by
Thailand Automotive Institute
1
20-21June 2013
BITEC, Bangkok -Thailand
Panel Discussion:
“ASEAN in the Eyes of Global Green Automotive Manufacturers
as Strategic Hub of Auto Production to the World”
Global Automobile Production Ranking 2012
2
Total Global Production 2012 : 84,141,209 units
Overview of ASEAN Automotive Industries
3
Thailand • Population : 67 Million
• Production 2012 : 2,453,717 Units
• Sales 2012 : 1,436,335 Units
• Product Champion : 1-ton Pick up & Eco car
Indonesia • Population : 240 Million
• Production 2012 : 1,065,557 Units
• Sales 2012 : 1,116,212 Units
• Product Champion : SUV and MPV, Big Truck
Philippines • Population : 92 Million
• Production 2012: 75,413 Units
• Sales 2012 : 156,654 Units
Vietnam • Population : 87 Million
• Production 2012 : 73,673 Units
• Sales 2012 : 80,453 Units
• Product Champion : Motorcycle
Malaysia • Population : 28 Million
• Production 2012 : 569,620 Units
• Sales 2011 : 627,753 Units
• Product Champion : Passenger Car ASEAN Key Indicators • Population 2011 : 608.8 million
• GDP 2011 : 2,153 Billion (US$)
• GDP 2011 Growth rate : 4.4%
• Car Production 2012 : 4.23 million units
• Car Total Sales 2012 : 3.41 million units
Source: ASEAN Automotive Federation CAGR = Compound Annual Growth Rate
Overview of ASEAN Automobile Production
4
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
Phillipines
Vietnam
Malaysia
Indonesia
Thailand
ASEAN
CAGR 2012
7%
-0.4%
5%
21%
14%
14%
(Units)
Light Duty Vehicle Production and Sales in Thailand
Source: *Automotive Intelligent Unit, Thailand Automotive Institute (TAI) §LMC Automotive (2013) ASEAN Automotive Monthly: March 2013
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Numb
er of
LDV
s
Years
Production
Domestic sales
Actual data * Forecast§
5
3,000,000
2015
Productivity
Improvement
Cluster/Supply chain
Network
Green manufacturing
Integrated AHRD
System Development
Capability upgrading
AHRD Alliance
Human
Resources Development
Strategic Plan (3 COEs + 2 ENVs)
VISION 2021“Thailand is a global green automotive production base
with strong domestic supply chains which create high value added for the country”
Entrepreneur
Strength Enhancement
Alternative energy
Light weight vehicles
Vehicle safety
Advanced production T technology
Research and
TechnologyDevelopment
• Testing and R&D Centers
• Automotive Academy
ENV-1
Infrastructure
•Policy Integration
•Policy Research Support•Promote Investment Promotion for Green Products and Suppliers
•Branding for REM
• Automotive Information Centers
COE-1 COE-2 COE-3
COE = Center of Excellence ENV = Good Business Environment
Master Plan for Thai Automotive Industry 2012-2016
6
Thank You
Thank You
7
Background and Current Situation
of ASEAN & Thailand Automotive Industry
9
by Thailand Automotive Institute
Update 19 June 2013
Global Automobile Production 2000-2012
Source: OICA & FOURIN
10
Global Automobile Production Ranking 2012
11
Total Global Production 2012 : 84,141,209 units
Source: FOURIN
Global Automobile Sale Ranking 2012
12
Total Global Sale 2012 : 76,910,547 units
Current Situation of Thailand Automotive Industry
13
Proportion of Type of Vehicles in Thailand Production
Double-Cab
37%
Pickup 1 ton
24%
Passenger Car
34%
Bus/Truck
1%SUV
7%
14
Thailand Automobile Production Capacity
15
Thailand Vehicle Export to the World 2011-2012
17%
0%
30%
-18%-12%
10%
-30%
-20%
-10%
0%
10%
20%
30%
40%
0
50000
100000
150000
200000
250000
300000
350000
Asia Oceania Middle East Africa Europe Central & South America
Jan-Dec'11 Jan-Dec'12 Growth
16
Export-Import of Thailand Automotive Industry 2012
2011 2012 Growth
(Jan-Dec) (Jan-Dec) (%)
Export 780,944 1,010,402 29-Car 342,880 494,350 44
-Motorcycle 24,783 35,486 43
-Auto parts 413,281 480,566 16
Import 395,416 669,113 69
-Car 51,521 73,090 42
-Motorcycle 1,305 4,009 207
-Auto parts 342,590 592,015 73
Export > Import 385,528 341,289 -11
Unit : M.B.
17
18
140,534
168,096
190,731
145,179
208,002
208,755
215,331
214,386
232,604
252,165
256,581221,353
236,025
229,204
256,280
170,451
0
50,000
100,000
150,000
200,000
250,000
300,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Motor vehicle production (Jan-Apr 2013)
Jan-Apr '13 = 891,960 unitsJan-Apr '12 = 644,540 units
YoY Growth = 17%MoM Growth = -33%
Cummulative growth = 38%
18
77,019
91,325
110,977
87,788
115,943
123,522
131,717
129,606
132,680
142,839
148,052
144,676
125,817
129,910
157,529
109,673
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Motor vehicle sales (Jan-Apr 2013)
Jan-Apr '13 = 522,929 unitsJan-Apr '12 = 367,109 units
YoY Growth = 25%MoM Growth = -30%
Cummulative growth = 42%
19
53,591
77,314
89,815
55,433
85,988
94,727
94,838
85,27998,268
98,284
100,22586,29786,697
94,527102,742
67,641
0
20,000
40,000
60,000
80,000
100,000
120,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Motor vehicle (CBU) Export (Jan-Apr 2013)
Jan-Apr '13 = 351,607 unitsJan-Apr '12 = 276,153 units
YoY Growth = 22%MoM Growth = -34%
Cummulative growth = 27%
20
16%43%
-4%
43%
19%
56%
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
Asia Oceania Middle East Africa Europe Central & South
America
Motor vehicle export (CBU) by region
Apr'12 Apr'13
21
Thailand Motorcycle Production Capacity
Assembler Capacity 2012
Honda 1,400,000
Yamaha 600,000
Suzuki 450,000
Kawasaki 150,000
Total 2,600,000
22
216,850224,969
243,203
189,475
238,574
231,728
239,886
222,078
217,281
202,118
196,615
183,384193,143185,645
207,348
178,259
0
50,000
100,000
150,000
200,000
250,000
300,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Motorcycle production (Jan-Apr 2013)
Jan-Apr '13 = 764,395 unitsJan-Apr '12 = 874,497 units
YoY Growth = - 6%MoM Growth = - 4%
Cummulative growth = - 13%
23
150,033
178,619190,944
157,513
214,809
214,102
187,771
179,715
170,858
167,009
165,774
152,894
180,253 177,736191,076
169,031
0
50,000
100,000
150,000
200,000
250,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Motorcycle sales (Jan-Apr 2013)
Jan-Apr '13 = 718,096 unitsJan-Apr '12 = 677,109 units
YoY Growth = 7.3%MoM Growth = - 12%
Cummulative growth = 6%
24
84,705
75,425
68,25054,909
71,341
71,772
64,801
61,307
66,515
70,356
81,595
85,959
69,44972,938
79,754
59,044
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Motorcycle (CBU&CKD) Export (Jan-Apr 2013)
Jan-Apr '13 = 281,185 unitsJan-Apr '12 = 283,289 units
YoY Growth = 8%MoM Growth = -26%
Cummulative growth = -1%
25
ASEAN Competitiveness of Thailand Automotive Industry
26
Overview of ASEAN Automotive Industries
27
Thailand • Population : 67 Million
• Production 2012 : 2,453,717 Units
• Sales 2012 : 1,436,335 Units
• Product Champion : 1-ton Pick up & Eco car
Indonesia • Population : 240 Million
• Production 2012 : 1,065,557 Units
• Sales 2012 : 1,116,212 Units
• Product Champion : SUV and MPV, Big Truck
Philippines • Population : 92 Million
• Production 2012: 75,413 Units
• Sales 2012 : 156,654 Units
Vietnam • Population : 87 Million
• Production 2012 : 73,673 Units
• Sales 2012 : 80,453 Units
• Product Champion : Motorcycle
Malaysia • Population : 28 Million
• Production 2012 : 569,620 Units
• Sales 2011 : 627,753 Units
• Product Champion : Passenger Car ASEAN Key Indicators • Population 2011 : 608.8 million
• GDP 2011 : 2,153 Billion (US$)
• GDP 2011 Growth rate : 4.4%
• Car Production 2012 : 4.23 million units
• Car Total Sales 2012 : 3.41 million units
Automobile Production & Share in ASEAN 2012
28
Source: ASEAN Automotive Federation CAGR = Compound Annual Growth Rate
Overview of ASEAN Automobile Production
29
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
Phillipines
Vietnam
Malaysia
Indonesia
Thailand
ASEAN
CAGR 2012
7%
-0.4%
5%
21%
14%
14%
(Units)
Source: Boston consulting group
Competitiveness Benchmarking of Thailand, Indonesia, Malaysia
30
ASEAN Countries’ Positioning in Automotive Industry
ASEAN Automotive Matrix
No Production Base Strong Production Base
Increasing demand
High
domestic
demand
Increasing capacity
Low
Domestic
demand
31
Strength
1.World Production base (Rank No. 10 in 2012)
2.Supplier’s long experience
3.Competitive supply chain
4.High skill labor
5.Competitive in geographical area
6.Government policy
Weakness
1.Inadequate of Testing , R& D center for development
2.Cost of labor in creasing
3.Trend to lack of skill labor in future
4.Few number in outbound investment
5.Know-how transfer
Opportunity
1.Investment confidence with government policy
2.New Testing, R&D center investment
3.FDI in new products
4.Growth and development of supplier
from Thailand to be the world production base and hub of ASEAN
5.AEC 2015 increase free flow of products, labor, trade and investment
6.Development of alternative/renewable energy vehicles
Threat
1.Uncertainty from the climate change
2.NTBs/NTMs increasing in competition
3.Development of the competitor in
advanced technology (China, India, Indonesia, Malaysia)
4.Change of new automotive technology
Strength
1.World Production base (Rank No. 10 in 2012)
2.Supplier’s long experience
3.Competitive supply chain
4.High skill labor
5.Competitive in geographical area
6.Government policy
Weakness
1.Inadequate of Testing , R& D center for development
2.Cost of labor in creasing
3.Trend to lack of skill labor in future
4.Few number in outbound investment
5.Know-how transfer
Opportunity
1.Investment confidence with government policy
2.New Testing, R&D center investment
3.FDI in new products
4.Growth and development of supplier
from Thailand to be the world production base and hub of ASEAN
5.AEC 2015 increase free flow of products, labor, trade and investment
6.Development of alternative/renewable energy vehicles
Threat
1.Uncertainty from the climate change
2.NTBs/NTMs increasing in competition
3.Development of the competitor in
advanced technology (China, India, Indonesia, Malaysia)
4.Change of new automotive technology
SWOT Analysis of Thailand Automotive Industry
32
Thailand Automotive Industry Development
Master Plan 2012-2016
33
The Way Forward of Thailand
34
Vision 2021
“Thailand is a global green
automotive production base with
strong domestic supply chains which
create high value added for the
country”
ประเทศไทยเป็นฐานการผลิตยานยนตข์องโลกด้วยห่วงโซ่อุปทาน (Supply chain) ที่สรา้งมูลค่าเพ่ิมในประเทศและเป็นมิตรกับ
สิ่งแวดล้อม
“Thailand is a global green
automotive production base with
strong domestic supply chains which
create high value added for the
country”
ประเทศไทยเป็นฐานการผลิตยานยนตข์องโลกด้วยห่วงโซ่อุปทาน (Supply chain) ที่สรา้งมูลค่าเพ่ิมในประเทศและเป็นมิตรกับ
สิ่งแวดล้อม
Green = Environmental friendly & international standard
Vision 2011
“Thailand is production base in Asia
which creates more value added to
the country with strong automotive
parts industry”
ประเทศไทยเป็นฐานการผลิตยานยนตข์องเอเชีย สามารถสรา้งมูลค่าเพ่ิมในประเทศ
ด้วยอุตสาหกรรมช้ินส่วนยานยนต์ที่แข็งแกรง่
“Thailand is production base in Asia
which creates more value added to
the country with strong automotive
parts industry”
ประเทศไทยเป็นฐานการผลิตยานยนตข์องเอเชีย สามารถสรา้งมูลค่าเพ่ิมในประเทศ
ด้วยอุตสาหกรรมช้ินส่วนยานยนต์ที่แข็งแกรง่
Productivity
Improvement
Cluster/Supply chain
Network
Green manufacturing
Integrated AHRD
System Development
Capability upgrading
AHRD Alliance
Human
Resources Development
Strategic Plan (3 COEs + 2 ENVs)
VISION 2021“Thailand is a global green automotive production base
with strong domestic supply chains which create high value added for the country”
Entrepreneur
Strength Enhancement
Alternative energy
Light weight vehicles
Vehicle safety
Advanced production T technology
Research and
TechnologyDevelopment
• Testing and R&D Centers
• Automotive Academy
ENV-1
Infrastructure
•Policy Integration
•Policy Research Support•Promote Investment Promotion for Green Products and Suppliers
•Branding for REM
• Automotive Information Centers
COE-1 COE-2 COE-3
COE = Center of Excellence ENV = Good Business Environment
Master Plan for Thai Automotive Industry 2012-2016
35
Thank You For More Information
Please contact
Thailand Automotive Institute
Email : [email protected]
Tel : 02-712-2414 # 6502
