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20 Emails That Got It Right
20 Emails That Got It Right
Speaker and Agenda
• Loren McDonald
– VP, Industry Relations
– Silverpop• 20 Emails / Q&A
• Resources
• Q & A
• Wrap-Up and Survey
Welcome Series
Email # 1
Welcome emails may be the most
important email your company sends.
Welcome to the Tafford
Community
Tafford #1
Three Reasons You Will
Love Tafford + A Special
Offer
Tafford #2
Personalize Your Tafford
Experience
Tafford #3
2009 Welcome Series Indexed Results…
Service-Oriented Cart
Reminder
Email # 2
• 3-part series
• Service tone
• Human
• 50%
conversion
Reminder That Saves My
Marriage
Email # 3
Product Review Request
Step-by-step
Email # 4
“Famous” Happy Birthday
Email # 5
10% off good
for one month
2009 Birthday Campaign Indexed Results…
Birthday – Tell A Friend
Email # 6
Birthday – Tell Your Friends…
Birthday – Tell Your Friends…
Purchase Anniversary -
Reorder
Email # 7
Purchase Anniversary + Reorder
Welcome Home
Email # 8
Product Use Video
Email # 9
How-to video
Personality That Pulls You In
Email # 10
Personality – Personal & Fun
Real People
Email # 11
Maintenance Reminder &
More
Email # 12
Make It Easy for Subscribers
Email # 13
• Select flights right
from the email
• Oakland is my
preferred departure
airport
• “Popular Flights
• Search link
Share-to-Social That You’ll
Love
Email # 14
“Dough” + Valentine = Shareworthy
Going out of stock…
Email # 15
Reminders…almost out of stock
Open, CT and Conversion Rates that are
MORE THAN DOUBLE broadcast email
rates
Average Order Value is 53% HIGHER
Don’t Make Customers Think
Email # 16
Do the Math
for Your
Subscribers
- % off
- Old price
- New price
- $ Savings
- People are
motivated by
different
“discount”
math
Visual That Tells the Story
Email # 17
“We've got you covered - ash guaranteed holidays
from £142
Timely – Solves a Problem
Email # 18
- Content responds
to news coverage
- Open/CTR
significantly higher
than normal
- One of best
revenue
generators
Bounceback – Simple
Email # 19
Thanks!
• 60% Open Rate
• Nearly 3X avg
• 18.5% CTR
• 3X avg
• 7.5% higher AOV
than overall average
• 60% higher
conversion rate than
overall average
Testimonials That Convert
Email # 20
Before / After
Significant
Increase in:
-Orders
- Sales
Resources / Q & A
About Silverpop
• A leading email marketing /
marketing automation provider
• Email marketing
• Transactional email
• Share-to-social
• Send Time Optimization
• Landing pages
• Surveys
• SMS
• API Integrations w/ Web analytics,
personalization, reviews,
recommendation technologies
Resources
• Resource Center
– White papers
– Webinars
– Blogs
– Case studies
– Newsletters
– http://www.silverpop.com/marketing-resources/index.html
• Many presentations on SlideShare
– www.slideshare.net/Silverpop
Q & A / Contact Information
• Loren McDonald
– Twitter: @LorenMcDonald
– Twitter: @Silverpop
www.slideshare.net/silverpop
www.silverpop.com
Thank you!
On Twitter: @Silverpop
www.slideshare.net/silverpop
www.silverpop.com
