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2009 Advertising Opportunities
| Date post: | 14-Jan-2015 |
| Category: |
Health & Medicine |
| Upload: | francisco-castillo |
| View: | 352 times |
| Download: | 5 times |
2009 Advertising Opportunities
AA Advertising Reaches Passengers Throughout Their Journey
Pre BoardingPre-Boarding In Airport On Board
AA.com 43 Admirals Club Worldwide Publications:
American Way, Celebrated Living , Nexos
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250 x 250 Home Page Banner Size: 250 x 250
Up to 1 Million views per day
Targeting available
Top available ‘Real Estate’ on AA.com
Great for high visibility of your brand and offer
Links to AA.com Marketing Page, then to Advertiser’s site*
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234 x 60 Home Page Banner Size: 234 x 60
Up to 750,000 views per day
Targeting available
Links to AA.com Marketing Page, then to Advertiser’s site*
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Home Page Text Link Size: up to 60 characters
Up to 500,000 views per day
Targeting available
Links to AA.com Marketing Page, then to Advertiser’s site*
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Home Page Left Navigation Graphic Size: 125 x 35
Up to 1.4 Million visits per day
Great space for brand recall
Links to AA.com Marketing Page, then to Advertiser’s site*
Monthly Insertion
*
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120 x 240 Confirmation Page Banner Size: 120 x 240
Approx 1.4 Million views per month
Links to AA.com Marketing Page, then to Advertiser’s site*
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Interior Site Page Banner Size: 180 x 150
Views per month vary per page
Links to AA.com Marketing Page, then to Advertiser’s site*
Located within key interior pages such as: AA Ticket Offices, College, Destination Information, During Your Flight, International Travel, Travel Tips, Women
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AAirmail Monthly Newsletter Newly designed monthly
email sent to 5.2Million subscribers
Targeting available
Links to AA.com Marketing Page, then to Advertiser’s site*
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Solo Email Dedicated email sent to
AAirmail subscribers
Targeting available
Links to AA.com Marketing Page, then to Advertiser’s site*
* Rental car and hotel placements will link to a Marketing page within the AA.com Car/Hotel Planner
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Net SAAver Email Newly designed weekly email
sent to 6.2Million subscribers
Links to AA.com Marketing Page, then to Advertiser’s site*
* Rental car and hotel placements will link to a Marketing page within the AA.com Car/Hotel Planner
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ReportingSample Report
Campaign: Admirals Club Membership For LifeDate Seen Selected CTR
08-27-2008 6,706 32 0.4772%08-28-2008 15,787 54 0.3421%08-29-2008 21,031 30 0.1426%08-30-2008 13,461 26 0.1932%08-31-2008 13,603 32 0.2352%09-01-2008 22,375 15 0.0670%09-02-2008 31,914 51 0.1598%09-03-2008 25,938 25 0.0964%09-04-2008 23,215 2 0.0086%09-05-2008 19,277 15 0.0778%09-06-2008 15,061 6 0.0398%09-07-2008 18,606 5 0.0269%09-08-2008 26,668 15 0.0562%09-09-2008 30,596 18 0.0588%09-10-2008 24,542 10 0.0407%09-11-2008 23,136 11 0.0475%09-12-2008 17,814 50 0.2807%09-13-2008 12,681 33 0.2602%09-14-2008 14,956 20 0.1337%09-15-2008 7,397 11 0.1487%09-16-2008 23,381 26 0.1112%09-17-2008 26,490 75 0.2831%09-18-2008 27,351 51 0.1865%09-19-2008 22,315 62 0.2778%09-20-2008 11,918 39 0.3272%09-21-2008 15,859 54 0.3405%09-22-2008 21,962 38 0.1730%09-23-2008 21,551 33 0.1531%09-24-2008 20,669 22 0.1064%
Totals 505,672 687 0.3645%
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Package 1 - $10k Level
Paid Components
Added Value
Item Audience/Impressions
Unit Cost Total Cost
AAirmail Article Less than 250k $4,000 $4,000
Targeted Bottom Banner 250,000 $22 CPM $5,500
Total Campaign Cost $9,500
Item Timing Updated Unit Value Total Value
AA.com/ Marketing Page
90 Days Monthly* $10 CPM Expected Impressions of 250,000 - $2500
** Content & Images provided by ProChile
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Package 2 - $25k Level
Paid Components
Added Value
Item Audience/Impressions
Unit Cost Total Cost
AAirmail Article (2x) Less than 250k each $4,000 $8,000
Targeted Top Banner 500,000 $35 CPM $17,500
Total Campaign Cost $25,500
Item Timing Updated Unit Value Total Value
AA.com/ Marketing Page
90 Days Monthly* $10 CPM Expected Impressions of 500,000 - $5000
Interior Site Page Banner
90 Days Monthly $10 CPM Expected Impressions of 50,000 - $500
Total Added Value $5,500
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Package 3 - $50k Level
Paid Components
Added Value
Item Audience/Impressions
Unit Cost Total Cost
AAirmail Article (4x) Less than 250k each $4,000 $16,000
Targeted Top Banner 750,000 $35 CPM $26,250
NetSAAver (1x) 5,500,000 $6,250 $6,250
Total Campaign Cost $48,500
Item Timing Updated Unit Value Total Value
AA.com/Marketing Page
120 Days Monthly* $10 CPM Expected Impressions of 750,000 - $7500
Interior Site Page Banner
120 Days Monthly $10 CPM Expected Impressions of 75,000 - $750
Total Added Value $8,250
** Content & Images provided by ProChile
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Package 4 - $75k LevelPaid Components
Added Value
Item Audience/Impressions
Unit Cost Total Cost
AAirmail Article (3x) 500,000 each $7,500 $22,500
Targeted Top Banner 1,000,000 $35 CPM $35,000
Targeted Home Page Text Link
750,000 $15 CPM $11,250
NetSAAver (1x) 5,500,000 $6,250 $6,250
Total Campaign Cost $75,000
Item Timing Updated Unit Value Total Value
AA.com/ Marketing Page
90 Days Monthly* $10 CPM Expected Impressions of 1,000,000 - $10,000
Interior Site Page Banner
90 Days Monthly $10 CPM Expected Impressions of 100,000 - $1,000
Targeted Bottom Banner
250,000 N/A $22 CPM $5,500
Total Added Value $16,500
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Package 5 - $100k LevelPaid Components
Added Value
Item Audience/Impressions
Unit Cost Total Cost
AAirmail Article (3x) 1,000,000 each $12,000 $36,000
Left Nav Banner Up to 40,000,000/month $50,000/Month $50,000
NetSAAver (2x) 5,500,000 each $6,250 $12,500
Total Campaign Cost $98,500
Item Timing Updated Unit Value Total Value
AA.com/ Marketing Page
90 Days Monthly* $10 CPM Expected Impressions of 2,000,000 - $20,000
Interior Site Page Banner (2x)
90 Days Monthly $10 CPM Expected Impressions of 200,000 - $2,000
Targeted Bottom Banner
500,000 N/A $22 CPM $11,000
Total Added Value $33,000
