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2005 A NNUAL R EPORT
Transcript
Page 1: 2005 ANNUAL REPORT - PR Councilprcouncil.net/.../2011/04/2005CPRFAnnualRep_Final.pdf · The years 2001- 2003 were difficult for the agency business; 2004 was better. However, last

2 0 0 5 A N N U A L R E P O R T

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OUR MISSION

TO ADVANCE THE BUSINESS OF PUBLIC

RELATIONS BY BUILDING THE VALUE OF

PUBLIC RELATIONS AS A STRATEGIC BUSINESS

TOOL, BY SETTING INDUSTRY STANDARDS,

BY HELPING MEMBER FIRMS MANAGE

SUCCESSFUL AND PROFITABLE BUSINESSES,

AND BY PROMOTING THE BENEFITS OF A

CAREER IN A PUBLIC RELATIONS FIRM.

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4 Letter from the President

5 Letter from 2005 Chairman

6 Letter from 2006 Chairman

7 Agency Management

11 Advocacy

12 Talent

13 Industry Relations

14 Web Statistics

15 Financial Highlights

17 Board of Directors

18 Roster of Members

CONTENTS

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It’s been four years since I left my job at a multi-national public relations firm and joinedthe Council of Public Relations Firms. In those few years, there has been a sea-change inthe public relations business and the pressure is on both agency and client executives. The

opportunities, however, are enormous.

One of the greatest changes in the last four years has taken place with media: print media isconsolidating, online media is expanding and the traditional 30-second television spot isgiving way to more creative efforts such as product promotions embedded in story lines,direct-to-consumer online outreach and other integrated marketing efforts. Immediate,worldwide news reporting is revolutionizing traditional media, and ushered in the era ofbloggers and self-appointed citizen journalists. RSS feeds bring us personalized news that themorning paper simply cannot deliver. These changes in media have added new dimensions tothe planning and implementation process of public relations campaigns. But what hasn’tchanged is our ability to effectively communicate with and educate myriad constituencies – beit one person, or one million people.

Procurement was not in our vocabulary four years ago. It was something the “’materials”managers had to worry about. Today, the procurement, or sourcing, manager is an additionalclient. At the more progressive companies, procurement assists the process with a focus onclearly defined objectives; at less enlightened organizations, procurement’s focus on the lowestprice can often be short sighted and detrimental to the intended purpose.

The years 2001- 2003 were difficult for the agency business; 2004 was better. However, lastyear was a stronger year for most members. Those who responded to our end-of-2005 QuickSurvey indicated that business was up about 12%. This corresponds to the Veronis SuhlerStevenson Industry Forecast that projects a 9% compound annual growth rate for publicrelations through 2009. With growth and relevance comes responsibility. We are poised todevelop guidelines and best practices to address industry needs, such as the “Statement ofPrinciples” developed last year and downloaded over 6,000 times from the website.

As an industry we have the ability and resourcefulness to influence the way public relations isviewed. Innovation, creativity and integration are top of mind with clients. I believe no othercommunications discipline is better equipped to help clients achieve all three. Public relationsprofessionals are true integrators. We reach out and touch a multitude of key audiences and wealso bring the outside world in to clients. The Council enters 2006 energized by its mission, andfocused on delivering this message for its members.

Kathy Cripps

President, Council of Public Relations FirmsMarch 2006

LETTER FROM THE PRESIDENT

4 • 2005 ANNUAL REPORT

Kathy Cripps

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Harris Diamond

FROM THE 2005 CHAIRMAN

Dear Fellow Council Members:

Thank you for the opportunity to serve as the 2005 Chair of the Council of PublicRelations Firms. It was a strong year for the industry, growth-wise, and certainly for theCouncil, which continued to solidify its leadership role.

The Council re-asserted itself last year, emerging stronger and with a clearer sense ofpurpose. This organization has an increasingly critical role to play in today’s dynamicmarketplace. Whenever new issues emerge, public relations firms need a vigilant andresponsive organization to represent their interests.

This is a great time for public relations because I believe it fills an important role in today'scorporate climate. At no time in history has public relations had a more prominent seat atthe table. It will be by working together as an industry, sharing best practices andcontinually raising the bar on how we track and evaluate the impact of our campaigns thatPR's real value in the communications mix will become clear and unimpeachable.

I’ve said it before: I strongly believe that we are poised to be the most importantcommunications discipline of the 21st century. I look forward to working with all of youin the future to deliver on that promise, for our own firms and for our clients.

I personally enjoyed speaking with many of you at Council-sponsored and other industryevents. Your active participation is what makes the Council so vibrant, and what willcontinue to make it a vital part of our business.

Sincere best wishes to all Council members in 2006.

Harris Diamond

CEO, Weber Shandwick Worldwide2005 Chair, Council of Public Relations Firms

“At no time in history

has public relations

had a more prominent

seat at the table.”

2005 ANNUAL REPORT • 5

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Helen Ostrowski

Dear Council Members:

This is a great time to be in our profession and an exciting time for the Council.The Council has developed an ambitious and forward-looking agenda, which got a jump-start in January with a high-level strategic planning session. The meeting was the firstphase in the development of a long-range plan designed to help the Council address threekey areas: demonstrating the value of public relations to those who contract our services,industry preparedness and developing talent. We will continue to keep you informedabout the ways the Council is honing it messages and codifying the value proposition.

There are several reasons to be optimistic about our industry right now. Clearly, the role ofpublic relations is expanding and creating more business opportunities for firms of allsizes and specialties. We’re moving away from marketer control to consumer control,which has powerful implications not only for the marketing assignments that mark somuch of our agencies’ work, but also for the corporate and public affairs arenas. As clientscontinue to increase their spending on public relations, we’re also finally seeingrecognition of public relations’ value in such mainstream media as The Economist and TheWall Street Journal.

As the discipline’s role and visibility increases, so too will the scrutiny. Therefore, it isimportant that the Council have a strong posture on current and future issues that mayimpact our business. While we have provided guidance to members in the form of a codeof ethics and last year’s statement of principles, there is more that needs to be done. Thisnot only means driving the agenda, as our industry leaders noted at our planning session,but also impacts what we as members of the Council do regarding practices in our ownbusinesses and the standards we agree to uphold as members.

Members of the Council have impressed me over the years with their vision andenthusiasm for both this organization and the work they do. It’s a commitment that hashelped to make the Council a vital part of the public relations landscape, and gives mesuch optimism for the future. I am honored to serve as your chair this year, and I lookforward to working with you as we continue to build this organization and promote theoutstanding work being done by our members.

Helen Ostrowski

Global CEO, Porter Novelli2006 Chair, Council of Public Relations Firms

“Clearly, the role of

public relations is

expanding and

creating more

business opportunities

for firms of all sizes

and specialties.”

6 • 2005 ANNUAL REPORT

FROM THE 2006 CHAIRMAN

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The Year in Programs

� Breakfast RoundtablesThe Breakfast Roundtable series hit a stride in its second year, doubling the number of

U.S. cities visited from the previous year. Of the more than 120 people who attended the

13 meetings, 52 member firms were represented.

No matter the firm size, or the geography of the market, the year’s discussions featured

several themes that were universal. Among the most popular topics were talent – both

recruiting and retention, the volume and complexity of business pitches and the rapid

developments taking place in communications and technology.

City Host City Host

Atlanta Fleishman-Hillard Miami The Jeffrey Group

Austin Porter Novelli New York Gibbs & Soell

Boston Brodeur Philadelphia Dorland Global Public Relations

Chicago HLB Communications St. Louis The Vandiver Group

Dallas Levenson & Brinker San Francisco Bite Communications

Los Angeles Rogers Group Washington, D.C. Widmeyer Communications

Minneapolis Carmichael Lynch Spong

� Critical Issues ForumThe annual Critical Issues Forum, this year paired with the Council’s annual members

meeting, drew close to 100 members from across the country to hear from leading

authorities on issues related to demographic-specific marketing, the new media landscape

and talent. Representing business and trade media, bloggers, public relations firms, and

human resources, legal and other consultants to the industry, speakers offered their

observations about these subjects and their implications for public relations firms. The

chief talent officers and other human resources experts at member firms discussed best

practices and worked with industry consultants to benchmark trends.

2005 ANNUAL REPORT • 7

Breakfast Roundtable, inSeptember, hosted by theVandiver Group in St. Louis

Critical Issues ForumSpeakers included:

Stephen Baker, Business Week

Jonah Bloom, Advertising Age

Joyce Bloom, ConstituencyManagement Group

Richard Edelman, Edelman

Shel Holtz, Holtz Communication+ Technology

Julia Hood, PRWeek

Ross Mayfield, Socialtext

Howard J. Rubin,Davis & Gilbert LLP

J. Walker Smith,Yankelovich, Inc.

Dr. Peter Warshaw, Ph.D., RHR International Company

AGENCY MANAGEMENT

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� Harvard Program Dr. Ashish Nanda of the Harvard Business School (HBS) was back in 2005 for the Council

program, “Leading Organizations in Today’s Marketplace.” Drawing from HBS case

studies of various professional service firms, Dr. Nanda’s two-day course garnered

enthusiastic praise from the dozens of members in attendance.

Dr. Ashish Nanda leading theHarvard Program.

AGENCY MANAGEMENT

� The Leadership Forum In 2005 and again in January of 2006, the Council co-sponsored a three-day program

with the Arthur W. Page Society and the Institute for Public Relations (IPR) for senior-

level professionals representing both firms and clients. The event offered attendees a

valuable networking opportunity as well as an intimate audience with some of the leading

practitioners and thinkers in the field.

Faculty from the first two years has included: John Graham (Fleishman-Hillard),

Harold Burson (Burson-Marsteller), Al Golin (GolinHarris), Helen Ostrowski (Porter

Novelli), Tom Martin (ITT), Elliott Schreiber (Consultant and Syracuse University faculty),

Roger Bolton (Aetna), Lou Capozzi (Publicis Public Relations & Corporate

Communications Group) and Bill Nielsen (Johnson & Johnson).

8 • 2005 ANNUAL REPORT

Dr. Nanda’s case studies explored such areas as:

• Managerial problems associated with performance appraisal and performance management;

• The importance of protecting against and managing employee defections;

• The internal tensions and break-up process of a multidisciplinary professional services

firm, and

• A lecture on the economics of professional service organizations.

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The Year in SurveysThe Council conducts several surveys with its members – both expansive and “quick” –

throughout the year. The data from the surveys help members manage various aspects of

their businesses, and helps the Council plan more targeted member services.

� 2005 Members Survey There was strong, representative participation in the 2005 Member Survey. A total of 135

members, representing 74 firms and 27 U.S. cities, completed the survey. Participation

was well distributed among senior-level executives, with nearly 55% being CEOs,

principals and SVP/EVP/managing partners. Other participants included CFOs and

members of the HR Roundtable.

Most respondents believe the top issue facing the profession over the next three years, by a

wide margin, is “demonstrating the value of public relations” followed by “developing talent.”

� Annual Business Benchmark StudyA record 91 firms participated in the 2005 Business Benchmark Survey, providing

members with the kind of robust data that make this one of the Council’s most valuable

services, according to the 2005 Members Survey.

This survey is reviewed and vetted with help from the CFO Roundtable and the Agency

Management Committee. The study looks at several financial metrics including:

Productivity, Profitability, Cost Management, Fixed Costs, Client Services Metrics, Time

Management and Cash Management.

2005 ANNUAL REPORT • 9

AGENCY MANAGEMENT

What will be your firm’s top

challenges in 2006?

1. Finding and hiring the right people

2. Growing top line revenue

3. New business acquisition

4. Operating profit

5. Positioning your firm in a

competitive market

Please rank the top issues facing the PR

profession in the next three years.

1. Demonstrating the value of PR

2. Developing talent

3. Innovation

4. Industry growth

5. Procurement/sourcing

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AGENCY MANAGEMENT

10 • 2005 ANNUAL REPORT

� Quick SurveysThere were three Quick Surveys conducted in 2005, with an average of 62 firms

participating in each. These surveys addressed the most pressing and important

issues/information facing our members.

A question on each survey asked for firms’ projected 2005 revenues. The percent of firms

projecting growth grew from 73 percent in the Q2 Survey to 81 in the Q3 Survey to 83

percent in the Q4 Quick Survey.

Projected growth/decline for 2005 fiscal/calendar year over 2004 as of 12/31/05

Size of Firm Growth % of Firms projectingincreased revenues

More than $50 million 11.0% 100%

$10 – $50 million 15.8% 92%

$3 – $10 million 13.6% 93%

Less than $3 million 5.8% 54%

All 12.5% 83%

� International Benefits and Compensation SurveyTo complement the biennial Benefits and Compensation Survey, the HR Roundtable and

Deloitte Consulting conducted the Council’s second International Compensation Survey.

The survey helped member firms to benchmark base salaries and incentives against a

wide range of criteria including job title and responsibility, geographic location, and

specialty. Data were gathered for benchmark jobs, from 20 international cities and five

domestic cities, representing more than 1,600 employees.

� Information Technology SurveyIn early 2005, 28 I.T. managers completed a survey that examined the role of I.T. within

each agency; client involvement with agency-provided technology, and major I.T. trends

for public relations firms.

Respondents ranked the following as the three most important issues facing I.T.

departments today:

• Industry standards for web-based security• Software compatibility issues with the client• Wireless device security standards

The 2006 Domestic

Compensation and

Benefits Study will

analyze data from more

than 20 cities. There is no

charge to members for

participation in this study.

FROM THE Q4 QUICK SURVEY

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� Industry GuidelinesThe Council brought together experienced counselors from among its membership to

address industry practices related to transparency and disclosure.

The result was the creation of two task forces – one focusing on government contracts,

another on commercial contracts – that jointly drafted a “Statement of Principles.” The

document – sent to members and posted on the Council web site – provided clarity on the

industry standards at a time of unprecedented media coverage about industry practices.

The government contracts committee, led by Marcia Silverman and Rob Matthias (both of

Ogilvy), and government affairs specialists from eight member firms in Washington, D.C.,

analyzed procedures of government client contracts and the specific requirements related

to programs funded by taxpayer dollars. The other committee, headed by Helen

Ostrowski (Porter Novelli) and representatives from five additional member firms,

reviewed the procedures of commercial contracts. After several meetings and

comprehensive discussions, each task force produced guidelines that were then

consolidated into one set of overarching principles.

� Client Advisory Committee The Client Advisory Committee (CAC) met twice last year, once in Chicago (hosted by

Fleishman-Hillard) and once in New York (hosted by Financial Dynamics and Committee

chair Harlan Teller). Guest speakers and topics included: Johanna Schneider from the

Business Roundtable, who discussed the public role of the CEO and how her organization

facilitates various initiatives and activities; Steve Rubel formerly of CooperKatz, who

discussed the blogosphere’s impact on PR; and Harry Clark from the Stanwich Group,

who led a discussion on governance trends. The CAC also oversaw the development of

Measuring the Impact of Public Relations on Sales (see p.13).

2005 ANNUAL REPORT • 11

ADVOCACY

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12 • 2005 ANNUAL REPORT

TALENT

As member surveys and meetings revealed, the focus on recruiting, training and retaining

talent were paramount to many firms in 2005.

Helping the Council focus its efforts was the HR Roundtable. One of the most active and

by far the largest of all Council committees, this group (chaired in 2005 by Donna

Renella, Weber Shandwick, and in 2006 by Lisa Hyden, Ogilvy) made great strides in

2005, particularly in the area of diversity.

� DiversityThe HR Roundtable’s diversity initiatives included:

• Job Fairs at Howard University (2): The HR Roundtable recruited several member firms to

participate at job fairs in the spring and fall. The events, which included panel discussions

and portfolios reviews, also attracted students from other Historically Black Colleges.

• Lagrant Foundation: For the third year, the Council and Lagrant Foundation worked

together to place scholarship hopefuls. Lagrant encourages minority candidates to

consider careers in public relations, as well as advertising and marketing. Last year,

several candidates were hired by Council member firms.

• City College of New York: Members participated in portfolio reviews and career

counseling for dozens of students throughout the year.

• PR Coalition: Assisted with the development of the Summit meeting in January of 2005 which

produced the white paper: “Focus on Diversity: Lowering the Barriers, Raising the Standards.”

� Intern Days The Council hosted two Intern Days in New York City that were attended by more than

100 interns from 16 member firms. The events featured panel discussions with public

relations professionals and valuable networking opportunities for the interns. Additional

cities will host events in the summer of 2006.

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2005 ANNUAL REPORT • 13

INDUSTRY RELATIONS

� Funded ResearchThe Council sponsored the Gap III Study, conducted by USC’s Annenberg Strategic

Public Relations Center. More than 300 corporate communications executives were

surveyed about their functions, budgets and their use of public relations firms.

The Council also developed a 24-page abridged version of the study, available online.

� PRWeek ColumnsThe Council ran 12 advertorials in the weekly trade publication, PRWeek. The topics

ranged from transparency/disclosure and government contracts to diversity and trends in

media relations.

� PublicationsIn 2005, the Council published two booklets addressing industry issues that never go out

of style: measurement and talent.

Measuring the Impact of Public Relations on Sales

This booklet was written to inspire public relations executives to more consistently invest

in measurement. Measuring the Impact of Public Relations on Sales offers an overview of the

current state of the art with illustrative examples and references to other relevant resources.

Careers in Public Relations: A Guide to Opportunities in a Dynamic Industry

This booklet, which has been popular from the day it was first published in 2000, was

updated to include fresh perspectives related to careers at public relations firms.

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� 2005 Web Statistics The Council’s web site is a rich resource for people looking for information about the public

relations industry. The site, www.prfirms.org, which received more than 1,100 visitors each

day last year (a 25% increase over 2004) has links to all member firms’ web sites,

proprietary research, industry data, Council publications and a calendar of events, to name

just a few features. Find-a-Firm, the premiere searchable database for PR firms on the

Internet, continues to be the most popular feature on the site.

14 • 2005 ANNUAL REPORT

WEB STATISTICS

TOP DOWNLOADS:

Gap Study (2003)

Career Guide

Gap Study (2005)

The Impact of the Internet onPublic Relations and BusinessCommunications

Standards for Conducting aPublic Relations Firm Search

Visitors per Month

Clicks to Member Web Sites per Month

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Council of Public Relations Firms, Inc.

STATEMENT OF FINANCIAL POSITION

December 31, 2005 December 31, 2004

Cash $534,620 $415,720

Property & Equipment — Net 2,039 4,298

Other Assets 14,791 14,671

Liabilities (11,869) (3,076)

Net Assets $539,581 $431,613

STATEMENT OF REVENUE AND EXPENSES

For the Year EndedDecember 31, 2005 December 31, 2004

Revenue

Dues $837,571 $928,577

Other Revenue 125,412 60,948

962,983 989,525

Functional Expenses

Business Advocacy 180,305 226,354

Talent Advocacy 85,725 39,475

Agency Management 351,360 422,708

Industry Relations 136,680 151,680

Management & General 100,945 95,797

Total Expenses 855,015 936,014

Increase (Decrease) in Net Assets $107,968 $53,511

See Accountants’ Report

2005 ANNUAL REPORT • 15

FINANCIAL HIGHLIGHTS

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A U D I T O R ’ S R E P O R T

Board of DirectorsCouncil of Public Relations Firms, Inc.317 Madison AvenueNew York, NY 10017

We have audited the statements of financial position of the Council of Public Relations Firms, Inc.(a nonprofit organization) as of December 31, 2005 and 2004, and the related statements ofactivities and cash flows for the years then ended (not presented herein). These financial statementsare the responsibility of the Organization’s management. Our responsibility is to express an opinionon these financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted in the UnitedStates of America. Those standards require that we plan and perform the audit to obtain reasonableassurance about whether the financial statements are free of material misstatements. An auditincludes examining, on a test basis, evidence supporting the amounts and disclosures in thefinancial statements. An audit also includes assessing the accounting principles used and significantestimates made by management, as well as evaluating the overall financial statement presentation.We believe that our audits provide a reasonable basis for our opinion and our opinion expressedthat the statements present fairly, in all material respects, the financial position of the Council ofPublic Relations Firms, Inc., as of December 31, 2005 and 2004, and the related statements ofactivities and cash flows for the years then ended.

The condensed statements of financial position as of December 31, 2005 and 2004 and the relatedcondensed statements of activities for the years then ended, are presented as a summary and,therefore, do not include all of the information required by generally accepted accountingprinciples in the United States of America.

Because of the condensed nature of the accompanying report referred to in the precedingparagraph, the financial statements herewith do not present, in conformity with accountingprinciples generally accepted in the United States of America, the comprehensive financial positionof the Council of Public Relations Firms as of December 31, 2005 and2004, or the changes in itsnet assets for the years then ended.

ERE LLPNew York, NY March 24, 2006

16 • 2005 ANNUAL REPORT

FINANCIAL HIGHLIGHTS

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CHAIRMAN Helen OstrowskiCEO, Porter Novelli

VICE CHAIRMAN/ Marcia SilvermanCHAIRMAN ELECT CEO, Ogilvy Public Relations Worldwide

TREASURER Abigail Gouverneur CarrPrincipal, Bliss Gouverneur & Associates

SECRETARY Joel CurranSVP, Managing Director, CKPR

IMMEDIATE Harris DiamondPAST CHAIRMAN CEO, Weber Shandwick Worldwide

Cathy AckermannPresident, Ackermann PR

Kathy BaughmanPresident, HLB Communications

Lou CapozziChairman, Publicis Public Relations & Corporate Communications Group

Abigail Gouverneur CarrPrincipal, Bliss Gouverneur & Associates

Lynn CaseyCEO, Padilla Speer Beardsley Inc.

Steven CodyManaging Partner, Peppercom, Inc.

Joel CurranSVP, Managing Director, CKPR

Harris DiamondCEO, Weber Shandwick Worldwide

Rick FrenchPresident & CEO, French/West/Vaughan

Sandy Hermanoff President & CEO, Hermanoff & Associates

Aedhmar HynesCEO, Test 100 Public Relations

Ray KotcherCEO, Ketchum

Marina MaherPresident & CEO, Marina Maher Communications, Inc.

Philip A. Nardone Jr.President, PAN Communications, Inc.

Helen OstrowskiCEO, Porter Novelli

Jeffrey SharlachPresident & CEO, The Jeffrey Group

Marcia SilvermanCEO, Ogilvy Public Relations Worldwide

Melissa Waggener ZorkinCEO, Waggener Edstrom

BOARD MEMBERS

EXECUTIVE COMMITTEE

2005-2006 BOARD OF DIRECTORS

2005 ANNUAL REPORT • 17

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Council of Public Relations Firms Membership

Ackermann PR (865) 584-0550 www.ackermannpr.com

Airfoil (866) 247-3645 www.airfoilpr.com

Alan Taylor (212) 714-1280 www.alantaylor.com

APCO Worldwide (202) 778-1010 www.apcoworldwide.com

Barkley Evergreen & Partners (816) 842-1500 www.beap.com

Behan Communications (518) 792-3856 www.behancom.com

Bite Communications (415) 365-0222 www.bitepr.com

Bliss, Gouverneur & Associates (212) 840-1661 www.blisspr.com

Brodeur Worldwide (617) 587-2800 www.brodeur.com

Burson-Marsteller (212) 614-4000 www.bm.com

Caponigro Public Relations (248) 355-3200 www.caponigro.com

Capstrat (919) 882-1962 www.capstrat.com

Carmichael Lynch Spong (612) 375-8555 www.carmichaellynchspong.com

Chandler Chicco Agency (212) 229-8400 www.ccapr.com

CKPR (312) 616-9600 www.ckpr.biz

Cone (617) 227-2111 www.coneinc.com

CooperKatz & Co. (212) 455-8030 www.cooperkatz.com

Coyne Public Relations (973) 316-1665 www.coynepr.com

Creative Response Concepts (703) 683-5004 www.crc4pr.com

CRT/Tanaka (804) 675-8100 www.crtpr.com

Cubitt Jacobs & Prosek (203) 378-1152 www.cjpcom.com

Cushman/Amberg Communications (312) 263-2500 www.cushmanamberg.com

DeVries Public Relations (212) 891-0440 www.devries-pr.com

Dittus Communications (202) 775-1401 www.dittus.com

Dix & Eaton (216) 241-0405 www.dix-eaton.com

Dorland Global Health Communications (215) 625-0111 www.dorland.com

Edward Howard & Co. (216) 781-2400 www.edwardhoward.com

Environics Communications (416) 920-9000 www.environicspr.com

Epley Associates (704) 442-9100 www.epley-pr.com

Euro RSCG Magnet (212) 367-6800 www.eurorscg-magnet.com

Euro RSCG Life PR (212) 845-4200 www.noonanrusso.com

Financial Dynamics (212) 850-5600 www.fd-us.comBusiness Communications

Fleishman-Hillard (314) 982-1700 www.fleishman.com

French/West/Vaughan (919) 832.6300 www.fwv-us.com

Gibbs & Soell Public Relations (212) 697-2600 www.gibbs-soell.com

Global Consulting Group (646) 284-9400 www.hfgcg.com

Gogerty Stark Marriott (206) 292-3000 www.gsminc.com

GolinHarris (312) 729-4400 www.golinharris.com

Hanser & Associates (515) 224-1086 www.hanser.com

Hermanoff & Associates (248) 851-3993 www.hermanoff.net

Hill & Knowlton (212) 885-0300 www.hillandknowlton.com

HLB Communications (312) 649-0371 www.hlbcomm.com

Hoffman Agency (408) 286-2611 www.hoffman.com

Horn Group (415) 905-4000 www.horngroup.com

Jasculca/Terman & Associates (312) 337-7400 www.jtpr.com

The Jeffrey Group (305) 860-1000 www.thejeffreygroup.com

JMC Marketing Communications & PR (845) 331-1200 www.mallen.com

JohnstonWells Public Relations (303) 623-3366 www.johnstonwells.com

Ketchum (646) 935-3900 www.ketchum.com

L.C. Williams & Associates (312) 565-3900 www.lcwa.com

Levenson & Brinker Public Relations (214) 880-0200 www.levensonbrinker.com

Linhart McClain Finlon Public Relations (303) 620-9044 www.linhartpr.com

Lippe Taylor (212) 598-4000 www.lippetaylor.com

LVM Group (212) 751-2800 www.lvmgroup.com

M Booth & Associates (212) 481-7000 www.mbooth.com

Makovsky & Co. (212) 508-9600 www.makovsky.com

Manning Selvage & Lee (212) 468-4200 www.mslpr.com

Marina Maher Communications (212) 485-6800 www.mahercomm.com

MGA Communications (303) 298-1818 www.mgaperforms.com

Morgan&Myers (920) 674-4026 www.morganmyers.com

MWW Group (201) 507-9500 www.mww.com

Ogilvy Public Relations Worldwide (212) 880-5200 www.ogilvypr.com

Padilla Speer Beardsley (612) 455-1700 www.psbpr.com

PainePR (949) 809-6700 www.painepr.com

PAN Communications (978) 474-1900 www.pancommunications.com

Paul Werth Associates (614) 224-8114 www.paulwerth.com

Peppercom (212) 931-6100 www.peppercom.com

Pierpont Communications (713) 627-2223 www.piercom.com

Porter Novelli (212) 601-8000 www.porternovelli.com

Powell Group (214) 522-6005 www.powellgroup.net

Publicis Dialog (212) 279-6950 www.publicis-usa.com

rbb Public Relations (305) 448-7450 www.rbbpr.com

Rogers & Associates (310) 552-6922 www.rogersassoc.com

Ron Sachs Communications (850) 222-1996 www.ronsachs.com

Rowland Communications Worldwide (212) 527-8900 www.rowland.com

S&S Public Relations (847) 955-0700 www.sspr.com

Schenkein (303) 292-6655 www.schenkein.com

Schwartz & Co., G.S. (212) 725-4500 www.schwartz.com

Sharp Communications (212) 829-0002 www.sharpthink.com

Soloman McCown & Company (617) 695-9555 www.solomonmccown.com

SPECTRUM Science Communications (202) 955-6222 www.spectrumscience.com

Standing Partnership (314) 469-3500 www.standingpr.com

Stanton Communications (202) 223-4933 www.stantoncomm.com

Stanton Crenshaw Communications (212) 780-1900 www.stantoncrenshaw.com

Stephenson Group (908) 439-3660 www.stephensongroup.com

SunStar (703) 299-8390 www.isunstar.com

Text 100 International (415) 836-5990 www.text100.com

Thorp & Company (305) 446-2700 www.thorpco.com

Torme Lauricella Public Relations (415) 956-1791 www.torme.com

Trone Public Relations (336) 812-2011 www.tronepr.com

Vandiver Group (314) 991-4641 www.vandivergroup.com

Vollmer Public Relations (713) 970-2100 www.vollmerpr.com

Waggener Edstrom (425) 638-7000 www.wagged.com

Weber Shandwick (212) 445-8000 www.webershandwick.com

Weiser Group (212) 468-3395 www.weisergroup.com

Widmeyer Communications (202) 667-0901 www.widmeyer.com

Wragg & Casas Public Relations (305) 372-1234 www.wraggcasas.com

Xenophon Strategies (202) 289-4001 www.XenophonStrategies.com

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