1 R esults ofthe 2008 B usiness Trends Survey Presentation by: Ed D ailey (G SP-Thyssenkrupp) Business Trends 2008 Task Force Com m ittee m em bers include: Aurelio C arinci(G N B IndustrialPow er) D ick D avidson (Thom bertInc) B rian D avies (Anderson Pow erProducts) D an K apellen (W oodw ard) K evin K reiter(C ascade C orporation) AlM arder(The R aym ond C orporation) U rs N ager(Anderson P ow erProducts) D irk von H olt(SuperiorSignals Inc) 2008 ITA FallM eeting The Fairm ontScottsdale Princess R esort
Transcript
1
Results of the 2008 Business Trends SurveyPresentation by:
Ed Dailey (GSP-Thyssenkrupp)
Business Trends 2008 Task Force
Committee members include:Aurelio Carinci (GNB Industrial Power)
Dick Davidson (Thombert Inc)Brian Davies (Anderson Power Products)
Dan Kapellen (Woodward)Kevin Kreiter (Cascade Corporation)
Al Marder (The Raymond Corporation)Urs Nager (Anderson Power Products)
Dirk von Holt (Superior Signals Inc)
2008 ITA Fall MeetingThe Fairmont Scottsdale Princess Resort
22
Results of the 2008 Business Trends Survey
Presentation by:Ed Dailey (GSP-Thyssenkrupp)
Business Trends 2008 Panel Members
Panel members include:
Dan Kapellen (Woodward)Urs Nager (Anderson Power Products)
Dirk von Holt (Superior Signals Inc)
2008 ITA Fall MeetingThe Fairmont Scottsdale Princess Resort
33
Markets and Models: China Markets and Models: China
2008 Business Trend Survey 2008 Business Trend Survey
CategoriesCategories
44
Markets and Models: ChinaMarkets and Models: China
2008 Business Trend Survey2008 Business Trend Survey
55
I)I) On a scale of 1 to 10, with 10 indicating a very significant On a scale of 1 to 10, with 10 indicating a very significant likelihood, what is the likelihood that forklift companies likelihood, what is the likelihood that forklift companies currently manufacturing in the United States will look to currently manufacturing in the United States will look to China as a potential market in the following ways? (Survey China as a potential market in the following ways? (Survey Question 1)Question 1)
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º ITA
II)II) On a scale of 1 to 10, with 10 indicating a very significant likelihood, On a scale of 1 to 10, with 10 indicating a very significant likelihood, what is the likelihood that forklift companies currently manufacturing in what is the likelihood that forklift companies currently manufacturing in the United States will look to China as a potential market in the the United States will look to China as a potential market in the following ways? (Survey Question 1A)following ways? (Survey Question 1A)
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º ITA
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º ITA
20052005 20062006 20072007
LowLow
HighHigh
18 responses18 responses
A. Exporting A. Exporting US produced US produced products to products to ChinaChina
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5
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º ITA
20082008
4.3 4.23.8
4.7
77
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º ITA
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º ITA
20052005 20062006 20072007
LowLow
HighHigh
18 responses18 responses
B. Partnering B. Partnering with Chinese with Chinese forklift mfg to forklift mfg to produce trucks produce trucks in Chinain China
III) III) On a scale of 1 to 10, with 10 indicating a very significant On a scale of 1 to 10, with 10 indicating a very significant likelihood, what is the likelihood that forklift companies currently likelihood, what is the likelihood that forklift companies currently manufacturing in the United States will look to China as a potential manufacturing in the United States will look to China as a potential market in the following ways? (Survey Question 1B)market in the following ways? (Survey Question 1B)
1
2
3
5
4
6
7
8
9
10
º ITA
20082008
6.77.1
6.7 6.9
88
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2
3
5
4
6
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9
10
º ITA
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4
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º ITA
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10
º ITA
20052005 20062006 20072007
HighHigh
18 responses18 responses
C. Seeking C. Seeking parts parts suppliers in suppliers in ChinaChina
IV) IV) On a scale of 1 to 10, with 10 indicating a very significant On a scale of 1 to 10, with 10 indicating a very significant likelihood, what is the likelihood that forklift companies currently likelihood, what is the likelihood that forklift companies currently manufacturing in the United States will look to China as a potential manufacturing in the United States will look to China as a potential market in the following ways? (Survey Question 1C)market in the following ways? (Survey Question 1C)
LowLow
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2
3
5
4
6
7
8
9
10
º ITA
20082008
8.98.2 8.3
9.1
99
1
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3
5
4
6
7
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9
10
º ITA
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5
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10
º ITA
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3
5
4
6
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8
9
10
º ITA
20052005 20062006 20072007
HighHigh
18 responses18 responses
D. Building D. Building Trucks in Trucks in China for China for the Chinese the Chinese MarketMarket
V)V) On a scale of 1 to 10, with 10 indicating a very significant On a scale of 1 to 10, with 10 indicating a very significant likelihood, what is the likelihood that forklift companies currently likelihood, what is the likelihood that forklift companies currently manufacturing in the United States will look to China as a potential manufacturing in the United States will look to China as a potential market in the following ways? (Survey Question 1D)market in the following ways? (Survey Question 1D)
LowLow
1
2
3
5
4
6
7
8
9
10
º ITA
20082008
6.9
8.08.3
6.7
1010
7.06.4 6.1 6.1
8.3
0.0
1.0
2.03.0
4.0
5.0
6.0
7.08.0
9.0
10.0
2004 2005 2006 2007 2008
Class 5Class 56.86.9
4.55.65.1
01
23
456
78
910
2004 2005 2006 2007 2008
Class 4Class 4
4.2
2.5
4.5
3.12.4
0
1
2
3
4
5
6
7
8
9
10
2004 2005 2006 2007 2008
6.96.05.75.5
4.9
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
2004 2005 2006 2007 2008
Class 3Class 3
5.2
3.7
4.8
3.44.3
0
1
2
3
4
5
6
7
8
9
10
2004 2005 2006 2007 2008
Class 1Class 1
VI) On a VI) On a scale of 1 to 10scale of 1 to 10, with 10 indicating a very significant impact, what will be , with 10 indicating a very significant impact, what will be the impact of the impact of Chinese-produced lift trucks on the North AmericanChinese-produced lift trucks on the North American market market over the next 5 years by Truck Class? over the next 5 years by Truck Class? ((This includes trucks made by ITA This includes trucks made by ITA member companies in China and shipped to the North America.) – member companies in China and shipped to the North America.) – (Survey Question 2)(Survey Question 2)
2008 Business Trend Survey2008 Business Trend Survey
1212
VII. On a scale of 1 to 10 with 10 indicating a very significant VII. On a scale of 1 to 10 with 10 indicating a very significant likelihood, what is the likelihood that a continuing weak likelihood, what is the likelihood that a continuing weak
dollar will result in manufacturing and component sourcing dollar will result in manufacturing and component sourcing be moved back to the USA from overseas? (Survey Question be moved back to the USA from overseas? (Survey Question
3)3)
New in 2008
4.0
6.8
9.0
0.0
2.0
4.0
6.0
8.0
10.0
Low Average High
18 Responses
1313
VIII. If it is likely, what types of manufacturing processes VIII. If it is likely, what types of manufacturing processes and/or component sourcing would be transferred back to the and/or component sourcing would be transferred back to the
USA? (Survey Question 4)USA? (Survey Question 4)
95%
90%
74% 74%
63%63%
53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
19 Responses
Electrical Systems
Hydraulic Components
Drive Trains
Structural Weldments
Mast and Attachments
Assembly
Other Component Systems
New in 2008
1414
IX) With regard to procurement practices and outsourcing, please IX) With regard to procurement practices and outsourcing, please state the percentage of your business, currently and in five state the percentage of your business, currently and in five years, which can be characterized in the following ways. years, which can be characterized in the following ways. (Survey Question 5) (Survey Question 5)
A.A. What percent of your components and subassemblies are What percent of your components and subassemblies are you buying?you buying?
B.B. What percent of those purchased components and subassemblies are What percent of those purchased components and subassemblies are used in other subassemblies (vs. being directly assembled on the used in other subassemblies (vs. being directly assembled on the truck)?truck)?
X) On a scale of 1 to 10, with 10 being very important, how X) On a scale of 1 to 10, with 10 being very important, how important are these issues which are outside the supplier’s important are these issues which are outside the supplier’s
XI) On a scale of 1 to 10, with 10 being very important, how important is XI) On a scale of 1 to 10, with 10 being very important, how important is a supplier’s capability to provide the following: (Survey Question 7A)a supplier’s capability to provide the following: (Survey Question 7A)
A) Sales Flexibility? 2007 2008
8.1
6.3
4.5
6.5
8.77.4
5.3
7.0
0
2
4
6
8
10
Long term sales
contracts
Multiple currency
availability
Surcharge
stablization
program
Adjustable
product deliveries
to meet changing
production
schedules
19 responses in each category19 responses in each category
1717
XII) On a scale of 1 to 10, with 10 being very important, how important is XII) On a scale of 1 to 10, with 10 being very important, how important is a supplier’s capability to provide the following: (Survey Question 7B)a supplier’s capability to provide the following: (Survey Question 7B)
B) Inventory Management?2007 2008
5.15.9
8.0
5.6
8.37.2
0
2
4
6
8
10
Dedicated safetystock inventory at
supplier's company
Consignmentinventories
Just in timedeliveries
19 responses in each category19 responses in each category
1818
XIII) On a scale of 1 to 10, with 10 being very important, how important is XIII) On a scale of 1 to 10, with 10 being very important, how important is a supplier’s capability to provide the following: (Survey Question 7C)a supplier’s capability to provide the following: (Survey Question 7C)
C) Processing?2007 2008
19 responses
7.16.4
8.2
7.0
0
2
4
6
8
10
Value added processing toraw materials
Timely warranty claimresponse
1919
XIV) On a scale of 1 to 10, with 10 being very important, how important XIV) On a scale of 1 to 10, with 10 being very important, how important is a supplier’s capability to provide the following: (Survey Question is a supplier’s capability to provide the following: (Survey Question 7D)7D)
D) Supplier's ability to interface electronically on such issues as
orders, order status, web casting?
7.89.1
0
2
4
6
8
10
19 responses19 responses
2007 2008
2020
XV) On a scale of 1 to 10, with 10 being very important, how important is XV) On a scale of 1 to 10, with 10 being very important, how important is a supplier’s capability to provide the followinga supplier’s capability to provide the following: : (Survey Question 7E)(Survey Question 7E)
E. Other Factors?
8.4 8.3
0
2
4
6
8
10
Engineering Support Ability to demostratecapacity,flexibility and growth with the
customer
19 responses
Revised in 2008
2121
XVI) Will your supplier base substantially increase, XVI) Will your supplier base substantially increase, substantially decrease, or stay approximately the same substantially decrease, or stay approximately the same over the next five years? (Survey Question 8)over the next five years? (Survey Question 8)
11%
4%
16%
21%
24%
58%
26%
63%65%
38%
58%
16%
0%
10%
20%
30%
40%
50%
60%
70%
increase decrease the same
2005
2006
2007
2008
19 responses
2222
XVII) Will your supplier base substantially increase, XVII) Will your supplier base substantially increase, substantially decrease, or stay approximately the same over substantially decrease, or stay approximately the same over
the next five years? (Survey Question 8)the next five years? (Survey Question 8)
2008 Business Trend Survey2008 Business Trend Survey
2424
58%
37%
5%0%
0 to 25% 26 to 50% 51 to 75% 76 to 100%
19 Responses
XVIII) What percent of trucks currently use “add on” data XVIII) What percent of trucks currently use “add on” data management systems? (Survey Question 9)management systems? (Survey Question 9)
New in 2008
% of Market
2525
XIX) What percent of trucks will incorporate “OEM Produced” XIX) What percent of trucks will incorporate “OEM Produced” data management systems in 2013? (Survey Question 10)data management systems in 2013? (Survey Question 10)
19 responses
New in 2008
42%37%
16%5%
58%
37%
5% 0%0%
20%
40%
60%
0 to 25% 26 to 50% 51 to 75% 76 to 100%
2008
2013
19 Responses
2008
2013
% of Market
2626
XX) What percent of trucks currently use electronic horns?XX) What percent of trucks currently use electronic horns?(Survey Question 11)(Survey Question 11)
16%
32%
21%
32%
0%
5%
10%
15%
20%
25%
30%
35%
0 to 25% 26 to 50% 51 to 75% 76 to 100%
19 Responses
2008 Responses
New in 2008
% of Market
2727
XXI) What percent of trucks will use electronic horns in XXI) What percent of trucks will use electronic horns in 2013? (Survey Question 12)2013? (Survey Question 12)
19 responses
New in 2008
19 Responses
% of Market
0% 11% 21%
68%
15%32%
21%32%
0%
50%
100%
0 to 25% 26 to 50% 51 to 75% 76 to 100%
2008
2013
19 Responses
2008
2013
% of Market
2828
XXII) What percent of trucks currently use LED XXII) What percent of trucks currently use LED lights/displays? (Survey Question 13)lights/displays? (Survey Question 13)
New in 2008
19 responses
10%16%
53%
21%
0%
10%
20%
30%
40%
50%
60%
0 to 25% 26 to 50% 51 to 75% 76 to 100%
19 Responses
2008 Responses
% of Market
2929
XXIII) What percent of trucks will use LED lights/displays XXIII) What percent of trucks will use LED lights/displays in 2013? (Survey Question 14)in 2013? (Survey Question 14)
19 responses
New in 2008
19 Responses
19 responses
0% 0% 10%
90%
10% 16%
53%
21%
0 to 25% 26 to 50% 51 to 75% 76 to 100%
2008
2013
19 Responses
2008
2013
% of Market
3030
XXIV) What percent of trucks currently recover energy from XXIV) What percent of trucks currently recover energy from regenerative braking? (Survey Question 15A)regenerative braking? (Survey Question 15A)
16%
63%
16%
5%0%
10%
20%
30%
40%
50%
60%
70%
0 to 25% 26 to 50% 51 to 75% 76 to 100%
19 Responses
2008 Responses
New in 2008
% of Market
3131
XXV) What percent of trucks will recover energy from XXV) What percent of trucks will recover energy from regenerative braking in 2013? (Survey Question 16A)regenerative braking in 2013? (Survey Question 16A)
19 responses
New in 2008
19 Responses
% of Market
5%11%
37%47%
16%
63%
16% 5%
0%
50%
100%
0 to 25% 26 to 50% 51 to 75% 76 to 100%
2008
2013
19 Responses
2008
2013
% of market
3232
XXVI) What percent of trucks currently recover energy from XXVI) What percent of trucks currently recover energy from lowering loads? (Survey Question 15B)lowering loads? (Survey Question 15B)
New in 2008
19 responses
79%
0%16% 5%
0%
20%
40%
60%
80%
0 to 25% 26 to 50% 51 to 75% 76 to 100%
19 Responses
2008 responses
% of Market
3333
XXVII) What percent of trucks will recover energy from XXVII) What percent of trucks will recover energy from lowering loads in 2013? (Survey Question 16B)lowering loads in 2013? (Survey Question 16B)
19 responses
New in 2008
19 Responses
% of Market
32% 32%26%
10%
79%
0%16% 5%
0%
20%
40%
60%
80%
0 to 25% 26 to 50% 51 to 75% 76 to 100%
2008
2013
19 Responses
2008
2013
% of Market
3434
XXVIII) On a scale of 1 to 10 with 10 being a lot, how likely is XXVIII) On a scale of 1 to 10 with 10 being a lot, how likely is it that there will be a requirement for environmentally it that there will be a requirement for environmentally friendly hydraulic fluids in lift trucks in 2013? (Survey friendly hydraulic fluids in lift trucks in 2013? (Survey
Question 17)Question 17)
NewNew in 2008in 2008
19 responsesLowAverage
High
Responses
7.0 7.7
10.0
0.0
2.0
4.0
6.0
8.0
10.0
19 Responses
Low
Average
High
3535
XXIX) On a scale of 1 to 10 with 10 being highly likely, how XXIX) On a scale of 1 to 10 with 10 being highly likely, how likely is it by 2013, increasing sophistication of hydraulic likely is it by 2013, increasing sophistication of hydraulic
control valve technology will require reduced levels of control valve technology will require reduced levels of contamination in hydraulic oil? (Survey Question 18)contamination in hydraulic oil? (Survey Question 18)
NewNew in 2008in 2008
19 responses
Low Average High
4.0
8.3
10.0
0.01.02.03.04.05.06.07.08.09.0
10.0
19 Responses
Low
Average
High
3636
XXX) What percent of the total electric truck market will fuel XXX) What percent of the total electric truck market will fuel cells have in the following periods? (Survey Question 19A)cells have in the following periods? (Survey Question 19A)
New in 2008
19 responses
26%
58%
16% 0%
0%
10%20%30%
40%50%60%
No Change Less than10%
10 to 20% More than20%
19 Responses
Within 2 Years
% of Market
3737
XXXI) What percent of the total electric truck market will fuel XXXI) What percent of the total electric truck market will fuel cells have in the following periods? (Survey Question 19A)cells have in the following periods? (Survey Question 19A)
19 responses
New in 2008
19 Responses
19 responses
5%
47%
27%21%
26%
58%
16%0%
NoChange
Lessthan10%
10 to20%
Morethan20%
19 Responses
Within 2 Years
Betw een 2 and 5 Years
% of Market
3838
XXXII) On a scale of 1 to 10 with 10 being the most likely, XXXII) On a scale of 1 to 10 with 10 being the most likely, what is the likelihood that fuel cell powered trucks will be what is the likelihood that fuel cell powered trucks will be
available by 2013? (Survey Question 19B)available by 2013? (Survey Question 19B)
19 responses 19 Responses
19 responses
7.7
7.1 7.0
6.5
7.0
7.5
8.0
Truck Class 1 Truck Class 2 Truck Class 3
19 Responses
2007 Responses
3939
XXXIII) On a scale of 1 to 10 with 10 being the most likely, XXXIII) On a scale of 1 to 10 with 10 being the most likely, what is the likelihood that fuel cell powered trucks will be what is the likelihood that fuel cell powered trucks will be
available by 2013? (Survey Question 19B)available by 2013? (Survey Question 19B)
19 responses 19 Responses
19 responses
8.5 7.8 8.5
7.7 7.1 7.0
0.0
5.0
10.0
Truck Class 1 Truck Class 2 Truck Class 3
19 Responses
2007 responses
2008 responses
4040
2008 Responses
37%37%
16%10%
0%5%
10%15%20%25%30%35%40%
Fuel cells arecompetitive
now
Will becompetitive
within 2years
Will becompetitivewithin 2 to 5
years
More than 5years will beneeded to becompetitive
XXXIV) When do you expect a fuel cell system (including XXXIV) When do you expect a fuel cell system (including hydrogen sourcing) to show a positive lifecycle cost hydrogen sourcing) to show a positive lifecycle cost
versus lead acid battery and charger systems? (Survey versus lead acid battery and charger systems? (Survey Question 20)Question 20)
New in 2008 19 Responses
4141
Customer Acceptance
10.09.2
5.0
0.0
2.0
4.0
6.0
8.0
10.0
Low Average High
Life Cyclec Cost
10.09.0
7.0
0.01.02.03.04.05.06.07.08.09.0
10.0
Low Average High
Delivery & Distribution of Hydrogen Fuel
10.09.3
7.0
0.01.02.03.04.05.06.07.08.09.0
10.0
Low Average High
Initial Cost
10.0
8.2
5.0
0.01.02.03.04.05.06.07.08.09.0
10.0
Low Average High
XXXV) On a scale of 1 to 10, with 10 being the most import, XXXV) On a scale of 1 to 10, with 10 being the most import, please rate the importance of the following items as they please rate the importance of the following items as they pertain to fuel technologies? - 19 Responses (Survey pertain to fuel technologies? - 19 Responses (Survey Question 21)Question 21)
New in 2008New in 2008
4242
XXXVI) What other energy source technologies (other than lead acid XXXVI) What other energy source technologies (other than lead acid batteries and fuel cells) could be used in 2013 (Lithium Ion, Carbon-batteries and fuel cells) could be used in 2013 (Lithium Ion, Carbon-
Lithium Ion Carbon- Graphite Matrix (FireFly) Super Capacitors Methanol Fuel Cells
New in 2008 14 Responses14 Responses
4343
53%
33%
21%
41%
39%
26%
6%
28%
32%
0%0%
21%
0-25% 26-50% 51-75% 76-100% % of Market
19 Responses
2006 responsefor 2011
2007 responsefor 2012
2008 responsefor 2013
XXXVII) What percent of the market will be garnered by opportunity XXXVII) What percent of the market will be garnered by opportunity charging within 5 years? (Survey Question 23) charging within 5 years? (Survey Question 23)
4444
XXXVIII) With regard to batteries and chargers, what XXXVIII) With regard to batteries and chargers, what percentage of trucks will use fast charging within 5 percentage of trucks will use fast charging within 5 years? (Survey Question 24)years? (Survey Question 24)
39%
47%
39%
16% 16%
5% 6%
32%
0-25% 26-50% 51-75% 76-100% % of Market
19 Responses
2007
2008
4545
64% 65%
74%
55%
60%
65%
70%
75%
2006 2007 2008
Safety
2006
20072008
57%47%
63%
0%
20%
40%
60%
80%
2006 2007 2008
Inter-cell Connection
2006
2007
2008
71%
76%
84%
60%
65%
70%
75%
80%
85%
2006 2007 2008
Cable Size
2006
2007
2008
54%
76%
95%
0%
20%
40%
60%
80%
100%
2006 2007 2008
Connection
2006
2007
2008
71%
82%95%
0%
20%
40%
60%
80%
100%
2006 2007 2008
Type "SB" or Din 43589-1
2006
2007
2008
XXXIX) Is there a need for international standards to be developed for XXXIX) Is there a need for international standards to be developed for fast charging in the following areas? (Survey Question 25)fast charging in the following areas? (Survey Question 25)
19 “YES” Responses
4646
XL) For Engine Powered forklifts, what percent change do you XL) For Engine Powered forklifts, what percent change do you foresee in their use within the next 5 years? (Survey Question foresee in their use within the next 5 years? (Survey Question
26A)26A)
28%11%
78%
28%
56%
11%
44%
33%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Decrease Stay the Same Increase
A. Diesel
2006
2007
2008
2008 Percentage of Change
Decrease greater than 50% 0%
Decrease 26 to 50% 16%
Decrease 11 to 25% 20%
Decrease 0 to 10% 42%
No Change 11%
Increase 1 to 10% 11%
Increase 11 to 25% 0%
Increase 26 to 50% 0%
Increase 50% or greater 0%
Revised in 2008
19 Responses19 Responses
4747
XLI) For Engine Powered forklifts, what percent change do XLI) For Engine Powered forklifts, what percent change do you foresee in their use within the next 5 years? (Survey you foresee in their use within the next 5 years? (Survey
Question 26B)Question 26B)
83%
78%
95%
17%
22%
5%
0% 0% 0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Decrease Stay the Same Increase
B. Gasoline
2006
2007
2008
Revised in 2008
19 Responses19 Responses
2008 Percentage of Change
Decrease greater than 50% 11%
Decrease 26 to 50% 21%
Decrease 11 to 25% 42%
Decrease 0 to 10% 21%
No Change 5%
Increase 1 to 10% 0%
Increase 11 to 25% 0%
Increase 26 to 50% 0%
Increase 50% or greater 0%
4848
XLII) For Engine Powered forklifts, what percent change do XLII) For Engine Powered forklifts, what percent change do you foresee in their use within the next 5 years? (Survey you foresee in their use within the next 5 years? (Survey
Question 26C)Question 26C)
29%
33%
10%
29%
45%
32%
42%
22%
58%
0%
10%
20%
30%
40%
50%
60%
Decrease Stay the Same Increase
C. Compressed Natural Gas
2006
2007
2008
Revised in 2008
19 Responses19 Responses
2008 Percentage of Change
Decrease greater than 50% 0%
Decrease 26 to 50% 0%
Decrease 11 to 25% 0%
Decrease 0 to 10% 10%
No Change 32%
Increase 1 to 10% 42%
Increase 11 to 25% 0%
Increase 26 to 50% 0%
Increase 50% or greater 16%
4949
XLIV) For Engine Powered forklifts, what percent change do XLIV) For Engine Powered forklifts, what percent change do you foresee in their use within the next 5 years? (Survey you foresee in their use within the next 5 years? (Survey
Question 26D)Question 26D)
6% 0%
37%
77%
39%
10%
17%
61%
53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Decrease Stay the Same Increase
D. LPG
2006
2007
2008
Revised in 2008
19 Responses19 Responses
2008 Percentage of Change
Decrease greater than 50% 0%
Decrease 26 to 50% 0%
Decrease 11 to 25% 11%
Decrease 0 to 10% 26%
No Change 10%
Increase 1 to 10% 37%
Increase 11 to 25% 16%
Increase 26 to 50% 0%
Increase 50% or greater 0%
5050
XLV) For Engine Powered forklifts, what percent change do XLV) For Engine Powered forklifts, what percent change do you foresee in their use within the next 5 years? (Survey you foresee in their use within the next 5 years? (Survey
Question 26E)Question 26E)
0%
74%
26%
0%
20%
40%
60%
80%
Decrease Stay the Same Increase
E. Other ( e.g., ethanol or methanol)
Decrease
Stay the Same
Increase
Revised in 2008
19 Responses19 Responses
2008 Percentage of Change
Decrease greater than 50% 0%
Decrease 26 to 50% 0%
Decrease 11 to 25% 0%
Decrease 0 to 10% 0%
No Change 74%
Increase 1 to 10% 16%
Increase 11 to 25% 10%
Increase 26 to 50% 0%
Increase 50% or greater 0%
5151
XLVI) On a scale of 1 to 10 with 10 being the very likely, XLVI) On a scale of 1 to 10 with 10 being the very likely, what is the likelihood that hybrid trucks will be available what is the likelihood that hybrid trucks will be available
by 2013? (Survey Question 19D)by 2013? (Survey Question 19D)
19 responses 19 Responses
19 responses
6.0
5.4
5.0
5.5
6.0
Truck Class 4 Truck Class 5
19 Responses
2007 Responses
5252
XLVII) On a scale of 1 to 10 with 10 being the very likely, XLVII) On a scale of 1 to 10 with 10 being the very likely, what is the likelihood that hybrid trucks will be available what is the likelihood that hybrid trucks will be available
by 2013? (Survey Question 19D)by 2013? (Survey Question 19D)
19 responses 19 Responses
19 responses
8.27.5
6.0 5.4
0.0
2.0
4.0
6.0
8.0
10.0
Truck Class 4 Truck Class 5
19 Responses
2007 responses
2008 responses
5353
XLVIII) On a scale of 1 to 10 with 10 being very likely, how XLVIII) On a scale of 1 to 10 with 10 being very likely, how likely is it that the following types of hybrid trucks will be in likely is it that the following types of hybrid trucks will be in
use in 2013? (Survey Question 19C)use in 2013? (Survey Question 19C)
NewNew in 2008in 2008
19 responses
8.1
5.6
0.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
IC/Electric IC/Hydraulic FluidPressure Energy
Other
19 Responses
IC/Electric
IC/Hydraulic Fluid Pressure Energy
Other
5454
XLIX) With regard to electro-hydraulic controls for IC and battery 4-wheel XLIX) With regard to electro-hydraulic controls for IC and battery 4-wheel trucks, what percentage of each do you anticipate will be using electro-trucks, what percentage of each do you anticipate will be using electro-hydraulic controls in 2008 and 2013? (Survey Question 27) hydraulic controls in 2008 and 2013? (Survey Question 27)
16%
10%16%
23%
41%
26%
37%41%
0%
10%
20%
30%
40%
50%
Current In 5 Years
2005 2006 2007 2008
IC trucks Battery 4-wheel trucks
18 responses
21%
12%
25%29%
48%
30%
44%
50%
0%
10%
20%
30%
40%
50%
Current In 5 Years
2005 2006 2007 2008
5555
A. Use of fork positioners
With “hang on” fork positioners
19 responses
With “integral” fork positioners
XL) On a scale of 1 to 10, with 10 being the most likely, how would you XL) On a scale of 1 to 10, with 10 being the most likely, how would you rate the likelihood of future technology changes within specific rate the likelihood of future technology changes within specific product areas for new vehicles within the next 5 years? (Survey product areas for new vehicles within the next 5 years? (Survey Question 28A)Question 28A)
4.6 4.65.4
5.95.6
6.5
0.0
2.0
4.0
6.0
8.0
10.0
Hang on Integral
2006
2007
2008
5656
B. Sideshifting and positioning together
With “hang on” fork positioners
19 responses
With “integral” fork positioners
XLI On a scale of 1 to 10, with 10 being the most likely, how would you XLI On a scale of 1 to 10, with 10 being the most likely, how would you rate the likelihood of future technology changes within specific rate the likelihood of future technology changes within specific product areas for new vehicles within the next 5 years? (Survey product areas for new vehicles within the next 5 years? (Survey Question 28B)Question 28B)
4.4 4.7 4.7
6.75.8
6.3
0.0
2.0
4.0
6.0
8.0
10.0
Hang on Integral
2006
2007
2008
5757
C. Use of these technologies in high volume trucks
As “hang on” products
19 responses
As “integral” products
XLII) On a scale of 1 to 10, with 10 being the most likely, how would you XLII) On a scale of 1 to 10, with 10 being the most likely, how would you rate the likelihood of future technology changes within specific rate the likelihood of future technology changes within specific product areas for new vehicles within the next 5 years? (Survey product areas for new vehicles within the next 5 years? (Survey Question 28C)Question 28C)
4.7 4.45.0
6.55.9
6.6
0.0
2.0
4.0
6.0
8.0
10.0
Hang on Integral
2006
2007
2008
5858
XLIII)XLIII) What percentage increase in the use of What percentage increase in the use of ““integralintegral”” versus versus ““hang onhang on”” side shifters do you predict for the North side shifters do you predict for the North American market by 2013? (Survey Question 29) American market by 2013? (Survey Question 29)
5%
33%
11%
25%
33%
26%
45%
22%
47%
25%
11%16%
0-25% 26-50% 51-75% 76-100%
Percentage of Market
2006 2007 2008
19 responses19 responses
vs.vs.
5959
XLIV) XLIV) What percentage of trucks will use single valve What percentage of trucks will use single valve technology to control multiple functions in 2008 and technology to control multiple functions in 2008 and 2013? (Survey Question 30) 2013? (Survey Question 30)
17%
13%
21%
25%
29%
37%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Current In 5 Years
2006 response
2007 response
2008 response
19 responses
6060
ITA RelatedITA Related
6161
A. In ITA Spring and Fall Meetings
8.47.8
8.37.6
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
2005 2006 2007 2008
XLV) On a scale of 1 to 10, with 10 being extremely XLV) On a scale of 1 to 10, with 10 being extremely important how important is participation by Associate important how important is participation by Associate
XLVI) Please indicate if the following individuals in your XLVI) Please indicate if the following individuals in your company were consulted in answering these questions (check company were consulted in answering these questions (check as many as were contacted): (Survey Question 32)as many as were contacted): (Survey Question 32)
2005 2006 2007 2008
Chief Marketing Manager 13 14 13 9
Chief Technical Officer 9 9 9 11
Other 13 14 11 7
6363
Results of the 2008 Business Trends Survey
Presentation by:Ed Dailey (GSP-Thyssenkrupp)
Business Trends 2008 Panel Members
Panel members include:
Dan Kapellen (Woodward)Urs Nager (Anderson Power Products)
Dirk von Holt (Superior Signals Inc)
2008 ITA Fall MeetingThe Fairmont Scottsdale Princess Resort
