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20081202 Dell Conference

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Virtualization: Beyond Consolidation Applications & Infrastructure as a Service an Kristo ief Financial Officer Dell Annual EU Conference London – UK, Dec. 02, 200
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Page 1: 20081202 Dell Conference

Virtualizati on: Beyond Consolidati on

Applications & Infrastructureas a Service

Ivan KristoChief Financial Officer

Dell Annual EU ConferenceLondon – UK, Dec. 02, 2008

Page 2: 20081202 Dell Conference

COMPANY PROFILE

Page 3: 20081202 Dell Conference

Core BusinessMessaging& mobilityCollaboration

LiveCommunication

Infrastructureas a Service

CRM 4.0

ManagedServices

Microsoft

Multi Platform

Page 4: 20081202 Dell Conference

Global & Growing

GermanyHQ -BRUSSELS

Netherlands

Romania

India

Hong Kong

Australia

Sidney

BrasilPlanned early 2009

Head Quarter

Operated

Italy

Portugal

South Africa

Middle East

By end of 2009

France

Uruguay

Singapore

Spain

Canada

Page 5: 20081202 Dell Conference

Speaker Profile – Ivan Kristo

• Current Functions– Network Group Europe (NGE): CFO– Digital Knowledge (NGB): Director– TALLIC: Board Director– itSMF Luxemburg: Board Director

• Background– Business & service continuity manager– Operational change, service desk & operations manager– Board director at itSMF International & itSMF Belgium – ITIL & IT Service Management trainer & consultant– Project manager

Page 6: 20081202 Dell Conference

ENABLING OUR FUTURE

Page 7: 20081202 Dell Conference

Infrastructure Roadmap

From small scale to scaling flexibility• 2005 – MS HMC 3.5 infrastructure [HP]

– 12 servers | 15 customers (Belgian SME’s)– 500 Gb active storage capacity

• 2007 – MS HMC 4.0 infrastructure [Dell]– 16 servers | 20 customers (international SME’s)– 1 Tb active storage capacity

• 2008 – MS HMC 4.5 [Dell]– 7 ESX servers | forecast 2009: 1.000 customers– 8,4 Tb active storage capacity

• 2010 – Multi-continent Infrastructure– Europe– Asia

Page 8: 20081202 Dell Conference

From Requirements to Solution

• Step 0 – BLUEPRINT / TOPOLOGY– Services definition– Hosting & connectivity– Servers & storage– Management, support & maintenance

• Step 1 – DEFINE & INVITE– Key Selection Criteria– Functional & non-functional requirements

• Step 2 – EVALUATE & COMPARE– Server infrastructure– Storage infrastructure

Page 9: 20081202 Dell Conference

Step 1 – Blueprint / Topology

• Services, servers & storage layers

FrontEnd Layer

BackEnd Layer

Hosted SharePoint

v3.0

Web-and Application

hosting

ESX01Dell PE2950III

Dual Quadcore 2,5Ghz – 32GB Ram

Hosted Exchange 2007

ESX02Dell PE2950III

Dual Quadcore 2,5Ghz – 32GB RamVirCenter01

Dell PE2950IIIDual Quadcore

2,5Ghz – 8GB RamDistributed storage

Dell EquallLogic PS5000XV16x 300GB 15k SAS

ESX03Dell PE2950III

Dual Quadcore 2,5Ghz – 32GB Ram

Distributed storageDell EquallLogic PS5000E

16x 250GB 15k SAS

OfficeCommunication

2007

CRM4.0

Central Management

HMC 4.5

Page 10: 20081202 Dell Conference

Step 1 – Blueprint / Topology

• We choose VM Ware as software to virtualise, because:– It has a proven track in our business– It is mature today– It is well supported globally

• Why not Xen (at the time being)?– Less in line with our functional requirements– Far weaker proven track in our business

• Why not Microsoft’s Hyper-V?– No proven track– Requires us to pioneer => the opposite of our customers’ needs

Page 11: 20081202 Dell Conference

Step 2 – Define & Invite

• Key Selection Criteria• Service availability

(customer centric)• Recovery speed• Continuity assurance

• Scalability• Spare parts• Compatibility

• High ROI• FTE reduced• Energy consumption

• Manageability• Support automation• Notification &

reporting

Availability Flexibility

CostSupport

Page 12: 20081202 Dell Conference

• Stability• Capacity & performance

– Scalability– Usability (raw to effective capacity)– Throughput speed– Redundancy

• Manageability• Compatibility with hosted applications• ISCSI

• Additional softwaree.g. snapshot, replicator, back-up,

monitoring, management, reporting• Power consumption• Cooling• Quotation by 3rd parties (operations)• Official benchmark reports• Reference cases

• Specific selection criteria domains for storage

Step 2 – Define & Invite

Page 13: 20081202 Dell Conference

Step 3 – Evaluate & Compare

Page 14: 20081202 Dell Conference

We virtualized because ...

• Our products & services support our customers’ business growth. We are to ensure them:– High availability & continuity– Performance & scalability– Rapid recovery capability

• We are a profit company, so:– Customer satisfaction is KEY– Ratio “cost/benefit” is important to us– Value for money, today and over the next 3 years

Page 15: 20081202 Dell Conference

Something on your mind...

• Speak out !

• Or else ... Let’s meet after the session

• No time? Then contact us

Page 16: 20081202 Dell Conference

Network Group (HQ)CEO: Richard KloostermanE-mail: [email protected]: +40 74 826 08 37

CTO: Johan VansimpsenE-mail: [email protected]: +32 473 895 677

CFO: Ivan Kristo

Network Group GermanyMD: Jean-Claude GutzeitE-mail:[email protected]: +49 172 726 4387Network Group NetherlandsMD: Gert BosE-mail: [email protected]: +31 6 389 300 63

Network Group PacificMD: Eric vander StaayE-mail: [email protected]: +61 08 9223 9301

Network Group BelgiumMD: Ivan KristoE-mail: [email protected]: +32 477 797 724

Network Group Latin & South AmericaMD: Rui MonteiroE-mail: [email protected]: +55 11 8790 5906

Network Group AsiaMD: Marc SchlagheckeE-mail: [email protected]: +85 2 21483423

Page 17: 20081202 Dell Conference

Think future ... Virtualize now


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