Corporate social Responsibility

Nafisa H Kattarwala

What is Corporate Social Responsibility?

• “Today, corporate social responsibility goes far beyond the old philanthropy of the past – donating money to good causes at the end of the financial year – and is instead an all year round responsibility that companies accept for the environment around them, for the best working practices, for their engagement in their local communities and for their recognition that brand names depend not only on quality, price and uniqueness but on how, cumulatively, they interact with companies’ workforce, community and environment. Now we need to move towards a challenging measure of corporate responsibility, where we judge results not just

• by the input but by its outcomes: the difference we make to the world in which we live, and the contribution we make to poverty reduction.” Gordon Brown, Chancellor of the British Exchequer

Is This CSR?

Can you see any CSR here?

What are CSR Impact Indicators?

• The CSR initiative of any organization must do this :

• provide management information of value to businesses

• be of interest to external stakeholders • highlight meaningful performance information

and give a real insight into the effectiveness of efforts to manage corporate social responsibility performance.

• (Source: Winning with Integrity, BITC 2000)

What are the CSR Impact Indicators?

• The indicators used in the Corporate Impact Reporting framework offer progression over three levels:

Level 1 : companies just beginning to measure progress; requires mostly baseline data Level 2 : companies wishing to move beyond a basic commitment; requires some performance and impact data Level 3 : companies aiming at further improvement of their performance; requires qualitative as well as quantitative information.(Source: Winning with Integrity, BITC 2000)

CSR Indicators

• Marketplace -Customer complaints about products and services -Advertising complaints upheld- Complaints about late payment of bills -Upheld cases of anti-competitive behaviour -Customer satisfaction levels- Customer retention -Provision for customers with special needs -Average time to pay bills to suppliers- Customer loyalty measures -Recognising and catering for diversity in advertising -and product labelling -Social impact, cost or benefits, of the company's core products and services

CSR Indicators

• Environment Overall energy consumption Water usage Quantity of waste produced by weight Upheld cases of prosecution for environmental offences CO2/greenhouse gas emissions Other emissions (eg Ozone, Radiation, SOx, NOx etc) Use of recycled material Percentage of waste recycled Net CO2 contribution made Environmental impact over the supply chain Environmental impact, benefits or costs, of companies core products and services

CSR Indicators• Staff turnover

Value of training and development provided to staff Pay and conditions compared against local equivalent averages Workforce profile compared to the community profile for travel to work area

• Gender Workforce profile compared to the community profile for travel to work area

• Race Workforce profile compared to the community profile for travel to work area –

• Disability Workforce profile compared to the community profile for travel to work area

• Age Impact evaluations of the effects of downsizing, restructuring etc

• Perception measures of the company by its employees

CSR Indicators

• Community Cash value of company support as % of pre-tax profit Estimated combined value of staff company time, gifts in kind and management costs Individual value of staff time, gifts in kind and management costs Project progress and achievement measures Leverage of other resources Impact evaluations carried out on community programmes Perception measures of the company as a good neighbour

CSR Indicators• Human rights

Any upheld non-compliances with domestic human rights legislation Existence of confidential grievance procedures for workers Wage rates Progress measures against adherence to stated business principles on human rights as stated by UK law and international human rights standards Proportion of suppliers and partners screened for human rights compliance Proportion of suppliers and partners meeting the company’s expected standards on human rights Proportion of company's managers meeting the company's standards on human rights within their area of operation Perception of the company's performance on human rights by employees, the local community and other stakeholders

CSR Indicators

• Workplace Workforce profile - gender Workforce profile - race Workforce profile - disability Workforce profile - age Staff absenteeism Number of legal non-compliances on health and safety and equal opportunities legislation Number of staff grievances Upheld cases of corrupt or unprofessional behaviour Number of recordable incidents (fatal and non-fatal) including sub-contractors

CSR At Indian Oil Corporation

• As a constructive partner in the communities in which it operates, IndianOil has been taking concrete action to realise its social responsibility objectives, thereby building value for its shareholders and customers. The Corporation respects human rights, values its employees, and invests in innovative technologies and solutions for sustainable energy flow and economic growth. In the past four decades, IndianOil has supported innumerable social and community initiatives in India. Touching the lives of millions of people positively by supporting environmental and health-care projects and social, cultural and educational programmes.

CSR At Indian Oil Corporation

• Besides focussing primarily on the welfare of economically and socially deprived sections of society, IndianOil also aims at developing techno-economically viable and environment-friendly products&services for the benefit of millions of its consumers, while at the same time ensuring the highest standards of safety and environment protection in its operations.

CSR At Indian Oil Corporation

• Besides focussing primarily on the welfare of economically and socially deprived sections of society, IndianOil also aims at developing techno-economically viable and environment-friendly products &services for the benefit of millions of its consumers, while at the same time ensuring the highest standards of safety and environment protection in its operations.

The ITC E-Chuapal initiative

• ITC’s International Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

• The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

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The ITC E-Chaupal Model

•   The Value Chain - Farm to Factory Gate:

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The ITC E-Chuapal Initiative

• E-Choupal’ also unshackles the potential of Indian farmer who has been trapped in a vicious cycle of low risk taking ability > low investment > low productivity > weak market orientation > low value addition > low margin > low risk taking ability. This made him and Indian agribusiness sector globally uncompetitive, despite rich & abundant natural resources.

The ITC E-Chuapal Initiative

• Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.

The ITC E-Chuapal Initiative

• Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. This will create another virtuous cycle propelling the economy into a higher growth trajectory.

CSR at ACC

• ACC has undertaken social volunteering practices almost from its inception, long before the term corporate social responsibility was coined. The company’s earliest initiatives in community development date back to the 1940's in a village on the outskirts of Mumbai while the first formal Village Welfare Scheme was launched in 1952. The community living around many of our factories comprises the weakest sections of rural and tribal India with no access to basic amenities.

CSR at ACC

• Water conservation is a noteworthy contribution in a water scarce country like ours. ACC cement units maintain a norm of Zero Water Discharge. All the water used in plants for industrial cooling is recycled through cooling towers, water ponds and tanks. ACC cement plants have converted old abandoned mines into huge reservoirs by collecting rainwater from catchments around mines. Water from these reservoirs is treated to make it potable. As a result of these initiatives, we have several examples of outstanding achievements in water harvesting and in the creation of reservoirs in abandoned mines and quarries. Some of our Works have become near self-reliant in respect of their water requirements for industrial and domestic consumption.

CSR at ACC• ACC has achieved spectacular results in the utilization of two

hazardous and pollutant industrial wastes - namely slag from steel plants and fly-ash from thermal power stations - to make blended cements that offer unique advantages to concrete. ACC also pioneered the use waste sludge from the fertiliser industry to make cement. The company is actively engaged in the promotion of alternate fuels and raw materials and in co-processing waste materials through the effective use of cement kilns as co-processing units. These include agro-wastes like rice-husk and other husks, bagasse, used tyres, domestic and hospital wastes. ACC takes pride in extending its waste management services to help minimize the discharge of wastes.

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CSR at HSBC

• HSBC has long recognised that, with success, comes a responsibility to give something back to the wider community- sharing our success is a deeply ingrained part of the HSBC tradition. In its support for communities around the world, HSBC has focused on Education and the Environment and has aimed to concentrate at least 75 per cent of its funding in these two areas together with the Hongkong Bank Foundation.

CSR at BILT• Education

The Bilt Pratham project is the Bilt support to the cause of Primary education at the National level.

EnvironmentBILT believes in synergising business interests with environmental accountability. All manufacturing units follow stringent environment management systems and are moving towards ISO 14001 certification.

Farm ForestryProject with poor farmers with Velugu in Andra Pradesh for farm forestry on waste land. BILTs CSR group and STEER, Velugu's partnership cell, are taking forward one such initiative.

Rural DevelopmentBILT has comprehensive rural development programmes in Baramati, Chandrapur, Gadchiroli, Koraput, Warangal and Yamunanagar

Environment PolicyBILT reaffirms its commitment to prevention of pollution by minimizing the adverse impact of its activities and operations in pulp and paper manufacture on the environment.

CSR At BPCL

• Social Welfare in Bharat Petroleum was initiated as a non-statutory body in the year 1984. Bharat Petroleum has been the pioneer in the oil sector to hire the services of professional social workers. Areas of work in the initial years were primarily to cater to the softer areas of employee related issues, to mention a few are :

Counselling for personal as well as emotional problems affecting work. Assistance to quit substance abuse (like alcohol and other drugsMarital Conflicts, Divorce Reconciliation, Money Management, etc.

CSR At BPCL• Besides promoting prosocial behaviors in its work place, it also

takes up the following responsibilities:

• Mahul being close to Refinery has different set of expectations as well as issues. The village has approximately 25,000 inhabitants who are primarily fishermen, some are migrants who work on contract as well as in salt pans. Some of Bharat Petroleum's assistance to these inhabitants so far has been Infrastructural development, like construction of jetty, Balwadi, Homeopathic Dispensary Vocational guidance through aptitude testing, scientific vocational need based study through   Jan Shikshan Sansthan (NGO under ministry of HRD) Exhibition for the Fishermen to equip them with latest avenues in fishing through Central   Institute Of Fisheries Education (CIFE)

Source : http://www.indianngos.com/corporate/index.html

CSR At Colgate Palmolive• Colgate People worldwide share a commitment to the three core

corporate values: Caring, Global Teamwork and Continuous Improvement. These values are reflected not only in the quality of our products and the reputation of our Company, but also in our dedication to serving the communities where we do business.

• Colgate-Palmolive (India) Ltd., undertakes its corporate social responsibility through a variety of effective programs. Since 1976, the company has been delivering free oral health education to children of rural and urban poor in partnership with Indian Dental Association (IDA). Colgate's community outreach efforts have touched the lives of millions of children, providing the information, insight and inspiration they need for a healthy life and a healthy smile.

CSR At Gujarat Ambuja• The Problem• GA noted that agricultural practices needed drastic improvement. There was

also a disturbing lack of awareness and knowledge on soil and water conservation.

Our Solution

GA focused on increasing awareness about horticulture and introducing crops that require less water. This has encouraged thousands of farmers to change their cultivation patterns, making them more productive. We have also raised levels of awareness about the adverse effects of the indiscriminate use of chemical fertilisers and pesticides, and promoted alternatives of organic farming. All this has been achieved by working with the people closely, understanding traditional wisdom, organising exposure visits and training programmes for groups of farmers, followed by widespread demonstrations on experimental plots.

CSR At Gujarat Ambuja• Planting and nurturing of 1,50,000 horticulture saplings and 700

kitchen gardens. • Conserving over 9000 hectares of land through contour bunding,

drainage channels, and other structures. • Training of over 3300 farmers with demonstrations conducted on

over 4300 plots of land. • Promoting social forestry through large scale planting of trees as a

means to land and water conservation. • Discouraging tree-chopping for fuel-wood by introducing alternative

fuel energy sources like biogas and solar cookers. Installing over 1300 such units, including smokeless choolahs, has made life easier for the women and the environment healthier.

• These on-going efforts span the villages around GA plant sites in Gujarat and Maharashtra.

CSR At Gujarat Ambuja• Livestock • The Problem

GA found there was an urgent need to bring about a synergy between agriculture and livestock systems.

Our SolutionGA felt the need to initiate sustainable agricultural practices with the right kind of direction in animal husbandry as an integral component.

RESULTSOver 100 cattle-care camps held in the various locations so far.

• Over 1,00,000 cattle and 5000 cattle owners have benefited from these cattle health camps held every year, in and around our programme areas in Kodinar, Chandrapur and Ropar.

CSR At Gujarat Ambuja• Developmental Infrastructure

• GA did the following to improve infrastructure around its plants:

• 47 Village roads and pathways • 30 Water storage tanks and access connections • 3 Water pipelines and drainage systems • 34 Schools and Anganwadis • 2 Playgrounds • 43 Community buildings / centers • 53 Toilets

• Besides, It also helps the disabled and undertakes disaster management initiatives whenever needed.