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IMPORTANT NAMES IN
PSYCHOLOGY
PSYCHOLOGY AND HUMAN BEHAVIOR
CLASSIFICATION OF BEHAVIOR
S-IV-R THEORY OF BEHAVIOR
BEHAVIOR PATTERN v/s
BEHAVIOR REPERTOIRE
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WILHELM WUNDT
The field and study of psychology was truly born when WILHELM WUNDT
established the first psychology lab in Leipzig, Germany. Wundt's researchutilized a school of thought known as structuralism, which involveddescribing the structures that compose the mind.
SIGMUND FREUD
Known as the “Father of Psychoanalysis.” He was the one who definedthe three theoretical constructs in terms of whose activity and interaction
mental life is described: id, ego, and super-ego.
WILLIAM JAMES
He established the first psychology laboratory at Harvard University in theUnited Stated. He broadened the scope of Psychology in America beyondthe subjects studied by Wundt to such an extent that it now encompassesthe whole wide field of human behavior.
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The field of psychology helps us to –
1. Understand human behavior
2. Predict human behavior
3. Control human behavior
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Knowledge = Understanding of Human Behavior
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Understanding ofHuman Behavior
PredictHuman Behavior
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It is a process (an on-going activity) rather than athing.
It cannot be handled or held.
It varies from moment to moment.
It is often obscure, if not hidden.
TO UNDERSTAND WHY PEOPLE BEHAVE AS THEY DO AND TO USE SUCH KNOWLEDGE AS A BASIS FOR PREDICTING
AND CONTROLLING FUTURE BEHAVIOR CONSTITUTE A CHALLENGING JOB – EVEN FOR PSYCHOLOGIST.
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OVERT VS. COVERT
Overt behavior is any action or response that can be observedand perceived by another person. Through a man’s overt
behavior we can infer that he is afraid, hungry, angry, or in love,and perhaps, judge the intensity of such feelings and emotions.
Examples: crying, laughing, jumping, sitting, etc.
Covert behavior is one which cannot be observed nor perceivedbut is usually inferred from the person’s overt actions or revealed
by the individual’s introspective reports about himself.
Examples: thinking, dreaming, listening, and most of our feelingsand emotions.
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VERBAL VS. NON-VERBAL
Verbal behavior refers to what a person says and how he say it.Requests, commands, questions, and the like may be expressed
orally, or in writing.
Non-verbal behavior refers to external body movements or anyof its parts like the hands, legs, eyes, face, or head which conveysa certain message and becomes the occasion for another
person’s reaction depending on how it is interpreted.
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CONSCIOUS VS. UNCONSCIOUS
Conscious behavior refers to actions performed deliberately orintentionally or actions of which the individual is aware. Theyusually emerge because there are reasons (or consciousmotives) for doing them.
Examples: a person eats because he is hungry, he clenches hisfist when angry, he laughs when he is happy, etc.
Unconscious behavior refers to an action performed by anindividual without his being aware of it. This often happens when
one is simultaneously engage in a number of conscious activitiesthat prevent him from being aware of other actions that he mayperforming at the same time. For example, when one is in deepthinking, he is normally not aware of the movements of his mouthand eyebrows, nor of his hands, and other parts of the body.
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RESPONDENT VS. OPERANT
Respondent or reflex behavior is an unlearned and involuntaryresponse to a given stimulus.
Examples: the knee-jerk response to a tap on the patellar tendon,salivating at the sight of green mango, the blinking of the eyes
upon exposure to strong light, etc.
Operant behavior refers to an action that occurs without a knownstimulus which has some consequences.
Examples: walking, talking, and other similar acts which arestrengthened or repeated if “rewarded” by certain consequences,
such as a relaxing and invigorating feeling, hearing one’s pleasant
voice, etc.
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NORMAL VS. ABNORMAL
A behavior is considered normal if it conforms to the standardsset up by the social environment in which it was performed and it
is said to be abnormal if it deviates from such norms.
Every society has its own norms or standards of behavior so thatconsequently, the definitions of normal and abnormal behavior willdiffer from one society to another.
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A person’s response to a stimulus situation or external event is
influenced by his perception of the stimulus. In turn, his perception is
influenced by a complex of factors termed as intervening variables. Thisis known as the stimulus - intervening variable – response (S-IV-R)theory of behavior.
INTERVENING
VARIABLES
MotivesBeliefs
AssumptionsPrejudicesAttitudes
AspirationsFeelingsEmotions
ExpectationsSocial values, etc.
OVERT
BEHAVIORSTIMULUS or
EXTERNAL EVENT
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The series of actions an individual does thatcharacterize his manner of responding to a stimulussituation is known as behavior pattern.
These are actions which are normally recognizedas one coherent behavioral unit, held together andidentified by the goal or end.
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All the behavior patterns of an individual, whethercovert or overt, conscious or unconscious, which
distinguish him from any other individual comprisehis behavior repertoire.
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