Margaret ArakawaGM, Windows & Devices

Partner Pre-flight SummitJune 3, 2015

2

“The Bottom Line: Microsoft expects Windows 10 to be familiar enough to users, but will blow their minds once they get acquainted with the new features that are designed to

maximize productivity.”

ALYSSA NEWCOMB, ABC News

Windows 10 in the News

Windows 10 Delights at the CIO Summit

Likelihood to Recommend Windows Tablet

89% 89%

CA CIOs EPG CIOs

Windows Devices on IT Standards List

45%

Surface

66%

Surface

Plan to Deploy W10 <1yr after launch

79% 77%

CA CIOs EPG CIOs CA CIOs EPG CIOs

“… absolutely like the UI of Windows 10 …Looking forward to putting it through its paces”

Chris Wittrig, VP of Technology, LAND HOME FINANCIAL

“Surface (Pro) 3 with Windows 10 is a game changer”

Blake Rooney, IT Director, HUSCH AND EPPENBERGER

“I’m having an emotional crisis. I’ve decided to break up with my iPad and iPhone”

Kim Walker, Head of Global IT, INTERGEN ENERGY

“The devices offer a clean fresh approach that is consistent with where I am driving our IT organization. I am looking forward to evangelizing your products in my company”

Noel Gayle, CIO EURAMAX INTERNATIONAL

“Amazing products, you’ve come a long way!!”

Gus Apostol, Director of Enterprise Information, NORDSTROM

100% OEM

100% OEM

“I must say, I sure like this Surface and W10!!”

Doug Walton, EVP and CIO, HEALTHGRADES INC

for Enterprise

Be more productiv

e

Innovative devices for

your business

Managed for continuous innovation

Protection against modern security

threats

Windows 10 for Enterprise

Protection against modern security

threatsDevice Guard,

Windows Hello* and Passport

Enterprise Data

Protection

*Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors.

Managed for continuous innovation

Upgrade & provisioning

Current Branch for Business

Be more productive

Microsoft Edge, Office

Universal Apps

Innovative devices for making things

happen

Continuum, Pen,

BiometricsIoT

Windows 10 for Enterprise

Protection against modern security

threatsDevice Guard,

Windows Hello* and Passport

Enterprise Data

Protection

*Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors.

Managed for continuous innovation

Upgrade & provisioning

Current Branch for Business

Be more productive

Microsoft Edge, Office

Universal Apps

Innovative devices for making things

happen

Continuum, Pen,

BiometricsIoT

Windows 10 for Enterprise

Protection against modern security

threatsDevice Guard,

Windows Hello* and Passport

Enterprise Data

Protection

*Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors.

Managed for continuous innovation

Upgrade & provisioning

Current Branch for Business

Be more productive

Microsoft Edge, Office

Universal Apps

Innovative devices for making things

happen

Continuum, Pen,

BiometricsIoT

Windows 10 for Enterprise

Protection against modern security

threatsDevice Guard,

Windows Hello* and Passport

Enterprise Data

Protection

*Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors.

Managed for continuous innovation

Upgrade & provisioning

Current Branch for Business

Be more productive

Microsoft Edge, Office

Universal Apps

Innovative devices for making things

happen

Continuum, Pen,

BiometricsIoT

Windows 10 for Enterprise

Protection against modern security

threatsDevice Guard,

Windows Hello* and Passport

Enterprise Data

Protection

*Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors.

Managed for continuous innovation

Upgrade & provisioning

Current Branch for Business

Be more productive

Microsoft Edge, Office

Universal Apps

Innovative devices for making things

happen

Continuum, Pen,

BiometricsIoT

Increase the ROI from your infrastructure sales Enhance app profitability (IE and Win 32 app migration) Unlock device opportunities Accelerate cloud services attach Capture new licensing opportunities

What is the Partner Opportunity?

11

US Windows 10 Launch

Internal Readiness

Partner Readiness & Excitement

Customer Excitement & References

Microsoft Confidential – For Internal Use Only

• Broad Windows 10 deployment• Targeted “Windows Update for Business” deploymentsDeployment

• 100% sales & technical trained • US District and Regional Kickoffs & US Sub Airlift

• 1st & 3rd party events, US launch events, webcasts & digital• 25 First Wave customer references and 470 RDP accounts

• Pre-Flight Summit, WPC, Partner Marketing Days and Technical Training Series

• US partner webcast series, MPN and PMC build out

1

2

3

4

Partner Readiness & ExcitementPre-Launch Launch + 90 days Commercial Launch

Deployment MastersSeries of virtual technical training focusing on Windows 10 deployment and management

Pre-flight Summit2-day, in-person conference for elite partners’ sales & marketing and technical leads

App Acceleration Lab3-day, in-person, hands-on workshop for top ISVs to start building Windows 10 solutions (target 40% completion)

WW Partner Conference (WPC)Excite and activate US partners to invest in Windows

Channel Incentives Windows Accelerate. Windows Elite (P-seller) Program, devices and deployment offers

MPN Competency Updated competency, certification, training, benefits/IUR and gamification for Windows 10

Windows 10 RoadshowWindows 10 partner event in major cities across US. Introducing new hardware, Surface Hub, HoloLens & new feature demos

Partner co-marketingWith- and Thru-partner Windows 10 Awareness and Demand Generation campaigns

Partner case studiesDeployment and Solutions/Application development success stories

712

Microsoft Confidential – Shared under NDA

25 US customersSignificant PR commitmentResources to aid deployment

Windows 10 General Deployment-(X% of accts)Windows Update for Business Pilot - 470 US CustomersFunding for POCs and App Compat

Broad trial of RTM software distributed via broad customer outreach

Windows 10 Deployment & Evidence Programs

FIRSTWAVE

RAPID DEPLOYMENT

PROGRAM

COMMERCIAL CUSTOMER PREVIEW PROGRAM

SALES AND MARKETING PROGRAMSDrive customer evidence and sales

Technology Adoption Program78 Active US customersHigh touch engagements

Technology Preview Program(AKA Windows Insider)>3M global customersAccess to pre-release bits

ENGINEERING PROGRAMSDrive customer feedback into product

13

Microsoft Confidential – For Internal Use Only

5 - 15 day

Windows 10 Mobility PoC

FY16 Windows Accelerate Program: Windows as a Service PoC and Pilot

3-5/10-15 day

Windows 10 Enterprise PoC

5/15 day

Universal App-Dev PoC

3 dayWindows Phone Productivity & Management

PoC

May/Q1

Fall

Q1

3 day

IE Migration PoC

July

Deployment Mobility (ECS)

Q1

App-Dev25 - 50 day

Windows 10 Pilot

Sept

Windows 10 Campaigns & ProgramsEnterprise Mobility Campaign - Partner Marketing Center

#modernbiz Campaign - http://aka.ms/modernbiz

Call To Action

Download the Windows 10 Technical Preview. Test compatibility and deployment.

Join the Windows Insider Program and provide feedback.

Leverage Windows 10 content on Partner Marketing Center (PMC).

Drive IE11 Migration, Windows 10 PoCs and new app creation