Research

Jake

Existing Product

Game Of Thrones ready or not

The video is a mash up video on the popular show Game of thrones.

Each individual clip isn’t more than 6 seconds long, this is done so that it can blend with the music and only show the important bit of the scene.

The clips are set out so that when the music starts off slow and calm the clips are also calm moments in the show, but as the music gets more intense the clips get more intense.

They use a flashing effect when the clip is intense to emphasize it. For example when Ramsey Bolton (a crazy character) is in a clip they use quite a sinister effecter.

The hole tone of the video is quite dark as know one is smiling or laughing, this is done because the TV show has a dark theme to it.

Existing Product

The Walking Dead I’m so sorry

At the start the music has a build up so the creator uses a long clip to fit it in with the music.

The clips are in beat with the music. For instance when a character dies in the clip the beat will drop.

The music is perfect for the show as the show is quite gory and intense and the music is quite dramatic.

There are no effects added to this video.

The clip sizes are no more than 12 seconds this so they can get as much in as possible.

The tone of the video is dark because the TV show its based off is a very dark show.The video is not based on a

specific character, it’s a montage to do with all the charcters.

Existing Product

Game of thrones Flares

Unlike the other two this music is more emotional then dramatic so all of the clips are calm, emotional and peaceful, there is no violence in the video.

Because of the calm tone of the music, when the clips transition they transition quite slowly.

Effects where used on some of the clips to make it look pretty or make it more clear, basically changing the tone of the video.

It doesn’t play the music at first so that a character can say a quote.

There are many different locations shown in the video, this is because main characters are in completely different locations.

The video is just a mash up of different moments in the show it is not based on a specific character.

Existing Product

The walking dead Daryl Dixon

This video is about one character and it shows all his best moments on the show.

The video also shows some quotes from the character, but shows a different clip when saying the quote.

The music used in the video fits the characters personality.

Research Analysis

• What common features do the researched products have?– The clips are not longer than 15 seconds.– The clips go with the music.

• What aspects of the research will you include within your on work?– Each clip will not be longer than 10 seconds.– The music will go with the clips.

Questionnaire Analysis

Audience research

• Observation: This person would like violence in the video. • What this says about my audience: My audience will be teens

(15-20) because they mite like violence in movies/TV shows• How will your product appeal to this audience: The clips I am

using will mostly show violent scenes.

Audience research

• Observation: This person would like a sad but violent video• What this says about my audience: My audience would like to se the

emotional side of game of thrones. • How will your product appeal to this audience: I will show some sad

death scenes in the video.

Audience research

• Observation: mostly a male audience.• What this says about my audience: The TV show I’m basing it off is more of

a manly, violent show. • How will your product appeal to this audience: The character I’m using is a

male character.

Audience research

• Observation: would like multiple characters in the video• What this says about my audience: That they would prefer to see

more than one character.• How will your product appeal to this audience: The will manly be

about Jon Snow but it will have other characters in the video.

Audience research

• Observation: Dramatic music is a favourite.• What this says about my audience: They prefer to have dramatic

music in the video, so my audience mite like to see tension in videos.• How will your product appeal to this audience: I will use dramatic

music in my video.

Audience research

• Observation:• What this says about my audience:• How will your product appeal to this audience:

Audience research

• Observation: Everyone has asked for violence.• What this says about my audience: my audience like quite violent stuff.• How will your product appeal to this audience: there will be a lot of

violence in the video.

Audience research

• Observation: They don’t want the clips to be too long.• What this says about my audience: They like quick fast pace videos.• How will your product appeal to this audience: the clip sizes won’t

be very long.

Audience research

• Observation: they want the video to be a decent length.• What this says about my audience: They like to watch montages and

they want a lot of stuff put in.• How will your product appeal to this audience: The video won’t be

less than a minute.

Audience research

• Observation: They want a lot of characters.• What this says about my audience: They prefer to see a big group of people

rather than an a few characters.• How will your product appeal to this audience: the video will be based on one

character but there will be a bunch of other characters in it.

Interviews

Interview 1

• 1. What do you think of game of thrones?It’s a great show I really enjoy it.• 2. Who has the best story line?Jon snow• 3. Which was the saddest death on the show and why?Jon snow because it was surprising. • 4. Do you like montage videos and why?There cool to watch because it reminds you of past moments.• 5. What do you think is the best moment?When Jon killed Ollie.

Interview 1

• Observation: Very into the show.• What this says about my audience: they are

fans of the character Jon Snow.• How will your product appeal to this audience:

I will use the scene where Jon snow dies, because he said that was the saddest death.

Interview 2• 1. What do you think of game of thrones?It’s amazing because no character is safe.• 2. Who has the best story line?My favourite story line is the Hounds• 3. Which was the saddest death on the show and why?Saddest death was Ned Stark.• 4. Do you like montage videos and why?There alright.• 5. What do you think is the best moment?• My favourite moment in the show was the battle of the black

water.

Interview 2

• Observation: Really into the characters.• What this says about my audience: They like a

good story for a character, and they really rout for the character.

• How will your product appeal to this audience:The montage will go through the story of Jon Snow.

Audience ProfileCategory Demographic Content to appeal to this audience

Age Range15-20 • I will use mostly violent content but have

some scenes which are calm.

GenderMale • The mane character that I am using is male.

(Jon Snow) But there will be other characters shown.

PsychographicViolent and dramatic

• The music I am using will be dramatic which will be accompanied with violent scenes.

Social StatusMiddle class • There will be no content showing rich

people as the character I’m using would be classed as a middle class citizen.

Research Evaluation

Research Evaluation• Give an overview of how you conducted your research. Discuss the

strengths and weaknesses of each method – Product Research

• It can help give you ideas.• Your product mite be unique so there are no other products that are similar.• It gives you an idea of what your product mite look like when its done.

– Questionnaires• You can find out what your audience wants and doesn't want.• people mite not watch the show so they won’t understand the questions.• Makes it easier to see what the most preferred answers are.

– Interviews• Interesting to see what people thought of the show.• Its another way to you know what you should put in.• If know one you knows the show it would be quite hard for them to do it.

Research Evaluation– What sort of a response did you get?The response I got from the survey was good it was what I expected. The gender was mostly male almost all of them wanted violence.

– How did you distribute your survey? Give an advantage and a disadvantage

I posted my survey on Facebook this was good because I would get responses faster than if I asked people idervisualy. A disadvantage would be I don’t know the people answering the questions.