“Where Healthcare Marketers Connect” VOL. 21, NO 11 www.HMExchange.com PRST STD US Postage PAID Permit #195 Greenfield, OH THE EXCHANGE P.O. Box 64 Verona, New Jersey 07044 2012 DECEMBER Download Our New Digital Edition! hmexchange.com Next Month... Overcoming Adversity 20 Also Inside... 4 Announcements 14 Holiday Photo Contest Online... hmexchange.com Association News Marketplace Contests Mailbags Andrew J. Watson WOCKHARDT USA Battling Cancer and Empowering Survivors PAGE 12 Susan A. Lovenberg AMERICAN MEDICAL ASSOCIATION Holiday Musts PAGE 19 Theresa Heintz CMI/COMPAS The “Year of Giving” at CMI/ Compas PAGE 6 Shannon E. Ferguson ADVANCE FOR NPS & PAS The Christmas Parade PAGE 20 Nora Boyle CUSTOM MADE MEETINGS & CONFERENCES Jim...The Joke’s On You! PAGE 20 Lynn Gale /ALERT MARKETING Cherished Traditions PAGE 20 Cindy Stone ABELSONTAYLOR HeartsATWork Five Years and Counting PAGE 10 Nancy Mitchell EVENTS UNLIMITED Holiday Scene and Sip PAGE 20 Monique Michowski HAYMARKET MEDIA Making Catholic and Jewish Work... TOGETHER PAGE 18 Michael J. O’Brien II STARCOM MEDIAVEST GROUP Personal Exchange PAGE 22 Claire Vlcek GA COMMUNICATION GROUP enGAge in Helping Others PAGE 16
Transcript
“Where Healthcare Marketers Connect”Vol. 21, No 11
Dear Healthcare Marketer,What can I say? As I reflect on what the East Coast has gone through in the last
couple of months, well, it’s to hard to describe. We are just not used to this extreme weather. What is happening? How do we prepare for the future?
As a native New Jerseyan who has many cherished memories of the Jersey Shore, I was devastated to see the destruction in the wake of Hurricane Sandy. Yet I also know The Shore will be rebuilt. We’re a determined willful bunch and we’ll band together till the work is done…as the saying goes, “Jersey Strong.”
One of the things we have all learned through Sandy is that storms do not discriminate. All the influence and money in the world can’t move your home out of harm’s way. I had an interesting experience that proved this point. I went with my friend Kathy to a shelter to deliver sweat outfits, toi-letries, playing cards, etc. There I met some senior citizens, one of whom was Craigslist founder Craig Newmark’s mom. For a moment, I couldn’t believe it was really true. What was someone whose son is so successful doing in a shelter at a skating rink? She bragged about her son, telling us he was in San Francisco. She was sure this shelter was the safest place to be. I listened attentively, secretly doubting her story. Then a Red Cross worker came up while we were sitting there chatting and said, “Your son Craig called. Don’t worry, we will be taking care of you.” I was waiting for the limo to come up and whisk her off to the Plaza.
One thing I’ve decided for sure, I plan on volunteering for the Red Cross sometime in the near future. They are always there in the midst of turmoil, helping out and doing really good work. In addi-tion to the generous work of large help organizations and rescue teams, the storm brought out good in a lot of people. I’ve heard countless stories and seen them posted on Facebook—many people who had power opened their homes to those who didn’t, stores and restaurants offered internet and cell phone recharging, and gas lines, though long, were places where people connected, sharing stories, and cheer-ing each other on. Hurricane Sandy brought many families and friends closer together.
Unbelievably, we never lost power. Thank God! Since over 80% of our town’s power was out, we became the Leonard Bed & Breakfast. We had many guests and I spent time playing cards, games, having a few glasses of wine…and falling off of my diet. (I guess I’m not alone…weight gain from all the chaos is being referred to as “the Sandy seven.”) The time made me pause to reflect on the important things in life like family, good friends, heat, electricity, gas, and a roof over our heads. We have so much to be grateful for. I am proud to be an American and a Jersey native.
For all those who have lost their homes or suffered damage from the storm, we want you to know, you are not alone. Please don’t hesitate to ask for our help and tell us what you need. People in our industry have reached out through Facebook and we welcome any of you to post your needs or informa-tion on how we can help. Check out Shannon Tubridy from SSCG on our Facebook Page to get the latest on her Relief Fund.
I am grateful to have witnessed the generosity of family, friends, and even strangers. Thank you to all those who came to our aid from all over the country and to our local officials who kept calm and compe-tent through the rough waters of this terrible storm.
In our area, we lost a couple of weeks of normalcy, Halloween was cancelled, and the holidays have come in a flash. So here we are! Enjoy this issue, a continuing celebration of giving, including stories from Cindy Stone, Andrew J. Watson, Theresa Heintz, and Claire Vlcek. Plus tales of holiday tradi-tions and memories from Monique Michowski, Susan A. Lovenberg, Shannon E. Ferguson, Lynn Gale, Nora Boyle and Nancy Mitchell. And thanks to Michael J. O’Brien for his participation in this month’s Personal Exchange.
Wishing you the happiest of holidays,
Join us on
www.tinyurl.com/hmexchange
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Indispensable as Written
®
Still the best-read journal in primary care by nearly every conceivable measurement, including total readers, average issue readers, high readers, and average page exposures.1 American Family Physician also delivers over 8,000 family physicians who are on the AMA’s Do Not Contact list2 and is named “essential” 2:1 over the next leading journal.3
To learn more about what the research shows, call John Molluso or Mickey Cotter at (201) 288-4440, or visit www.aafp.org/journals/adinfo.
References: 1. Primary Care. Medical/Surgical Study [slide presentation]. New York, NY: Kantar Media; 2011. 2. Data on file, American Academy of Family Physicians, 2012. 3. The Essential Journal Study in Primary Care, The Matalia Group, 2011.
They still just can’t put it down
REGAN CAMPBELL WARD A SIZE TEMPBleed: 8.75” x 11.5” Lg Trim: 8.5” x 11.25” Sm Trim: 7.75” x 10.5” Live Area: 6.875” x 9.875”
AbelsonTaylor has announced the appointment of Ann Titus as Senior Copywriter and the promotion of Steph Krout as Art Direc-tor, Dan Lathitham and Jenny Beaumont to Senior Account Super-visor, Erich Voigt to Senior Art Director, Larry Koplow to Associate Creative Director, Copy Digital, and Syed Ahmed to Copywriter. They can be reached at 312-894-5500.
Advanced Clinical has announced the appointment of Susan Paul-son, Ph.D., as Executive Director, Clinical Pharmacology and Non-clinical Development.
American Academy of Periodontology has announced the appoint-ment of John M. Forbes, M.B.A., as its new Executive Director. He can be reached at 312-787-5518.
Centron has announced the appointment of Rob Perota as Executive Creative Director.
CONNEXION Healthcare has announced the appointment of Marie DiFiore as Senior Director of Strategy and Client Services.
DMW Direct has announced the promotion of Kathryn Craig to Account Manager and the appointment of Jillian Appicello-Heyl as Account Manager and Jean Anne Patrice Gallagher as Human Resources Coordinator.
FingerPaint Marketing, Inc., has announced the appointment of Danette Kadlic to their Account Service Team, Kristina Kulin to their Project Management Team, Gwen Ivins, Lauren Bo, and Dave Lindberg to their Creative Team, and Shanin Dockrey to their Edi-torial Team.
Ogilvy CommonHealth Worldwide has announced the appointment of Robert Egert as Senior Vice President, Managing Director, and Michael Price as Vice President, Account Group Supervisor, and the promotion of Jill Lesiak to Vice President, Creative Director, Richa Tiwari to Senior Medical Writer, Michael Koch to Account Supervisor, Craig Robel to Senior Financial Systems Analyst, Ashley George to Senior Account Executive, and Leslie Dorting to Assistant Account Executive.
Oxford University Press has announced the appointment of Steve Close to Corporate Accounts Manager. He can be reached at 212-726-6267.
PerfectServe has announced the appointment of Rick Bradford as Regional Vice President of Sales for the South Central Region. He can be reached at 877-844-7728.
Rx EDGE Pharmacy Networks has announced the appointment of Timothy A. Casatelli and Curt T. Meyer as Executive Director, Sales.
Savient Pharmaceuticals, Inc., has announced the appointment of John P. Hamill as Senior Vice President and Chief Financial Officer. He can be reached at 732-418-9300.
Symphony Health Solutions, owned by Palo Alto-based strategic equity firm Symphony Technology Group, has announced the appointment of Don Otterbein as Senior Vice President, Marketing and Product Management, and Jeff Cottle as Senior Vice President and Chief People Officer. They are both based in the Horsham, PA, office.
TGaS® Advisors, a division of KnowledgePoint360 Group, has announced the appointment of three new Directors/Management Advisors; Tim Burke in managed markets sales, sales management, training, marketing, and business operations, Brian Voellmecke in the sales operations practices, and Michele Wlodarczyk in design and implementation of marketing campaigns.
New & Noteworthy Awards • Mergers
Clinical Research Advantage, Vice President of Clinical Operations, Kim Kundert, R.N., B.S.N., C.C.R.C., has been honored with a Silver Award in the Female Executive of the Year category in the 9th annual Stevie® Awards for Women in Business.
CONNEXION Healthcare C.E.O. Susan C. Stein is one of the three new members appointed to the Dean’s Advisory Council of the renowned Drexel University School of Public Health (SPH). The Dean’s Advisory Council was established to deepen the connections between Drexel University SPH and leaders in the business, health-care, policy, public health, and government arenas.
GA Communication Group was recognized seven times over for digi-tal creative and marketing excellence by the International Academy of Visual Arts as they recently announced winners of their 2012 W3 Award, an annual competition honoring outstanding websites, web marketing, web video, and mobile apps. For further information, visit www.gacommunication.com.
Janssen Pharmaceuticals has received FDA approval for Xarelto (rivaroxaban), an oral anticoagulant, for the treatment of deep vein thrombosis (DVT) and/or pulmonary embolism (PE), and to reduce the risk of recurrence of DVT and PE following initial treatment.
Medseek has signed a deal with EvergreenHealth to deploy its ecoSmart Patient Precisioning consumer and patient predictive ana-lytics and marketing solution. For further information, visit www.meedseek.com.
Quadrant HealthCom, Inc. (QHI), and IMNG Medical Media (IMNG), divisions of Frontline Medical Communications, have announced that Internal Medicine News Digital Network won Best Healthcare Professional Media Brand at the MM&M Awards.
Rx EDGE is changing its name to Rx EDGE Pharmacy Networks. Rx EDGE Pharmacy Networks is a business unit of LeveragePoint Media. For more information, visit www.rx-edge.com.
The American College of Physicians is pleased to announce the creation of the ACP Digital Advertising Network. Effective October 1, 2012, the administration of all ACP digital advertising sales for its websites, e-newsletters, e-TOC, and mobile applications has shifted to ACP’s internal sales staff. For further information, visit www.acponline.org.
The American College of Physician Executives (ACPE), which rep-resents nearly 11,000 high-level physician leaders in all types of healthcare organizations across the U.S., has announced its support for the recommendation presented in a new report by the National Association for Healthcare Quality (NAHQ) on improving the quality of care in America by changing the culture of safety. To learn more or to read the report, visit www.NAHQ.org. To learn more about ACPE, visit www.ACPE.org.
TGaS® Advisors, a division of KnowledgePoint360 Group, is launching its signature benchmarking and advisory services for pharmaceutical operations in Canada.
UBM Medica US has announced that ConsultantLive delivers practical clinical “take-home” educational content to primary care clinicians in a visual format that respects the time constraints of a busy office practice. ConsultantLive addresses the information needs of these clinicians with a series of at-a-glance photo essays (5 to 10 images each) on an array of clinical topics. For more information, go to www.UBMMedicaUS.com.
United Drug, PLC, has announced they have reached an agreement to acquire the entire issued share capital of Drug Safety Alliance, Inc. (DSA), which will join the other U.S. Sales, Marketing, and Medical companies that make up the Ashfield Group division within United Drug.
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The physician will see you nowWe are pleased to announce the launch of the US edition of bmj.com, providing you with even more effective opportunities to target MDs and healthcare professionals.
BMJ stands for medical credibility. We are known and trusted among medical professionals around the world for the quality and influence of our content.
Advertising on bmj.com adds impact to your online campaigns by providing:
§ substantial reach into and across the medical community;
§ accurate delivery of US geo targeted ad impressions/month;
§ a range of advertising options including iPad, online and customized email alerts.
If you would like to work with us to create a brand partnership that builds prestige and recognition with an influential audience, or are interested in other opportunities within the BMJ Group, please contact:
“BMJ... the most significant medical journal of our day” Bernard Lown, MD, Nobel Peace Prize recipient and developer of the direct current defibrillator
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Helping HandsCaring Hearts
When we decided to dedicate an entire year to giv-ing, we ignited an explosion of giving that was felt across our entire family of companies. This
amounted to more than 1,000 items donated, aware-ness raised across our four of f ice locat ions , and a dynamic employee morale. We named this initiative a “Year of Giving” and it cer-tainly was.INSPIRED TO GIVE MORE
After the success of the Dress for Success drive last year and the success of our Adopt-a-Family initiative, we started thinking, “What more can we do?” So we bounced off ideas for differ-ent charities and causes and decided to make an entire year of it, while continuing to support our established major drives. To start the initia-tive, we put together a team that included Carly Kuper, Vice President Strategic Marketing and Corporate Com-munications, Amanda Kopec Preto, Marketing Services Manager, Ali Fitzgibbons, Account Executive, and me. We met weekly to brainstorm charities and causes, figure out logistics, and specifically determine how we could get the word out. Once we figured out the causes, our design team got to work creating a calendar with artwork attached to each initiative for each month.
So, beginning in January 2012 and continuing through the year, CMI/Compas has been supporting, raising awareness, and donating items for more than 12 amazing causes, and we’re doing it with overwhelm-
ing support from all of our employees.SOCIAL MEDIA SUCCESS
We launched the Year of Giving campaign by send-ing out an email on January 1. Then each month after that we continued to inform employees about the initia-tives through email. A calen-dar given to each employee reinforced the giving theme of the month. But what really drove the success of this campaign was the use
of multiple social media channels. We posted pictures on Facebook, sent multiple tweets linking to the specific charity of the month, and posted on our Collaboration Station blog (www.cmicompas.wordpress.com). We upload-ed pictures, engaged in conversation with our employees, and encouraged employees to also use social media to further spread the word about the initiative through their own social media networks. Not only did this help us reach our employees and a wider audience of family and friends, we were also able to see how truly widespread the effects of our dedication to give were. We even connected
The Compas office dresses in teal to support Ovarian Cancer Awareness month in September.
by Theresa heinTz
The “Year of Giving” at CMI/Compas
January: Resolution to be Healthy•Raisedawarenessaroundhealth
February: Heart Health•AmericanHeartAssociation
www.heart.org•WearRedDay
www.goredforwomen.org•AmericanRedCross
www.redcrossblood.orgMarch: Supporting Our Troops
•Give2thetroops www.give2thetroops.org
•OverseasCouponProgram www.ocpnet.org
April: Spring Cleaning•OneSight
www.lenscrafters.com
•Call2recycle www.call2recycle.org
May: Children’s Health•HugsandHope
www.hugsandhope.orgJune: Give a little to Gain a lot
•Philabundance www.philabundance.org
July: Women’s and Men’s Profes-sional Dress
•DressforSuccess www.dressforsuccess.org
•CareerGear www.careerger.org
August: Back to School•StaplesforStudents
www.dosomething.org/staples
September: Women’s Health•OvarianCancerAwareness
www.ovariancancer.org•BreastCancerAwareness
www.shopkomen.comOctober: CMI/Compas Cares Day
•PaintingclassroomsatPhiladel-phia Montessori Charter School
November: Men’s Health•Movember
www.us.movember.comDecember: Adopt-a-Family
•Adopt-a-FamilyWorkingwithCamden County Social Services
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Helping HandsCaring Hearts
with nonprofits like the American Heart Association and Philabundance thanks to social media.
As soon as we launched the “Year of Giving,” employees immediately started donating. For the entire m o n t h o f M a rc h , employees donated coupons and needed items for the troops o v e r s e a s t h r o u g h the Give2TheTroops o r g a n i z a t i o n . We collected used cell phones and batteries that were recycled and donated to the Call2Recycle organi-zation for our “Spring C l e a n i n g ” m o n t h in April. We raised awareness around children’s health when employees wrote letters to sick children through the Hugs and Hope organization. We even collected professional clothing in August for men and women seeking career opportunities and dropped off the donations to Dress for Success and Career Gear.
When each calendar month ended, another initiative began. And our employees loved it!GIVING WORDS
“The Year of Giving Program has gone extremely well within our organization. Each individual initiative was important, but I’m most happy with what we were able to do for our troops overseas. It was great to give back to the honorable individuals who work every day to keep us safe,” said Matt Teti, Director of Finance.
“In this economy, food drives are more important than ever. So it is truly gratifying to see that CMI/Com-pas never stops finding ways to generate participation in multiple food drives throughout the year,” said Dan Sher-man, Vice President, Innovations.
“This initiative united our companies under a com-mon goal, helping those in need,” said Alison Fitzgib-bons, Account Executive.
“An overwhelming amount of employees gathered change, dollars, and a few IOUs. The Philly office was extremely generous, so a few designated people were able to go out and buy a lot of school supplies to donate to a number of children. It was a great success and we were very happy to be able to help the kids kick off their school year right,” said Kerry Finan, Media Planner.
“No one charity was best over the others, but I have a personal attachment to helping anyone in need, especial-ly those who are suffering. For the past three years, I have
experienced firsthand the debilitating effects MS (Mul-tiple Sclerosis) has had on my girlfriend’s mother. I see the hardships and inconveniences the whole family has been through and I always attempt to assist in any way that I can. I love working at CMI/Compas because I know that everyone here cares about more than just their job. It shows with the initiatives that we have taken on during my time here,” said Bill Kelly, Senior Project Coordinator.
Other charities and causes that we supported include the American Heart Association, Staples for Students, the Food Pantry, Philabundance, Ovarian Cancer Awareness, Breast Cancer Awareness, Movember, and Lenscrafters’ One Sight Organization.THE GIVING GOES ON
While our “Year of Giving” can already be labeled a success, we still have one of our most rewarding initia-tives to finish the year off. Throughout this month, we are continuing to “Adopt-a-Family,” an initiative that we’ve taken part in for the past 15 years. Adopt-a-Family is a program that Gia Mauriello, Senior Vice President, Strategic Services, runs every year for our company through Camden County Social Services. They work together to find families in the area that are unable to afford presents for the holiday season. Gia created
our Decem-ber Adopt-a-Family drive as a way for o u r e n t i r e company to come togeth-er and make t h e h o l i -day season brighter for a n u m b e r of amazing
families. We buy presents and wrap them during our lunch hours and drop them off to the families after work. Each year we are able to help more and more families.
What started out as a desire to give more to the com-munity, environment, and those less fortunate ended up sparking employee morale and creating an even stronger company-family culture within our “family of companies.” We’re already making plans for next year’s initiatives.
Theresa Heintz is an Associate, Strategic Marketing and
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Helping HandsCaring Hearts
Get the most out of your
launch.
Your mission is to take your
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including exploring the bold new
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To watch your brand take off, call
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AbelsonTaylor Brand and Indication Launches
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SitStayRead with Lucy the dog and Riley Kren.
HeartsATWork group photo. Chase Corporate Challenge Team.
(http://www.sitstayread.org/), as well as hosted our annual, on-site blood drive through the American Red Cross (www.redcrossblood.org). For the second year, in conjunction with the blood drive, we hosted a bone marrow typing event with Be The Match (http://marrow.org/Home.aspx).
As the year winds down, HeartsATWork is busy pre-paring for the annual year-end giving extravaganza, Winterfest, our largest event of the year. We support four to five charities in November and December, including this year—Santa Letters (USPS initiative, usps.com/2011holidaynews), Youth Outreach Services (gifts for 12-18 year olds, http://www.yos.org/), West Side School Coat, Hat, Mitten Drive, O’Brien School for the Maasai (http://www.obrienschool.com/), and Children’s Home and Aid Society (www.childrenshomeandaid.org). Then we cel-ebrate with a full-day open house in the AT café where employees come together to wrap gifts, buy baked goods, share a snack and some good cheer with their fellow employees. As in the past, we are confident that all the hearts at AbelsonTaylor will be open to generously support these organizations.
Much has been accomplished in the five years since HeartsATWork was founded, but there is so much more to accomplish…We are up for the challenge and look for-ward to making a difference in the lives of as many people as we can.
Cindy Stone is Vice President and Account Director, Abel-sonTaylor, 33 West Monroe, Suite 600, Chicago, IL 60603. Cindy can be reached at 312-894-5653 and [email protected].
As HeartsATWork approaches its fifth year of commit-ment to our mission, “Finding meaningful ways for AbelsonTaylor employees to share our abundance of com-
passion and creativity by donating our time, skills and energy to benefit the health and well being of others,” we reflect with pride on our many accomplishments and are excited
about the future.We continue
to help organiza-tions both big and small and those that are on the interna-tional stage as well as close to home. HeartsAT-Work has an eye to help smaller o rgan i za t ions t h a t m a y n o t
have the support of large corporate donors. To that end, in October HeartsATWork supported a
newly formed not-for-profit organization, Bring The Music Initiative (http://bringthemusic.org). This group collects used instruments, refurbishes them, and provides them to foster children along with music lessons. This extra time and attention provides more than instruction in music. It pro-vides these often forgotten children with confidence and a sense of accomplishment.
In September, HeartsATWork organized a book drive for an after-school reading program called SitStayRead
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Helping HandsCaring Hearts
According to the National Cancer Institute’s research, one in every two Americans will be diagnosed with cancer at some point in their lives.
I got involved in the fight against cancer through my first job at Torre Lazur McCann. Our C.E.O. at the time, Joe Torre, was/is a cancer survivor. More recently, in early January of this year, my Granddad and wife’s Grandmoth-er, Mimi, were both diagnosed. Mimi is still undergoing radiation treatment, but appears to be responding well. My Grand-dad (in the UK) recently passed away. Now I try to wear a bowtie once a week to honor him – a great Dad, friend, Granddad, Great-Granddad, veteran of WWII Royal Navy, and a man with a heart of gold.
FIGHTING AND CYCLING AGAINST
CANCER
Over the past 18 years I’ve been actively involved in fundrais-ing to support the fight against cancer. From 1993-2005, I was Event Director for the Pharma-ceutical Industry Fight Against Leukemia and a Board Member for the Northern NJ Chapter for the Leukemia & Lymphoma Society (LLS). During that time, I participated in my first Century Rides 100-mile bike ride with the LLS Team in Training program. This program provides coaching, plus connects you with a local like-minded group for inspiration and motivation as we together prepared for the Century Ride in Lake Tahoe.
A REWARDING CHALLENGE
In 2006, I partnered with Team LIVESTRONG for the inaugural Philadelphia LIVESTRONG Challenge ride. The following year, I became a team captain (Team Phar-maPeloton), leading a group of fundraisers/cyclists repre-senting manufacturers and advertising agencies from the pharmaceutical industry. Our team now makes a pilgrim-age to Philadelphia in August to participate in their annu-al ride. The weekend offers opportunities to volunteer or do a 5K run/walk and rides ranging from 10- to 100-mile loops. This year, 4200 people participated, raising $1.7 million to fight cancer.
Participating in these events has brought tremen-dous personal satisfaction and joy. As part of team LIVESTRONG, I’ve also had the honor of representing the foundation in Times Square and received an invitation
from Mayor Michael Bloomberg to attend a function at Gracie Mansion in NYC. I invite you to join our pilgrim-age to help end cancer by joining Team PharmaPeloton for the 2013 Philadelphia LIVESTRONG Challenge.15TH ANNIVERSARY REUNION
My son and I attended the LIVESTRONG 15th Anni-versary celebration in Austin, Texas recently. It was awe-some. We walked the yellow carpet on the Today Show
and had dinner at Lance’s house. My son got a signed helmet from Lance, talked to Bo Jackson, and a few other sports stars. It was a “priceless” father-son weekend. And, most importantly, another $2.3 million was raised to support the fight against cancer. IT’S TIME TO MOVE FORWARD
R e c e n t m o n t h s h a v e n o t been without controversy at LIVESTRONG . On August 23, 2012, our Founder and Chairman, Lance Armstrong, announced that in order to focus his attention on moving forward with his family and the LIVESTRONG mission to fight cancer, he would not fight the charges brought against him by the U.S. Anti-Doping Asso-
ciation (USADA). Lance has continually denied using illegal performance-enhancing drugs. I personally have no reason to doubt him. Like so many, I have watched Lance triumph to becoming a seven-time Tour de France champion. More importantly, I’ve watched Lance defeat aggressive testicular cancer that spread to his abdomen, lungs, and brain. He’s gone on to dedicate himself to the LIVESTRONG cause for the 28 million cancer survivors worldwide.
I remain both proud of my association with Lance Armstrong and committed to the mission of the LIVESTRONG Foundation. I have seen firsthand the hope Lance’s story and the LIVESTRONG bracelet bring to newly diagnosed survivors. Lance Armstrong remains a champion to me!
To learn more, visit www.LIVESTRONG.org or contact me.
Andrew J. Watson is a LIVESTRONG Leader (since 2010), Team LIVESTRONG Member (since 2006), and Associate Vice President, Sales and Marketing, Wockhardt USA, 20 Waterview Boulevard, Parsippany, NJ 07054. He can be reached at 973-257-4994 (Office), 908-887-1491 (Mobile), or [email protected].
by andrew J. waTson
Battling Cancer and Empowering Survivors
Cycling for a cure for cancer.
CARDIOLOGYOne of the most important medical journals for cardiologists
Mail to P.O. Box 64, Verona, NJ 07044 or go online to “Contests/Polls” at www.HMExchange.com by January 7, 2013.
HolidayPhotoContestEnter our holiday photo contest, either by clicking “Contests/Polls” on our website, www.HMExchange.com, or mailing this page to P.O. Box 64, Verona, New Jersey 07044. Write the number of the baby picture in the circle containing the matching adult photo. If you get stuck, look for clues under “Contests/Polls” on our website. The winner will receive a $50 AMEX Gift Card. The entry with the most correct match-ups wins; ties will be broken by a random drawing. Enter by January 7, 2013. Good luck!
RJ LewisehealThcare soluTions
Amy NovaksTraTegic Media
consulTing
Christine MartynickMindworks
Rob EnosabelsonTaylor
Mark ThornburyaMa
Dan AdamscMi
Eleanor MirasolPacific coMMunicaTions
Melanie Bonomoloogilvy
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ONCOLOGYOne of the most important medical journals for oncologists
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This holiday season, Chicago-based GA Commu-nication Group continues our decade-long tradi-tion of donating Christmas gifts to the children
of Mercy Home for Boys and Girls (www.MercyHome.org). This organization provides a home for over 130 kids, ages 11 to 21, who have been neglected, abused, or abandoned. Mercy Home also provides volunteer mentor-ing and referral services for many more troubled youth throughout Chicago.
GA is sponsoring 25 boys and girls this year. Each child puts together a holiday wish list and GA employees gather gifts to make their holi-day wishes come true. Most of these boys and girls experience their first-ever joyful and loving Christmas at Mercy Home. GA will again rally this year to fulfill the dreams of kids who need to know they matter.GA GIVING GROWS
The long-standing success of our Mercy Home gift drive and the enthusiasm on the part of GA employees was the inspiration behind enGAge, Gain by Giv-ing. This is an umbrella for our year-old program that formalizes our various volunteer efforts. As a company, we agreed that in our fast-paced lives, it’s easy to lose sight of how lucky we really are. We wanted to make a more concerted effort to take the time not just to count our blessings, but to share our blessings with those around us. With that in mind, GA expanded our internal volunteer program, focused on philanthropy, to lend a helping hand not just during the holidays, but throughout the year. The goal of enGAge is to increase the number of volunteer hours GA employees complete every year. And that’s just what we did.
As Human Resources Manager, Laura Smith, explains, “We felt it was time to come together as an agency and focus beyond what we do within these four walls and think more about what we can do now, and in the future, for people in need.” As additional encouragement and support, enGAge includes an online forum to high-light the generosity and community outreach of all GA employees—both as individuals and as a company.A MID-YEAR GROUP EFFORT
In July 2012, GA Communication Group teamed up with Friends of the Park to help clean up and mulch trees in one of Chicago’s areas of need, Douglas Park. Friends of the Park is an advocacy organization dedicated to pre-
serving, protecting, and improving Chicago’s parks and forest preserves.
In only two hours, GA employees gave over 200 trees a new base of mulch. Watching a rather sweaty army of GA folks armed with shovels, pitchforks, wheelbarrows, and rakes as they attacked the six-foot high piles of mulch was a sight to see! All told, some 3,000 pounds of mulch were dug, shoveled, carried, and raked…and several acres of the park are now without a few hundred pounds of garbage. Afterwards, GA volunteers enjoyed a company
lunch at a local restaurant.Smith said of the summer
event, “Cleaning up Douglas Park was a terrific way to pair our annual summer outing with a volunteer effort. In the past, we’ve done an Amazing Race Scavenger Hunt in Chicago and we’ve gone to a Cubs baseball game. It was rewarding to see our group descend on the park and make such a visible impact. This is exactly what the enGAge pro-gram is all about.”GIVING HAS PROVED TO BE A GAIN
Overall, the employee reac-tion has been positive to all of GA’s events and efforts. On a smaller scale, we’ve also orga-nized a PB&J Sack Lunch Drive to
distribute to the homeless in Chicago, as well as a canned food drive with the Greater Chicago Food Depository. We’ve found that volunteering together is a wonderful way for coworkers to see each other in a different light.
“We strive to come together and do great work for our clients, and now we’re able to take that same teamwork and ‘can do’ attitude to help those around us in need.” Smith continued, “It makes me proud to be a part of GA.”
Mercy Home for Boys and Girls1140 West Jackson BoulevardChicago IL, 60607312-738-7560www.mercyhome.org
Friends of the Park17 North State Street, Suite 1450Chicago, IL 60602(312) 857-2757www.fotp.org
Claire Vlcek is Associate Writer at GA Communication Group, 1 East Wacker Drive, Suite 3200, Chicago, IL 60601. She can be reached at 312-803-1900 or [email protected].
A young boy at the Mercy Home for Boys and Girls is surprised by presents from Santa on Christmas Day
INFECTIOUS DISEASEOne of the most important medical journals for ID specialists
It was 1987 and my good friend Michael Michowski and I were riding our bikes through Asbury Park. Michael threw out one of those “what if questions.” “Hey Monique, what
if, as a Catholic, you fell in love with a Jewish guy, would you consider raising your kids Jewish?” Kind of a deep question for a Saturday morning bike ride, don’t you think?
I stopped my bike and thought about it, then responded, “If I fell in love with a Jewish man and he agreed to take the lead for their religious upbringing, I would follow. Plus he has to let me wear a gown to the Bar Mitzvah (… I joked).” Seri-ously, the one thing I was certain of was no matter what reli-gion I chose to raise my future hypothetical family, we would do it together.
The “together part” was important to me because I attended church alone and didn’t like it. I was the young-est of four (much younger) and my parents would drop me off at church and Sunday school every week. The only time my father and I went to church together was midnight mass on Christmas Eve, and I cherish that memory. Church was not my favorite place, but I knew I would have liked it better if my parents were there with me.FIRST COMES LOVE, THEN COMES MARRIAGE…
Back to that fateful day in 1987, after I told Michael what I would do if I fell in love with a Jewish guy who wanted to marry me. The friendship took a new direction…and changed my life.
Michael and I were married by a Rabbi and Priest on June 9, 1990.
On June 1, 1995, we gave birth to Maximilian Alexander, and I had to live up to my word, starting with the Bris. You have no idea how hard I prayed for a girl so I wouldn’t have to live through a Bris. This is a religious ceremony where a circumcision is performed WITHOUT ANESTHESIA in the baby boy’s home with the family gathered around. It is truly a beautiful tradition, but as a new mom, it was the most frightening thing. I stayed in another room with my sister and mother. We cried. It was traumatic, but Max lived through it and, fortunately for me, my next two children were girls.
The girl tradition was easy; a baby naming much like a Christening. The Rabbi talks about the baby’s Hebrew name and what it means. Then he blesses the baby in front of the entire congregation. It is a beautiful, meaningful ceremony.CELEBRATING HOLIDAYS
To keep things simple, we spend the Jewish holidays with Michael’s family and the Christian ones with mine. On the
not so simple side, we celebrate everything! And with me, cel-ebrations are never small or simple.
Chanukah and Christmas are both celebrated, but we make sure to give Chanukah a little bit of an edge. Though histori-cally Chanukah is not that important a holiday in the Jewish religion, Jewish children feel bad with all the commercializa-tion of Christmas. My husband’s best friend and our best man told me to make sure we made Chanukah a big deal. That way my kids would be happy being Jewish.
I was inspired by an old skit on Saturday Night Live where John Luvitz plays Chanukah Harry. Santa was sick, so Cha-nukah Harry stands in for him delivering socks and under-wear instead of toys…it was very funny. Well, my version of
Chanukah Harry did “drive bys” for eight nights leaving presents hidden somewhere on our property. Every year we pretend to hear a door slam or running in the backyard. When they were little, the kids would get so excited. When we had company, Chanukah Harry would leave stuff for the other kids, too. Everyone wanted to be Jewish! I made sure the presents were never underwear or socks…
For Christmas we always put up a tree. We’re all involved in picking the best live tree we can find. My kids didn’t get a crazy
amount of Christmas presents, but enough to get excited. A few times Santa left plane tickets rather than gifts…and we went someplace where we could treasure the memory instead of another pair of “uggs.”
At Easter time, my kids celebrate by dying eggs and having an Easter Egg Hunt at home. To this day, my husband uses a pair of bunny print cutouts with talcum powder to make bunny prints through our backyard. The prints lead to hidden baskets, filled with candy and inexpensive little presents. After 17 years of doing this, I do think, what was I thinking…but it is a lot of fun and…tradition!
We even celebrate St. Patty’s Day. Every year we set up a Leprechaun trap—an old shoebox on a stick. Underneath we put some fake gold, some Pretty Polly Pockets (little girl dolls), and an open beer with a sign saying, “Free Gold.” Every year the leprechaun gets away, but not without making a mess of our kitchen, turning our milk green, and leaving a note telling us better luck next year!FINDING A TEMPLE
Right around the time Max started kindergarten, Michael started his search for a temple. Our plan was to find a Reform Temple, where they accept mixed marriages and would accept
Making Catholic and Jewish Work...TOGETHERby Monique Michowski
friends are going there, plus it would give me the opportuni-ty to learn more about Mom’s side of the family. Face it, I will be a more well-rounded individual!” How could we argue? Now we have two children attending Monsignor Donovan High School.
Both Max and Maddie love the school and have done extremely well in their religion courses. We told their teacher, a former priest, Max and Maddie are being raised Jewish and were a Bar and Bat Mitzvah. He said whatever we’re doing, keep doing it because we are raising good people. Isn’t that what every parent wants to hear? Mia has been growing up with her friends in the public elementary school, so it remains to be seen where she will go.
Interesting…Max and Maddie both have very different feelings about religion. Maddie tells us, she loves being Jew-ish and her religion is an important part of her life. Max tells us he thinks he will probably marry a Catholic girl and raise his kids Catholic. I think he expected me to be disappointed. I told him I will support whatever he chooses to do as long as he does it together as a family.
Raising a Jewish family has been an education and reward-ing. My wish for all my children is that when they marry and have families of their own, no matter what they do, or what religion they choose, they do it together as a family!
Monique Michowski is GP Advertising Sales and Custom Pro-grams, PRI Healthcare Solutions, Division of Haymarket Media, 114 West 26th Street, New York, NY 10001. She can be reached at 908-910-3405 or [email protected].
my children as Jewish even though I did not convert. In the Jewish tradition, the children are usually whatever religion the mother is. This makes sense, because you know who your mother is, if you know what I mean.
We found a little temple with a wonderful Rabbi and the nicest members. Almost all the families were like us – one par-ent Jewish, the other a different religion. These families too agreed to raise their children Jewish. Our families were not near, so we became more involved with Temple and it became and remains our community of friends as well.
Remember the Bar Mitzvah gown? When Max turned 13 he became a Bar Mitvah. At 13, a Jewish boy becomes a man by studying the Torah (the first five books of the Christian Bible) and doing service. It’s a lot of work, he wasn’t happy, but he did it. The actual ceremony was one of the most touching and beautiful I have ever attended. The idea of having your closest friends and family there as your child enters a new stage of life is so special. We celebrated with a party we affectionately call Max’s first wedding…and yes, I got to wear the dress of my dreams. Two years later and a blink, Madelena (Maddie) our second child became a Bat Mitzvah. Now we are planning our third and final Bat Mitzvah with our youngest daughter Mia.CATHOLIC SCHOOL?
In 2009, we moved to a different side of town. About to start high school, Max would begin a new school with kids he did not know. Max knew we were nervous about this and came up with a suggestion. “Why don’t you enroll me in Monsignor Donovan Catholic High School? It’s only two blocks from our home, has a great reputation, a lot of my
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Maddie, Max, and Mia, circa 2005.
Making Catholic and Jewish Work...TOGETHER Continued from page 18
Holiday Mustsby susan a. lovenberg
There are a few things that make my holidays complete. I treasure my grandmother’s handmade beaded bells that decorate our tree. Now that my sons have grown
and moved to their own homes in far-flung places, I’ve given them each some of theses ornaments for their trees. I also love going to Christmas Eve candlelight service. And now that our family is spread far and wide, I’m happy to spend Christmas breakfast with good friends that make the day extra special.
The holidays would not be complete without my mother-in-law’s Chocolate No-Bakes. Since she is gone now, it’s my gift to be sure EVERYBODY gets some at Christmas.
Chocolate No-Bakes1/2 lb Hershey’s milk chocolate (must be Hershey’s)6 oz semisweet chocolate chips2 squares (1 oz each) unsweetened chocolate1 1/2 cups coconut1 tbsp butter4 cups corn flakes (sometimes I use Total – my logic is
you’re getting some good food along with the sweet!)
Melt chocolates and butter in a large pot over low heat. Stir in coconut and corn flakes. Drop by teaspoonfu l on to waxed paper. Chill and eat. Ymmmm.
T i p : L a y e r t h e No-Bakes on waxed paper in a large pan (12” x 11” or bigger) then cover and put them outside to chill. Hey it’s December, right? And we all need extra room in the fridge for company food. Once they are chilled and set, you can put them in zip-loc bags in the fridge or freezer.
Susan A. Lovenberg is Manager – Reprint & ePrint Com-munications. AMA Publishing Group, American Medical Association, 119 Cherry Hill Road, Suite 330, Parsippany, NJ 07054. She can be reached at 973-263-9191, ext. 218 (o), 312-464-0776 (m), [email protected], or [email protected].
For all of you who know Jim Dougherty...One year, when he was
in his first year of college and very poor, Jim gave his siblings, including me, post-dated checks. He thought this would be very funny and we would hate them (which we did). Little did he real-ize that he didn’t have stupid siblings and that we would keep the checks and cash them years later. Now who was the fool?
Nora Boyle is Vice President, Custom Made Meetings & Confer-ences, 8 Margaret Road, North Massapequa, NY 11758. She can be reached at 516-520-0746 or [email protected].
Cherished Traditionsby lynn gale
Christmas isn’t complete without these holiday celebra-tions.
An old barn basement is the setting for the unique Kelsey Roadhouse (www.kelseyroadhouse.com), located in Lake Barrington, IL. Low ceilings, snug booths, bottles in the bricks, an old gas pump with goldfish only begin to describe this restaurant, which has been dishing out delightful memories since 1971. The tradition of going to Kelsey’s began when my parents took us to admire floor-to-ceiling gaudy holiday decorations that adorned every available space. When I was a child, it was a real-life show-stopper and it remains the same today throughout the holiday season. We never miss it…a smile comes to my face just knowing the sea-son is at hand.
Every year, The Cuneo Mansion (cuneomansion.org), located in Libertyville, IL, adorns their vast lawns with large movable lighted Christmas and Holiday scenes. Turn your radio to their specially broadcast holiday music and you are in for an enchanting journey. We enjoy finding the hidden snowmen and saying hello to hand-painted Disney figures of Nemo, Mike Wazowski, and Snow White as we drive two miles an hour through a paved path of trees and winter wonder. If you are lucky enough to see the lights after a snowfall, the spectacular glow off the snow is dazzling. Memories of the kids sitting on our laps or more recently standing on the seat with their heads out of the sunroof beckon us to take a night off from our busy schedule to enjoy the holiday magic.
And, of course, the yarn star I made in second grade com-pletes our holiday.
Lynn Gale, M.B.A., is Senior Account Manager, Idea Advocate, /alert Marketing, 100 Avenue of the Americas, New York, NY 10013. She can be reached at 847-487-5701 or [email protected].
The 12” x 12” Yarn Star that I made in 2nd grade.
Holiday Scene and Sipby nancy MiTchell
I love decorating for the holidays. I have a wood-burning stove set up on slate surrounded by brick. It’s a cozy alcove. The whole area is decorated with fake snow. There’s a snow-
man, and a small tree on one side. Then, on the other side, I place the Nativity. White lights sparkle on the mantel and under the snow. This is the focal point of our living room, along with our huge tree.
Friends and family come over to decorate the tree, while we sip on Brandy Alexanders. Here’s the recipe in case you want to join in this merry tradition.
Brandy Alexander2 oz brandy1/2 oz dark crème de cacao1/2 oz heavy creamWhole nutmeg
Combine brandy, crème de cacao, and heavy cream in a mixing glass or cocktail shaker with ice and shake vigor-ously. Strain into a 6-ounce cocktail glass and grate nutmeg over top, to taste.
Nancy Mitchell is Owner/President, Events Unlimited, 226 Cen-ter Street, New Milford, NJ 07646. She can be reached at 201-694-2316 or [email protected].
The Christmas Paradeby shannon e. ferguson
Every year my whole fami ly a t tends the C h r i s t m a s P a r a d e
in Madison, New Jersey. This is held the Friday after Thanksgiving and it’s a great tradition. We kick off the night with a pizza party at my parents’ house, then walk up to the middle of town, and sit in the same spot every year. The parade features floats, bands, Scouts, community groups, and more. With great anticipation, we wait for the guest of honor, Santa, to arrive and light the big tree in the town center.
Our crowd has grown every year from me, my siblings, and cousins cheering on my grandfather as he walked in the parade (he was a fireman in town) to now including my sisters’ kids and my (soon-to-be) little one cheering on my brother (a volunteer fireman in town). It is really a magical time and a true family, holiday tradition that we hope to have forever.
Shannon E. Ferguson is Associate Publisher, ADVANCE for NPs & PAs, 2900 Horizon Drive, King of Prussia, PA 19406. She can be reached at 800-355-5627, ext. 1644, or [email protected].
My sister Erin, cousin Catherine, me, and my niece Ella.
Nancy Mitchell
Six out of seven of the Dougherty children.
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If you could do a guest role on a TV show, which one would it be?
The Simpsons, just so I could say Matt Groening drew me.
Do you have any pets?Yup, I have an eight-month-old Boston Terrier named Billy.
What is your favorite restaurant?Flex Mussels in Greenwich Village – I love mussels and oysters and they have 25 different kinds of mussels and great oysters.
What do you think is the most important issue facing us today?
Terrorism.
What do you know for sure?That I’ll never play in the NBA – they just don’t look for slow guys that are under six feet tall.
Last good book you’ve read?11/22/63 by Stephen King.
Favorite movie?Rudy – Go Irish!
What age would you like to be right now?12 – everything seemed simpler and my Little League team was awesome that year.
What would you do or buy if you won the lottery? I’d buy a tricked out bus like John Madden so I could tour the country. I hate flying, so I think this would be the best way to travel.
If you could work doing anything in the world, regard-less of the income, what would you do?
Head Coach of the Boston Bruins. I am a big Bruins fan and I can’t imagine doing anything better than that.
What are your hobbies?Reading (I got a Kindle about six months ago and all of the sudden I love to read), softball, going to Bruce Springs-teen concerts, and taking my dog to Madison Square Park.
Goals?To be the type of person who other people respect and follow.
If you could be anyone who would you be? Anthony Bourdain – he is a master chef, best-selling author, and host of my favorite show, No Reservations, where he travels the world consuming different cultures, foods, and beverages.
Who has had the greatest influence on your life?My parents.
Who was your favorite teacher?Mr. Day my U.S History teacher in high school. No one was ever more prepared for each class or more knowledge-able about what shaped this country than he. If I could go back and take five classes over again – I would take his class all five times. It was that good.
What was your very first job?Fixing golf carts at the local golf course in my hometown.
What would you like to know more about?The Kardashians – just kidding…I would like to know more about where my taxes go.
What are two things on your lifelong “to do” list?Own a summer home on the beach in Cape Cod and have Pats season tickets.
What one little thing always makes you happy?The Adam Carolla Podcast.
Craziest thing you’ve ever done?I was a goalie on my college hockey team and one prac-tice I forgot to put my mask down and began taking shots with my face exposed…Come to think of it, that is prob-ably more dumb than crazy.
Most embarrassing moment?Falling with a tray of food in the high school cafeteria in front of the entire school.
What is your pet peeve?People who share ice cream – Good God I am sweating just typing that. Absolutely gross.
Have you ever had a brush with fame?Bumped into Bruce Springsteen at a coffee shop in Jersey, slapped the Green Monster at Fenway Park, hung out with Padres outfielder Chase Headley in the Bahamas before he became an everyday major leaguer (awesome guy), and met Nancy Kerrigan in a Boston area Dunkin’ Donuts (complete jerk).
If you could see anyone in concert, who would it be?Springsteen – seen him 21 times and I would go another 21,000.
How did you get started in the industry?Perry Kolber hired me even though in my interview I told him I hated the Yankees.
What is your favorite quote?“No excuses. Do the work.” – My Dad
It’s stayed with me partly because it’s a simple motivator but more because my dad lost his job when I was five and three weeks later started his own company…It is now 26 years old.
Michael J. O’Brien is Connections Manager, Starcom Mediavest Group, 1675 Broadway, Floor 13, New York, NY 10019. He can be reached at 212-468-4318 or [email protected].
Michael J. O’Brien Birthplace: Boston, MAMarital Status: Not marriedOccupation: Connections Manager at MediavestYears in Industry: 6College: Salve Regina University
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