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THE GRAND EVENT20 Year Marketing Plan for Congressman Mikey

Michael TolentinoAteneo Graduate School of Business

January 2010

Congressman Mikey

Path To The Grand Event

1. Daily Rounds• Vision / Mission• Roles • Keeping an eye on

2. My Brand3. Top 10 Ways to Success4. The Path to the Grand Event5. Conclusion: The path to the Grand

Event will be fun and adventurous.

Congressman Mikey

the Party Animal

PartyAnimal

Congressman

Mikey

DLSU CSB

ATENEO

My brand today…

Top 10 Ways to Succeed Starting Right Now! By:Thomas Edward Anderson I

1. Take action on one item daily.2. Believe that you can do it.3. Be consistent.4. Share your motivation with others.5. Spend more time with people who

want what you want.

Top 10 Ways to Succeed Starting Right Now! By:Thomas Edward Anderson I

6. Set SMART goals.7. Dedicate “Me Time” for accomplishing

your goal.8. Clarify your expectations with people.9. Do a self assessment to evaluate what

you want.10. Stretch the limits of your comfort

zones.

The path to the Grand Event is worth taking…

The now:SingleEmployeeLiving with parentsDependentWants to help those in needLiving on salary basisLiving to the fullestFull of Dreams

The will be:Happily married with kidsBusinessman/EmployerOwn houseIndependentActive civic volunteerLiving with multiple

sources of incomeLiving wisely on

experienceDreams fulfilled and

contended

The path to the Grand Event will be fun and adventurous…

As a congressman, I will get to the Grand Event with the help of my constituents and family. My constituents arefriends and those people who are in need ofhelp. Going into that Grand Event does not need any tickets or passes, but anyone who will whole heartedly help in the building of the City of God. As long I am able

to help and inspire others, the City of God can beexperienced here on earth.