20 Examples of Effective B2B Facebook Pages

Are you a B2B business that remains unsure as to whether or not

Facebook has value for your company? Would you like to learn how to

leverage it better for your business? Well then, this could be for you!

Facebook is primarily regarded a B2C social platform and typically not

considered as effective for B2B businesses. I’ve always felt that this was not

the case, and wanted to highlight companies, big and small using it as an

effective B2B tool.

The following are my 20 Examples of Effective B2B Facebook pages

# 1. Intel

Intel are one the best users of social on the planet. Their ‘Museum of Me’ Facebook application was a

spectacular use of the platform in how it pulls the user information and pictures in a viewable museum of your

very own. Make sure you check it out!

# 2. EMC

EMC is a leading provider of storage hardware solutions who use Facebook really well, I particularly like

their ‘EMC Challenge’ app and how they have integrated their locations and pages.

# 3. Salesforce

For a B2B business, Salesforce are brilliant users of Facebook with quality content and great use of pictures

making for a highly engaged community and a valuable page.

# 4. American Express

American Express OPEN is a really great business resource. Facebook initiatives such as using Membership

Rewards points to pay for Facebook ads and Small Business Saturday also make them one of the best users

of Facebook around.

# 5. Social Media Examiner

Social Media Examiner is the go to place for social media information and knowledge. They don’t just talk the

talk – they walk it too with one of most engaged and lively Facebook pages on the planet.

# 6. IdeaPaint

IdeaPaint turns any smooth surface into a high performance dry-erase canvas. A custom landing tab, nice use

of videos and pictures make their Facebook page a great B2B example.

# 7. Forrester

Forrester Research is an independent research company who are effectively using Facebook to reach a

global business audience.

# 8. SteelMaster

SteelMaster provide steel and metal pre-engineered buildings for the residential and commercial sectors. Their

Facebook fans can avail of a resource centre and free quote request.

# 9. Gilchrist & Co

Gilchrist & Co Chartered Accountants who are based in Northern Ireland are great example of a small and

more traditional B2B business using Facebook really well.

# 10. Cisco

With great content, custom tabs and high levels of engagement, Cisco are another that have built up a large

Facebook following. Their SuperFan initiative is a great way of giving recognition to your community.

# 11. Symantec

Symantec are a business that clearly understands the value of Facebook, lots of great content

including Symantec TV make for a engaging Facebook experience.

# 12. Buddy Media

Buddy Media is the social enterprise software of choice for eight of the world’s top ten global advertisers. It’s

hardly surprising then that they also clearly get how to do Facebook.

# 13. Neenah Paper

Neenah Paper has been a leader in the creation and manufacturing of premium, specialty and papers for over

100 years. Good content and a growing Facebook community could signal that they will be around for a

hundred more.

# 14. Dell

Dell continue to be social innovators and their Facebook page is another great example. Initiatives and pages

like Social Media for Business are sure to keep them there.

# 15. Hubspot

Social media experts, HubSpot would be expected to have a top Facebook page. Good use of tabs and great

content ensure that they deliver!

# 16. Google

Their AdSense Facebook page proves that Google are not entirely averse to using Facebook effectively.

# 17. Gartner

The world’s leading information technology research and advisory company use videos and webinars to make

their page an engaging experience

# 18. Ernst & Young

Ernst & Young primarily use their Facebook page as a global recruitment tool and it appears to work really

well.

# 19. Cintas

Cintas designs, manufactures corporate identity uniform to businesses throughout North America. Good use

of pictures and other content have allowed them to effectively grow their Facebook community.

# 20. SAP

SAP have a great integarted Facebook presence with multiple pages, engaged communities and some great

content

So there you have it! My 20 Examples of Efective B2B Facebook Pages. I

hope it contains some inspiration and ideas for how you might use

Facebook more effectively for your business

Niall Devitt

Niall Devitt is a doer, not a talker when it comes to social media. Niall works with businesses and organisations on how to create and implement social strategies that get real business results. His background in sales has taught him to ensure that any learning around social media was based on results, rather than theories. In a very short space of time, Niall has co-founded and grown Bloggertone.com to become Ireland’s largest and most successful business blogging network. He has founded and grown Social Media Ireland to become Ireland’s largest social media focused business community. He is community manager for Bizsugar.com, a leading international B2B social media and an adviser to the Social Media Today group of websites. He has managed to do this while continuing to get involved with some of Ireland’s most exciting social campaigns to date

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