Date post: | 02-Jan-2016 |
Category: |
Documents |
Upload: | francis-garrison |
View: | 214 times |
Download: | 0 times |
2
0
0
5 Men’s Products
Grooming Products and
Shampoos for Men
-Floressence Collection
Floressence proposes two new concepts which reflect current trends and the general direction of the market for Men’s Grooming and Hair Care products:
Concept 1: products designed for different targets
- The Ladies Man Products for virile, sensual men- The Athletic Man Products for high-energy, athletic
men- The Dandy Products for elegant, sophisticated men
Concept 2: products for a dermatological line
- Sensitive skin line Gentle protection for sensitive skin
Floressence varies its notes to market a complete line of products for men: 1 Deodorant, 1 Shaving Product, 1 Shampoo and 1 Shower Gel.
Concept 1: Products for different targets
The DandyThe Athletic Man
Sensuality Performance
Sophistication
The Ladies Man
A “Sensual” line Enhanced with ginger and patchouli
An Eastern/spicy warmth, for a sensual effect that awakens the senses.
AA “Magnetism” line “Magnetism” line
The fresh effect of the aromatic notes combined with the warmth of the woody one.
A moisturising, bracing scent, creating a feeling of freshness and soft skin that can withstand anything.
The Ladies Man
Nowmen 14073D
Smooking 80018
A “Fatigue-resistance” line
Enriched with magnesium and Guarana seed
Helps muscles recover more quickly and has a stimulating, energy-boosting
effect
A “Stimulating, Recuperation effect”A “Stimulating, Recuperation effect”
Freshness of the marine notes combined with the solar notes
A moisturising, bracing scent, for a stimulating, anti-fatigue effect
The Athletic Man
Booster 34664
Yearling B 5873
THE DANDY
An “Elegant” lineAn “Elegant” lineAmbergris-scented fern combined
with woody notes
An ultra-masculine line, which showcases men’s virility through a bracing scent
A “Refined” lineMale beauty and grace
A subtle harmony between the warm notes of the spices and the delicious freshness of the aromatics
OTIS 120001
CLYDE N 13542B
Sensitive Skin LineGentle Protection
Concept 2Products for a Dermatological Line
Sensitive Skin Line
Sensitive Skin
Gentle Protection
Sensitive Skin Solution 1
Active cosmetic ingredients
Products
VANILLA WOODLAND ALOES
Shaving oil for sensitive skin
Shower gel with natural oil
Protective shampoo for irritated scalps
Skin-protection deodorant
Gentle Protection
Sensitive Skin Gentle ProtectionSolution
1
Benefits
Proposals
Benefits:
Combats drying
Soothes and calms
Softness, suppleness
Fights:
Redness
Irritation
Inflammation
ESPACE 11812C
ALOES 34691B