Date post: | 25-Jul-2015 |
Category: |
Lifestyle |
Upload: | ballabolla |
View: | 347 times |
Download: | 1 times |
Intro
ProcessAdvertisement
Botticelli Hummer & DVDVIP-pass
Airport-shopWebsite appointment addition
Conclusion
5 means of communication
Create a new experience of buying shoesAn experience by which everyone will be
impressedCreate an experience from the beginning to
the end
communicatingstyle conscious extraordinairy extravaganza
Advertisement
2-layersMoving and standing still
Dynamic combinationHigh-tech feeling
ContrastRolemodel
GQ, Men’s Health, ...
VIP-pass
A priviliges pass
e.g.Jimmy WooNow&WowSupperclubSuitSupply
Access to exclusive invitation-only Botticelli party
Schiphol shop
Design while you flyTry and buy when you land
Exclusive areaDigital environment
Perfect target group meeting point