Date post: | 22-Mar-2017 |
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2 C E N T S ’ W O R T H
MOBILE MARKETING WHY IT IS PROFITABLE AND
SHOULDN’T BE IGNORED.
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
T I M E F L I E S A N DS O D O E ST E C H N O L O G YI t used to be a myth wherepeople can do t ransact ionsus ing the i r phones , the c losestwe got was by ca l l ingestabl ishments to purchaseproducts and or ask forserv ices wi th l imi ted coveragegeographica l ly .
We have indeed surpassed th istoday , most t ransact ions aredone onl ine us ing mobi lephones . And bus inesses tookthe necessary opportuni ty andexpanded the ir geographica lconsumer reach.
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
I T I S N O L O N G E RA M Y T H . . .
8 0 %of internet users
own a smartphone.Research has shown
the inev i tab legrowth of mobi le
users .
o f companies haveintegrated mobi le
market ing into the i rovera l l market ing
strategy .
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
6 8 %
smart ins ights .com
I T I S N O L O N G E R AQ U E S T I O N W H E T H E R
M O B I L E M A R K E T I N G I SI M P O R T A N T , W E A L R E A D Y
K N O W T H A T I T I S .T H E M O R E C R E D I B L E
Q U E S T I O N I S H O W D OM O B I L E U S E R S B E H A V E ?
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
Average smartphoneconvers ion rates are up 64%
compared to the averagedesktop convers ion rates .
6 4 %of consumers who search fora type of loca l bus iness on amobi le dev ice ca l l or go tothat bus iness wi th in 24hours .
8 8 %
MOBILE MARKETING UPTREND
C O N V E R S I O N R A T E
cmsreport .com
nectafy .com
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
T H E F U T U R E I S N O TT H A T F A R . .
STATISTICS SHOW THAT CONTENT FOR ONE IS IMPORTANT, ANDMAKING IS SEAMLESSLY ACCESSIBLE BY MOBILE USERS SHOULD ALSO
BE A PRIORITY.
8 3 % of mobi le users say
that a seamlessexper ience acrossa l l dev ices i s very
important
of mobi le users saythat a seamless
exper ience acrossa l l dev ices i s very
important
9 1 % 7 2 % o f d ig i ta l AD
spending sha l l bea l lot ted to mobi le
market ing by 2019 inthe US a lone.
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
market ing land.com
U N D E R S T A N D I N GB E H A V I O R A N A L Y T I C S
Project ions from 2015 have predicted s igns that mobi le internetusage wi l l not fa lter at a l l in the next 5 years .
15%
30%
45%
60%
Other Devices Desktop/Laptop Mobile0%
Internet usage from2008-2015 stat ist ics Mobi le at 51%Desktop/laptop has41% Other devices 7%
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
smart ins ights .com
U N D E R S T A N D I N G A P P SA N D B R O W S E R U S A G E
Apps - when a user downloads an "APP"for quick website access (p laystore, appstore etc . . )
Browser - when a user opens googlechrome, safar i and other using theirmobi le phone to access a website .
Apps
90%
Browsers
10%
90% on mobi le are spenton apps where 10% as aminority use browsers tosearch.
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
smart ins ights .com
W H Y T A K EA D V A N T A G E N O W ?
Despi te the growth of media usage , advert isersare not at par wi th the t rend. Major i ty of d ig i ta l
market ing industry budget i s geared towardsmobi le .
Th is on ly s ign i f ies that you should grab th isadvantage now!
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
S I G N I F I C A N T V A L U E S I NT H E N E X T Y E A R S :
14B
28B
42B
56B
2015 2016 2017 2018 2019
70B
0B
Mobile Ad spending (Bi l l ions $)
28.7
40.5
65.8
49.8
57.7
20%
40%
60%
80%
2015 2016 2017 2018 20190%
Percentage of dig ital adspending
49%
60.4%
66.6%69.7%
72.2%
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
smart ins ights .com
S E V E R A L K E Y P O I N T S T OP O N D E R B E F O R E Y O U D E C I D E
T O H A V E Y O U R O W N A P P .
1. Th is i s a no bra in ier for e commerce s i tes - on l ine shopping isat i ts peak .2 . For Rea l Estate - mobi le “app” s i tes for c l ient database ormobi le l i s t ing s i te . Deve lop an idea by creat ing a “Scope ofWork” . F igure out a workf low and where the s i te leads to .3 . Consul t a profess ional in bui ld ing the app.4 . Ask for onl ine deve loper referra ls to bui ld your own app 5 . Do cons ider server qual i ty - mobi le apps should not crash atany point whi le users are scanning through i t . Ask the deve loper .
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
T A K E A W A Y S !I t is by assumption that i f your buyer persona has internetthey more l ikely have a smartphone.You can use apps that are direct ly related to yourbusiness, or you can create a support ing app that drawsattention to your brand.Determine i f i t a l lows a customer to interact with yourproduct or service in a more meaningful way than yourwebsite .Mobi le appl icat ions require a lot of p lanning. Your options, design, and interface should be c lean,effect ive, and look good.Spend more now and save in the future - take in mind thatapp development can be cost ly , a lthough an expense thatcan be more rewarding in the near future.Better mobi le app performance wi l l help increaserecommendations, hence your conversions.
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
M O B I L E M A R K E T I N G I SN O T R O C K E T
S C I E N C E . . . Y O U J U S T N E E DT O K N O W W H E R E T O S T A R T
A N D W E C A N H E L P Y O UW I T H T H A T
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com
MOBILE MARKETING MODULESARE ON ITS MERRY WAY. . .
STAY CONNECTED!VISIT : WWW.REALESTATELEADSPROSPECTOR.COM
Confused? When and where to s tar t your mobi lemarket ing campaign? Get in touch wi th us andwe wi l l prov ide the ass is tance you need.
Email : Les@RealEstateLeadsProspector .comDirect l ine: 407 401 9225
REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com