2

BEC World plc.BEC World plc.

1Q09 Results

SET Opportunity Day

June 05, 2009

Company’s background

Industry Overview

Financial Highlights

2009 Outlooks

3

Company Background:Company Background:

Over 39 years of experience in television.

11 more years to go under the existing license.

Concession fees were duly fixed.Much more than an ordinary

television company.

4

2008 Revenue:2008 Revenue:

Advertising Income

Copyright & Other Serices

Concerts & Shows

Advertising Revenues are dominant part of our revenues.

5

The Businesses:The Businesses:Broadcasting

& Media:

An operator of a nation-wide free terrestrial TV network, known as Channel 3.

An operator of 2 FM radio stations in Bangkok.

The owner of Thai popular web-sites “ThaiTV3.Com”; “BECNews.Com”

6

The Businesses:The Businesses:

Sourcing, Producing, Promoting

& Distributing Programmes:

Well established in Thai entertainment industry.

Huge Library, used mainly on Channel 3.

Expanding to other types of entertainment activities:

Live Shows, Sport Events, etc.

7

TV Advertising Trend:TV Advertising Trend:

0

10,000

20,000

30,000

40,000

50,000

60,000

1992 '9

4'9

6'9

820

00 '02

'04

'06

'08

Bt m

High Growth Rate – Recovers FastSource: AGB Nielsen Media Research

'95 '96 '97 '98 '99 2000 '01 '02 '03 '04 '05 '06 '07 '08

13.7% 18.6% 9.9% -15.1% 11.4% 17.7% 7.9% 13.6% 13.3% 11.5% 6.0% 6.9% 0.0% - 4.4%

Major Change in ’08 as T-PBS started.Trend was disrupted.

8

Source: AGB Nielsen Media Research

0

1,000

2,000

3,000

4,000

5,000

6,000

January March May July September November

2008 2007

Advertising Expenditure Trends:Advertising Expenditure Trends:Baht : Millions

9

Advertising Expenditure Trends:Advertising Expenditure Trends:

Source: AGB Nielsen Media Research

ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM

1st QUARTER ’09 VS ’08BAHT MILLIONS

MEDIA 1Q09 SOV% 1Q08 SOV% DIFF % Change

TV 12,055 59.3 11,779 56.6 279 2.34

RADIO 1,322 6.5 1,508 7.2 (186) (12.33)

NEWSPAPERS 3,173 15.6 3,631 17.4 (458) (12.61)

MAGAZINES 1,127 5.5 1,313 6.3 (186) (14.17)

CINEMA 961 4.7 979 4.7 (18) (1.84)

OUTDOOR 1,010 5.0 1,091 5.2 (81) (7.42)

TRANSIT 440 2.2 318 1.5 122 38.36

IN STORE 186 0.9 167 0.8 19 11.38

INTERNET 42 0.2 43 0.2 (2) (2.33)

TOTAL 20,315 100.00 20,827 100.00 (512) (2.46)

10

Source: AGB Nielsen Media Research

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

    CHANNEL3

    CHANNEL5

    CHANNEL7

    CHANNEL9

TITV / T-PBS

    CHANNEL11

1Q09 1Q08

Advertising Spends on TV Advertising Spends on TV 1st QUARTER ’09 vs. ’081st QUARTER ’09 vs. ’08

Baht : Millions

+8.9%

11

Source: AGB Nielsen Media Research

ADVERTISER(x1,000BAHT)

1Q’091Q’0

8%

YoY

3 5 7 9 NBT

%CHG %CHG %CHG %CHG %CHG

UNILEVER (THAI) HOLDINGS9977,

41

102

299,1 -25. % 1.7% 8%

-375.% 565. %  

BEIERSDORF (THAILAND)5376,

65

231,545

132.2%

267.5%

114.6%

168.% 835. %  

PROCTER & GAMBLE (THAILAND)

3787, 87

424,614

-108.%

-13.8%

853.%

-327.%

214.1%  

L'OREAL (THAILAND)3495,

57

236,938 47.5%

132.%

155.5%

445.%

212.2%  

- COLGATE PALMOLIVE (THAILAND)

2860, 74

189,534

509

%463.

%921.

% -89. %336.5%  

NESTLE (THAI)2331,

24

216,391 7.7%

124.%

199.% 12. %

-220.%  

JOHNSON & JOHNSON THAILAND

1973, 99

169,567

164.%535.

% -33. %-154.

% -77. %  

OSOTSPA CO.,LTD.1841,

54

221,022

-167.%100.

%-517.

% -15. % -85. %-131.

%

GMM GRAMMY Plc.1527,

04

115,726

320.% 0.0% 

521.%

-444.% 02. %  

CEREBOS(THAILAND)LTD.1493,

99

114,402

306.%282.

%386.

%310.

% 309. %  

PTT PUBLIC CO.,LTD.1394,

69

137,894 11. %

410.% 59. %

377.%

-295.% 721. %

ADVANCE INFO SERVICE1389,

24

971,26

430.%316.

%131.5%

149.% 888. %

306,85. %

KAO COMMERCIAL (THAILAND)1338,

51

146,328 -85. % -75. %

266.%

-180.%

-236.%  

BETTER WAY (THAILAND)1326,

44

112,956

174.%566.

% -77. %659.

%-163.

%  

TOYOTA MOTOR THAILAND 1223,

22

192,893

-366.%

-55.3%

-166.%

-570.%

-333.% 833. %

LION (THAILAND) CO.,LTD.1197,

02

984,00

216.% 55. %

647.% 92. % 48. %  

- COCA COLA (THAILAND)1130,

91

853,49

325.%531.

%-335.

%863.

% -34. %-562.

%

SINGHA CORP ORATION CO.,LTD.

9628, 7

313,94

206.7%

617.2%

106.7%

194.5%

276.6% 70. %

OFFICE OF THE PRIME MINISTER

9334, 8

576,30

620.%125.1%

742.2%

635.1%

152.1%

-287.%

12

Market Shares 1Q 2009:Market Shares 1Q 2009:

05

101520253035404550

Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 TiTV / T-PBS

% Share of adspend Share of viewers

Source: AGB Nielsen Media Research

13

Baht:Millions 1Q’09 +/- YoY Advertising 1,834.0 -3.6%

Copyright & Services 36.2 -9.4%

Concerts & Shows 129.3 +6.6%

Total Sales Revenue 1,999.4 -3.1%

1Q’09 Highlights:1Q’09 Highlights:

Net Earnings 544.2 -18.8%

14

BEC WorldBEC WorldOperating ResultsOperating Results

BEC World 1Q’09 Operating Results:

Operating Results ฿ Million  % +/- YoY

Total Sales Revenues 1,999.4 100% -63.3 - 3%

Operating Costs

Cost of Services 759.1 41% 78.6 +12%

Cost of Shows 117.3 91% 14.3 +14%

Cost of Sales & Services 876.4 44% 92.9 +12%

Selling Expenses 106.8 5% 12.2 +13%

Admin. Expenses 252.5 13% 33.8 +16%

Total Operating Costs 1,235.7 62% 138.8 +13%

Operating Profit 763.7 38% -202.1 - 21%

Share of Associates' Results 0 0% 43.3 +100%

Other Income 33.3 2% 1.0 +3%

Profit Before Tax 797.0 40% -157.9 - 16%

Corporate Income Tax 240.3 12% - 37.0 - 13%

Profit After Tax 556.7 28% -120.8 - 18%

Profit of Minority's Interest 12.4 1% 4.8

+63%

NET PROFIT 544.2 27% -125.6 -19%

15

1Q’09 Highlights:1Q’09 Highlights:Top 10 advertisers

increased their spending with us 4.6% YoY, (1.5%QoQ), accounted for about 37% of our advertising revenue, 3.2 points higher YoY and 5.0 points QoQ.

6 out of these 10 increased their spending with us YoY; 5 increased QoQ.

2 out of these 10 increased over 50% YoY, and 2 also did QoQ.

16

1Q’09 Highlights:1Q’09 Highlights:Second top 10 advertisers

increased their spending with us 15.1% yoy (23.8% QoQ), accounted for about 11% of our advertising revenue, about 1.8 points higher YoY, and 3.4 points QoQ.

6 out of these 10 increased their spending YoY, 7 increased QoQ.

2 out of these 10 increased over 50% YoY, and 5 also did QoQ.

17

Source: AGB Nielsen Media Research

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

January February March April May Jun

2009 2008

Advertising Spends on TVAdvertising Spends on TV Jan – Jun ’09 vs. ’08Jan – Jun ’09 vs. ’08Baht : Millions

-3.1% MoM-6.5% YoY

+6.9%

18

0

200

400

600

800

1000

1200

1400

1600

    CHANNEL 3     CHANNEL 5     CHANNEL 7     CHANNEL 9     CHANNEL 11

2009 2008

Advertising Spends on TVAdvertising Spends on TV April ’09 vs. ’08April ’09 vs. ’08Baht : Millions

Source: AGB Nielsen Media Research

+2.4%

19

Source: AGB Nielsen Media Research

ADVERTISER(X1,000 BAHT)

Apr’09

Apr’08%

YoY

3 5 7 9 NBT

%CHG %CHG %CHG %CHG %CHG

UNILEVER (THAI) HOLDINGS385,925

3758,00 27. % 963. % 326. %

-849.% 684. %  

BEIERSDORF (THAILAND)118,

944

8362,5

422.%1106.

% 496. %-311.

% 202. %  

OSOTSPA CO.,LTD.103,

376

8610,8

201.% 122. % -245. %

371.% 647. %

120.7%

L'OREAL (THAILAND) LTD.975,

82

9616,2 15. % -28. % 240. % 79. % -232. %  

NESTLE(THAI) LTD.847,

12

1135,23

-254.% -173. % 918. %

-415.% -05. %

-542.%

PROCTER & GAMBLE THAILAND718,

64

1017,02

-293.% -116. % -14. %

-453.% -126. %  

TOYOTA MOTOR THAILAND 648,

91

8625,7

-248.% -457. % -15. %

-542.% 12. %

-713.%

JOHNSON&JOHNSON THAILAND645,

65

3526,6

831.% 904. %

1791.%

365.%1006.

%  

- COLGATE PALMOLIVE THAILAND

637, 90

7164,4

-110.% -315. % -20. %

-332.%4449.

%532.

%

- COCA COLA (THAILAND)616,

27

1959,8

214.5%

2428.%1501.

%291.3%

1593.%

-600.%

AJINOMOTO SALES591,

79

4427,7

337.% -184. % 378. %

505.% 821. %  

OFFICE OF THE PRIME MINISTER

577, 96

6081,9 -50. %

1772.%1165.

%554.

% -565. %-342.

%

GMM GRAMMY PUBLIC CO.,LTD.

449, 35

3776,7

190.%   381. %

-265.% -182. %  

LION (THAILAND) CO.,LTD.437,

18

3957,3

105.% -250. % 259. %

286.% 367. %  

KAO COMMERCIAL (THAILAND)418,

75

5543,4

-245.% -298. % 12. %

-135.% -688. %  

PTT PUBLIC CO.,LTD.401,

51

1016,15

-605.% -551. % -439. %

-875.% -523. %

-715.%

AMERICA INTERใ ASSURANCE392,

35 7654,412.6%

3494.%4312.

%258.7%

1021,6. %  

PEPSI-COLA (THAI) TRADING335,

68

2759,9

216.% -16. % 390. %

-434.%1562,

4. %  

BIO CONSUMER324,

23

2454,3

321.% 315. % 452. %

263.% 388. %  

BETTER WAY (THAILAND)322,

64

2334,9

382.% 373. % 263. %

367.%1219.

%  

20

Industry Reform:Industry Reform:

The Broadcasting Bill is now effective.

The reform is about to begin.

The reform is “blessing in disguised” for BEC as the industry will be more transparent and orderly.

Long awaited new investment opportunities in domestic market will be opened for BEC.

21

High Operating Leverage:High Operating Leverage:

As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage.

Our profitability will improve greater than the growth rate of our revenue growth.

0.60

0.80

1.00

1.20

1.40

1.60

1.80

2.00

2.20

2.40

2.60

2.80

3.00

3.20

3.40

Revenue Profit

Revenue and Profit Growth

(1Q99 is BASE)

22

BEC’s Dividend History:BEC’s Dividend History:

BEC World intends to grow its dividend as well as to retain high payout ratio.

With our ability to make profit and the fact that we normally generates more cash than the reported profit, thus these objectives are not that difficult.

Baht per share

฿0.25

฿0.50

฿0.75

฿1.00

฿1.25

฿1.50