IESE Alumni Association
Annual Report2002-2003
University of NavarraUniversity of Navarra
Av. Pearson, 2108034 Barcelona (Spain)Tel.: + 34 93 253 4200Fax: +34 93 253 4343
Camino del Cerro del Águila, 3(Ctra. de Castilla, km. 5,180)28023 Madrid (Spain)Tel.: + 34 91 357 0809Fax: +34 91 357 2913
www.iese.edu
Contents
Learning 7
Message from the President of the IESE Alumni Association 5
Guided by the faculty: continuous education
The Continuous Education Program 8
Industry Meetings 14
With colleagues: networking events
IESE Global Alumni Reunion 18
MBA Alumni Reunion 20
Regional Chapters Activities 22
Class Reunions 24
Through research: IESE Alumni Association publications
Economic Overview 26
IESE Alumni Magazine 26
Electronic newsletters 28
Sharing 31
Supporting 35
Alumni Directory 32
Meeting Point 32
Professional Career Services 32
Brief consultations with professors 32
Affiliation 36
Government of the Association 36
Regional Alumni Chapters 38
The MBA Program 39
Research Excellence Awards 40
Senior Members 40
Financial report - 2002-2003 academic year 43
List of the IESE Alumni Association’s activities and services 44
5
Message from the President of the IESE Alumni Association
Learning, sharing and supporting are three basic ideas behind the
IESE Alumni Association’s Activities.
Learning is progressing. In business management, such progress
can have a highly positive impact on society in general. This is the
ultimate aim of the continuous education offerings promoted by
our association. For this reason, the organization of reunions and
meetings in which we can learn from IESE faculty and fellow Alumni
are among our main activities. I am happy to report that during the
course of this academic year we held 191 events which brought
together 17,590 professionals.
Each of these educational events also offers an opportunity to share
experiences with our friends at IESE. In addition to the opportunities
for learning and networking, the IESE Alumni Association offers
professional services to foster contact between Alumni and other
people in the business community. The Alumni Directory and
Professional Career Services are examples of tools that were created
to facilitate these kinds of relationships.
Encouraging our alumni in all their endeavors is another of the IESE
Alumni Association’s raisons d’être. As Alumni, you strengthen the
IESE Alumni Association through your support and dedication, as
well as through the financial assistance that you provide to IESE.
And your contributions are clearly reflected in the international
reputation enjoyed by IESE. Alumni directly participate in the
development of faculty; in carrying out rigorous and practical
research which is an IESE hallmark; in helping in the selection of
the best candidates to the MBA Program and in many other
supporting roles. I am sure that each of us, as members, feels proud
to support the school’s future projects and to contribute to the IESE
Alumni Association’s development throughout the world.
It gives the Executive Committee great satisfaction to see how the
IESE Alumni Association enriches us as people and professionals,
thus contributing to the fulfillment of IESE’s mission. I believe that
our 8,854 members feel the same way, and I would like to again
express my thanks to all of you for your continuing loyalty to IESE
and the Alumni Association.
José Martínez-Rovira, PADE-84President of the IESE Alumni Association
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• Guided by the faculty: continuous education
• With colleagues: networking events
• Through research: IESE Alumni Association publications
Learning
We learn from people, from the opinions of others,from experience, from research...
The IESE Alumni Association seeks to channel adirect flow of knowledge from the school to Alumni.We believe that only a comprehensive and rigorouseducation, based on a humanistic vision of the corporateworld, will enable us to advance successfully in a globalizedeconomy. It will also contribute to the developmentof the infinite potential found in each individual.
The Continuous Education Program is one of the distinctive
services that reflects a continuing desire to learn —a desire
which is shared by all of the IESE Alumni Association’s members.
The Continuous Education Program was created and
designed by some of the IESE Alumni Association’s earliest
members who wanted to continue receiving high level
education in various areas of business management.
Since its inception, the IESE Alumni Association has ensured
that the Program has maintained its characteristic
academic rigor and grown along with IESE.
The IESE Alumni Association would like to pay tribute to the
outstanding work done by the members of IESE’s faculty, who
—with their dedication and their commitment to the Continuous
Education Program— ensure that their students’ education at
IESE never ends. This academic year, 52 IESE faculty members
have taken part in Continuous Education Program sessions.
Prominent figures from academia, business and government
have also participated in the Program during the academic
year, enriching us all with their distinct visions.
Guests participating in 2002-2003 included business
luminaries such as Helen Alexander (CEO, The Economist
Group) and Thomas Sattelberger (Lufthansa), academics
such as Hal Varian, Dean of the School of Information and
Management Systems at the University of California—
Berkeley, and government leaders such as Pascal Lamy
(European Commissioner for Trade Policy), Eneko Landáburu
(Director General for Enlargement on the European
Commission), Eugenio Domingo Solans (member of the
Executive Committee at the Central European Bank) and
Pedro Solbes (European Commissioner for Economic and
Financial Affairs).
Professor Varian, one of the 10 most influential people in
the world in management thinking, gave a talk on the
lessons learned from the crisis in the New Economy. His
session, entitled “What is Left of the Internet Bubble?”
taught us some broad lessons about the crisis: one should
follow models and never trends, one should develop
concepts, not stereotypes, and one should make analyses,
not analogies.
Helen Alexander also took aim at a highly topical issue which
we have continued to study in-depth throughout the
academic year: the responsibility held by members of boards
of directors. Alexander emphasized that the president of an
organization must play the role of “guardian angel” to the
shareholders, overseeing his or her company’s day-to-day
management and compliance with the law.
Europe has also unquestionably been one of the common
threads in the Continuous Education Program. IESE’s
auditorium has been filled with individuals who have
expressed their wishes, concerns and hopes about the
construction of the New Europe.
Pascal Lamy assured us that the EU enlargement process is
an investment in the future, calling on all Europeans to work
for greater institutional legitimacy.
Meanwhile, Pedro Solbes reminded us of the need to
implement structural reforms that will stimulate and
strengthen the conditions required for favorable growth.
During the session that he led at IESE, Eugenio Domingo
Solans underlined the fact that Europe’s strength lay in a
monetary policy aimed at stabilizing prices in the medium
term, maintaining a fiscal policy that complies with stability
and growth pacts, and ensuring flexibility, an issue which,
in his opinion, Europe had not yet mastered.
Eneko Landáburu stressed the important role that the
introduction of the economies of Eastern Europe would
play in the EU’s consolidation. Landáburu emphasized that
all new member countries would have to comply with the
requirements of the Stability Pact.
IESE Alumni are keptinformed of the researchbeing carried out byprofessors at IESE duringacademic sessions led byfaculty.
Continuous education
The Continuous Education Program
8
10
Meetings in the Continuous Education Program
Chapter Meetings Attendance
IN SPAIN
Barcelona 46 5,663
Madrid 41 4,836
Levante 13 1,040
Galicia 6 342
Navarra, Basque Country, La Rioja 7 410
Aragon 5 393
118 12,684
OUTSIDE SPAIN
United Kingdom 5 200
USA-Canada 3 82
Argentina-Uruguay 2 63
Benelux 2 43
Chile 2 117
France 2 24
Scandinavia 2 30
Andorra 1 88
Brazil 1 25
Mexico 1 31
Peru 1 24
Portugal 1 16
23 743
Total 141 13,427
From anywhere in the world
The different Regional Alumni Chapters have addressed the
challenge of diversifying the locations in which the Program
is offered by bringing it closer to members who cannot
regularly travel to IESE’s campuses in Madrid and Barcelona.
They have been able to achieve this thanks to the
unconditional support of the faculty, who combine a desire
to learn with a commitment to teach.
Our aim is to offer members the opportunity to participate
in sessions from anywhere in the world, at any time of
day. In order to achieve this, IESE is making important
investments to allow some Program sessions to be
broadcast via e-conferences and over the Internet.
Seven e-conferences were held during this academic year,
and these were accessed by 4,500 people:
“The best store in the world”Professor José Luis Nueno
"B2C Logistics"Professor Frederic Sabrià
“Leadership, a question of character”Professor Santiago Álvarez de Mon
“10 key elements in the world economy”Professors Alfredo Pastor and Pedro Videla
“2nd Annual Conference on Labor Relations inEurope: early retirement and its impact on thecompany, the individual and the pensions system”Alain Buzelay, Director, Department of Economic Studies at
the European Centre, Nancy University, Holder of the Jean
Monnet Chair; José Antonio Herce, Executive Director, FEDEA;
Manuel Pimentel, Joint President, Detea Group; Aquilino
Polaino, Senior Professor of Psychopathology at Madrid
Complutense University; and Professor Sandalio Gómez
“Out of adversity”Mar Cogollos, Director, AESLEME; Adriana Gómez-Arnau,
Managing Director, Professional/Consumer Division,
Pearson Educación S.A.; Valero Rivera, handball coach at
F.C. Barcelona; and Professor Santiago Álvarez de Mon
Continuous education
“The role of the chief executive in theimprovement of corporate governance”Antonio Brufau, Director General, "La Caixa" Group and
President, Gas Natural; Amparo Moraleda, President,
IBM Spain and Portugal; and Jan Oosterveld, member
of the Group Management Committee, Royal Philips
Electronics
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Continuous Education Program topics 2002-2003
Macroeconomic analysis
· The economy in 2003: Has reactivation arrived? Professors Antonio Argandoña and Jordi Gual, with Pedro Solbes, European Commissioner for Economic and Financial Affairs
· Economic and financial analysis of the Spanish companyProfessor Rafael Termes
· Views of the economy in 2003. Professors Juan José Toribio and Pedro Videla, with Manuel Fraga, President of the government of Galicia
· Analysis of the Spanish economy. Professor Jordi Gual
· A richer but less equal world? Professor Pedro Videla
The New Europe
· Impact of the enlargement of the European Union on the Catalan economy. Professor Jordi Gual and Casimir Dalmau, Executive Director of Patronat Català Pro-Europa (The Catalan Pro-Europe Foundation)
· What European project do we want to construct? Views on the European Convention. Professor Jordi Canals and Pascal Lamy, EuropeanCommissioner for Trade Policy
· The enlargement of the European Union. Professor Jordi Gual, Eneko Landáburu, Director General of Enlargement for the European Commission,and Carles Gasòliba, Secretary General, Patronat Català Pro-Europa (The Catalan Pro-Europe Foundation)
· The economic situation in the European Union. Professor Juan José Toribioand Eugenio Domingo Solans, member of the Executive Committee, Central European Bank
· Reforms for a more dynamic European Union: a boost for growth and company initiatives. Professor Jordi Gual; José Mª Aznar, President of theSpanish Government; Erkki Liikanen, European Commissioner for Businessand the Information Society; Peter Sutherland, President, Goldman Sachsand BP; Iñigo de Oriol, President, Iberdrola; Antonio Basagoiti, President,Unión Fenosa; Ana Botín, President, Banesto, and Professor John Kay, Oxford University
· How do we attract and retain foreign investment? Professors Jordi Gualand Lluís G. Renart, and Francesc Homs, Economics and Finance Ministerfor the Catalan Government
Entrepreneurs
· The sustainability of the entrepreneurial drive. Professor Pedro Nueno
· Entrepreneurship at 58? Learning about the Aravind Eye Care System Professor Sandalio Gómez; Professor Eugenio Viassa, AESE; Dr. ThulasirajD. Ravilla, Executive Director, LAICO; Dr. Araving Srinivasan, Administrator,Madurai Hospital, Araving Group
General management
· Managing with restrictions. Professor Pedro Nueno and Thomas Sattelberger, Executive Vice President, Lufthansa
· Improving corporate governance: the role of the board of directors Professor Jordi Canals and Helen Alexander, CEO, The Economist Group
· Managing in areas of great change. Professor Carlos Cavallé
· How to reconcile the day-to-day running of a company and innovation.Professor Joaquim Vilà
· Strategy in complex times: the simpler the betterProfessor Esteban Masifern
· Strategies for competing in an interconnected world. Professor Joan Enric Ricart and Mike Hess, doctoral program candidate, IESE
· The Philips Case: Insights into a Global/Local StrategyProfessor Jan Oosterveld
· Strategic alliances: relationships with partners. Professor África Ariño
· Constructing business cultures that center around the individual Professor Domènec Melé
· Assessment of directors. Professors Rafael Fraguas and Miguel Ángel Gallo
· Code of governance for the sustainable company. Professors Joan EnricRicart and Miguel Ángel Rodríguez
· Learning in an organization and the management of knowledge: dilemmaor synergy? Professor Rafael Andreu
Control
· The value of intuition when making decisions. Professor Manuel Velilla
· Making decisions in an atmosphere of uncertainty and ambiguityProfessor Manel Baucells
· New control focuses: how to measure the results of discretional activitiesProfessor Manuel Velilla
Commercial direction and marketing
· Why do many loyalty programs fail? Professor Cosimo Chiesa
· Creativity in advertising and its effect on sales. Professor Xavier Oliver
· Changes in commercial organization. Professor Vicente Font
· The best store in the world. Professor José Luis Nueno
· The new role of the sales director: Creating loyalty through loyalty Professor Cosimo Chiesa
· Branding strategy. Professor Juan Manuel de Toro and Conrado Llorens,founder and Managing Director of SUMMA
· Some reasons for commercial success in business. Professor Vicente Font
· How to design variable remuneration systems. Professor Cosimo Chiesa
Fiscal Issues
· Fiscal close, 2002. Enrique Chinchilla
· Income tax reform. Enrique Chinchilla
· Fiscal modifications to individual and company tax for 2002 and 2003.José Javier Armendáriz, Managing Director of the Tax Authority, Government of Navarra
The new economy and new technologies
· What is left of the Internet bubble? Professor Jordi Gual and Hal Varian,Dean of the School of Information and Management Systems, Universityof California-Berkeley
· What do Spanish managers think of e-business? Professor Josep Valor and Jesús Díaz de la Hoz, managing partner, PricewaterhouseCoopers
· Public administration and the digital company. Professor Josep Valor; Antoni Gurguí, Director, CIDEM; Maravillas Rojo, President, BarcelonaActiva; Amador Elena, General Manager for Inspection, Simplification and Quality Services at the Public Administration Ministry; and Manel Sanromà, Managing Director, Cat 365
· The on-line management of company cash flow as a typical current e-banking product. Professor Jorge Soley
· Steelscreen case. Professor Brian Subirana
· Taking advantage of the opportunities of B2B. Professors Marc Sachon and Josep Valor
· Managing identities. Security models in e-business Professor Brian Subirana; Juan Pérez Vilaplana, Director of Technology,PricewaterhouseCoopers, and Manuel Cortés and Diego Sacristán, SecurityManagers, PricewaterhouseCoopers
· Free software from a point of view of value for an e-business organizationProfessors Sandra Sieber and Josep Valor; Francesc Miralles, associate researcher, e-Business Center PW & IESE; Miguel Reyna, Head of InternetBanking, Banco Zaragozano, and Jaume Sans, Chairman, Spain & PortugalTechnical Expert Council, IBM
· Open Source Software: The new disruption in IT? Professor Josep Valor
· Technology-based learning and team-work: Same time, same place, or no time, no place? Professor Eric Weber
· Impact of new technologies on people management. Professor José Ramón Pin
Operations
· Management by projects. Professor Jaume Ribera
· Desert warfare and the Normandy landings: Learning to manage the supply chain. Professor Frederic Sabrià
· 6 Sigma: A management and quality system to reduce costs by concentrating on improving procedures. Professor Jaume Ribera; Jordi Balcells, Six Sigma Master Black Belt, Pricing Manager GE Power Controls, and Gerard Piera, managing partner, Global Performance Group
· The management of knowledge in companies in order to increase productivity. Professor Josep Riverola
Finance
· The current stock market situation and prospects for 2003 Professor Mariano Rabadán
· Valuing companies. Professor Pablo Fernández
· The Internet Bubble: What have we learned? Professor Javier Estrada
· The financial implications of day-to-day management decisions Professor Josep Tàpies
· The management of corporate risk: beyond the purely financial issuesProfessor Ahmad Rahnema, and Fiona Gietzmann and José Díaz Morales,Directors, Business Risk Services – BRS Ernst & Young
· The investment bank and its contribution to the development of Spanishbusinesses. Professor Jorge Soley and Antonio Truán, General Manager,Invercaixa
Company personnel
· Flexible working as a response to the reality and equilibrium of the familyProfessor Sandalio Gómez
· A la carte remuneration. Professor José Ramón Pin
· 2nd Annual Conference on Labor Relations in Europe: early retirementand its impact on the company, the individual and the pensions system.Professor Sandalio Gómez; José Antonio Herce, Executive Director, FEDEA;Manuel Pimentel, Joint President, Detea Group; Aquilino Polaino, SeniorProfessor of Psychopathology at Madrid Complutense University, and Alain Buzelay, Director, Department of Economic Studies at the EuropeanCentre, Nancy University, Holder of the Jean Monnet Chair
· Seven years with continually improving teams. Professor José Mª Rodríguez
· The harmonization and integration of human resource policies Professor Carlos Sánchez-Runde, and Professor Pablo García Ruiz, Facultyof Economic and Business Sciences, University of Navarra
· Restructuring practices in Spanish companies. Professors José Ramón Pin and Sandalio Gómez, and Antonio Gómez de Enterría, partner, Sagardoy & Abogados
· Managing people: a continuous challenge. Professors Santiago Álvarezde Mon, Mª Nuria Chinchilla, Sandalio Gómez and José Ramón Pin; Ana Bufí, Director of Human Resources, Novartis; Fernando Mesonero,Director General, ADECCO Foundation; Jaime Pereira, Director of Human Resources, Sanitas; Pilar Pérez, Director of Human Resources,Procter & Gamble, and Jesús Vega, Director of Human Resources, Inditex
· The art of uniting. Professor José Mª Rodríguez
· Encouraging positive mental attitudes and constructive relationships Professor Pablo Cardona
Leadership
· Leadership, team-working and personal satisfaction in the new economyProfessor Mª Nuria Chinchilla and Professor Pablo Ferreiro, ManagementSchool, University of Piura
· Out of adversity. Leadership, a question of character. Professor SantiagoÁlvarez de Mon; Mar Cogollos, Director, AESLEME; Adriana Gómez-Arnau,manager of the professional/consumer division, Pearson Educación Group;Valero Rivera, handball coach, F. C. Barcelona, and Gustavo Zerbino, survivor of the Andes plane crash
· The critical competencies of a manager. Professor Pablo Cardona
Ethics in business
· Company ethical policy. Why is it not enough to be good people? Professor Joan Fontrodona
· How to face up seriously to the problem of corruption in business Professor Antonio Argandoña and Jermyn Brooks, Executive Director of Transparency International
· The value of loyalty from managers, employees and clients Professor Miguel Ángel Ariño
Inter-disciplinary meetings
· Professional career and family life. Personal accounts Professor Rafael Termes
· The responsibility of parents and educators in an age in which young people are digitally obsessed. Professor Rafael Termes; Dr Paulino Castells,child psychiatrist and Professor at the International University of Catalonia,and Dr Xavier Bringué, Professor, Faculty of Communication, Universityof Navarra
· How to increase levels of ethical conscience in financial activities Professor Rafael Termes; Enrique de Sendagorta, President, Institute ofBusiness and Humanism, University of Navarra, and Paul H. Dembinski,Director, Observatoire de la Finance in Geneva
· Freedom and truth. Can and should they be compatible? Professor Rafael Termes
· Political action and ethical values. Professor Rafael Termes; José Bono, President of Castilla-La Mancha and Jorge Fernández Díaz, Secretary ofState for Parliamentary Relations
· Should all opinions be respected? Professor Rafael Termes; Alfonso López,Senior Professor of Philosophy, Madrid Complutense University, and Rafael Argullol, Senior Professor of Aesthetics, Pompeu Fabra University,Barcelona
· The biotechnological society from a scientific and human perspective: The parent cells. Professor Rafael Termes; César Nombela, Senior Professorof Microbiology, Madrid Complutense University, and President of the Advisory Committee on Ethics in Scientific and Technical Research, andNatalia López, Senior Professor in Biochemistry and Molecular Biology,University of Navarra
· Reviewing divorce. In search of matrimonial stability in a pluralist societyProfessor Rafael Termes; Professor Rafael Navarro, Senior Professor of Law, Madrid Complutense University, and Secretary General of the RoyalAcademy of Jurisprudence and Legislation, and Carlos Martínez de Aguirre,Senior Professor of Civil Law, University of Zaragoza
Commemorative sessions
· Alumni Day at IESE in Madrid. Professors Sandalio Gómez and Juan JoséToribio; Baldomero Falcones, Vice President of the Local IESE Alumni Association in Madrid; José Antonio Zarzalejos, Director of the newspaperABC, and José Folgado, Secretary of State for Energy, Industrial Development and Small and Medium-sized businesses, Ministry of the Economy
· 50th anniversary of the University of Navarra. Towards company management based on values. Professors Santiago Álvarez de Mon, JordiCanals and Rafael Termes, with José Mª Bastero, President of the Universityof Navarra
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Industry Meetings allow managersand employers to come together toshare their synergies and identifytrends within their particular sector.
Continuous education
Industry Meetings
9th Annual Health Technology Industry Meeting.Key analysis variables.
Professor Pedro Nueno. This conference included an analysis
of the current situation in the sector, along with an
examination of the relationships between supplier and client.
2nd E-learning Meeting. E-Learning in today’sbusinesses: Towards new forms of training?
Professors Sandra Sieber and Eric Weber. The experts
reflected on the future of the e-learning sector, concluding
that technology would in the future cease to be the leading
protagonist, giving way to the use of knowledge portals.
5th Annual Prestige Brands Industry Meeting.Recovering lost ground.
Professor Pedro Nueno with Michel Chevalier from Essec.
This Meeting was held in the incomparable surroundings of
Casa Batlló, one of Gaudi’s most striking buildings. One of
its key findings was that prestige brands need to establish
strategies that will allow them to adapt to local cultures.
17th Meeting of the Automotive Sector.Competing out of confusion.
Juan Llorens and Professor Pedro Nueno. Under the heading
“Competing out of confusion,” experts on the automotive
sector attempted to dispel the uncertainty being experienced
by this sector. Defending the sector, strengthening R&D
and making Spanish factories more flexible are the central
issues to be pursued.
2nd Annual e-business Meeting. Transformingbusinesses. From the New Economy to the NowEconomy.
Professors Sandra Sieber and Josep Valor. This meeting
saw well-known experts and employers agree in classifying
e-business as a tool that could be used to improve
procedures. They pointed out that its benefits are two-
fold: improvements in efficiency and growth.
The Champions Forum. The story of my success.
Professor Pedro Nueno with Hermann Simon, founder and
president of Simon, Kucher & Partners, Marketing
International Programs
These programs are notable for their international flavor, both
in terms of their content and participants. They are short,
residential programs offered in English, and mainly aimed at
managers working for international companies with more
than 15 years’ professional experience. The programs have
been developed as the result of agreements between IESE
and other prestigious business schools such as MIT, Harvard
Business School and Michigan Business School.
The following programs were offered during the 2002-2003
academic year:
Transforming Multibusiness Corporations,in conjunction with Harvard Business School
Creating Value in Latin America,in conjunction with IAE, IPADE and Darden
The Program for the Americas,in conjunction with MIT
Tourist sector conference
Three "champions" from the business world, Miguel Torres,
President of Miguel Torres S.A., Edouard Michelin, Managing
Partner and CEO of Michelin et Cie, and Javier Cano, President
and CEO of Puig Beauty & Fashion Group, recounted their
business experiences and the keys to their success.
9th Annual Telecommunications Industry Meeting.New models for negotiation in thetelecommunications sector.
Professor Jordi Gual. This year, the meeting centered on the
immense challenges facing the sector: the introduction of
new models for negotiation that will allow for the proper
use of infrastructure and the development of broad band.
The aim, to boost company profitability and investment in
new technology and equipment.
During the 2002-2003 academic year, 674 people attended
these meetings at IESE, 34% of them Alumni.
Alumni are offered a 10% discount against the cost of
enrolling for Industry Meetings and Seminars, and this is
increased to 30% for members of the Alumni Association.
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Continuous education
Seminars and FocusedPrograms
Seminars and Focused Programs allow Alumni to broaden
their knowledge or make a more detailed study of individual
issues with all the rigor that characterizes learning at IESE,
in sessions led by members of the school’s faculty.
By the end of the academic year, around 400 participants
had attended at least one seminar, 20% of them Alumni. In
addition, some 800 participants attended the focused
programs, 26% of them Alumni.
Seminars – 2002-2003 academic year
Strategies for the textile and clothing industry ina globalized market place
Professors África Ariño, Cosimo Chiesa, Pedro Nueno and
Frederic Sabrià
Employers from the textile sector predicted the future of
their businesses and analyzed their strategies for a globalized
market place.
New businesses forum
Professor Pedro Nueno
Eleven business projects were presented to around one
hundred investors and venture capital companies. Business
initiatives result from the classes that Professor Nueno has
been giving since the 1970s as part of the “NAVES” course,
in the 2nd year of the MBA program.
3G: the competitive advantage
Professor Josep Valor
This forum, attended by academics and employers alike,
studied the new 3G technology that is about to be launched
onto the market. The conclusions reached pointed to the
fact that 3G offers many advantages, but that many
operators remain cautious as a result of previous failures.
Focused Programs – 2002-2003 academic year
Management of real estate companiesProfessors Josep Faus, Lluís G. Renart, José L. Suárez andPedro Videla
Knowledge managementProfessors Beatriz Muñoz-Seca and Josep Riverola
Project management: a [new] form of leading?Professors Jaume Ribera, Joaquim Vilà, José Mª Rodríguez,Mª Jesús Grandes and José Luis Suárez
Systems of variable remuneration in sales teamsProfessors Cosimo Chiesa and Lluís G. Renart
Corporate financeProfessors Eduard Ballarín, José Manuel Campa, JavierEstrada, Pablo Fernández, Eduardo Martínez Abascal, AhmadRahnema, Javier Santomá, Josep Tàpies and Rafael Termes
Innovation managementProfessor Joaquim Vilà
Managing the company in an entrepreneurial wayProfessors Pedro Nueno, Julia Prats and Juan Roure
Executive coaching: how to improve the competenciesof my collaboratorsProfessors Pablo Cardona and Mª Nuria Chinchilla
Sales management: how to lead, organize and makeyour sales team loyalProfessors Cosimo Chiesa and Lluís G. Renart
How can I improve my executive competencies?Professors Pablo Cardona and Mª Nuria Chinchilla
Accounting and finance for non-finance executivesProfessors José Manuel Campa, Pablo Fernández, Mª JesúsGrandes and Luis Palencia
Developing creativity and innovation in the company Professors Pablo Cardona, Pedro Nueno, Jaume Riberaand Joaquim Vilà
Relational marketing One2One:The 5 Pyramids of CRMProfessors Cosimo Chiesa and Lluís G. Renart
Negotiating effectively: an executive's daily taskProfessor Juan Roure
Corporate governance:boards of directorsProfessors Jordi Canals, Pedro Nueno and Manuel Velilla
Seminars and FocusedPrograms allow Alumni tobroaden their knowledgebase or make a moredetailed study ofindividual issues duringsessions led by members of IESE’s faculty.
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Learning in a truly globalenvironment offers theopportunity for a fluid culturalexchange, in which individualslearn about the values andopinions of others. The IESE Alumni Associationpromotes this exchange byorganizing meetings for school’sAlumni.
Networking events
IESE Global Alumni Reunion
At our traditional Reunion, learning is combined with sharing.
We learn and share with professors, guests and colleagues
in a friendly atmosphere that sparks inspiration and
reflection.
Madrid was the venue for the 41st IESE Global Alumni
Reunion, held on November 22-23, 2002. The reunion,
hosted by Professor José Ramón Pin, offered the 1,554
Alumni in attendance the opportunity to analyze how to
build better companies, concentrating on the principles that
should prevail in the governance of a company, starting
with the board of directors.
2002 IESE Global Alumni Reunion“Building Better Companies.Renewing Corporate Governance”
Friday, November 22
Opening
Chaired by HRH the Prince of AsturiasProfessor Jordi Canals, Dean of IESE,José Martínez-Rovira, President of the Alumni AssociationProfessor Juan José Toribio, Dean of IESE in MadridAntonio González-Adalid, President, Alumni Association Board in Madrid
Economic prospects for 2003
Contribution from Cristóbal Montoro,Minister of FinanceProfessor Pedro VidelaProfessor Juan José Toribio
IESE Alumni Association Excellence in Research Awards
Saturday, November 23
The role of the chief executive in improvingcorporate governance
Antonio Brufau, President, Gas Natural GroupAmparo Moraleda, President, IBM Spain and PortugalJan Oosterveld, member of the Group ManagementCommittee, Royal Philips ElectronicModerator: Professor Josep Tàpies
Business and social responsibility
Professor Alejandro Llano, University of NavarraModerator: Professor Sandalio Gómez
Changing the top management perspectivein an era of uncertainty
Martin Sorrell, CEO, WPP Group,Moderator: Professor José Luis Nueno
Corporate governance: an ethical, strategic andfinancial viewProfessor Antonio ArgandoñaProfessor Fernando PeñalvaProfessor Eduardo BallarínModerator: Professor José Ramón Pin
Corporate governance and good governance codesFrancisco González, President, BBVA
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Networking events
MBA Alumni Reunion
Every two years, IESE invites all Alumni who have graduated
from the MBA Program to exchange professional experiences
and perspectives with other Alumni and faculty from
different classes and nationalities.
The fourth of these bi-annual reunions, which was held on
May 31, offered the school’s characteristic warm and friendly
atmosphere. The event was attended by 550 MBAs of 38
nationalities from 28 different countries.
For the first time, the reunion also included graduates from
the Executive MBA and Global Executive MBA Programs.
The reunion included 10 sessions held in three parallel
streams, dealing with topical issues affecting the economy,
business and the professional careers of MBA graduates.
It also offered the chance for old friends from IESE to
meet up.
Parallel sessions I
10 key elements in the world economyProfessors Alfredo Pastor and Pedro Videla
Raising private capital for my business:what's possible in today's unsettling economicenvironmentNicolás de Bonilla y Villalonga, Managing Director,Apax Partners, MadridLouis Elson, founding partner, Palamon Capital Partners,LondonFrank Kenny, founding partner, Delta Partners, Dublin
Parallel sessions II
Beyond efficiencyProfessor Miguel Ángel Ariño
European retailingProfessor José Luis Nueno
Are you controlling your career?Professor Pedro Nueno
The microeconomics of competitivenessProfessor Antoni Subirà
Parallel sessions III
Leadership: a question of characterProfessor Santiago Álvarez de Mon
If you can't trust the messenger, you can'ttrust the message: corporate governanceand financial reportingProfessor Fernando Peñalva
Organization and its people: technology-basedteamwork and learningProfessor Eric Weber
Is China a threat to our industry?Professor Alfredo Pastor
22 23
Networking events
Regional Chapter Activities
They share the same business language and something
more: they live and work in the same geographical area.
They have chosen IESE to provide their management
education, and they want to share their experiences with
other members of their respective Regional Alumni
Chapters.
Following the establishment of the first Regional Alumni
Chapter in Spain, Alumni Chapters have formed in various
other countries. There are currently 19 Regional Alumni
Chapters, 12 of them outside Spain, each of them offering
different educational activities ranging from meetings
chaired by IESE professors to sessions in the Continuous
Education Program and annual reunions.
Alumni in France have established an Alumni Chapter aimed
at promoting IESE’s presence in France and strengthening
the ties between Alumni living and working in the country.
Chaired by Gerard Schoor (MBA-91), the members of the
Chapter’s first Board are Ignacio Barrón, José Luis Carbonell,
Gloria Chatelain, Frederick Dieterle, Bruno Herliq and
Christian Laveau.
Regional Chapter Reunions
OUTSIDE SPAIN
United Kingdom· London, October 16. Professor Eric Weber*· London, January 30. Professor José Luis Nueno*· London, April 1. Professor Josep Valor*· London, May 14. Professor Jan Oosterveld*· London, July 10. Professor Brian Leggett
Shakespeare in the office
USA-Canada· Palo Alto, November 22. Professor Marc Sachon. e-Enabled
Supply Chain: Thoughts and Reflections for the Road Ahead
· New York, January 24. Professor Paddy Miller. The Next Revolution in European Management: ...People?
· San Francisco, February13. Professor Juan Roure. Entrepreneurship & Private Equity: Major Challenges
Scandinavia· Stockholm, October 12. Professor Carlos Cavallé
· Oslo, October 24. Professor Javier Estrada*
· Oslo, February 11. Professor Marc Sachon. e-Enabled SupplyChain: Thoughts and Reflections for the Road Ahead
Benelux· Moergestel, September 21
Program:Corporate Governance in the Historical Perspective:the Philips Case. Professor Jan OosterveldMaintaining Your Parity: How to Avoid Personal DevaluationProfessor Pedro NuenoChanging Trends in the Financial MarketplaceChris de Vries, Managing Director, Citibank, The Netherlands,and President, American Chamber of Commerce
· Amsterdam, February 28. Professor Frederic Sabrià. B2C Logistics
France· Paris, November 29. Professor Brian Subirana*· Paris, March 27. Professor Luis Palencia. Levers of Control
* Sessions in the Continuing Education Series, referred to in the sectiondevoted to the Continuous Education Program
Andorra· Andorra la Vella, March 20
Program:Welcome and introduction to the reunion. Josep Peralba, ManagingDirector, Crèdit Andorrà, and Maria Puig, Director of the Alumni AssociationThe economy in 2003: has recovery arrived?Professor Jordi GualThe function of intuition and rationale in decision-making. Professor Josep M. Rosanas
Argentina and Uruguay· Buenos Aires, May 21. Dr Miguel Ángel Broda. Argentina: a post-
electoral economic perspective
· Buenos Aires, August 12. Professor Javier Estrada. The impact of Argentina on Spanish businesses
Brazil· Sao Paulo, August 5. Professor José Ramón Pin. Managing
management talent
Chile· Santiago de Chile, October 30. Professor Antonio Argandoña. The
world economic panorama: a view from the old continent
· Santiago de Chile, July 29. Professor Pedro Videla
Mexico· Mexico, May 22. Professor Brian Leggett. What have the classics
to do with management?
Peru· Lima, July 22. Professor Steven Poelmans. Managing corporate
stress: a management skill
Portugal· Lisbon, May 29. Professor Josep Riverola*
IN SPAIN
Navarra, the Basque Country and La Rioja· 11th Meeting of Alumni of IESE, Pamplona, March 28
Program:Welcome. José María Bastero, President of the University of Navarra,and José María Aracama, President of the Local IESE Alumni Chapterin Navarra, the Basque Country and La RiojaBusiness attitudes that take advantage of sudden changes. ProfessorCarlos CavalléDiversification and internationalization in an electricity companyJosé Luis Marín, President, Endesa RedCorporate governance, The Aldama report. Eduardo Arbizu,Director General of Legal Affairs, BBVAClose. Nuria Iturriagagoitia, Minister of Industry, Technology, Trade,Tourism and Employment at the Government of Navarra
Levante· 8th Meeting of Alumni of IESE. Valencia, June 16
Program: Welcome and introduction to the reunion. Víctor Martínez Galán,
President of the Association of Alumni of IESE in Levante, ProfessorJuan Carlos Vázquez-Dodero of IESE, and member of the Local Alumni Association Board, and María Puig, Director of the Local Alumni AssociationTowards a “new world order”? Professor Juan José ToribioCorporate strategies in the face of the forthcoming enlargementof the EU. Professor Lluís G. RenartPanel of EmployersCarlos Camahort, Managing Director, Taulell, S.A. – Tau Cerámica,Encarna Pitarch, Assistant Commercial Director for EasternCountries, the USA and Canada, ANECOOP S. COOP.Guillermo Rausell, Head of Export Sales, Manterol, S.A.The microeconomics of competitiveness. Professor Antoni Subirà
Madrid· Alumni Day. Madrid, June 25
Program:New projects at IESE. Professor Juan José Toribio,Dean of IESE in MadridAlumni Association. Act of Homage to Senior Members. Baldomero Falcones, Vice President of the Association of Alumniof IESE in Madrid, and Professor Sandalio Gómez, Director of Alumni,IESE, MadridThe new communications frontier: leaving mediocrity behind.José Antonio Zarzalejos, Director of the newspaper ABCEnergy policy and Spain’s real convergence in the EU. José Folgado,Secretary of State for Energy, Industrial Development and Small and Medium-sized Businesses, Ministry of the Economy
Aragon· Reunion of Alumni of IESE. Managing in times of uncertainty.
Zaragoza, February 25Program:Welcome and introduction to the reunion. Joaquín Franco, Presidentof the Association of Alumni of IESE in Aragon, and Professor Sandalio Gómez of IESE, a member of the Aragon Association BoardBusiness attitudes that take advantage of sudden changes. Professor Carlos Cavallé. Moderator: Joaquín FrancoExperiences of managing with successFélix Tena, President and General Manager, Imaginarium, and JoséCarlos Lacasa, Executive Vice President, Chocolates LacasaModerator: Professor Carlos CavalléEntrepreneurship: capital. Professor Pedro Nueno. Moderator: JordiSabadell, Director General, EDPClose. Fernando Gil, President, CAI
* Sessions in the Continuing Education Series, referred to in the sectiondevoted to the Continuous Education Program
24
Networking events
Class Reunions
Experience, knowledge, friendship... class reunions are an
excellent opportunity to learn from our colleagues and recall
(if we should ever forget) everything we learned from them
at IESE. The IESE Alumni Association therefore arranges and
promotes reunions in order to provide an opportunity for
these exchanges.
With organizational support from the IESE Alumni
Association office, 64 class reunions were held during
the 2002-2003 academic year, 45 at IESE and 19 at
other locations, bringing together more than 1,500
Alumni.
Class Reunions at IESE during the 2002-2003 academic yearClass President ProfessorMBA 73 Enric Crous Jordi CanalsMBA 77 Gonzalo Turell Jordi CanalsMBA 78 Francisco Freixa Jordi Canals / Juan Carlos Vázquez-DoderoMBA 82 Agustí Pla Jordi Canals / Pedro NuenoMBA 83 José Ferrer Sandalio Gómez / Juan José Toribio / José Ramón PinMBA 88 Joaquín Bachs At the MBA Alumni ReunionMBA 93 Jorge Grima Jordi Canals / José Antonio SegarraMBA 95 Mª Angeles Losa At the MBA Alumni ReunionMBA 98 Ernesto Suárez At the MBA Alumni ReunionEMBA 97 Fernando Alonso José Ramón Pin / Sandalio GómezEMBA 98 Juan Miguel Poyatos José Ramón PinEMBA 00 Pedro Caro Pablo Fernández/Sandalio GómezEMBA 02 Ricardo Lobera Pedro VidelaPADE's I 59-60 (two reunions) Casimiro Molins/Eduardo TarragonaPADE I 90 Francisco BassasPADE I 92 Montserrat Esteve Jordi CanalsPADE I 01 Mª Mar Raventós Santiago Álvarez de MonPADE 1 02 Francesc Cruellas Santiago Álvarez de MonPDG I 78 Juan Alarcón Pedro NuenoPDG I 93 Lluís Tarragona José Mª RodríguezPDG I 01 Ernest Companys Invited speakerPDG 1 02 Dalmau Ribot Frederic SabriàPDG 2 02 Ana Vila Jan OosterveldPDG I 02 Dalmau Ribot José Mª RodríguezPDG B 02 Iñigo Millán-Astray Juan Carlos Vázquez-DoderoPDD II 75 Antonio ComermaPDD I 93 Manuel Iborra Manuel VelillaPDD I 98 Gloria Ausió Frederic SabriàPDD V 98 Antonio Bernal Invited speakersPDD V 99 A Francisco Giménez Invited speakerPDD 3 00 Juan C. Bastida Nuria ChinchillaPDD B 01 Manuel MonterrubioPDD 1 01 Fernando Pugnaire Vicente FontPDD 1 02 (two reunions) Cristina Taverner Carlos García Pont / Marc SachonPDD 4 02 Elena Terraz Carlos Sánchez-RundePDD A 02 Josep M. Mas Luis PalenciaPDD 2 02 Manuel Sala Miguel Ángel AriñoPDD 3 02 (two reunions) Xavier López-Sautés Invited speaker / José Antonio SegarraPDD C 02 (two reunions) José Luis Ferrero Continuous educational ProgramPDD 1 03 Joan Carles Castellà Invited speakerPDD 2 03 Mercedes Rius Invited speaker
2726
IESE Alumni Association publications
Economic Overview
This publication is especially aimed at members of the
IESE Alumni Association and its content, produced by
members of IESE’s Department of Economics, includes
analyses of the economic situation and related issues.
The Economic Overview and the IESE Alumni Magazine
are among the services most valued by members of the
Association.
Articles2002-2003 academic year
October 2002The stability and growth pactYes, it was a bubble
November 2002When will recovery happen in the US?Spain: sober pessimism
December 2002Is deflation a danger for Germany?Spain: is higher inflation a bad thing?
January 2003…And a prosperous new year?The challenges of enlargement and the new Europe
February 2003Immigration and the economy in SpainArgentina and the IMF
March 2003And if the problem were not the war?Germany: in search of lost initiative
April 2003The economic cost of the warDon’t rest on your laurels
May 2003...and the “crystal ball” still doesn’t workThe post-war Spanish economy
June 2003Back to deflationThe boat parable: the politically correct and thetechnically dangerous
July 2003Should China revalue?The United Kingdom and the euro: a non-economicissue
IESE’sAlumni Magazine
The Alumni Magazine is the IESE Alumni Association’s most
effective means of communication. Published four times per
year, it provides information on everything that is happening
at IESE: research, programs, activities, services and events.
With a print-run of 23,200, the Alumni Magazine is one of
the leading publications in its editorial sector.
The electronic edition of the magazine expands upon the
content and services included in the printed version, offering
Internet users access to translations and material published
in previous issues. It registered 50,000 hits per month during
the last academic year.
Articles published in the Alumni Magazine”In-Depth” section
December 2002
Strategies in times of uncertainty and crisisProfessor Esteban MasifernGlobalization: challenging a common beliefProfessor Pankaj GhemawatThe daily newspapers, on the right roadProfessor Juan Manuel de ToroHow to do it? Professors Miguel Ángel Gallo and ÁfricaAriño, with Kristin Cappuyns and Isabel Mánez
March 2003Working toward unity and collegiality Professor Jordi CanalsInspiring innovation. Professor Alejandro LlanoBuilding strategy. Professor Pedro NuenoRegaining trust. Professor Antonio ArgandoñaGoing beyond efficiency. Professor Josep M. Rosanas
June 2003A boost for the EU’s Mediterranean policyProfessor Víctor PouUpward communication: mission impossible?Professor Brian LeggettThe strategy of the e-survivors. Professors. José Ramón Pinand Javier Quintanilla, with Ana García FonsecaPart-time working: a way of reconciling work and family?Professor Sandalio Gómez with Carlos Martí
September 2003Management by missions. Professor Pablo CardonaIntelligent capital for new businesses. Professor Juan RoureEuro-shop till you drop. Professor José Luis Nueno
IESE issues variouspublications that keep Alumniinformed aboutthe most recent researchcarried out by theschool’s faculty.
28 29
IESE Alumni Association publications
Electronic newsletters
Alumni can subscribe to research newsletters which are
regularly published electronically by different departments
at IESE. The Ethics Newsletter and a newsletter published
by the e-Business Center are just two examples.
IESE Insight is worthy of special mention. This monthly
publication facilitates access to new developments through
an IESE knowledge portal.
IESE Insight gathers together summaries and articles by
IESE’s own faculty and currently has 4,789 registered users,
4,460 of whom have subscribed to the newsletter.
Selected articles - IESE Insight2002-2003 academic year
November 2002How diversification affects a company's valueProfessors José Manuel Campa and Simi Kedia
Multinationals and employment relations in EuropeProfessors Anthony Ferner, Javier Quintanilla andMatthias Varul
December 2002Understanding Enron's downfallProfessor Fernando Peñalva
Don't just get things done - do the right thing!Professor Joan Fontrodona
January 2003Loyalty in organizations, why not?Professor Domènec Melé
Bidding strategies for auctionsProfessor Manel Baucells
February 2003*Beyond duty. Professor Antonio Argandoña
Attempting to slow the abuse of privileged informationProfessor Javier Estrada and J. Ignacio Peña
March 2003Strategy in turbulent timesAdrián Caldart and Professor Joan Enric Ricart
How to foster values in individuals and organizationsProfessor Antonio Argandoña
April 2003What makes employees trust their leaders?Professor Pablo Cardona and Aitziber Elola
Women in business: seven key questionsProfessor Mª Nuria Chinchilla
May 2003In search of balance between work and family in SpainProfessors Mª Nuria Chinchilla and Steven Poelmans, withConsuelo León
Part-time working in Europe. Professor Sandalio Gómez
June 2003How to develop one’s own style following the family’sfootsteps. Ercilia García Álvarez, Jordi López Sintas and PilarSaldaña
The European banks stay at home. Professor Jordi Gual
July 2003Used goods, a source of value for businesses. Ana Pérez withProfessors Miguel Ángel Rodríguez and Frederic Sabrià
Early retirement? OK, but go carefullyProfessor Sandalio Gómez
*IESE Insight began publishing a Spanish edition in February
31
Sharing
A truly global world can only by achieved throughthe open exchange of ideas and values...
The IESE Alumni Association promotes the creationof spaces and tools that will facilitate closenessand understanding among Alumni - because we knowthat sharing is also learning.
32 33
Sharing
Alumni Directory
The Alumni Directory is a tool which facilitates professional
and personal relationships among Alumni. The two versions,
on paper and on-line, register data which – in accordance
with current legislation – Alumni authorize.
Meeting Point
This is a virtual meeting point for all IESE Alumni. It includes
a discussion forum which is easy to use, along with access
to the Directory with details of those using the service.
Professional Career Services
As far as possible, the IESE Alumni Association supports the
professional careers of its members, offering both information
and advice.
Career Opportunities Service
This is a database with restricted access that channels job
offers received by the IESE Alumni Association from
companies. 1,191 jobs were offered during the 2002-2003
academic year.
Professional Profiles
This service facilitates the digital publication of CV’s and
stores a standardized database which permits selections to
be made automatically and confidentially when a company
request is received.
Global Workplace
A resource that links leading business schools around the
world, offering Alumni access to an international database
of job opportunities.
Brief consultations withprofessors
The IESE Alumni Association provides a channel through
which its members can contact faculty members and other
IESE Alumni Association members when they need direction
or advice on questions of a professional or personal nature.
Every month, the Alumni newsletter provides information
on current and future events at IESE, keeping Alumni
conveniently and regularly up-to-date on new programs
and happenings at the school.
This newsletter is a tool which has been widely welcomed
by the Alumni community, who see it as the best way of
keeping themselves informed of events at IESE. Its subscriber
database currently includes more than 13,000 addresses.
E-mail services
All Alumni may request a permanent IESE e-mail address.
Membership card
The membership card provides access to the financial
advantages offered to the IESE Alumni community.
Members can convert their cards into an American Express
card at no additional cost, paying any amounts charged
via a Spanish bank account. This year, the Association has
begun the process of extending this agreement to include
a platinum Visa card.
Use of IESE facilities
IESE places its facilities at the disposal of Association
members and their companies, provided that they are
reserved in advance and available at the required time.
IESE has hosted 349 meetings at its campuses in Barcelona
and Madrid during the course of this year.
The IESE Alumni Association providesthe use of its facilities as a means formembers to keep in contact withother Alumni. Moreover, events heldat the school are effective ways forcompanies and individuals to establishrelationships with the Alumnicommunity.
35
Supporting
We are a part of IESE and we share recognition ofwhat we have learned and a desire for the Universityof Navarra to take on new challenges. The IESE AlumniAssociation transforms this motivation into specificactions that support IESE’s mission to develop individualsand advance businesses.
36 37
Supporting
Membership
By the end of the 2002-2003 academic year, 24,160 students
had graduated from IESE and were working at some 10,100
companies. 8,854 are currently members of the IESE Alumni
Association, representing an affiliation rate of 39%. The rate
of affiliation among new graduates in recent years has
reached 80%.
Government of the IESE AlumniAssociation
The IESE Alumni Association, formed in 1959, has been and
continues to be a powerful tool for the integration of IESE
Alumni, promoting activities in the continuous education
program, speaking on behalf of the school’s Alumni and
spreading IESE’s message throughout the world. Given the
increase in the number of Alumni , the burgeoning range of
activities in which IESE is involved and the school’s presence
in a large number of countries, the Executive Committee decided
to undertake a review of its statutes. The Executive Committee’s
proposal was backed by the Governing Board when it met in
Madrid. Any member who would like a copy of the Statutes
can request one from the IESE Alumni Association office.
The IESE Alumni Association’s governing bodies channel and
promote the interests and contributions of each member. The
Governing Board and the Executive Committee are the bodies
charged with presenting and directing this collective effort.
The Governing Board sets down the directives by which the
IESE Alumni Association is governed, and it also elects the
group’s president. It meets at least once a year, and these
meetings usually coincide with the Global Alumni Reunion.
All the IESE Alumni Association’s members are represented
on the Board by a president and secretary from each class,
for each of the different basic programs offered by IESE. The
Board also includes the members of the Executive Committee
and a delegate from each of the Regional Alumni Chapters.
The IESE Alumni Association’s executive body is the Executive
Committee. Its work is carried out by individual committees
covering the different activities and services. As the new
Statutes indicate, the Executive Committee must present the
Association’s annual financial statements to the Governing
Board (see “financial results” on page 43).
The IESE Alumni Association’s ExecutiveCommittee
PresidentJosé Martínez-Rovira (PADE 84)
Vice-PresidentsAntonio González-Adalid (MBA 75)Javier Emilio Robles (PDG 90)
MembersJosé Felipe Bertrán de Caralt (PADE 65)Antonio Brufau (PDD 78)Jordi Canals (Dean of IESE)Enric Crous (MBA 73)Eusebio Díaz-Morera (MBA 69)Baldomero Falcones (MBA 72)Sandalio Gómez (Professor, IESE)Josep Mateu (MBA 78)Joan Molins (PDG 71)Jan Oosterveld (MBA 72)Maria Puig (Director, IESE Alumni Association)Mª del Mar Raventós (PADE 01)Josep Valor (Professor, IESE)Rafael Villaseca (MBA 76)
Jordi CanalsDean of IESE
“Since its foundation in 1958, IESE has always remained close
to its Alumni. It has always been, and still is, a privilege to
know that the school can count on the solid support of the
Association, whose innovative input assists us in directing
the continuous education programs and other services that
its members would like to receive. The Association is also a
powerful engine for IESE. We receive succinct advice, ideas
and resources from the Governing Board, the Executive
Committee and the different Regional Chapters. In short, the
Association gives us the impetus required for IESE to fulfill
its mission to serve business through top-level education.”
Regional Alumni Chapters
MadridPresident:Antonio González-Adalid (MBA 75)Vice-Presidents:Baldomero Falcones (MBA 72)José Luis Palomo (PDG 89)
Navarra, the Basque Country and La RiojaPresident: José Mª Aracama (MBA 79)
LevantePresident: Víctor Martínez Galán (MBA 78)
AragonPresident: Joaquín Franco (MBA 74 and PADE 01)
AndalusiaPresident: Carlos Beca (PDG 77)
GaliciaPresident: César Torres (PADE 83)
USA - CanadaPresident: Fred G. Folts III (MBA 91)
Russia and Eastern EuropePresidenta: Tatiana Koulakova (IFDP 92)
Central Europe (Germany, Austria and Switzerland)President: Benedikt König (MBA 95)
United KingdomPresident: Mark Paviour (MBA 91)
ChilePresident: Luis Enrique Yarur (MBA 75)
MexicoPresident: Carlos Acedo (MBA 88)
Benelux (Belgium, the Netherlands and Luxembourg)President: Jan Oosterveld (MBA 72)
Argentina - UruguayPresident: Enrique Pescarmona (MBA 67)
Scandinavia (Denmark, Finland, Iceland, Norwayand Sweden)President: Svein Tryggestad (MBA 94)
FrancePresident: Gerard Schoor (MBA 91)
PeruPresident: Ramón Camminati (MBA 77)
ColombiaPresident: Fernando Jaramillo (MBA 86)
Mark PaviourPresident, United Kingdom Regional Chapter
“When assessing an educational program, candidates must
also bear in mind the strength of the Alumni Association
at the business school in question. An effective Alumni
Association should not only concentrate on establishing
the opportunity to create contacts, promoting the brand
and attracting quality companies to employ its Alumni,
it should also create a forum for debate around current
events in the business world and new trends in
management. The UK Alumni Association had the privilege
of hosting the 2003 Global Alumni Reunion in London
and witnessing the growing internationalization of the
activities and ambitions of our Association.”
38 39
Supporting
Regional Alumni Chapters
The IESE Alumni Association is supported by numerous
Regional Alumni Chapters, which bring Alumni together
within a particular geographical area. When requested,
the Executive Committee delegates certain powers to the
Regional Chapters, where this is considered appropriate
for better and more effective development.
Chapter Alumni*
IN SPAIN 19,626
Catalonia and the Balearics 9,000
Madrid 7,210
Navarra-the Basque Country-La Rioja 1,090
Levante 1,082
Aragon 618
Andalusia 345
Galicia 281
OUTSIDE SPAIN 2,149
USA-Canada 284
Eastern States 226
Central Europe 214
United Kingdom 186
Chile 143
Mexico 117
Benelux 108
Argentina 105
Scandinavia 103
France 80
Peru 74
Colombia 54
Other countries 455
TOTAL 21,775
Alumni by Regional Chapters
* Does not include Alumni who are deceased (1,213) or for whom noinformation is available (1,172)
The IESE Alumni Association OfficeTeam
Director:Maria Puig
Alumni Director in Madrid:Sandalio Gómez
Assistant Directors:Marisa Bombardó
Nuria Campo
Ángela Martín
Katherine Semler
Administration:Lourdes Bosch
Brígida de Miguel
Eulàlia Puig
María Quesada
Mª Carmen Reyes
Ángela Valenzuela
Antonio González-AdalidPresident of the Madrid Alumni Associationand Vice-President of the Alumni Association
“The Regional Chapters play an important role in the activities
of the main Association and in providing on-going support for
IESE. Broadening the range of activities, offering cultural
expertise, acting as spokespeople for IESE and contributing to
its growth – these are all duties that fill us with pride.”
The MBA Program
Grants for students on the MBA Program
Every year, the IESE Alumni Association awards four grants
in recognition of the academic and professional excellence
of candidates admitted to IESE’s MBA Program. These grants
are intended to facilitate access to the Program for those
with limited financial resources, and they cover 50% of
tuition fees during the first and second years.
Interviews with candidates
The contribution made by Alumni in the admissions process
is particularly important in helping to attract the best
candidates. During the 2002-2003 academic year, IESE
held interviews with 734 candidates, 215 of which were
carried out by Alumni in different parts of the world.
Alumni recruitment from the MBA Program
Alumni often turn to IESE when seeking managers for their
own companies. Some 75% of the companies that recruited
at the school in 2002-2003 included IESE Alumni on their
teams.
40 41
Supporting
Excellence in ResearchAwards
One of the aims of the IESE Alumni Association is to
provide support for IESE, encouraging the development
of research and education in business management.
We are convinced that important business ideas and
solutions result from careful reflection and close
collaboration between the academic and business worlds.
With the aim of reinforcing research at IESE, the IESE Alumni
Association created the Excellence in Research Awards,
which recognize advances made by members of IESE’s faculty
in different areas of management research.
The jury comprises the following people:
José Martínez-Rovira, Rafael Villaseca, Antonio González-
Adalid, Professor Pankaj Ghemawat of Harvard Business
School, Professor Tom Malone of MIT, Dean Jordi Canals and
Professor Joan E. Ricart.
This year, awards were presented to the following faculty
members:
Professor Javier Estrada, for his research on emerging
markets. Professor Estrada’s research centers on three main
areas: capital costs in the emerging markets, the redefinition
of the concept of risk, with emphasis on downside risk, and
the valuation of Internet companies. During the past four
years he has published more than a dozen articles on these
subjects in international specialist magazines. He is also the
editor of Emerging Markets Review.
Professor Domènec Melé, for his research on ethics in
business. Professor Melé has concentrated his research on
five basic areas: the integration of ethics in business, social
responsibilities of the company, development of ethical
organizational cultures, Christian humanism in company
management and philosophical bases for management and
organization. In addition to his many articles in leading
international journals, he is founder of IESE’s International
Symposium on Ethics, now in its 12th year.
Professor Javier Quintanilla, for his research into human
resources management in multinational companies. In
recent years, Professor Quintanilla has studied in-depth
the processes used to configure human resources policy
at subsidiaries of multinational companies. To date, this
empirical work has concentrated on German, British and
French companies operating in Spain. His latest projects
concentrate particularly on U.S. multinationals operating
in different European countries. In addition to this central
line of research, he has also studied new organizational
formats and their implications for human resources, the
impact of the new economy on people management and
management competences.
Senior Members
The IESE Alumni Association is proud to include Alumni
who have been members for more than 25 years. In
recognition of their loyalty, they are honored with a
commemorative award.
During the 2002-2003 academic year, 74 Alumni were
honored at events held in Barcelona and Madrid. To date,
898 members have received this award.
Senior Members – 2002-2003 academic year
Juan Alarcón PDG-I-78
Manuel Álvarez de Saavedra PDD-I-78
Jon Imanol Azúa MBA-78
Llorenç Barrés PDD-II-78
Josep Batallé PDG-I-78
Francisco Borrás PDD-II-78
Antonio Brufau PDD-II-78
Jorge Alberto Bunster MBA-78
Miquel Canals PADE-I-78
Simeón Carbó PDD-II-78
José Luis Carbonell MBA-78
Jorge Casán MBA-78
Myrtha Beatriz Casanova PADE-I-78
Enrique Casellas PADE-I-78
Fernando Castelló PDD-I-78
Juan Castillo PDD-I-78
José Antonio Castrillón MBA-78
Jorge Ceballos MBA-78
Ricardo Chillida PDD-III-78
Alfonso Chiner MBA-78
Joan Comas PDG-I-78
Ferran Conti MBA-78
Antonio Domínguez PDG-II-78
José Fernando Donat PADE-I-78
Josep Espot MBA-78
Rubén Alfredo Estrada MBA-78
Francisco Freixa MBA-78
Ramón Gabarró PADE-I-78
Pedro Gamero del Castillo PDG-II-78
Juan García PDD-II-78
Joan Gaspart PADE-I-78
Pedro Gimeno PDD-I-78
Antonio González-Noaín MBA-78
Juan José Guibelalde PDG-I-78
Juan Ramón Guillén PADE-II-78
José Luis Gutiérrez PDG-II-78
Manuel Hernández MBA-78
Fernando Jornet PDG-I-78
José Jover PDD-I-78
Ricardo Lloret PDG-I-78
Jaime Loring MBA-78
Miquel Martí MBA-78
Víctor Martínez Galán MBA-78
Pelayo Martínez PADE-II-78
José Antonio Martínez PDD-II-78
Josep Mateu MBA-78
Emilio Montes MBA-78
Pelegrín Muñoz PDG-II-78
Ramón Mustieles PDG-II-78
Saturnino Narbón MBA-78
José Mª Nebot PDG-II-78
Ramón Ormazábal MBA-78
Eduardo Ortega de los Reyes MBA-78
Isidoro Palomeque PDD-II-78
Baltasar Parera PDG-I-78
Pedro Pérez PDD-I-78
José Pérez-Plá MBA-78
Pedro Plou PDD-II-78
Bartolomé Pons PDG-II-78
Juan Antonio Puch MBA-78
Pau Puig PDD-I-78
Pere Puigmal PDD-II-78
Juan Ramírez MBA-78
Enrique Ramos de Alós PDG-I-78
Jesús Mª Real PDG-I-78
José Ramón Rodríguez PDG-II-78
Ricardo Roglá MBA-78
Carlos Rubió MBA-78
Ángel Ruíz PDG-III-78
Xavier Salvans MBA-78
Joaquín Sánchez-Izquierdo PDG-II-78
Julio San Martín PADE-II-78
Luis Javier Segurado PADE-II-78
Jaime Singla PDG-I-78
42 43
Financial report - 2002-2003 academic year
Financial results – 2002-2003 academic year
Euros
INCOME 2,343,874
Member contributions 2,213,874Sponsorship 130,000
EXPENSES 1,941,373
Operating expenses 1,102,199
Services and activities:
Continuous Education Program 422,300
Publications 103,400
Class Reunions 47,900
Global Reunion, MBA Reunion, Meetings 263,900
Local Chapters 66,835
Grants for the MBA Program 90,000
Research Awards 30,000
Professional services 21,350
Other services and general management 56,514
Personnel Expenses 546,250
General Expenses (*) 292,924
CONTRIBUTIONS TO IESE PROJECTS 402,501
IESE faculty development 200,000
Development of teaching materials 140,000
IESE Doctoral Program 62,501
RESULT
(*) Includes the IESE Alumni Association’s office expenses: premises, telecommunications services, administration, maintenance
and technical support; also includes the cost of premises used for the Association’s activities.
44
www.iese.edu/alumni
Continuous EducationContinuous Education ProgramSeminars and Industry Meetings
Reunions and MeetingsIESE Global Alumni ReunionMBA Alumni ReunionRegional Chapter ReunionsClass ReunionsTribute to Senior Members
E-networkingAlumni Directory (Internet)E-mail serviceMeeting Point (Virtual forums)
Professional ServicesCareer opportunities (EBOC)Professional profilesGlobal WorkplaceMembership cardAMEX cardBrief consultations with professorsLibraryUse of IESE facilities
PublicationsEconomic OverviewAlumni [email protected] and other electronic newslettersAlumni DirectoryAnnual reportIESE Insight
List of the IESE Alumni Association’s services and activities