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Fashion Cities2.04
They woreit when?
2.03
Fashion isA Movement
2.02
What’s the Latest?
2.06
I can PredictThe Future
2.01
Fashion capital of the world
What is Paris?
Western wear
and bridal wear
What is Dallas?
Swimsuits
What is Miami?
7th Avenue
What is New York
City?
Bond Street
What is London?
Bell bottoms,Platform shoes,
Long hair
What is the 1970s?
Big shouldersand teased bangs
What is the1980s?
Poodle skirts
What is the 1950s?
Pillbox hats
What is the 1960s?
The New Look
What isThe 1940s?
Foreseeing fashion trends and predicting
those trends early enough to allow time
for production to meet the consumer
demand
What is Forecasting?
Visits to the businesses of one’s competitors to
compare merchandise selections, prices, and
other factors related to competition
What isComparison Shopping?
Seventeen, Vogue, and
GQ
What areConsumer
publications?
Doneger Creative Services
What is a fashion service?
• Evaluation of previous records to recognize sales
trends• Rising sales identify
developing trends.• Declining sales show what
fashions have passed their peak.
• Weak sales indicate fashions that are not meeting consumer
demand.
What isSales
Research?
Styles that are accepted and used
by a particular group of people at
a given time
What is fashion?
They may be innovators
and/or influencers.
What isA fashion leader?
Changing roles of women
What isAccelerate fashion?
denim jeans, men’s dark suits, the Chanel suit,
loafers
What areClassics?
Promotional activities include
fashion shows and advertising in high fashion magazines.
The Daily Double
What is Introduction?
Fake, imitation
Who is Faux?
Visual Merchandising & Store Design
(VM & SD)
Who is Trade
Publication?
four-and-four check
Who is houndstooth?
•Visits to retail stores•Fashion, color, and fabric services•Television•Movies
What is Sources of
Info to research trends?
A Texan who wasthe creative director
for Gucci and YSL
Who isTom Ford?
