through multimedia (text, images, video). Landing pages are de-signed with the intent of converting a page view into a sale, and bringing more interest to your main website.
email markeTing
Email marketing helps you keep customers and prospects com-ing back by using attractive, professional-looking email commu-nications to stay in regular touch with them and build strong customer relationships.
SoCial media markeTingWith Social Media Marketing we’ll establish or enhance your so-cial media presence with a rich Facebook business page pres-ence, plus Twitter, FourSquare, Google+ and blog opportunities that include regular updates and reporting.
rePuTaTion managemenTReputation Management helps you monitor, manage, and build your online reputation by keeping track of directory listings, re-views, social media and anywhere your business is mentioned on the web. However, Reputation Management is more than just monitoring what customers are saying about your business. It’s also about managing that information and building your digital presence to strengthen your brand.
TexT markeTingStay in front of your customers, build loyalty, and spur immedi-ate response with SMS (Text) Marketing. SMS (Text) is an opt-in ser-vice, meaning that customers text a code to subscribe (opt-in) to a business’s messages. For instance, after seeing a print ad or a sign in the store they may text PIZZA to 37332 to start receiving offers from Roma’s Pizza and Grill. Once a customer is subscribed, they will be notified of special offers and updates by the company.
PrwebPRWeb builds online visibility and attracts new customers through press releases which are distributed to premium online outlets and directly to 30,000+ opt-in journalists and bloggers, and 250,000+ RSS subscribers. In addition, it creates back linking to quality web-sites, boosting SEO. Transparent reporting allows the business to track their success.
loCal TraCkLocalTrack is a tool that uses redirect phone numbers and URLs to help you know which ads are working and which aren’t. LocalTrack gives you the ability to track your marketing performance 24/7 with advanced monitoring tools that provide invaluable metrics on the number of call, clicks, emails, impressions, page views, recorded phone call reviews and more.
We offer complete digital services to build your business. Our full service digital team can create a customized package for you based on your needs and budget.
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2015
meCHaniCal requiremenTSOriginal artwork for the Web must be supplied in the following formats: JPEG, GIF, PNG, PSD, PDF, or EPS. Submissions may be sent via FTP, CD Rom, or Email. Copy must be supplied in text-only format or as Microsoft Word documents. Microsoft Publisher documents are NOT ACCEPTED for copy or artwork. Online ad sizes conform to the Interactive Bureau Standards and Guidelines.
file Size reCommendaTionSNORTH/SOUTH: 30kb (animated: 40kb)SKY: 30kbLREC: 30kb
CoPy requiremenTSDesign service is available to advertisers at no additional charge for ads pub-lished on the StAugustine.com network. Proofs will be emailed upon request for all ads, providing the copy has been submitted by deadline. Additional charges may be assessed for audio/video streams.
file deliveryAds can be delivered in a variety of ways electronically to StAugustine.com. The preferred method is via the FTP (File Transfer Protocol) site. Appropriate soft-ware is needed to access an FTP site. Please notify your rep prior to transmis-sions. The following information should be supplied with submission: Adver-tiser Name, Run Date(s), Ad Size, Filename and Software/Version.
is the most accessed media site in St. Johns County. Average Monthly Page Views: 965,000
Average Monthly Unique Visitors: 278,000
bannerS
(See corresponding number on image to the left)
1) NORTH/SOUTH 728 x 90 2) Pencil 950 x 303) LREC 300 x 2504) SKY/Large SKY 160 x 600 / 300 x 6005) Rotater 230 x 90
Rich Media • Corner Peels• Sliding Boards• Sticky Notes• Expandable banners
View Complete Online Catalog at: staugustine.com/advertise
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2015
mobile webSiTe
mobile aPP & iPad® rePliCa aPP
The St. Augustine Record’s mobile website, m.staugustine.com, provides the latest news & information to phones and tablets. A subscription is required to have unlimited access to the site. Print subscribers receive unlimited access at no additional cost when registered. Mobile website ads are 300 x 50.
The St. Augustine Record’s mobile apps are available for iPhone®, iPad® and Android®. The app is free to download, but a subscription is required to access the app. Print subscribers receive unlimited access at no additional cost when registered. The iPad® Replica app displays each day’s newspaper in an easy to use format and replicates the feel of our traditional newspaper full format.
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2015
line adSreal eSTaTe10 Days = $39.0020 Days = $78.0030 Days = $117.0011-15 Words$1.00 per word afterIncludes Print & Online
line ad enHanCemenTS
Box Ad....................$3.00•
Graphic/Logo.........$5.00•
Reverse...................$5.00•
Screened Ad...........$3.00•
Shadow Box...........$3.00•
Enhanced Online Listing, •
Photos, Video, Etc....$5.00
Eco Latino...............$5.00•
Eco Latino Online...$5.00•
garage SaleS1-4 Days = $26.0015-48 Words$0.50 per word afterGarage sale kits $5Includes Print & Online
ServiCe direCTory30 Days starting at $39.0011-30 Words$1.25 per word afterIn Print & Online
(Must be pre-paid 3 business days in adv.)
Small 1 Column (1.55”) x 6”Black & White ...............................$45.00Full Color .......................................$54.00
Medium 3 Columns (5”) x 3”Black & White ...............................$67.50Full Color .......................................$81.00
Large 2 Columns (3.27”) x 6”Black & White ...............................$90.00Full Color .................................... $108.00
Xtra Large 4 Columns (6.72”) x 6” Black & White ............................ $180.00Full Color .................................... $216.00
legal noTiCeSPer Column Inch .................... $17.95Debt Waiver ........................... $25.00Fictitious Name ..................... $30.00Additional Affidavits ..........$10 each
THank you/ in memoriam
obiTuarieSA free obituary notice will publish one time in The St. Augustine Record and is limited to 3 lines in length. Additional information may be included at 60¢ per word. The free obituary includes the name in larger text at no additional charge. The free obituary is limited to the following information: Name, age, city, date of death, service information, funeral home in charge of arrangements, and surviving blood relatives including spouse, parent, children, siblings, number of grandchildren and great grandchildren. Obituaries that exceed 3 lines will be paid obituaries. Veterans will also be noted with a flag graphic at no charge.
The daily deadline is 2pm for publication in the next day’s paper. Obituaries received will publish the next day unless a specific day is noted. Send to [email protected] or call 904-819-3412. View entire obit policy online at staugustine.com/obits
Monday - Friday | 8am-5pm904-819-3434
Toll Free | 877-829-6566Fax number | 904-819-3559staugustine.com/classifieds
GENERAL POLICIES: The St. Augustine Record reserves the right to correctly classify and edit copy, reject or cancel any advertisement at any time. Key wording of advertisements appearing in some categories is required by The St. Augustine Record. All ads placed by phone are read back to the advertisers at the time of placement. CANCELLATION POLICY: Cancellation of ad is effective THE NEXT AVAILABLE ISSUE.
Paid Obituaries & Deadlines60¢ per word $20 - 1 column photograph $20 - funeral home logo Free American flag for all veterans
ClaSSified raTeS
Rates are for locally owned and operated businesses in our market area.
real eSTaTe & auTomoTive Digital & Print - Rates Available Upon Request
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2015
emPloymenT
PrinT adS in
Find the Right Candidate by Expanding Your Post to Our Niche Networks & Distribution
Stand Out with these Enhancements Access Resumes Immediately with Local & National Match Cost
Rates are for locally owned and operated businesses in our market area.
Featured Job $40Spotlight Job $40 Bold $25Highlight $25
Icon $25Font Color $25E-Screen $25
Local National5 Matches $15 $2010 Matches $25 $3525 Matches $45 $7550 Matches $63 $115
National Network $50Social Media Optimization $50Disability $50Diversity $50Veterans $50Part Time & Temp $50
Hospitality & Casino $50Marketing & PR $50Nursing $50Retail $50Sales $50Trucking $50
Construction $50Energy $50Finance & Accounting $99Green $50IT & Engineering $99Healthcare $50
Single Online Post on Jobs.StAugustine.com7 Day - $49 14 Day - $98 30 Day - $199 60 Day - $385
Frequently posting positions? Purchase Multiple 30 Day Posts & Save!Available in bundles of 3, 5, 10, 20, 50, 100, & 200.
Consistently have positions to fill? Purchase 12 Month Slots & Post what you need whenever you need it! Available in 3, 5 & 10 Slot Packages.
$299 $299 $279
PrinT & online PaCkage
line / TexT adS diSPlay adS
diverSify your Hiring!
HigH viSibiliTy PaCkage
Enjoy the benefit of both online & print.
Meet your EEOC requirements with our diversity package.
Get Noticed by the Right Candidate TODAY!
30 Days on Jobs.StAugustine.com18 Lines, 7 Days in
The St. Augustine Record
30 Days on Jobs.StAugustine.comDiversity Network, Disability Network, Veterans Network
30 Days on Jobs.StAugustine.comSocial Media Optimization
Featured Ad / Spotlight Ad Upgrade
7 Days - 3 Lines $60 30 Days - 3 Lines $249Additional Lines Extra
Enhancements:
Attract Candidates with high impact & creative design$28 Per Column Inch
Screen/Reverse Background - $7Bold Text - $.25 / word Border - $5
Confidential Reply Box - $25
Add Color: 1” - 32.25” - $175 33” - 64.75” - $275
65” - 129” - $375All rates are per day
Call 904-819-3434
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2015
reTail raTeS
oPen raTe$23.00 pci Daily (Mon-Thurs)$24.50 pci Weekend (Fri., Sat., Sun.)Color.................................................See Color Rates
CHurCH / non-ProfiT raTeSThis rate applies to local established churches or to non-profit organizations registered with the Florida Secretary of State’s Office.Daily (M-Th) .............................................$13.50 pciWeekend (F-Sun) .................................$14.00 pciColor.................................................See Color Rates
CiviC raTeLocal organizations that are performing a community service function including but not limited to state and local government and educational organizations.Daily (M-Th) ..................................................$14.00 pciWeekend (F-Sun) ......................................$14.50 pciColor.................................................See Color Rates
PoliTiCal raTeMon-Sun ...................................................$24.50 pciColor.................................................See Color Rates
Combo raTeSPick-up ads from the Florida Times-Union into The Record.Daily (M-Th) .............................................$14.25 pciWeekend (F-Su).....................................$14.75 pciColor.................................................See Color Rates
Color raTeSCompass (based on availability) ..... add $6.00 pci65”-129” ..................................................................$37535”-64.75” ..............................................................$27522”-34.75” ..............................................................$17521.75” or less .............................................. $8.00 pci
THe florida TimeS-unionSpecial Rates for St Johns County BusinessesMon–Sat ....................................................$38.50 pciSun ................................................................$44.00 pciColor ................................................. add $16.00 pci
frequenCy STriP ad Get noticed in these exclusive positions anchored across the bottom of many popular daily and weekly sections. Taste, Sunday Life, Sports, Business and many more. 6 col. x 2”
bulk annual raTeSInches Volume PCI Rate250 $4,250 $17.00500 $8,250 $16.50750 $12,000 $16.001000 $15,500 $15.502000 $30,000 $15.004000 $58,000 $14.50Color.........................................................add $8.00 pci or $275 Flat
Ad Size 4-7 Ads 8-11 Ads 12-15 Ads 16+ Ads Full Page $1,042 $811 $696 $5733 mo. $938 $730 $626 $516 6 mo. $886 $689 $591 $48712 mo. $834 $649 $557 $459Add Color = $100 Per Ad1/2 Page $579 $463 $406 $3763 mo. $521 $417 $365 $3396 mo. $492 $394 $345 $32012 mo. $463 $370 $325 $301Add Color = $100 Per Ad1/4 Page $290 $272 $255 $2203 mo. $261 $245 $230 $1986 mo. $246 $231 $217 $18712 mo. $232 $218 $204 $176Add Color = $100 Per Ad1/8 Page $204 $142 $131 $1133 mo. $184 $128 $118 $1026 mo. $173 $121 $111 $96 12 mo. $163 $114 $105 $91Add Color = $100 Per Ad1/16 Page $142 $113 $91 $853 mo. $128 $102 $82 $77 6 mo. $121 $96 $77 $7312 mo. $114 $91 $73 $68Add Color = $50 Per Ad1/32 Page $85 $73 $63 $50 3 mo. $77 $66 $57 $456 mo. $73 $62 $53 $4312 mo. $68 $59 $50 $40Add Color = $30 Per Ad
Discounts based on consecutive 30 day periods. Prices are per ad.
frequenCy PrinT PaCkS30 day window
THe ST. auguSTine reCord
Rates are for locally owned and operated businesses in our market area.
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2015
monTHly CommuniTy PubliCaTionS
Target your advertising message with these publications reaching residents
in these desirable communities!
marsh creek news journal1,000 Copies
(Marsh Creek Country Club & Vicinity) Bi-Monthly
southern comfort2,500 Copies
(St. Augustine South)
Gus! forward from 508,700 Copies
(Distributed in The Record & Key Locations by The Council on Aging)
world Golf villaGe community journal
north shores newscommunity journal
anastasia islandcommunity journal
saint johns sunsaintjohnssun.com
4,400 Copies (North City, Vilano Beach & South Ponte Vedra)
6,500 Copies (Anastasia Island)
12,000 Copies (Northwest St. Johns County)
5,500 Copies (SR16 - CR210 & World Golf Village)
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2015
Reach 5,500 residents of the communities of World Golf Village using this monthly publication. Each resident receives a copy delivered to their home each month free. Content is specific & relevant to the residents of this area.
world golf
village
norTH SHoreS
monTHly CommuniTy
PubliCaTionS
Full Page10.16” x 21.5”
129 Column Inches
broadsheet ad siZes: world Golf villaGe community journal, north shores news community journal
1/4Page5” x 10.75”
1/2 Page Horizontal10.16” x 10.75”
1/8Page 5” x 5.25”
1/2PageVertical5” x 21.5”
1/16Page3.27” x 4”
Rates Per Col. Inch 1/8 Pg 1/4 Pg 1/2 Pg Full Pg
Open Rate $6.25 $98.44 $201.56 $403.13 $806.25
Multi-Pub Rate*/ $3.50 $55.13 $112.88 $225.75 $451.50SAR Advertiser Rate**
Color 1-14.75” = $35 $50.00 $75.00 $75.00 $75.00 15-29.75” = $50 30”+ = $75
Discount excludes color charges
*Multi-Pub Rate is cost per ad per issue. To qualify all ads must run within the same billing month - 3 editions or more**The St. Augustine Record Advertiser Rate applies to clients that have run in The Record or a special supple-ment of The Record within 30 days of publication in a Neighborhood section. Rates are per ad per issue.
SAVE 10% 6 MoNTHAgREEMENT
12 MoNTHAgREEMENTSAVE 20%
64.5 Column Inches
32.25 Column Inches
64.5 Column Inches
15.75 Col. Inches
8 Col. Inches
Reach the 4,400 residents from Vilano Beach north to South Ponte Vedra and North City with this highly local monthly publication delivered free to each home.
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2015
Reach 2,500 residents of the neighborhoods of St. Au-gustine South. This monthly newsletter contains con-tent specific & relevant to this community. Delivered
monthly free to all homes.
Reach the 1,000 residents of Marsh Creek Country Club with this publication delivered 6 times per year. Distributed in: February, April, June, August, October & December. Content is spe-cific and relevant to this golf
community.
“Forward from Fifty” Reach the extensive senior population of St. Johns Coun-ty through this monthly pub-lication written & edited by the St. Johns County Council on Aging. GUS is distributed inside “The Record” & is free in rack locations throughout the area. More than 8,700
distributed monthly.
monTHly CommuniTy PubliCaTionS
Rates Per Col. Inch 1/8 Pg 1/4 Pg 1/2 Pg Full Pg
Open Rate $6.25 $46.88 $93.75 $187.50 $375.00
Multi-Pub Rate*(3 or More)/ $3.50 $26.25 $52.50 $105.00 $210.00
SAR Advertiser Rate**
Color 1-14.75” = $35 $35.00 $50.00 $75.00 $75.00 15-29.75” = $50 30”+ = $75
*Multi-Pub Rate is cost per ad per issue. To qualify all ads must run within the same billing month - 3 editions or more**The St. Augustine Record Advertiser Rate applies to clients that have run in The Record or a special supple-ment of The Record within 30 days of publication in a Neighborhood section. Rates are per ad per issue.
Full Page10.16” x 10”
1/4 Page 5” x 5”
1/2PageVertical5” x 10”
1/8 Page 5” x 2.5”
1/2 Page Horizontal10.16” x 5”
Discount excludes color charges
tabloid ad siZes: marsh creek, southern comfort & Gus!
SAVE 10% 6 MoNTHAgREEMENT
12 MoNTHAgREEMENTSAVE 20%
60 Column Inches
30 Column Inches
30 Column Inches
15 Col. Inches
7.5 Col. InchesSouTHern
ComforT
marSHCreek
guS
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anaSTaSia iSland
monTHly CommuniTy
PubliCaTionS
ad Size prices per ad Single Issue 3 Issues 6 Issues 12 Issues
Full Page add color $75 $548 $484 $419 $355
1/2 Page add color $75 $306 $274 $242 $210
1/4 Page add color $75 $180 $163 $146 $128
1/8 Page add color $50 $91 $83 $75 $67
1/16 Page add color $35 $50 $46 $42 $38
Custom Size per column inch $6.25 $5.75 $5.25 $4.75Color 1-14.75” = $35, 15-29.75” = $50, 30”+ = $75
Full Page10.16” x 21.5”
129 Column Inches
1/4Page5” x 10.75”
1/2 Page Horizontal10.16” x 10.75”
1/8Page 5” x 5.25”
1/2PageVertical5” x 21.5”
1/16Page3.27” x 4”
64.5 Column Inches
32.25 Column Inches
64.5 Column Inches
15.75 Col. Inches
8 Col. Inches
free Color free Color
free Color
Reach 6,500 residents of the communities of Anastasia Is-land. This monthly newslet-ter contains content specific & relevant to this commu-nity. Delivered monthly free to all homes.
Rates are for locally owned and operated businesses in our market area. *Multi-Pub Rate is cost per ad per issue. To qualify all ads must run within the same billing month - 3 editions or more **The St. Augustine Record Advertiser Rate applies to clients that have run in The Record or a special supplement of The Record within 30 days of publication in a Neighborhood section. Rates are per ad per issue.
multi pub rate
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2015
monTHly CommuniTy PubliCaTionS
Full Page10.16” x 21.5”
1/4Page5” x 10.75”
1/2 Page Horizontal10.16” x 10.75”
1/8Page 5” x 5.25”
1/2PageVertical5” x 21.5”
1/16Page3.27” x 4”
ad Size OPeN 3 X 6 X 12 X
Full Page $900 $765 $720 $675
1/2 Page $450 $382.50 $360 $337.50
1/4 Page $225 $191.25 $180 $168.75
1/8 Page $125 $106.25 $100 $93.75
1/16 Page $62.50 $53.25 $50 $46.75
Biz Card $31.25 $28.50 $26 $23.50
Custom Size $10 per Column Inch Color 1”-4” = $15, 4.25”-15.75” = $25, 16”-129” = $50
free Color
Color add $50
Color add $25
Color add $50
Color add $25
Color add $15
Color add $50
Color add $25
Color add $50
Color add $25
Color add $15
Color add $50
Color add $25
Color add $50
Color add $25
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Biz Card3.27” x 2”
SainT JoHnS Sun saintjohnssun.com
Reach 12,000 residents of the communities of Saint Johns. This monthly news-letter contains content spe-cific & relevant to this com-munity. Delivered monthly free to all homes.
Inserts - See Insert Information on
pages 14-16.
Rates are for locally owned and operated businesses in our market area. *Multi-Pub Rate is cost per ad per issue. To qualify all ads must run within the same billing month - 3 editions or more **The St. Augustine Record Advertiser Rate applies to clients that have run in The Record or a special supplement of The Record within 30 days of publication in a Neighborhood section. Rates are per ad per issue.
14
2015
inSerT diSTribuTion
32081
ZONE 3
ZONE 4
inSerT quanTiTieS*Monday - Friday Circulation
Full Run .................................................11,752Saturday Circulation
Full Run .................................................12,451Sunday Circulation
Full Run .................................................15,200
SmC - SeleCT markeT Coverage
Delivered to non-subscribers with an average house-hold income of $65,421 annually in St. Johns County.
Wednesday ............................................................ 22,924
zone 4– Ponte Vedra, Julington Creek,210 Corridor & IntracoastalZip Codes - 32081, 32082, 32259This area is north of 214 west of I-95 and north of SR 16 east of I-95.
zone 3– St. Augustine & Vilano BeachZip code - 32084, 32092, 32095Historic Downtown, World Golf Village & Palencia.
zone 2– Anastasia IslandZip code - 32080Encompasses all of Anastasia Island and land south of the Matanzas inlet, includes Davis Shores, Lighthouse Park, St. Augustine Beach, Crescent Beach and Summer Haven.
zone 1– St. Augustine South, The Shores, Hastings, Elkton, Flagler Estates, Palm Coast & PalatkaZip codes - 32086, 32033, 32145, 32136, 32137, 32164, 32131, 32177, 32187This area is south of 207 east of I-95 & south of 214 west of I-95. The residential centers of St. Augustine Shores, Moultrie, St. Augustine South, & Hastings dominate the zone.
Not Pictured: zip codes 32136, 32137 & 33164 Palm Coast in Flagler County, zip codes 32131, 32177 & 32187 in Palatka in Putnam County. *Annual averages: Quantities vary seasonally. Please contact your sales representative for specific monthly circulation quantities to ensure full coverage.
Multiple zone orders may be required. 5,000 minimum.
15
2015
inSerT raTeSRetail Preprint Rates
inSerT PoliCieSDeadline for scheduling or cancelling inserts is 7 days prior to date of pub-lication. All inserts are due at loading dock at least 5 full working days prior to date of publication. (Dock hours are 7:30am-3:30pm Monday - Friday.)
inSerT delivery inSTruCTionSDeliver all inserts (except SMC inserts) toThe St. Augustine Record c/o The Florida Times-Union
One Riverside Avenue, Jacksonville, FL 32202Phone: 904-359-4111
*Rates subject to change throughout 2015. Ask your sales representative for current market price.
SmC inSerT deadlineS & deliveryInserts for the FYI SMC should be delivered to:
FYI c/o The Florida Times-UnionOne Riverside Avenue, Jacksonville, FL 32202
Phone: 904-359-4111Loading dock hours are 7:30am-3:30pm, Monday-Friday.
Inserts should arrive 10 business days prior to distribution.
SIZE 1-2X 3-25X 26-47X 48-95X 96-119X 120+ SMC Card/8 ½” x 11” Flyer $37.30/M $35.80/M $35.00/M $33.50/M $32.00/M $30.60/M $26/M 4 tab/2 std/8 flexi $42.40/M $40.70/M $39.90/M $38.20/M $36.50/M $34.80/M $26/M 6 tab/12 flexi $46.60/M $44.70/M $43.80/M $41.90/M $40.10/M $38.20/M $26/M 8 tab/4 std/16 flexi $50.70/M $48.70/M $47.70/M $45.60/M $43.60/M $41.60/M $26/M 12 tab/6 std/24 flexi $59.00/M $56.60/M $55.50/M $53.10/M $50.70/M $48.40/M $26/M 16 tab/8 std/32 flexi $66.20/M $63.60/M $62.30/M $59.60/M $57.00/M $54.30/M $26/M 20 tab/10 std/40 flexi $75.60/M $72.50/M $71.00/M $68.00/M $65.00/M $62.00/M $26/M 24 tab/12 std/48 flexi $77.60/M $74.50/M $73.00/M $69.90/M $66.80/M $63.70/M $26/M 28 tab/14 std/56 flexi $79.70/M $76.50/M $74.90/M $71.70/M $68.50/M $65.30/M $28/M 32 tab/16 std/64 flexi $82.80/M $79.50/M $77.80/M $74.50/M $71.20/M $67.90/M $28/M 36 tab/18 std/72 flexi $83.80/M $80.50/M $78.80/M $75.50/M $72.10/M $68.70/M $28/M 40 tab/20 std/80 flexi $84.90/M $81.50/M $79.80/M $76.40/M $73.00/M $69.60/M $28/M 44 tab/22 std/88 flexi $85.90/M $82.50/M $80.80/M $77.30/M $73.90/M $70.40/M $28/M 48 tab/24 std/96 flexi $86.90/M $83.50/M $81.70/M $78.20/M $74.80/M $71.30/M $28/M
Annual contract required to earn frequency rates
PrePrinT SPeCifiCaTionS and requiremenTSThe following guidelines are applicable to all free-standing inserts (“FSI”). In order to achieve the best insertions possible, all of these conditions must be followed. Machine Insert Size Restrictions: • Minimum Size: 8 ½” X 5 ½” • Maximum Size: 11” X 10.5”The longest/widest side of the insert should be the leading edge (the folded or bound side of the insert). This side is used to determine compliance with the maxi-mum size restriction. FSIs not meeting these specifications cannot be accepted for machine insertion. Additional charges for distribution may apply and costs vary. Stock Specifications: • Minimum Thickness: 0.007”( 7/1000) - 80lb offset or 100lb gloss cover stock are recommended • Maximum Thickness: 1/4 inchMinimum thickness is for single sheets, cards and envelopes. Standard broadsheet inserts printed on 30lb newsprint must be a minimum of 8 pages. Newsprint inserts of less than 8 pages may require quarter-folding for insertion to develop a thickness of .006 min. Standard tabloid page inserts printed on 30lb stock must also be a minimum of 8 pages.Out of Spec Inserts:FSIs with the following characteristics may pose problems for machine insertion. Please check with your sales representative to arrange to test these inserts for production compatibility and packaging approval before placing an insertion order. Some out of spec inserts may be accepted and hand inserted for an additional cost. • Non-rectangular, tri-fold, or die-cut, special shape inserts. Accordion folds cannot be accommodated. • Inserts of inconsistent thickness (non-uniform thickness or a lump in an insert, pre-stuffed inserts). • Inserts that stick together and do not separate consistently. • Inserts that are glued, stapled, stitched, perforated or perfect bound. • Inserts that contain objects (such as keys, coins, cd’s, etc.) attached to any page. • Sachets containing scented objects, liquids or shampoos. • Poly-bags, paper-bags or product samples.
52 Tab+ Please ask your sales rep for a quote.
Local St. Johns County
Business Rate
Insert into MonthlyCommunity Publications
$90 cpm
16
2015
PrinT & deliver inSerTS
Let St. Augustine Media help you utilize this powerful tool to capture sales and increase your bottom line. The St. Augustine Record offers numerous solutions to fit any need and at any budget. Target just near your business or to a certain area of the market, to our subscribers, or selected non-subscribers. Your account representative can help you target exactly where you want your message delivered and utilize the size and color to enhance your image.
All rates are turn-key to include design, printing and insertion. Allow a minimum of 12 business days from proof release to insertion date. Other solutions available include personalized solo mail pieces that can include specific information you have about your customers or can offer variable incentives to entice each part of your market differently. Look to St. Augustine Media for all your printing solutions including, but not limited to brochures, catalogs, rack cards, direct mail, flyers, event programs and posters.
PrinT & deliver raTeSBleed sizes will be trimmed an 1/8 inch on all sides.
• Full Color Glossy Rates - 8.5” x 11” (70 # Gloss) 1 Sided Quantity CPM 10,000 - 19,999 $75
2 Sided Quantity CPM 10,000 - 19,999 $80
• Full Color Glossy Rates - 11” x 17” folded to 8.5 X 11 (70 # Gloss) 4 Pages Quantity CPM 10,000 - 19,999 $111 Higher Qualities available ask for details.
• Pastel Paper Colors Available: pale blue, pale yellow, pale pink and pale green. Black Ink only. Paper weight: 60# uncoated text
Quantity Piece Size 1-side 2-sides 5,000-29,999 8 1/2 x 11 $35.00 $40.00
Quantity Piece Size 1-side 2-sides 5,000-29,999 11 x 17 $60.00 $66.00 (Folded to 8 1/2 x 11)
PrinT & deliverrequiremenTS
1. Minimum print order varies by product, but many quantities start as low as 5,000 pieces.
(10,000 minimum for glossy inserts)
2. Allow a minimum of 12 business days from final proof sign off to insert date on all tabloids,
single sheets and front page notes.
3. All Print and Deliver prices include design, printing and insertion in The Record.
4. There is no maximum quantity on any order, but all quantities printed must be inserted
into any of our products within 30 days of the first insertion date.
5. If a Print and Deliver job is cancelled before all printed pieces are inserted, The
St. Augustine Record will bill the advertiser for all remaining printed pieces less 10% of the remainder of the job.
6. St. Augustine Media offers many more customizable solutions. Please contact
your account representative and they will help you develop a program to fit your specific business needs.
Rates are for locally owned and operated businesses in our market area.
17
2015
STiCky noTeS2 0 1 0
16
Reserve Your Dates Now and Save!
Specifications & Deadlines:- All notes 3x3 with bleed- All ad copy due 14 working days prior to publication.
NOW AVAILABLE IN SPECIALTY CUTS
Long Life! Your ad is removable, customers can keep
your message handy.
Immediate ImpactGet results like no other advertising
vehicle.
Make your business really stick out!
$825 EachSave more…$770 ea. for 6 or more.
Save Even More…$670 ea. for 12 or more!
Arrow
House
Stop Sign
Car
Tent
Heart
Diamond
T-Shirt
Other Shapes Available- Ask your Sales
RepresentativeFor Information and
Scheduling
MAkE YOUR BUSINESS REALLY STAND OUT!
$830 EachSave more!
$695 for 12 or more!
Other Shapes Available!
Ask your Sales Representative for Information
and Scheduling
SPECIALTY CUTS AVAILABLE
SPeCifiCaTionS & deadlineSAll Notes 3”x3” with bleed•All ad copy due 14 business days prior to publication•
Your ad is removable, customers can keep •your message handy.Online too! Your note will be on the homepage •or news page of staugustine.com for 1 day.Front Page Advertising•Immediate Impact - Get results like no other •advertising vehicle.Backside Printing Available•1/8 Page Display Ad inside paper too• !
Rates are for locally owned and operated businesses in our market area.
18
2015Publish dates are estimated and subject to change.
ad deadline Publish date ad deadline Publish date january Anastasia Island ❑ 12/19 1/1Saint Johns Sun ❑ 12/19 1/1Gus ❑ 12/29 1/8World Golf Village ❑ 1/2 1/15 Southern Comfort ❑ 1/9 1/22 North Shores ❑ 1/9 1/22
february Chamber Connections ❑ 1/9 2/3Anastasia Island ❑ 1/23 2/5Saint Johns Sun ❑ 1/23 2/5Valentine’s Day ❑ 2/3 2/8,2/10 2/9Gus ❑ 2/2 2/12 World Golf Village ❑ 2/6 2/19 Marsh Creek ❑ 2/6 2/19Southern Comfort ❑ 2/13 2/26 North Shores ❑ 2/13 2/26
march Anastasia Island ❑ 2/20 3/5Saint Johns Sun ❑ 2/20 3/5Gus ❑ 3/2 3/12St. Patrick’s Day Pocket Guide ❑ 3/6 3/13World Golf Village ❑ 3/6 3/19 Southern Comfort ❑ 3/13 3/26 North Shores ❑ 3/13 3/26450th Special Section ❑ 3/16 3/27Healthcare Directory ❑ 3/9 3/28
aPril Anastasia Island ❑ 3/20 4/2Saint Johns Sun ❑ 3/20 4/2Easter Dining & Gift Guide ❑ 3/24 3/29,4/2 4/3Summer Fun Guide ❑ 3/23 4/4 4/6Gus ❑ 3/30 4/9World Golf Village ❑ 4/3 4/16 Marsh Creek ❑ 4/3 4/16 Southern Comfort ❑ 4/10 4/23 North Shores ❑ 4/10 4/23Our St. Augustine ❑ 3/30 4/26
may Mother’s Day ❑ 4/28 5/3,5/7 5/8Chamber Connections ❑ 4/10 5/5Anastasia Island ❑ 4/24 5/7Saint Johns Sun ❑ 4/24 5/7 Gus ❑ 5/4 5/14World Golf Village ❑ 5/8 5/21 Graduation ❑ 5/8 5/23Southern Comfort ❑ 5/15 5/28 North Shores ❑ 5/15 5/28
june Anastasia Island ❑ 5/22 6/4Saint Johns Sun ❑ 5/22 6/4Hurricane Guide ❑ 5/8 6/6Gus ❑ 6/1 6/11World Golf Village ❑ 6/5 6/18 Marsh Creek ❑ 6/5 6/18Southern Comfort ❑ 6/12 6/25 North Shores ❑ 6/12 6/25450th Special Section ❑ 6/15 6/27
2015 calendar of Publications
email blast
email blast
19
2015
ad deadline Publish date email blast ad deadline Publish date
email blast
Publish dates are estimated and subject to change.
july Anastasia Island ❑ 6/19 7/2Saint Johns Sun ❑ 6/19 7/2Gus ❑ 6/29 7/9Best of St. Augustine ❑ 6/26 7/10-7/31World Golf Village ❑ 7/2 7/16 Southern Comfort ❑ 7/10 7/23 North Shores ❑ 7/10 7/23
auGust Chamber Connections ❑ 7/10 8/4Anastasia Island ❑ 7/24 8/6Saint Johns Sun ❑ 7/24 8/6Back to School ❑ 7/27 8/7 8/11Gus ❑ 8/3 8/13World Golf Village ❑ 8/7 8/20 Marsh Creek ❑ 8/7 8/20 Southern Comfort ❑ 8/14 8/27 North Shores ❑ 8/14 8/27High School Football ❑ 8/17 8/28College Football Schedules ❑ 8/18 8/2910 Who Make A Difference ❑ 8/14 8/30
sePtember Anastasia Island ❑ 8/21 9/3Saint Johns Sun ❑ 8/21 9/3450th Special Section ❑ 8/18 9/6NFL Football Schedules ❑ 8/24 9/6Gus ❑ 8/28 9/10World Golf Village ❑ 9/4 9/17Best of Winners ❑ 9/4 9/19 Southern Comfort ❑ 9/11 9/24 North Shores ❑ 9/11 9/24Healthcare Directory ❑ 9/4 9/26
october Anastasia Island ❑ 9/18 10/1Saint Johns Sun ❑ 9/18 10/1Gus ❑ 9/28 10/8World Golf Village ❑ 10/2 10/15 Marsh Creek ❑ 10/2 10/15Project Pink ❑ 10/2 10/18Southern Comfort ❑ 10/9 10/22 North Shores ❑ 10/9 10/22Our St. Augustine ❑ 9/25 10/25
november Chamber Connections ❑ 10/16 11/3Anastasia Island ❑ 10/23 11/5Saint Johns Sun ❑ 10/23 11/5World Golf Village ❑ 10/30 11/12Gus ❑ 11/2 11/12Thanksgiving Dining ❑ 11/10 11/15,11/19 11/18 Southern Comfort ❑ 11/6 11/19 North Shores ❑ 11/6 11/19Ultimate SA Holiday Gift Guide ❑ TBD 11/26
december Ultimate SA Holiday Gift Guide ❑ TBD TBDAnastasia Island ❑ 11/20 12/3Saint Johns Sun ❑ 11/20 12/3Gus ❑ 11/30 12/10Coastal Christmas ❑ 11/30 12/10World Golf Village ❑ 12/4 12/17Marsh Creek ❑ 12/4 12/17Christmas Dining ❑ 12/14 12/17,12/20 12/21Southern Comfort ❑ 12/11 12/24 North Shores ❑ 12/11 12/24 New Year’s Events ❑ 12/18 12/25,12/27 12/28
2015 calendar of Publications
20
2015
meCHaniCalSPeCS & deadlineS
Deadline Closing Times
1 column width ....................... 1.55”2 column width ....................... 3.27”3 column width ..............................5”4 column width ....................... 6.72”5 column width ....................... 8.44”6 column width .................... 10.16”Double Truck ...........21.16” x 21.5”Full Page Height ...................... 21.5”
modular broadSHeeT SizeSThe St. Augustine Record � 1 Monday, December 12, 2011 � www.staugustine.com www.staugustine.com � Monday, December 12, 20112 � The St. Augustine Record The St. Augustine Record � 3 Monday, December 12, 2011 � www.staugustine.com
The St. Augustine Record � 3 Monday, December 12, 2011 � www.staugustine.com
The St. Augustine Record � 3 Monday, December 12, 2011 � www.staugustine.com
The St. Augustine Record � 3 Monday, December 12, 2011 � www.staugustine.com
Publication Day Copy Due Monday Thurs. 5:00 pm Tuesday Thurs. 5:00 pm Wednesday Fri. 5:00 pm Thursday Mon. 5:00 pm Friday Tues. 5:00 pm Saturday Wed. 5:00 pm Sunday Wed. 5:00 pm
Publication Section Copy Due Fri - Compass (7 Days Prior) Fri. 3:00 pm Thurs - Taste Mon. 5:00 pm Sat - Homescapes Tues. 5:00 pm Fri - Faith Tues. 5:00 pm Sat & Sun - Business Tues. 5:00 pm Sun - Sunday Life Tues. 5:00 pm Sat - Real Estate Tues. 5:00 pm Sat - Shorelines Mon. 5:00 pm
line adS2:30 pm one day prior to publication,
except for Sunday and Monday, deadline is 3:30 and 4pm on Friday
Full Page6 Columns x 21.5”
1/2 Page H6 Columns x 10.75”
1/2 Page V3 Columns x 21.5”
1/8 Page3 Columns x 5.25”
1/16 Pg2 Col x 4”
1/4 Page3 Columns x 10.75”
21
2015
PlaTformS & media SuPPorTedApplications - The preferred format is HIGH RESOLUTION PDF, 300 dpi.We also accept InDesign CS3 or lower, Photoshop and Illustrator CS3 or lower documents. Ad text can be accepted through email, as word document or fax/printed out. Artwork is only accepted as a high resolution jpg, pdf, tif, psd, eps or ai. Artwork sent as word document, publisher file or fax will be rejected or substituted.
Formats - PDF , TIFF, JPEG, or EPS.
Camera Ready Ads - All ads need to be complete and ready to run. If ad is to run black & white it needs to be sent black & white. If ad is to run color it needs to be CMYK not RGB.
Delivery - There are a variety of ways to send us the data, including: to your sales rep’s email, Adsend, CD, internet or FTP (we can use your site or provide one). If the native file is sent we need all artwork and fonts used to create the ad. Please make sure files have extensions on them. If you have further questions, please contact your sales representative.
meCHaniCalSPeCS & deadlineSmodular Tabloid SizeS
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Size InchesFull Page .........................10.16” x 10”1/2 Horizontal ............... 10.16” x 5”1/2 Vertical .............................5” x 10”1/4 Standard ............................5” x 5”1/8 Horizontal .....................5” x 2.5”DoubleTruck ................21.16” x 10”
The St. Augustine Record � 3 Monday, December 12, 2011 � www.staugustine.com
Full Page10.16” x 10”
1/4 PageStandard5” x 5”
1/8 Page5 x 2.5”
1/2 Page V5” x 10”
1/2 Page H10.16” x 5”
