2007 MIPCOM Outcomes Report Conducted by: For: Telefilm Canada December 2007.

2007 MIPCOM Outcomes Report

Conducted by:

For:Telefilm Canada

December 2007

Methodology

3

Methodology

A total of 78 e-mailed invitations were sent to Canadian companies that attended the MIPCOM 2007.

64 of the 78 companies completed the survey – an 82% response rate. This is up from a response rate of 77% for this survey last year.

The survey was open from October 30th until December 4th, 2007.

During the course of the survey, POLLARA made multiple attempts to follow up with non-responding companies through e-mail and telephone calls to encourage them to participate. In addition, POLLARA asked members of the IIAC to follow up with non-responding companies in their respective provinces.

4

Methodology

E-mail invitations sent to 78 companies

66 clicked on link in e-mail to visit the survey site

64 companies reached the end of the survey

5

Sample and Respondents by Province

Broken down by province, the sample consisted of the following companies.

ProvinceNumber of

companies in sample

Number of companies

starting survey

Number of companies

completing survey

Quebec 21 16 15

Ontario 36 32 32

British Columbia 10 8 7

Newfoundland & Labrador 1 1 1

Nova Scotia 3 3 3

PEI 1 1 1

Alberta 1 1 1

Manitoba 1 0 0

Saskatchewan 4 4 4

Total 78 66 64

Respondent Profile

7

Primary Business Focus of Company

Q1. What is the primary business focus of your company? Select all that apply.n=65

77%

46%

12% 15% 14%

0%

20%

40%

60%

80%

100%

Producer Distributor Sales Agent Acquisitions ProductionServices

8

Main Format(s) of Interest

Q2. What is the main format(s) of interest to your company? Select all that apply.n=65

25%

98%

29%

3%

0%

20%

40%

60%

80%

100%

Feature Film Television New Media Other

9

Location of Head Office

Q3. In which province/territory is your head office located? n=65

Ontario49%

Quebec23%

British Columbia

12%

PEI2%

Newfoundland & Labrador 2%

Nova Scotia 5%

Saskatchewan6%

Alberta 2%5%

10

Company Revenues

11%

12%

5%

8%

31%

11%

5%

2%

17%

0% 10% 20% 30% 40% 50%

$100,000 or less

$100,001 to $300,000

$300,001 to $500,000

$500,000 to $1,000,000

$1,000,001 to $5,000,000

$5,000,001 to $10,000,000

$10,000,001 to $50,000,000

$50,000,001 or more

Not Applicable / Refused

Q4. What were your company’s total gross revenues for its most recent fiscal year?n=65

11

Number of Employees

10 or under71%

21 to 506%

51 to 1008%

11 to 2012%

101 to 2002%

201 to 5002%

Q5. How many full-time employees are there currently in your company? n=65

The Market

13

Genres and Formats Companies Interested in Selling and/or Pre-Selling at MIPCOM 2007

Q6. In deciding to attend MIPCOM 2007, which of the following programming genres was your company interested in selling and/or pre-selling?

Q7. For each of the programming genre(s) of interest to your company, what was the type of media?

Feature Film Television New Media

Documentary/Educational 2% 61% 14%

Lifestyle 0% 50% 13%

Children's Programming 2% 42% 17%

Animation 5% 38% 14%

Reality 2% 33% 13%

Drama 9% 30% 6%

Comedy 5% 22% 8%

Action/Adventure 5% 8% 3%

14

Genres and Formats Companies Interested in Selling and/or Pre-Selling at MIPCOM 2007 (cont’d)

Q6. In deciding to attend MIPCOM 2007, which of the following programming genres was your company interested in selling and/or pre-selling?

Q7. For each of the programming genre(s) of interest to your company, what was the type of media?

Feature Film Television New Media

Performing Arts 0% 9% 3%

Science Fiction 5% 3% 2%

Sports 0% 6% 3%

Other 2% 3% 2%

Public Affairs 0% 5% 0%

Horror/Thriller 3% 0% 0%

Erotica 0% 2% 0%

15

Sales/Pre-Sales

Fifty-five (85%) companies indicated that they either completed sales while at MIPCOM 2007 or began discussions that are likely to lead to sales while at MIPCOM.

Twenty-nine (45%) companies indicated that they either completed pre-sales while at MIPCOM 2007 or began discussions that are likely to lead to pre-sales.

Of these, 34 companies provided information on 153 deals involving 122 titles.

Companies reported that 34 distribution agreements were signed.

Respondents reported that $1,069,300 of sales were completed while at MIPCOM and that $16,382,620 worth of sales are likely to occur as a result of discussions initiated at the market.

Respondents reported that $1,238,000 worth of presales were completed and expect another $16,418,000 of pre-sales to occur as a result of discussions initiated at MIPCOM 2007.

16

Breakdown of Sales and Pre-Sales Deals (2006 data in brackets)

29 Companies (34)

106 Titles (114)

132 Deals (135)

$1,069,300 Sales completed while at

MIPCOM 2007 ($772,630)

$ 16,382,620 Sales likely to occur as a

result of discussions completed while at

MIPCOM 2007 ($17,761,900)

13 Companies (16)

18 Titles (31)

21 Deals (37)

Sales Pre-Sales

$ 1,238,000 Pre-Sales completed while at

MIPCOM 2007 ($95,000)

$16,418,000 Pre-Sales likely to occur as a result of

discussions completed while at MIPCOM 2007

($13,815,000)

17

Sales

Yes85%

No11%

Not Applicable

5%

Q8a. Did you complete any sales of your titles, or begin discussions that will likely lead to future sales while at MIPCOM 2007? n=64

18

Breakdown of Sales and Likely Sales by Genre

$4,500

$229

$2,806

$753

$2,685

$30

$2,598

$0

$2,230

$55

$1,151

$0

0 2,000 4,000 6,000

Drama

Lifestyle

Children's Programming

Comedy

Documentary/Educational

Animation

Likely SalesSales

Companies Titles Deals

5 5 5

12 26 33

3 8 13

5 6 9

16 34 35

7 15 21

$’000s

19

Breakdown of Sales by Genre: Tracking from 2006

$120

$229

$80

$753

$85

$30

$30

$0

$51

$55

$74

$0

0 500 1,000

Drama

Lifestyle


Comedy


Animation

$’000s

20062007

20

Breakdown of Likely Sales by Genre: Tracking from 2006

$5,218

$4,500

$2,621$2,806

$100

$2,685

$453

$2,598

$1,913

$2,230

$405

$1,151

0 2,000 4,000 6,000

Drama

Lifestyle


Comedy


Animation

20062007

$’000s

21

Breakdown of Sales by Genre: Tracking from 2006


2007 2006 2007 2006 2007 2006

Drama 5 8 5 18 5 18

Lifestyle 12 8 26 11 33 12

Children’s Programming 3 5 8 11 13 12

Comedy 5 3 6 5 9 6

Documentary/Educational 16 15 34 32 35 40

Animation 7 9 15 16 21 20

22

Breakdown of Sales and Likely Sales by Genre (cont’d)

$263

$0

$70

$0

$65

$3

$10

$0

$6

$0

0 2,000 4,000 6,000

Horror/Thriller

Performing Arts

Sports

Not specified

Reality

Likely SalesSales


1 2 2

1 1 1

2 6 7

1 1 2

1 2 4

$’000s

23

Breakdown of Sales by Genre (cont’d): Tracking from 2006

$0

$0

$136

$0

$0

$3

$50

$0

$66

$0

0 1,000 2,000

Horror/Thriller

Performing Arts

Sports

Not specified

Reality

$’000s

20062007

24

Breakdown of Likely Sales by Genre (cont’d): Tracking from 2006

$60$263

$0$70

$750

$65

$1,207

$10

$5,035

$6

0 2,000 4,000 6,000

Horror/Thriller

Performing Arts

Sports

Not specified

Reality

$’000s

20062007

25

Breakdown of Sales by Genre (cont’d): Tracking from 2006


2007 2006 2007 2006 2007 2006

Horror/Thriller 1 4 2 6 2 9

Performing Arts 1 4 1 5 1 7

Sports 2 1 6 1 7 1

Not Specified 1 1 1 5 2 5

Reality 1 1 2 1 4 1

26

Breakdown of Sales & Likely Sales by Country

$4,160

$400

$3,672

$50

$2,753

$165

$2,150

$0

$1,003

$150

$902$30

0 2000 4000 6000

Germany

France

Brazil

Canada

United Kingdom

United States


6 8 8

8 16 16

1 2 2

7 11 11

12 13 13

7 11 11

$’000s

Likely SalesSales

27

Breakdown of Sales & Likely Sales by Country (cont’d)

$266

$75

$292

$9

$210

$0

$150

$3

$100

$30

$90$0

0 2000 4000 6000

South America

Latin America

Italy

Australia

Middle East

Europe


1 2 2

2 2 2

2 2 2

5 6 6

4 10 10

3 4 4

$’000s

Likely SalesSales

28



1 1 1

4 4 4

2 2 2

1 1 1

3 5 5

4 6 6

$’000s

Likely SalesSales

$43

$35

$5

$65

$63

$0

$58

$0

$57

$0

$52$0

0 2000 4000 6000

Benelux

Finland

Turkey

Sweden

South Africa

Russia

29


$50

$0

$50

$0

$35

$0

$32

$0

$30

$0

$0$30

0 2000 4000 6000

Greece

Austria

Poland

Denmark

China

South Korea


1 2 2

1 1 1

1 1 1

1 1 1

1 1 1

1 1 1

$’000s

Likely SalesSales

30


$20

$8

$26

$0

$25

$0

$3

$20

$21

$0

$10$0

0 2000 4000 6000

Argentina

Hungary

Japan

Mexico

Asia

Iran


1 1 1

2 2 2

2 3 3

2 2 2

1 1 1

1 1 1

$’000s

Likely SalesSales

31


$10

$0

$10

$0

$10

$0

$10

$0

$10

$0

$4$0

0 2000 4000 6000

Africa

Cyprus

Israel

Belgium

Egypt

Malaysia


1 1 1

1 1 1

3 4 4

1 1 1

1 1 1

1 1 1

$’000s

Likely SalesSales

32

Breakdown of Sales and Likely Sales by Company Region

$6,994

$58

$4,580

$337

$2,568

$110

$1,500

$565

$725

$0

$15

$0

0 2,000 4,000 6,000 8,000

Alberta

Nova Scotia

Saskatchewan

British Columbia

Ontario

Quebec

Likely SalesSales


1 1 1

1 3 3

1 5 5

6 11 18

14 66 82

6 20 23

$’000s

33

Pre-Sales

Q8e. Did you complete any pre-sales or begin discussions that will likely lead to pre-sales while at MIPCOM 2007? n=65

Yes45%

No49%

Not Applicable

38%

34

Breakdown of Pre-Sales and Likely Pre-Sales by Genre

$4,930

$0

$4,270

$0

$4,000

$0

$2,233

$38

0 2,000 4,000 6,000

Drama

Children'sProgramming

Lifestyle

Animation

Likely Pre-SalesPre-Sales


3 3 3

1 2 2

3 3 4

4 5 7

$’000s

35

Breakdown of Pre-Sales by Genre: Tracking from 2006

$30

$0

$0

$0

$0

$0

$0

$38

0 14 28 42

Drama


Lifestyle

Animation

$’000s

20062007

36

Breakdown of Likely Pre-Sales by Genre: Tracking from 2006

$6,240

$4,930

$1,100

$4,270

$200

$4,000

$950

$2,233

0 2,000 4,000 6,000 8,000

Drama


Lifestyle

Animation

$’000s

20062007

37

Breakdown of Presales by Genre: Tracking from 2006


2007 2006 2007 2006 2007 2006

Drama 3 2 3 4 3 5

Children’s Programming 1 1 2 1 2 1

Lifestyle 3 2 3 3 4 3

Animation 4 5 5 6 7 8

38

Breakdown of Pre-Sales and Likely Pre-Sales by Genre (cont’d)

$5

$1,200

$780

$0

$200

$0

$0

$0

0 2,000 4,000 6,000

Comedy

Performing Arts

Action/Adventure




1 1 1

1 1 1

1 1 1

2 2 2

$’000s

39

Breakdown of Pre-Sales by Genre (cont’d): Tracking from 2006

$35

$1,200

$0

$0

$0

$0

$0

0 1,000 2,000

Comedy

Performing Arts

Action/Adventure


$’000s

20062007

40

Breakdown of Likely Pre-Sales by Genre (cont’d): Tracking from 2006

$3,275

$5

$780

$1,090

$200

$210

$0

0 2,000 4,000 6,000

Comedy

Performing Arts

Action/Adventure


$’000s

20062007

41

Breakdown of Likely Presales by Genre (cont’d): Tracking from 2006


2007 2006 2007 2006 2007 2006

Comedy 1 2 1 2 1 3

Performing Arts 1 2 1 3 1 3

Action/adventure 1 N/A 1 N/A 1 N/A

Documentary/Educational 2 6 2 10 2 12

42

Breakdown of Pre-Sales & Likely Pre-Sales by Country

$4,200

$0

$4,000

$0

$3,900

$0

$2,000

$0

$1,685

$0

0 2000 4000 6000

United States

Canada

Worldwide

Brazil

Europe


5 6 7

2 2 2

1 2 2

1 1 1

2 3 3

$’000s


43

Breakdown of Pre-Sales & Likely Pre-Sales by Country (cont’d)

$168

$1,238

$260

$0

$200

$0

$5

$0

0 2000 4000 6000

Spain

Netherlands

Latin America

United Kingdom


1 1 1

1 1 1

1 1 1

3 3 3

$’000s


44

Breakdown of Pre-Sales and Likely Pre-Sales by Company Region

$8,130

$0

$8,000

$0

$50

$1,200

$200

$0

$38

$38

0 5,000 10,000

Saskatchewan

Quebec

British Columbia

Newfoundland

Ontario



1 1 1

2 2 2

2 2 2

1 3 3

7 10 13

$’000s

45

Co-Production and Co-Venture Deals

Fourteen companies (22% of those who answered the question) indicated that they either signed, or began negotiating co-production or co-venture deals while at MIPCOM 2007. This is down from 2006, when 22 companies signed or began negotiating co-production or co-venture deals.

Eight of these companies answered all subsequent questions concerning the number of deals, the value of deals, and the countries with which these deals were made. In 2006, 15 companies provided information for all subsequent questions.

All fourteen companies provided information about the number of co-production or co-venture deals - and reported a total of 26 deals. This is down from 39 co-production or co-venture deals reported in 2006.

46

Co-Production and Co-Venture Deals (cont’d)

Eight companies provided information about the value of co-production or co-venture deals - and reported that the deals were worth $33,400,000. This is down 10% from 2006, when 15 companies reported deals worth $37,382,000.

All fourteen companies provided information about the countries with which deals were made.

Respondents reported that they participated in an average of 36 business meetings each while at MIPCOM 2007, down from 42 in 2006.

47

Co-Production and Co-Venture Deals

Respon-dent

Number of co-production or co-

venture deals

Estimated value of deals to company

Countries involved

1 2 $11,000,000 Belgium

2 3 $10,000,000Brazil, France, Iceland,

United Kingdom3 3 $5,000,000 Canada4 2 $3,500,000 Latin America5 2 $2,000,000 France6 1 $1,600,000 Norway7 2 $250,000 Israel

Q9b. How many co-production or co-venture deals were either signed or will likely be signed in the future as a result of discussions initiated at MIPCOM 2007?

Q9c. What is the estimated value to your company of these co-productions or co-venture deals (in Canadian Dollars)

48

Co-Production and Co-Venture Deals (cont’d)

Respon-dent

Number of co-production or co-

venture deals

Estimated value of deals to company

Countries involved

8 1 $50,000 China9 3 - United Kingdom

10 1 -South Africa, United

Kingdom11 1 - Italy12 1 - United Kingdom13 2 - Australia14 2 - France



49

Co-Production and Co-Venture Deals by Company Region

Region Number of companies

Number of co-production or

co-venture deals

Estimated Value of deals to company

Ontario 8 14 $14,800,000

Quebec 4 8 $12,000,000

Saskatchewan 1 3 $5,000,000

Newfoundland 1 1 $1,600,000



50

Title Screening

Not at all satisfied

Q11. Were any of your titles screened at MIPCOM 2007? (n=64)

Q12. (IF YES TO Q11) Using a 10-point scale where 1 means you were Not at all satisfied, and 10 means you were Very satisfied, how would you rate your satisfaction with the visibility your titles received from the screenings? (n=20)

N/A9%No

59%

Yes31% 1 2 3 4 5 6 7 8 9 10

VerySatisfied

Mean satisfaction=7.4

20 companies (31%) indicated that they had a title screened at MIPCOM 2007.

These respondents gave an average satisfaction score of 7.4 for the visibility their titles received from the screenings

51

Overall Satisfaction With, and Value of, MIPCOM 2007, Compared with MIPCOM 2006

7.8

7.3

8.5

8.1

1 2 3 4 5 6 7 8 9 10

Rating of ValueReceived

OverallSatisfaction

with MIPCOM

20072006

Not at Veryall satisfied satisfied

Q13a. How satisfied would you say you were overall with MIPCOM 2007 in terms of facilities provided, meeting potential contacts, support, etc...? Using a scale from 1 to 10, where 1 means not at all satisfied, and 10 means very satisfied.

Q13b. And thinking about what it costs your company to attend, and the quality of the services and support provided at MIPCOM 2007, how would you rate the VALUE you received on the same 1-10 scale...?n=64

52

Satisfaction with MIPCOM 2007, Compared with MIPCOM 2006

5.35.2

6.56.36.5

6.37.0

6.56.6

6.57.2

6.67.07.0

7.47.2

7.67.3

8.07.47.67.5

8.27.8

8.78.3

1 2 3 4 5 6 7 8 9 10 Not at Veryall satisfied satisfied

Q13. How satisfied were you with MIPCOM 2007 in terms of meeting the following objectives for attending, using a scale from 1 to 10, where 1 means not at all satisfied, and 10 means very satisfied? If a particular item does not apply, select, “not applicable”. n=64

Re-connect with existing business contacts

Make new business contacts

Learn about international markets and trends

For your own professional development

Sell/distribute your existing titles

Meet potential co-production partners

Identify potential new geographic markets

Pre-sell your titles and projects

Attract visibility or press coverage for your company

Seek out new project ideas and creative inspiration

Acquire titles for distribution

Seek financing or investment

Participate as a speaker on panels

Not Applicable

3%

0%

9%

13%

13%

27%

22%

17%

6%

19%

56%

38%

86%20062007

53

International Markets & Festivals Attended

Q14. Which, if any of the following international markets and festivals held in other countries have you attended during the past two years? Select all that applyn=64

9%17%

2%

2%2%2%

5%

5%

8%8%

13%14%

17%25%

31%39%

77%

0% 20% 40% 60% 80%

Haven't attended any othersOther

Venice Film Fest.

Amsterdam Int. Doc. Film. FestHong Kong Filmart

European Film MarketSunny Side of the Docs

Sundance Film FestivalCannes Film Market

World Cong. Science Prod.

DISCOPWorld Cong. History Prod.

American Film MarketNATPE

Kidscreen SummitRealscreen Summit

MIPTV

54

Rating of International Festivals & Markets

Q15 Thinking of MIPCOM together with the other major international events held outside of Canada, which one best meets your needs, is second best at meeting your needs, is third best at meeting your needs? n=58

2%5%5%2%

2%3%

3%

2%2%

2%3%2%2%

3%3%5%

2%12% 17%

10% 10%12%

10%9% 16%

26% 40% 21%

45% 16% 9%

0% 20% 40% 60% 80% 100%

Best 2nd Best 3rd Best

MIPCOM

MIPTV

Realscreen Summit

Kidscreen Summit

NATPE

American Film Market

Cannes Film Market

Sunny Side of the Docs

World Cong. History Prod.

Amsterdam Int. Doc. Film. Fest

DISCOP

Bangkok Film Festival And Market

European Film Market

Other

55

Used Services of Canada Pavilion?

Yes94%

No6%

Q17 Did you use the services provided by the Canada Pavilion at MIPCOM 2007? n=64

Q18 (IF “NO” TO Q17) Why didn’t you use the services provided at the Canada Pavilion? n=4

Why Not?

• Peu de besoin et internet acheté a forfait via WIFI

• We have a suite located close to the Palais that we use..

Used Canada Pavilion?

56

Satisfaction with Canada Pavilion

7.16.7

7.77.2

7.97.4

7.87.4

7.97.9

8.48.0

8.88.6

1 2 3 4 5 6 7 8 9 10

Not at Veryall satisfied satisfied

Helpfulness of booth staff

Overall utility of the Canada Pavilion to your company

Usefulness of pavilion in holding meetings

Availability of meeting spaces

Design and appearance of the stand

Location of the stand

Size of meeting spaces

Q19 (THOSE WHO DID USE THE CANADA PAVILION) Please rate your level of satisfaction with each of the following aspects of the Canada Pavilion at MIPCOM 2007 using a scale from 1 to 10, where 1 means not at all satisfied, and 10 means very satisfied. If a particular item does not apply, select “not applicable.” n=60

20062007

57

Suggestions for Future Improvements to the Canada Pavilion*

Many respondents commented that the Pavilion could be a better designed and more comfortable:– “I think the look needs to be spruced up, couches, more relaxed

surroundings. A re-design would be great.”– “Must modify the configuration of the table area. This year we were in

front of emergency doors, outside the view of anyone”– “Needs more privacy for general meeting tables. Cooler designs too.”– “One table and two chairs is very cramped and noisy. It would be

helpful to have more space between tables.”– “Aire generale de rencontre: Les tabourets utilises pour cet espace ne

sont pas adequats. Instables et tres pew comfortables, ils sont plus fort source de distraction. Il est egalement tres difficule d’avoir des discussions privess vu la disposition des tables et des chaises. Ce qui pour plusieurs de nos rencontres devient problematique.”

Q20 Please provide any suggestions you may have on how the Canada Pavilion could be improved in the future. n=64*These slides contain a sample of responses. A complete list of verbatim comments can be found in a separate document.

58

Suggestions for Future Improvements to the Canada Pavilion* (cont’d)

Others commented on the need to limit costs:– “Please keep costs as low as possible.”– “Please, for small independent companies such as ours and most of the

Canadians pavilion participants, do not raise the booth prices and any more than they have already been raised. We cannot afford it.”

– “These costs are high enough for entrance, the cost of a space should be much less, if anything at all. The money is not going into the right place.”

Q20 Please provide any suggestions you may have on how the Canada Pavilion could be improved in the future. n=64 *These slides contain a sample of responses. A complete list of verbatim comments can be found in a separate document.

59

Past Attendance at MIPCOM

14%

41% 42% 50%

58%70%

77%

0%

20%

40%

60%

80%

100%

Neverattended

before

2001 orearlier

2002 2003 2004 2005 2006

Q21. Which previous MIPCOM events, if any, has your company attended? Select all that applyn=64

60

Likelihood of, and Reasons for, Recommending MIPCOM to Others*

75% 23% 2%

0% 20% 40% 60% 80% 100%

Q22a. Would you recommend MIPCOM to other companies in the Canadian audio-visual industry? n=64

Q22b. Please explain your answer. n=63*A complete list of verbatim comments can be found in a separate document.

Definitely Probably Not Sure

Not Likely

Definitely Not

• “Of the markets I've attended so far, MIPCOM 2007 was…”

“Best market to reach worldwide buyers and co-producers”

“For international contacts and access to the world market, MICOM/MIPTV is the best”

“It is the best way to meet all the international territories without having to travel to each one. It is cost effective and the support from the Telefilm staff enables independents to go to the event with minimal staff”

“MIPCOM is the players’ market where business-to-business opportunities are possible. Even if you can meet the same people in their office, it is akin to speed dating where everyone knows they are ther for the same reason so everyone is open to discussion”.

61

Cost of Attending MIPCOM 2007

Companies incurred an average cost of $14,387 (median amount $10,000) in attending MIPCOM 2007.

36% of respondents (23 companies) indicated that they received funding support from Telefilm, other federal government organizations or the provincial funding agencies to attend the event.

Seven companies reported receiving federal funding ranging in amount from $1,500 to $10,000. The median amount was $3,000.

Eighteen companies indicated that they had received provincial funding ranging in amount from $1,000 to $15,000. The median amount was $3,750.

62

“Train reception staff to respond to buyers more quickly and learn locations of sellers”.

“Improve the MIPCOM website for searching by company.”

“L’equipe de Telefilm est toujours d’un soutien extraordinaire et a l’affut de nos besoins. Merci.”

“Encourager les producteurs a se concentrer sur leurs expertise creer des projects et produire. Les encourager ensuite a se servir des services de gens qui se specialise dans la distribution a l’international.”

“Telefilm needs to obtain more funding from other sources to offset the rising costs of the market”.

Q26. Finally, please provide any other comments you have on MIPCOM 2007 or suggestions for improving the support provided by Telefilm and its partners. n=64

*These slides contain a sample of responses. A complete list of verbatim comments can be found in a separate document.

Other Comments*

63

“Signage near the stairs directing people to the hidden pavilion would have been helpful, though perhaps it’s not allowed. Overall, I was impressed and would only ask for a second computer, and perhaps some printing facilities on-site.”

“Frames for posters should be provided with standard sizes supported so that shipping costs are minimal.”

“It would be nice to be in a location with some outlook to the outside.”

Other Comments (cont’d)*

Q26. Finally, please provide any other comments you have on MIPCOM 2007 or suggestions for improving the support provided by Telefilm and its partners. n=64

*These slides contain a sample of responses. A complete list of verbatim comments can be found in a separate document.

Conclusions

65

Similar to 2006 (97%), television continues to be the most popular format of interest (98%) in 2007 for companies attending MIPCOM. Interest in feature film is lower among companies in 2007 (25%) compared to last year (35%) and higher for new media (29%) in 2007 compared to 2006 (22%).

Drama (9%) was the most popular genre for feature film formats that companies were interested in selling. Drama was also most popular in this format 2006, although the proportion is down significantly since last year (24%). For television, documentary/educational continued to be the most popular genre (61%), up from 2006 (49%). For new media, children’s programming (17%) was the most popular genre of programming that companies were interested in selling. In contrast, animation (13%) was slightly more popular in 2006 compared with children’s programming (12%).

Conclusions

66

More than eight-in-ten (85%) respondents indicated that they either completed sales, or began discussions that are likely to lead to sales while at the event.

Almost half (45%) said that they either completed pre-sales, or began discussions that are likely to lead to pre-sales.

Almost one quarter (22%) of the companies said that they either signed or began negotiating co-production or co-venture deals.

$1,069,300 of actual sales, $16,382,620 of likely sales, $1,238,000 of presales and $16,418,000 of likely pre-sales, together with $33,400,000 of co-production or co-venture deals were reported by survey participants for a total of $68,507,920. This is down about 2% from last years total of $69,826,530.

Conclusions

67

Overall, participants were extremely satisfied with MIPCOM 2007, giving an overall satisfaction score of 8.1 out of 10. This is down slightly from last year’s score of 8.5

Respondents were marginally less satisfied with MIPCOM 2007 in terms of the value they received, giving an average rating of 7.3 (down from 7.8 since last year).

Respondents indicated that the MIPCOM Market is the best international event held outside of Canada at meeting their needs, with MIPTV coming in second place and Realscreen Summit ranking third.

Participants were most satisfied with the 2007 MIPCOM Market in terms of re-connecting with existing business contacts (8.3 out of 10), make new business contacts (7.8) and learn about international markets and trends (7.5).

They were least satisfied with it in terms of participate as a speaker on panels (5.2).

In general, participants were slightly less satisfied with MIPCOM 2007 on almost all measures, compared with MIPCOM 2006.

Conclusions

68

Ninety-four percent (94%) of the survey respondents used the services provided by the Canada Pavilion at MIPCOM 2007.

They were quite satisfied with the overall utility of the Canada Pavilion (rating their satisfaction as 8.0 out of 10).

More specifically, they were most satisfied with the Pavilion in terms of:

The helpfulness of booth staff (8.6)

The usefulness of Pavilion in holding meetings (7.9)

Availability of meeting spaces (7.4)

The design and appearance of the stand (7.4).

They were less satisfied with the stand in terms of the physical space:

The location of the stand (7.2)

Size of meeting spaces (6.7).

Participants were slightly less satisfied with the Canada Pavilion on most aspects, compared with last year.

Conclusions

69

Although attendees of MIPCOM 2007 are generally very satisfied with the market itself and with the services provided by the Canada Pavilion, there remains scope for further improvement.

Telefilm should look at ways of modifying the Canada Pavilion in order to better cater to clients’ needs in terms of meeting international partners - both by creating a better designed, larger space for meetings and by making efforts to control costs so that it remains accessible to the smaller, independent companies.

Conclusions

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2007 MIPCOM Outcomes Report Conducted by: For: Telefilm Canada December 2007.

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