2003 Citizenship Report

8/22/2019 2003 Citizenship Report

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2003 CITIZENSHIP REPORT


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Citizenship@Coca-Cola 1

Our Commitment to Citizenship 2

Our Operating Units 4

North America 6

Africa 12

Asia 18

Europe, Eurasia and Middle East 24

Latin America 30

Table of Contents


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The Coca-Cola Company and our independ

partners that manufacture, distribute and se

products stand for quality and integrity. But this

extends beyond simply selling beverages: It

the way we do business, the principles that

the relationships we maintain with the com

which we operate.

Consistent with committing ourselves

responsible business practices throughout t

system, we have developed Citizenship

Citizenship@Coca-Cola provides a commo

built on the values and beliefs held by the Com

bottlers, and commits the Coca-Cola system t

standard for citizenship.

Citizenship@Coca-Cola recognizes that lo

laws and traditions influence the way our systeare implemented around the world. There are

achieve our high standards for ethical beha

zenship, but this initiative provides a platform


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The Coca-Cola Company and our inde-

pendent bottling partners (together,referred to as the Coca-Cola system or

just the system) are bound by more than

common trademarks. We share a view of

the world and see people as people, not as

demographic statistics. We see markets as

societies seeking sustainable economiesand higher qualities of life. Differences are

opportunities, not obstacles. Our respon-

sibility is to use our knowledge and

resources to help improve the way of life in

the communities where we operate.

This view of the world influences how

we do business. We are committed tothe highest standards of ethical behavior

and citizenship throughout our system.

Everyday, in more than 200 countries, our

system strives to build and maintain a

reputation for excellence. We strive for

quality not just in what we produce, but inhow we operate. This is one reason con-

sumers everywhere reach for Coca-Cola

products more than one billion

times every day.

C d b h h

term profitably, respo

This ultimately is ourit well we continue

society through wealt

through community

through philanthropy.

We are accountable

core values include quality and respect for

the environment. Ou

relationships and actio

place, the workplace, t

the communityan

socially responsible buWhile implementati

the independent resp

enterprise, The Coca-

our bottling partners

ffi

Our Commitment to Citizenship

We strive fonot just in what w

in how we


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Operating Principles

THE MARKETPLACE

We will provide products and services that meet the be

needs of our consumers. We will do this by

promoting sound and rewarding business opportunitiescustomers, suppliers, distributors and consumer

THE WORKPLACE

We will foster a safe and inclusive environment wh

a highly motivated and productive workforce drives bsuccess through superior execution.

THE ENVIRONMENT

We will conduct business in ways that protect and pr

the environment by integrating principles of

environmental stewardship and sustainable developmenbusiness decisions and processes.

THE COMMUNITY


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NORTH

AM ERICA

LATIN

AM ER I

Our Operating Units


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AFRICA

EUROPE, EURA

AS IA


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North America

Our citizenship initiatives in North America foareas: education, active living and diversity. U

efforts in all these areas are unified around a s

creating opportunity.

We are focused on creating opportunity for

young people through education, training and

leadership development initiatives. Our pro-

grams offer opportunities for minorities, women

and youth to access information and develop

habits that will contribute to long-term health

and fitness.

While some of these programs are new

endeavors, others have been part of ourCompanys citizenship efforts in North America

for many years. Since 1989, for example, the

Coca-Cola Scholars Fou

college scholarships for

people across the United

More recently, programs

Canada (see page 8) and

page 10) have provided

with mentors and coache

skills and to provide comm

nities. Many of these prsuccess through the volu

throughout the Coca-Co


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Paving the Way to College

for Hispanic Americans

The Coca-Cola/Hispanic Scholar-

hi F d Ad i U i i i

Making a Difference

In partnership with The

The Coca-Cola Compan

Difference for Women

this program has provid

tunities for more than

academic pursuits were

responsibilities or financ

The Coca-Cola Founda

$1 million in scholarshipence for Women program

Re-entry Scholarships:

returning to academia fo

graduate or professional

The Coca-Cola system is dedi-

cated to promoting physical

activity and healthy living among

young people. Here is a look at

what we are doing:

Kidnetic.com: Parents and their

children can learn about physical

activity and responsible eating

habits on this website, which is

managed by the International

Food Information Council. Our

system has joined other food and

beverage companies and severalnonprofit organizations in pro-

viding financial support for

Kidnetic.com.

Step With It! :

Through this pro-

gram, middle school

students are equipped

with step-o-meters (devices worn

on the waist to measure thenumber of steps taken each day)

and challenged to take 10,000

steps a dayfor a full week

walking, running or dancing. To

date, more than 50,000 students

have participated. This program

was developed in partnership

with the National Associationfor Sport and Physical Education

and the Presidents Challenge

Physical Activity and Fitness

Awards P

of the Pr

Physical

Students w

Step Chal

Presidentfunded by

Getting Fit


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Leadership for

Middle Schoole

Kids.now is a C

after-school lead

mentors seventh

The program team

coach who teacheneed to cope wit

life challenges, so

lead. Our suppo

began in 2003.

What kids.now stan

KIDS.NOW:Kids can go both w

gives them tools to

right decisions.

INTERESTED:

Kids.now helps kid

reach their potenti

DEVELOPING:

The way to develo

community for tom

develop the youth

SUCCESSFULL

Kids.now shows ki

means and how to

NON-PROFIT:

The program is off

no cost.

OPPORTUNITIE

Coca-Cola Ltd. em

Breaking the College Barrier for Families

The Coca-Cola First Generation Scholarship program

provides scholarships for young people who are the first

in their immediate families to attend college. These

scholarships are awarded in partnership with colleges

and universities, state-based independent college associ-

ations and the American Indian College Fund. Upon

receiving the scholarship and enrolling full-time at a

participating school, students must achieve and maintaina 3.0 academic average to retain the scholarship.

Nearly

1,000Scholarship recipients in 32 States attended382 Collegesand Universities.

Ten years ofhistory


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case study: Coca-Cola Scholars Foundation

The Coca-Cola Scholars Foundation provides hig

opportunities in the United States. Young people c

basis of academic success, leadership skills and com

for scholarship awards to four-year colleges and univ

The Coca-Cola Scholars Foundation celebrated

its 15-year anniversary in 2003. When the

Foundation was established, Crawford T.

Johnson III, the Foundations founding

Chairman and former Chairman of Coca-Cola

Bottling Company United, Inc., said the pro-

grams goal was to create a lasting legacy for

generations to come.

Behind each Coca-Cola scholarship, theres a

talented young person whos going on to a brighter

future, said H.L. Sandy Williams Jr., Chairman

of the Board of the Coca-Cola Scholars

Foundation and Chairman of Corinth Coca Cola

documentary series. She c

its the Coca-Cola Scholars

as one catalyst for her car

in educating the world ab

people in different cultur

A 1991 Coca-Cola S

Robert Swayzer III, earne

elors degree from X

Louisiana. He then earn

in public health at Tula

Robert battles the HI

deputy director of prev

Brotherhood, Incorporat

risk African-AmericanLouisiana. One day, I ho

this field, Robert says. U

we have is prevention.

There are many stor

Roberts. Each one dem

legacy that bottlers hope

15 Years of Support

More than $23 millionin scholarships have been awarded to

nearly 2,800 students.

2,146 high schools have been represented and499 colleges attended.

Coca-Cola Scholars most frequently attendtop universities such as Harvard, Stanford,

Duke, Yale, Princeton and Brown.


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case study: Camp Coca-Cola

Camping is just the beginning at Camp Coca-Cola,

a five-year program offering young people leadership

development and community service opportunities.

Camp Coca-Cola is a collaboration betweenThe Coca-Cola Company and Coca-Cola

Enterprises, Inc. Students are accepted into

Camp Coca-Cola the summer before eighth

grade and begin a year-round program of lead-

ership training and community service. Each

year they focus on a different theme to prepare

for community leadership.Campers are nominated by school and commu-

nity leaders to participate in Camp Coca-Cola.

Nominations are based on community involve-

ment, leadership potential and financial need.

Returning campers must complete community

service activities, maintain good grades and

participate in after-school activities during theschool year.

Coca-Cola system employees, both current

and past, are encouraged to give back to their

communities by volunteering at Camp Coca-Cola

and helping to build new facilities.

Today, there are three Camp Coca-Cola

locations, one in Missouri, a second in Texas

and the third in Mas

Camp Coca-Cola will o

Georgia, and additiona

under consideration.

Although the program

Camp Coca-Cola Them

YEAR ONE: Leading Myse

Students develop fundame

while participating in adve

YEAR TWO: Leading Othe

Campers plan treks and act

YEAR THREE: Leading in

Campers create communit

the help of an adult sponso

YEAR FOUR: Preparing fo

Students participate in adv

as white-water rafting, and

and universities.

YEAR FIVE: Creating Oth

Campers work as counselo

with younger campers und


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In November 2003, our system released the

Model Guidelines for School BeveragePartnerships. These Guidelines were developed

through direct consultation with educational

leaders and representatives from the Coca-Cola

bottling system and are based on a commitment

to be responsive to and respectful of each

schools choices.

The Board of Governors of the Coca-ColaBottlers Association endorsed the Guidelines

and recommended adoption and implementation

throughout the bottling system.These Guidelines

apply to all current and future relationships

with elementary and secondary schools in theUnited States.

The Guidelines outline the types of products

our system will offer in various schools, stating

that a full range of juices, waters and other

products will be available. Ultimately, we look to

parents, teachers and scho

what products best suit the

case study: School Partnerships

The Coca-Cola system is working with school officials

childhood health and nutrition concerns.

Sample product offerings

Venue Product Offerings

Elementary schools 100 percent juices, milk-based produc

juice drinks, sports drinks and waters

Middle- and high-school cafeterias 100 percent juices, milk-based produc

teas, sports drinks and waters


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In Africa, our commitment runs deeper than

providing jobs and generating economic activity;we also manage programs designed to improve

peoples lives in other ways. Our citizenship

activities in Africa gained substantial momen-

tum in 2001 with the establishment of The

Coca-Cola Africa Foundation. Based in

Swaziland, the Foundation focuses on three

areas: healthcare, education and the environment.The Foundations healthcare programs are

targeted at the continents most urgent crisis:

HIV/AIDS. Other programs focus on providing

basic needs, such as schoo

(see opposite page) and f(see page 14). Our environ

included wastewater puri

opposite page) and natu

cleanup in Mozambique an

We work with nongover

grassroots organizations a

to address problems at Our citizenship efforts in

to addressing problems a

Africa

With nearly 60,000 employees in 54 countries a

the Coca-Cola system is Africas largest p

employer. Since entering Africa in 1929, our op

expanded to include 40 bottling partners on t


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Basic Tools of Education

in Cte dIvoire

A textbook shortage in Cte dIvoire

impairs students ability to read and

study independently. In 2003, The

Coca-Cola Africa Foundation

responded to this critical need by

donating 6,000 textbooks in such

subjects as French,geography, history,

math and science.

more than

6,000 books

donated to

40primary schools

benefiting almost

1,600 students FA

more than

$70,000TOTAL INVE STMENT

Turning Wastewater into Irrigatio

In 2003,Mt. Kenya Bottlers Ltd.and Th

in Africa implemented a water reutiliza

Kingongo GK Prison. Through this

plant wastewater is purified and used t

prison farm crops, which are raised andimately 260 inmates. Prison Officer Joh

project helps make the prison self-su

inmates with skills that can be benefici

Tackling Polio in Nigeria

In Nigeria, The Coca-Cola Africa Foundation is providing financial support to t


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Algeria

In May 2003, an earthquake in the n

destroyed the lives and property of th

including 60 local bottling plant emp

homes. In response, the Company esta

fund to assist with rescue and recovCoca-Cola Africa Foundation provid

the procurement of tents, medical s

Our system also provided more than

drinking water, milk and soft drinks

during the recovery

Treating Childrens

Cancer in Egypt

Our Company provided financial sup-

port for the construction of the first

pediatric oncology hospital in Cairo.

This facility, which provides free care

to many patients, occupies 20,000square meters and has a 350-bed

capacity. To further the hospitals goal

to be a world leader in pediatric

oncology, an entire floor of the hospital

will be used for research.

Food Aid in ZimbabweIn December 2003, The Coca-Cola Africa Foundation provided

$200,000 for food aid benefiting over 12,000 people each month

for two months in Zimbabwe. The Foundation partnered with

World Vision Zimbabwe to distribute 485 metric tons of corn

meal, 432 metric tons of beans and 30 metric tons of cooking oil

to needy communities in Bulawayo and Harare.

Building

Orphans

The Coca-

has donated

House Or

small town

are being uof a new sc

ings and ed

40 orphan

Bethel Hou

Pauline Do

director, w

considerab

limited restional fun

Foundation

to relocate

by electrici

Responding in Times of Natura


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case study: Grants for Education

The Coca-Cola Africa Foundation awarded a grant t

Education Fund to help provide quality education for Gh

case study: Building Classrooms in Ghana

Ghanas capital of Accra, on the Gulf of Guinea, exper

rainy seasons every year: from March through

September through October. Floods can destroy build

during those seven months.

Supporting Education in Ghana

In Samsam Odumase, a village near Accra, the

primary school was badly damaged after heavy

flooding in 2003. As a result, many students

were forced to attend classes outdoors. The

Coca-Cola Africa Foundation responded by

providing financial support for the construction

of six, 30-student class

The Foundation grant al

furniture and office spa

200 children from surro

the new school.

In Ghana, the education system is challenged

by inadequate facilities, a shortage of teachers,

community economic hardship and central

budgetary constraints. The Otumfuo Education

Fund, affiliated with the royal family of Ashanti

Land, is dedicated to addressing these problems

by supplementing central

expenditures with grant

from the Foundation will

construction and renovati

and teaching aids, as we

packages and financial as


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The Coca-Cola system in Africa has developedan aggressive program to address the HIV/AIDSepidemic. Our efforts use the full force of the

Coca-Cola distribution system to reach

communities across the continent through a

comprehensive HIV/AIDAll of the nearly 6

The Coca-Cola Compa

40 African bottling partn

membersare provided

medication and confiden

seling. The prevention an

available everywhere we oThe Coca-Cola system

reach of HIV/AIDS aw

Africa by donating a

billboards, radio and tele

of educational materials,

traceptives across the con

The system sponsorsaddressing the social stig

with HIV/AIDS. One

series, Sida Dans La Cit

3), which is broadcast in

Benin, Burkina Faso, Ca

Gabon, Democratic Rep

Senegal, Mali, Niger an

reaches an estimated 10 m

In 18 episodes of 26 mi

La Cit 3 portrays HIVexperienced by people li

and experienced by frie

case study: Fighting the HIV/AIDS EpidemicPart I

An estimated 34 to 46 million people worldwide are li

AIDS. Seventy percent of those cases are in Africa, wh

all deaths areAIDS-related.

Hope WorldwideInternational nongovernmental

organization Hope Worldwide operates

HIV/AIDS prevention programs in

75 countrieson six continents.


19/40

In conjunction with World AIDS Day 2003,the Coca-Cola system in Egypt ran an AIDSawareness campaign for employees throughout

the month of December. The campaign was

launched in conjunction with the Ministry of

Health, which designated December as

HIV/AIDS month.

Because social customs affect perception ofHIV/AIDS, the program was introduced as an

awareness campaign for a variety of contagious

diseases, so that existing taboos associated with

HIV/AIDS would not cause employees to

ignore the issues.

The campaign started with an internal aware-

ness session, focusing on the distribution ofinformational materials regarding HIV/AIDS.

Coca-Cola system employees participated in

town hall meetings, education and awareness

sessions about HIV/AIDS and prevention pro-

grams sponsored by The Coca-Cola Africa

Foundation. Sessions on fund-raising and the

role of nongovernmental organizations in the

fight against AIDS were offered to employees.

Other workshops focused on specific Company

initiatives such as The Big Match. Through this

program, employees can contribute to and

participate in local HIV/AIDS community

Foundation matches fund

up to $500 annually. Em

case study: Fighting the HIV/AIDS EpidemicPart II

The Coca-Cola system is committed to reducing

HIV/AIDS on employees. In Egypt, the system sponso

designed to educate employees about HIV/AIDS and d

An HIV/AIDS awareness session in


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Asia

The Coca-Cola Company entered Asia at the

the 20th century and today operates in nearly

throughout the region. We operate as a lo

system in Asia, investing in and closely tied to th

The Coca-Cola systems citizenship efforts

serve a diverse range of cultures and needs in

Asia, from education to youth development to

microenterprise support. Because our programs

are driven by local needs, our initiatives evolve

in response to changing community priorities.

From remote villages in the Philippines to

Australian cities, our education projects touch

hundreds of thousands of people. Many help

meet core educational needs, such as schoolconstruction and renovation. Others respond to

more specific community priorities, such as

information technology

(see page 23) and supp

awareness programs in Ja

The unifying principle

efforts in Asia is long-te

remain engaged over tim

with our project partners

and lasting impact. Pro

(see page 22) and the L

program in the Philippinare examples of the Coc

term commitment to the


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Focusing on Community Priorities in India

Educational Opportunities

In India, The Coca-Cola Company has partnered with several nongovernmental or

provide educational opportunities to young people lacking resources. Working with

& You, Pratham, Prayas, the Naandi Foundation and Literacy Indiawe hel

areas in need of educational facilities. Community representatives provide design dirwith the Company providing financial support and system employees volunteerin

Healthcare Access

The scarcity of medical facilities for the poor is a critical social problem i

The Cola-Cola Company in India has provided support to the Indian Red Cross

Little Red Schoolhouse

In 1997, the Coca-Cola Foundation Philippines established the Little Red

Designed to help address the countrys shortage of rural educational facilities, the p

with the Philippine Department of Education and Philippine Business for So

The Little Red Schoolhouse project provides school buildings and equipment

workshops for parent-teacher community associations.

5


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Educating Japanese Youth about the Environment

The Coca-Cola Environmental Education Foundation has built

relationships with more than 400 citizen groups that share its

commitment to environmental education. The Foundation was

created to recognize and support projects that educate youth in

Japan about the environment. In August 2003, 10 groups were

recognized for their environmental efforts at the Foundations10-year anniversary celebration in Roppongi Hills, Tokyo.

Student groups received awards for organic farming projects and

for beautification and cleaning activities in local communities.

The chairperson of the selection committee of the Environmental

Education Foundation, Kimiko Kozawa, said, It is necessary to

draw upon sensibilities that only children have and take study

beyond both school and home. The important thing is not just

how we protect nature, but how we will coexist with it.

Microenterprise in Vietnam

In 2002, our Company began partnering with the Vietnamese

Womens Unions on the Coca-Cola Pushcart Project to improve

economic opportunities for women. The Womens Unions in Hanoi

and Ho Chi Minh City select the participants for the program,

A

2

Learning

in Indone

In 2000, T

dation In

nationwide

public librlearning fo

end of 200

had been

provinces.

reading ma

and techn

ticipants.

staff memprograms t

skills. The

with Inter

serve as

community

issues suc

protection


23/40

case study: Keeping Thailands Young People on the M

In Thailand, the Coca-Cola system has helped crea

exercise initiative called Thai Kids on the Move. The p

ated in response to the Thai governments increased foc

the health of its citizens. Thai Kids on the Move w

educate students on living healthy and more active li

Thai Kids on the Move teaches students that

physical activity can be as simple as climbing

stairs. In the first phase of the program, youth are

given small step-o-meters (devices worn on

the waist to measure the number of steps taken

each day) and receive fun physical challenges to

encourage them to take 10,000 steps every day.

Students then move on to dance aerobics

classes that are specifically choreographed for

program have increased

activity by 20 to 40 minu

say they now understan

physical activity and a ba

In 2003, over 60,000

than 150 schools particip

Our goal is to reach m

students in 4,000 schools

Thai Kids on the Mov

st


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case study: Project Hope in China

Educational access has long been a priority of the Chine

In 1989, the government established a program calle

run by the China Youth Development Foundation (CY

access to education in rural areas.

ha

The Cola-Cola system has supported Project

Hope for a decade. Our $4 million investment

has supported the construction of 56 Project

Hope schools, seven of which have been

awarded the Model Project Hope Schools of

China designation.

Our systems commitment to China goesbeyond school construction. We also work to

improve the quality of the educational experience

by providing information and communications

technology learning centers, teacher training

programs, model school programs and on-site

assistance from educational consultants.We have

also helped establish 100 Project Hopelibraries, which offer books selected by leading

Chinese scholars.

Project Hope has reached more than 60,000

young people and 1,000 teachers in 23

provinces. Today, graduates of Project Hope

schools are returning to

of young people. Mengg

at a Project Hope school

one example.

I graduated from this

proud to be a teacher her

said. Thanks to Coca-Cditions at the school hav

desire to learn is stronge

In addition to its invo

Hope, The Coca-Cola C

partners with the CYDF

2003, more than $500,00

Coca-Cola First GeneraStudent Scholarship. Mo

will benefit from this pro

across the country.


25/40

Research conducted in Australia shows thatmany economically disadvantaged young people

have little access to computer and Internet

training. To address this need, The Coca-Cola

Australia Foundation partnered with Microsoft

Australia and The Inspire Foundation to create

the Beanbag Net Centre project in 2001.

Beanbag Net Centres provide more than freeInternet access to youth. They also create

opportunities for young people to learn about

computers, gain skills required to build web-

sites, explore new careers and get involved with

community activities.

Beanbag Net Centres connect Australian

youth to health and social services in their local

communities as well as offer a place for them

to socialize.

Since the programs inception, 15 Beanbag

Centres have been established, reaching more

than 80,000 young Australians in New South

Wales , Northern Territor y, Queensland,

South Australia, Tasmania, Victoria and

Western Australia.

case study: Bridging the Digital Divide in Australia

In Australia, the Coca-Cola system helped establis

Centres to provide Internet access and information tec

for disadvantaged young people in urban areas through


26/40

Europe, Eurasia and Middle East

In Europe, Eurasia and the Middle East, the Coc

is responding to broad cultural changes wh

focused on local communities. Our citizenship p

evolved over the years, but our initiatives contin

the distinct needs of individual communities.

Throughout the region, the Coca-Cola system

has focused on initiatives related to the arts,

education and physical activity. Projects such as

the restoration of the State Hermitage Museum

in Russia (see page 27), the construction of a

playground in Croatia (see page 28), and music

festivals to raise funds for education in Turkey(see opposite page) are examples of our diverse

initiatives within local co

As young people lead

lifestyles, we are provid

exercise and athletic compe

We sponsor soccer tourna

Poland and Italy (see page

young people with opportathletic competition.


27/40

Music Festival in

Turkey Helps EducateIn many Turkish provinces, parents

often cannot afford basic school sup-

plies for their children. In 2003,

The Coca-Cola Company and UNICEF

formed a partnership to address these

financial obstacles. One partnership

initiative, the Rockn Coke Music

Festival, supports the GO GIRLS cam-paign. The proceeds from the festival

were used to provide basic needs such

as school bags, pencils and notebooks

for girls aged six to 14. In 2003, Rockn

Coke Music Festival raised $250,000

for the campaign.

In Romania, a New Program

Rekindles Interest in Reading

In late 2003, the Coca-Cola system

Foundation launched Magia Car

schools. Through a series of 20,teachers, psychologists, social work

work to increase student interest in w

the magical world of books. To

students have participated in Magia

$250,000raisedforschool supplies


28/40

Giving Needy Children New Opportunities in Austria

Vienna-based nongovernmental organization, SOS KinderdorfInternational, operates homes for needy children in 120 coun-

tries. In 2001, Coca-Cola HBC Austria, one of our bottling

partners, formed a partnership with SOS Kinderdorf to

provide financial support for residential facilities and to offer

life-enriching activities for youth. Through this partnership,

residents at SOS homes in Austria are given the opportunity

to participate in events such as the Olympic Training Camp

in Obertauern and the Vienna City Marathon. In 2003,Coca-Cola HBCjoined other companies in organizing con-

tests of a popular business-style board game. Tournaments were

held in many areas throughout Austria with proceeds going to

support SOS Kinderdorf. The winning SOS Kinderdorf team

won a weekend in Vienna.

The Coca-Cola system partners with SOS Kinderdorf in

other countries including Croatia, Romania, Russia, Slovakia

and Switzerland.

Building Mi

Ramallah H

At Ramallah

young people

stays. In Oct

bottling partn

Company, Ltyoung peoples

providing boo

activities for p

with the Min

project. The n

recovery time

receiving treat

said Dr. Hussgeneral mana

and emotion

treatment wil

the childrens

Challenging British Youth

to Reach Their Personal Best

In 2003, The Coca-Cola Company worked with Great Britains Youth Sports

Olympic Foundation to encourage young people to exercise two hours each

Challenge Parks transform secondary-school playgrounds into recreational f

18 sports and activities. Personal Best Challenge Parks have been launched at twLondon and Manchester. The Company has committed to adding 10 more Pe

Parks across Great Britain during the next three years.


29/40

The State Hermitage Museum in Russia occupies

six historic buildings, including the 18th century

Winter Palace on the bank of the River Neva in

the heart of St. Petersburg. The Hermitage col-

lection includes more than three million works

that depict the development of world culture and

art from the Stone Age to the 20th century. In

1993, The Coca-Cola Foundation entered into a

partnership with the State Hermitage Museum

with a $320,000 grant to the museums tempera

art restoration laboratory.

In the latest joint effort, the Coca-Cola

system produced four commemorative cans inrecognition of the State Hermitage complex.

These cans were specially designed for St.

Peterburgs 300-year anniversary and feature the

most recognizable images of St. Petersburg:

the Arc of Triumph, the

Palace Square and the

Channel. Proceeds from

restoration of the State H

Palace Square. The pro

Preserve the Cultural Her

In addition to the en

Coca-Cola system has sup

at the State Hermitage. T

arts education, school to

and the publication of

series of books for youn

make the museums colleand interesting to youth.

case study: Restoring the Grandeur of a Great Instituti

For 10 years, The Coca-Cola Foundation has shared a

ship with the State Hermitage Museum in Russia. T

and innovative marketing, the Foundation has pro

assistance to renovate this museum and celebrat

anniversary of St. Petersburg.


30/40

case study: Combining Italys Passion for Sports with Ed

In 2003, The Coca-Cola Company and the Italian Na

Soccer Foundation launched the Fuoriclasse Cup, a na

interscholastic tournament.

Organized by the International Red Cross/Red

Crescent and the Italian Red Cross, the

Fiaccolata commemorates the work of Henry

passing youth and decor

flags and flowers forming

In addition to suppo

Fuoriclasse Cup teams do more than play soccer.They also participate in a journalism competition

in which they write, edit and design newsletters.

The Fuoriclasse Cup winner is chosen on the

basis of the number of goals and the quality of

the newsletter.

The Cola-Cola Company in Italy created a

special website offering teachers materials to helpstudents compete: sample newsletter layouts,

journalism lessons, enrollment forms and an

online forum. In 2003, 7,000 school magazines

were written by participants.

In addition to making an appearance with

the Italian National team, the Fuoriclasse Cup

winners articles are published in Gazetta dello

Sport, Italys most widely read newspaper.

case study:A River of Torches in Italy and Playground

In 2003, Coca-Cola Beverages Croatia (CCBC) provide

42 Croatian youth to travel to the northern city of So

the Fiaccolata, an annual torch procession.

In 2003, m

215,000 sFROM OVER 1,10

IN 43 ITALIAN CITIES


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Contemporary Art Collection

One of the Coca-Cola Spain Foundations first

goals was to support contemporary artists on

the Iberian Peninsula. Today, the Foundation

has assembled an art collection of nearly 250

works paintings, photographs, engravings,

sculptures and installations representing thedifferent aesthetic and cultural trends from Spain

and Portugal. The Foundation has introduced

a traveling exhibition to cities throughout Spain.

The National Essay Contest

Since 1983, the Foundation has supported Spains

National Essay Contest, an annual writing con-test for secondary-school students. More than

10 million 14-year-olds have taken part in the

National Essay Contest since its inception in

1960, with entries from 400,000 young writers

from more than 3,600 schools each year. The

contest is judged by writers, academics and

other community leaders.

National Theater Competition

Working with Spains Ministry of Culture, the

Coca-Cola Spain Foundation launched a

national drama competition for students aged

Spain Foundation and th

winning group is awa

(Footlights) Prize.

Art Therapy

In 2003, the Coca-Co

signed an agreement wMadrid and the Associat

to promote art therapy w

hospitals and pediatric

was also instituted as a

Alzheimers patients. A

toward helping patien

through artistic expressio

case study: Promoting the Arts and Education in Spain

In 1993, our system established the first Coca-Cola fou

the United States: the Coca-Cola Spain Foundation. T

is having a significant impact on the arts and educ

Here are four examples of the Foundations work.


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Latin America

In 1906, Latin America became the first reg

Coca-Cola products outside of North Americathe Coca-Cola system in Latin America has be

to investing in the communities touched by o

and to creating opportunity for people in those

Today, our citizenship in Latin America spans a

variety of activitiessupporting educationalprograms and environmental initiatives, provid-

ing assistance after natural disasters and helping

people overcome poverty and hunger.

The Coca-Cola system provides economic

opportunity in Latin America through its busi-

ness operations, as well as through community

initiatives. Programs such as Fondo PalabraClave (see opposite page) have a long history

of promoting literacy, while Leer es Mgico

(see page 33) is a new in

interest children in the mAll of these programs

deep reach into the com

when Brazilian Presiden

Silva announced a new

hunger in his country, t

responded with a prog

Popular (see page 35). Rein Brazil where needy

access to nutritious meals


33/40

Total investment in 2003: $3.1 million

Total shelters: 38 in 12 Mexican states

Total schools:24 in 17 Mexican states

Total people benefiting: 307,000

Academic scores: 16 percent higher for

participants in shelters

Dropout rate: decreased from 40 percent to

Overcoming the Distance Barrier in MexicoMany Mexican youth travel great distances, usually by foot, to

reach the nearest schools. To make school facilities more acces-

sible, The Coca-Cola Foundation/Mexico partnered with the

National Commission of Indigenous Development to create

the Indigenous School Shelter Rehabilitation Program. This

project, featured in our 2002 Citizenship Report, provides

well-equipped, clean and safe shelters where young people

can live during the school week. The Foundation also helpsin the construction of new schools. In 2003, The Coca-Cola

Foundation/Mexico continued support with an investment of

$3.1 million.

Teaching Re

to Beat Pov

In Colombia

Coca-Cola sys

Palabra Clave

to assist orga

reading projec

Projects in Ven

BiblioBongo:

library with b

grams benefit

in native Ama

Mi Barrio:Th

values throughtelling in loca

Projects in Col

El Valor de la

ship with Uni

more than 60

employees tut

elementary scColombia. Th

formation of p

Formacin de

program acce

young people b

nine and 15. T

in partnership (the Corporat

in Education)

the Colombia

of Atlntico, C


34/40

The Coca-Cola Sports Clinic fosters healthphysical education programs to people of all

program has served the community with app

ticipants each summer.

Natural disasters hit some of Perus poorest r

The Coca-Cola system mobilized employees a

nearly 8,000 families with food, water and bla

The Coca-Cola system in Peru formed the

(named after a local brand), which provides

bled in Knowledge Boxes, to help more th

more than 73,000 students in schools with on

Citizenship Across the Spectrum in Pe

In 1998, Copa Coca-Cola

originated in Mexico to provide

youth with soccer opportuni-

ties. Through this competition,

players strengthen their athletic

abilities and learn the value of

working as a team. Since itsinception, other countries have

joined the program. More than

100,000 students from all of

Mexicos 32 states and federal

capital participated in the

2003 tournament.

more than

100,000STUDENTS PARTICIPATED IN

THE TOURNAMENT

Collecting PET in Uruguay

The Coca-Cola system in Uruguay is partof the Polyethylene Trephalate (PET)

Bottle Collection program. In 1999, theprogram began a partnership with gov-ernment agencies, industry associations

and other companies. Since 2003, more


35/40

case study: Making Magic in the Library

The goal of the Leer es Mgico program is to turn rea

activity. This Coca-Cola system initiative reaches 65,0

Rican readers, as well as many students in neighbori

Leer es Mgico (Reading is Magic) transformsschool libraries into interactive learning centers

balancing education and entertainment. The

program, launched in 2002, provides schools

with colorful facelifts for libraries, donates

thousands of books, games and maps, and offers

a comprehensive training plan for teachers and

parents. By the end of 2003, school librariesreceived more than 40,000 donated books.

Libraries were renovated in 10 Costa Rican

cities and two cities in Trinidad and Tobago.

Twenty mobile libraries made the rounds in

Costa Rican communities.The Coca-Cola system

is now exploring the possibility of extending the

program to other countries within Latin America.

Students at participating schools are checking

out more than twice the number of books than

were checked out before the program began.

Participation in literary-themed activities such

as puppet shows and games has increased

75 percent. Reading is now competing with other

forms of entertainment during school breaks. In

participating schools, libraries are now openduring lunch and after school. Furthermore, as a

result of the program, the Minister of Education

has implemented a daily 10-minute reading

break in all schools across Costa Rica.

discovering a different worOur system focuses on

in countries such as Co

Venezuela. In Venezuela, t

(Refresh Yourself by Re

is reaching thousands of

communities. The mobile

titles, as well as videos,learning materials.


36/40

case study: Brighter Tomorrows, Created Today

The Futuro Cercano program creates educational o

Argentina. The program consists of three educati

established through an alliance among The Coca-Co

Argentina, nonprofit foundations and nongovernmenta

Thirst for the Future

Thirst for the Future is a joint project of The

Cola-Cola Company in Argentina and

Fundacin Cimientos. The goal of this initiative

is to reduce child labor by keeping 13- to 15-

year-olds in school. The program has provided

teenagers in Argentina with 545 scholarships at43 schools across nine provinces.

Schools for a Change

Teachers, parents and former students are

trained in improving the performance of local

Child Undernourishmen

This initiative aims at

among young people. Th

town of Mendoza in w

support 250 families. I

writing classes, daycare

nutrition, sewing, arts healthcare and cooking c

future employment.The p

conjunction with Fundac

la Nutricin Infantil.

The program has provided

545 scholarshipsfor young teenagers

at 43 schoolsacross nine of Argentinas provinces.


37/40

Estimates suggest that 44 million of Brazils

population of 177 million are malnourished.The project, known as Prato Popular, began in

April 2003. Vonpar, our bottling partner in the

Brazilian states of Rio Grande do Sul and Santa

Catarina, opened the first restaurant in the city

is to serve 500,000 meals i

creates one job for every each month our system i

and $5,000 per restauran

case study: Feeding Brazils Hungry

In 2003, Brazilian President Luiz Incio Lula da Silv

Hunger Program, a campaign to combat malnutritio

hunger throughout the country. The Coca-Cola system

this effort by establishing subsidized meals through a

Prato Popular.


38/40

For more information about citizenship at The Coca-Cola Cour beliefs and policies, and additional stories about our progrof the more than 200 countries in which we do business, plea

www.citizenship.coca-cola.com.


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Design:VSA

Partners,

Inc.

PrincipalPhotography:ArthurMeyerson

Printing:AndersonLithograph

Publish

er:CompanyImageCommunications

This report was printed on 100 percent post-consumer waste recycled paper that is also process chlorine free (PCF). The paper, paper mill andprinter are all certified by The Forest Stewardship Council,which promotes environmentally appropriate, socially beneficial and economically viablemanagement of the worlds forests. The report was produced in a totally enclos ed printing facility that results in nearly zero volatile organic compound(VOC) emissions. Anderson Lithographs certification number is SCS-COC-0533.


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The Coca-Cola Company

One Coca-Cola PlazaAtlanta, Georgia 30313

www.coca-cola.com

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2003 Citizenship Report

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