MAYANK KHANNAROLL NO.-302CLASS:-MBA(GB)

Incorporated in 1994 HDFC Bank is headquartered in

Mumbai The Bank started operations as a

scheduled commercial bank in January 1995

In 2000,Times Bank Limited was merged with HDFC Bank Ltd

In 2008 HDFC Bank acquired Centurion Bank of Punjab

1461 branches and 5061 ATM’s in the country

CHAIRMAN MR. CM VASUDEV

MANAGING DIRECTOR MR. ADITYA PURI

HDFC Bank's focus is to be a World-Class Indian Bank. HDFC Bank deals with three key business segments such as:-

Wholesale Banking Services Retail Banking Services Treasury Services

HDFC trustee company ltd HDFC developers ltd HDFC investment ltd HDFC securities HDFC property ventures ltd HDFC holding ltd GRUH finance ltd Credit Information Bureau (India) ltd

Home loan Home improvement loan Land purchase loan Home equity loan Home extension loan Short term bridging loan

Increasing the market share in India’s expanding banking Delivering high quality customer service Delivering more product to more customers Maintaining current high standards for assets quality through

credit risk management Develop innovative products and services that attract target

customers

Travellers cheque Savings accounts Fixed deposites Cheque deposits Trade services Mutual funds Insurance Mobile banking Foreign currency cash Foreign currency cheque deposits

Loans Home loan Personal loan Car loan Two wheelers loan etc..

Cards Credit cards Debit cum ATM cards Travel cards

The pricing of the bank products starts with the basic question like:-

What rate does the bank need to meet its financial objectives?

ROI objectives Related income tax Earning assets to total assets Equity to asset ratio Asset and liability mix Pricing for the activities and risks associated with the product Rate tiers based on product balances

Advertising Print media Publicity Sales promotion Personal selling Telemarketing

Directly or indirectly involved in the consumption of banking services

Knowledge Workers, Employees, Management and other Consumers often add significant value to the total product or service offering

HDFC is conscious in its potential in internal marketing

Standardization Customization Flow of activities Simplicity No. of steps

Internet Paperwork Brochures Business cards Tangibles Punch lines Employee’s dress code